Meta (Facebook) Product Manager Interview Questions

Rotem L. - "Meta Pay - What is it? Payment platform that lets people buy and send money on Facebook, IG and Instagram on platforms like FB and IG, people already find things they like and the businesses can sell directly on the platform through shops so Pay is closing the last mile and letting them also check out quickly once they’ve added their card details once. It’s making it a real one-stop shop. It also allows making more transactions directly on the platform without having to enter card deta"See full answer

Nayla D. - "Clarify Questions: Is this app in Facebook app? or we build a different app for this? - Yes, this is in FB app now. Will we have monetization in the first launch or launch it for free first? - Free first, but there is a potential monetization in the future. Context: we will launch Facebook Jobs in two weeks, indicating that this is a new product. I want to step back a bit, why this is important for Meta. Meta mission is to make it easier to build community and bring the world closer"See full answer

A B. - "Great explanation on each of the components and their use. During the interview would a PM candidate be expected to go in-depth for capacity estimation (e.g. storage estimation, bandwidth estimation etc.?)"See full answer

Preetham m P. - "Clarifying Questions Are we an EdTech company adding this as a new arm, or building a new product? → New product Is the learning mode online or offline? → User can choose Are we focusing on any specific instruments? → No, any instrument Does our product include a marketplace for purchasing instruments? → No Are we building a mobile app or web platform? → Both, for India location User Personas Music Enthusiasts – Full-time learners aim"See full answer

Anjali V. - "I feel this is more about "Describe a time when I failed or struggled" rather than "Project Failure"."See full answer

Rohit K. - "First, clarify the scope of question: 1) what is the goal of the feature , engagement or monetization? : I assume this is user engagement as the google maps is a mature product and this feature can solve pain of the users driving vehicles and may be later extend this to a premium offering 2) do we have any geographical location to target ? : I assume India as I am familiar with the location and later if required, we can extend the solution to other geographies let me summarize my understanding o"See full answer

Debajyoti B. - "Understanding the problem: What do we mean by email notification experience here? Is it the quantity of notifications or quality?- it's the quality of the experience i.e. how can we make the experience better & more user centric How would you define enhance in this context?- here enhacement means improving the engagement with the emails resulting in more people viewing the photo/s on FB with email as source Are we supposed to enhance the viewer's experience only or the creators as w"See full answer

Mark H. - "Clarification: workplace is a communication messaging tool for employee to send and receive messages. Why: meta's mission current landscape market trends meta's unique value strength & weakness Workplace Mission: build a communication tool for employees to better collaborate and engage with each other Goal: focus on engagement, not revenue Product ecosystem: Meta Company sourcing department IT department User: sender/receiver #of people log in #of people"See full answer

Anonymous Newt - "CQ: What's the goal - we are just exploring Any specific timeline we are targeting - NA Why specifically podcast - its a growing area and can help engage the customers Any specific geography to be kept on mind - You tell Approach: Understand Netflix’s landscape Understand more about the Podcast space via Porter’s 5 Forces framework Decide mode of entry Tradeoffs & Risk Netflix’s landscape; Product - OTT player Who uses - kids, adults When do they use – leisure"See full answer

Aniruddha N. - "Before diving in, I’d clarify a few things to better frame the problem: Are we defining success for Zoom as a business, Zoom Meetings, or a specific user segment (enterprise, education, SMB)? Are we focused on growth, retention, or engagement? Are we targeting short-term performance or long-term strategic value? 🔹Let’s assume we’re focusing on Zoom Meetings for enterprise users and defining success over the next 12 months. I'm going to use the"See full answer

Meagan R. - "Collaborate with the team to determine which team's product will move the needle the most in achieving the strategic goals and prioritize that work."See full answer

William D. - "Clarify: I'm assuming that a workplace chat app is similar to something like Slack or Teams, which is a web app/mobile platform for employees to securely message each other directly or in a grouping (i.e. a channel). I'm also assuming that this workplace app is for a generic company, and not Microsoft or Salesforce. Goals: Workplace apps serve a vital connective tissue within enterprises to allow employees to freely message one another and collaborate on projects. These services a"See full answer

Saket S. - "I will divide my answer in 2 parts: Process I use for managing risks in any Project I will explain a real life situation where a Risk occurred and how I managed it Process for Risk Management can be broken down into 3 parts: Risk Identification: Risk identification is a team effort and is an ongoing process that happens throughout the Project. Technical Risks are usually identified during design/build/testing stage. I maintain a Risk register document to capture all the risks identified"See full answer

Shiv C. - "Clarifying Questions What is meant by art-related product? Is it a product where art can be shared by creators and viewed by viewers? Yes What is art? It can be painting, song, video creators etc. Meta Mission: To form a worldwide community Goals: Brings creators and viewers worldwide To strengthen the Meta community Strengths Social network Users Creators (L, L, L) Viewers (L, L, L) User Journey 1."See full answer

Jimmy K. - "Awesome thanks for your question. Can I take a few seconds to write down some thoughts? - Sure Okay I’m ready. So the way I’ll work through this problem is that first I’ll ask some clarifying questions, then I’ll dig into the why, starting with Facebook’s mission and competition and try to end up with a why for this product to exist. Then we will talk about users and will pick a user to focus on. We will then figure out which need to solve for the user given the product's why and the context we"See full answer

Natalia N. - "Clarifying questions: How much is the decline? Since when have sales been declining? Make sure that it has correlation with competition and not a premature assumption that can come from something internal (not external competition). Is it all the stores? What is the variation in the dicline? If you have stores that have 20% less sales vs some that are steady, it might be something related to the store experience specifically. How does the decrease in sales compare to cities that ha"See full answer

Rita V. - "Gardening product for Meta Clarifying question: Is this going to be a new product? Or part of FB/IG? Gardening as a work? Pleasure? Lets start with META mission - Meta’s mission is to bring people together and form a community. In our case of gardening, it can be smart to solve the case of tips and questions, specially for users that just start to do some gardening. Its a nice hobby and can bring people to work together and support each other. Users I think I will go and seg"See full answer

R K. - "As a Product Manager for Instagram Reels, understanding Meta's investment in this product requires considering the broader competitive landscape, primarily TikTok, and Instagram's monetization strategy through ads. The focus on Reels is a strategic move to capture a share of the short-form video market, increase user engagement, and drive ad revenue. Lets start with why Meta invested in Instagram reels 1. Competing with TikTok: TikTok's explosive growth in the short-form video space pose"See full answer

Hari priya K. - "Netflix is a OTT platform that streams content , TV shows, movies documentaries, to the subscriber's of Netflix. Netflix has approximately 90 million subscribers in USA alone and Netflix's revenue is generated based on their subscriptions. The user buys Netflix subscription, logs in , opens profile and opens the home page of Netflix. 1. Confirmation of the Assumptions Homepage Definition: The homepage is the screen users see after logging into their profile, showing tailored recom"See full answer

Apurv K. - "!! FEEDBACK WELCOME !! Clarify question By art we mean visual art, e.g. paintings? - Yes Is this a solution to create art on Instagram or to showcase existing art on Instagram? - Create art Why build this, Engagement or Acquisition? - Engagement Reframe: We want to increase Instagram engagement through creation and sharing of art with followers. Talking about the space The Internet has over time continuously reduced barriers to creative expression. From blogging to Twitter"See full answer