Meta (Facebook) Product Manager Interview Questions

Adi S. - "Addressed the duality of the feature - each user is a consumer and provider Addressed pain points such as cleaning, security "See full answer

Sahil A. - "Clarify: Zoom for business - we are referring to Zoom meetings for enterprise customers Are there any specific features or goals we want to track. Assumption - We are at overall zoom business for enterprise customers Is there any particular geography or demographics we want to look at - Assumption - we are looking at across the globe Goals: Zoom allows users to conduct meetings internally and externally with folks across the organization. Enterprise customers access Zoom with their cor"See full answer

Philip C. - "Assumptions Assume that the functionality of Meta Pay is the ability to send and receive payments to other Meta account holders. Payment infrastructure connects to bank accounts Assume users can maintain a balance in Meta Pay Assume life cycle of the product is post launch adoption phase Clarifying questions Can I send or receive payments to a meta user from a different platform? e.g., fb to IG > assume the answers is “yes” Where is it available? > Assume answer is “US” "See full answer

A B. - "Great explanation on each of the components and their use. During the interview would a PM candidate be expected to go in-depth for capacity estimation (e.g. storage estimation, bandwidth estimation etc.?)"See full answer

Anjali V. - "I feel this is more about "Describe a time when I failed or struggled" rather than "Project Failure"."See full answer

Simran M. - "To answer why Spotify introduced Podcasts, I would like to use 3C framework- Customer, Competitors and Company. Customers We have seen Spotify has a high WAU. This means users are engaged to the platform for music. Listeners need some new trend to listen to while going to the gym for example, or being stuck in a traffic. Sense of listening to something productive is what users need these days. Podcasts are lesser commitment than audiobooks because of short episode length"See full answer

Patrick W. - "Clarify: Any specific types of groups (families or business)? Type of travel (air, train)? Global or domestic? Assumptions: Users have interest in travel. Content within Meta apps can help FB, whatsapp, Instagram. Have access to user data with travel preferences and budget. Resources to interact with travel businesses and institutions. Constraints: Users typically think of meta apps in the early discovery phase of travel, typically use travel company apps to complete experience e.g. booking,"See full answer

Saket S. - "I will divide my answer in 2 parts: Process I use for managing risks in any Project I will explain a real life situation where a Risk occurred and how I managed it Process for Risk Management can be broken down into 3 parts: Risk Identification: Risk identification is a team effort and is an ongoing process that happens throughout the Project. Technical Risks are usually identified during design/build/testing stage. I maintain a Risk register document to capture all the risks identified"See full answer

Rotem L. - "Meta Pay - What is it? Payment platform that lets people buy and send money on Facebook, IG and Instagram on platforms like FB and IG, people already find things they like and the businesses can sell directly on the platform through shops so Pay is closing the last mile and letting them also check out quickly once they’ve added their card details once. It’s making it a real one-stop shop. It also allows making more transactions directly on the platform without having to enter card deta"See full answer

Rani Y. - "Prompt : design a farm product Clarifying question : what is the timeline and budget that i need to consider to build this ? 1 year , flexible budget . Is there any geography that i need to focus on ? no restriction What is farming ? Farming is a practice of raising crops and braising animals to produce food for human survival . This is one of the old / primitive ways to grow food using natural resources like land , water etc Why is it imp now ? Farming as I said is vary primitive way to grow fo"See full answer

Nayla D. - "Clarify Questions: Is this app in Facebook app? or we build a different app for this? - Yes, this is in FB app now. Will we have monetization in the first launch or launch it for free first? - Free first, but there is a potential monetization in the future. Context: we will launch Facebook Jobs in two weeks, indicating that this is a new product. I want to step back a bit, why this is important for Meta. Meta mission is to make it easier to build community and bring the world closer"See full answer

Mohammad M. - "Clarifying questions What is Facebook Events How does this work Is it only desktop based or app based as well Why Meta built it Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"See full answer

Rita V. - "Gardening product for Meta Clarifying question: Is this going to be a new product? Or part of FB/IG? Gardening as a work? Pleasure? Lets start with META mission - Meta’s mission is to bring people together and form a community. In our case of gardening, it can be smart to solve the case of tips and questions, specially for users that just start to do some gardening. Its a nice hobby and can bring people to work together and support each other. Users I think I will go and seg"See full answer

Anonymous Newt - "CQ: What's the goal - we are just exploring Any specific timeline we are targeting - NA Why specifically podcast - its a growing area and can help engage the customers Any specific geography to be kept on mind - You tell Approach: Understand Netflix’s landscape Understand more about the Podcast space via Porter’s 5 Forces framework Decide mode of entry Tradeoffs & Risk Netflix’s landscape; Product - OTT player Who uses - kids, adults When do they use – leisure"See full answer

Mark H. - "Clarification: workplace is a communication messaging tool for employee to send and receive messages. Why: meta's mission current landscape market trends meta's unique value strength & weakness Workplace Mission: build a communication tool for employees to better collaborate and engage with each other Goal: focus on engagement, not revenue Product ecosystem: Meta Company sourcing department IT department User: sender/receiver #of people log in #of people"See full answer

Sandhya P. - "What is Meta Quest, Horizon world VR game? Horizons worlds is a platform that lets creators build worlds where real people can come and interact. This could be a gaming world, a socializing world, a marketplace, immersive experience, etc. Why would people want to use Horizon worlds: Because it isn’t possible to always visit all places in person I know that Meta has been encouraging creators at this time because the Horizon’s worlds needs a lot of worlds for it to be interesting for customers Cus"See full answer

Natalia N. - "Clarifying questions: How much is the decline? Since when have sales been declining? Make sure that it has correlation with competition and not a premature assumption that can come from something internal (not external competition). Is it all the stores? What is the variation in the dicline? If you have stores that have 20% less sales vs some that are steady, it might be something related to the store experience specifically. How does the decrease in sales compare to cities that ha"See full answer

Jimmy K. - "Awesome thanks for your question. Can I take a few seconds to write down some thoughts? - Sure Okay I’m ready. So the way I’ll work through this problem is that first I’ll ask some clarifying questions, then I’ll dig into the why, starting with Facebook’s mission and competition and try to end up with a why for this product to exist. Then we will talk about users and will pick a user to focus on. We will then figure out which need to solve for the user given the product's why and the context we"See full answer

R K. - "As a Product Manager for Instagram Reels, understanding Meta's investment in this product requires considering the broader competitive landscape, primarily TikTok, and Instagram's monetization strategy through ads. The focus on Reels is a strategic move to capture a share of the short-form video market, increase user engagement, and drive ad revenue. Lets start with why Meta invested in Instagram reels 1. Competing with TikTok: TikTok's explosive growth in the short-form video space pose"See full answer