Meta (Facebook) Product Manager Interview Questions

Rani Y. - "I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram Timeline - 1 year Geography - USA Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary Why : WIth multiple"See full answer

Anonymous Bird - "Here's my structure: Align with interviewer on understanding of the product and state key assumptions Product rationale What is the product (1-2 sentences)? Why does it exist? How does it fulfill Meta's mission? Who are the key stakeholders and users of the product? Business goal: Key Users and value User type User flow (high level) Intersection of value North Star Metric Supporting metrics for different user types Counter-metrics"See full answer

Pratik H. - "Clarify- 1) How much time do we have to do this?- 2 years 2) Is there a goal for this product?- We are looking toward engagement towards the Olympics 3) Are we building this for a global auidience or just the US- Up to you 4) Should I keep Meta's mission in mind here? Not necessarily...thinking through the Olympic committee lens Lets understand the Olympics. Its the games that are hosted once every 4 years. Its a global event that hosts many different athletes from various countries. There a"See full answer

EssGee - "I think i would start by asking what's driving the strategy for testing new ad formats? Possible options could be Increase monetization? Improve ad effectiveness? Any other objectives? Assuming that its both 1&2 - we want to test new ad formats to gauge if these are more effective and lead to higher monetization Ground the conversation into current scenario Instagram Reels is aa short form video platform that users use to showoff their creativity Reels is a relatively new addition to"See full answer

Rani Y. - "Design a Fundraising product Clarifying questions : Are we creating this a standalone product or creating this within Meta apps ? Global product ? Lets say global product What is fundraising ? Raising money for cause Why is it imp ? Allows individuals to see bigger changes with small contributios why now? increased social causes, creator economy, or global crises. Want to make it accessible for everyday person rather than limiting to bigger organizations Ties into Metas mission to give"See full answer

Meagan R. - "Collaborate with the team to determine which team's product will move the needle the most in achieving the strategic goals and prioritize that work."See full answer

Pramod V. - "Referring to https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/23/15-strategies-for-balancing-competing-stakeholder-priorities/?sh=7c82aa68262f Understand the conflicting priorities and align it with the goal/ objectives and the company mission. Start with the Least Common Denominator between the conflicting priorities to come to a commonality and start from there to objectively approach the next imp priority Always keep communication on and be transparent with 'equality' an"See full answer

Neha A. - "FB Vision Why is this problem important - bad ads can drive customer churn and pose reputational risks in terms of law suits. What is a bad ad defined as - we will exclude ad relevance. any ad that is inappropriate, harmful, and misleading. What is the user journey >> Businesses creates ads, ads are verified by FB team who will remove any bad ads, ads get published after verification, user sees the ads, reports if they dont like it, and the team verifies it again and if bad, removes it. N"See full answer

Adarsh S. - "Thanks for the question! This is one of my favourite topics because it’s at the core of what we do as PMs DAILY: making the complex simple to drive alignment. I’ve got a structured way to approach this, and I’ll use it to explain payment aggregators - like Plaid - and how they enable Open Banking, with a twist about a technical hiccup I’ve seen in practice. Let’s dive in. I start by assessing the audience. Say I’m talking to a marketing manager at Transak - someone sharp but not techni"See full answer

Idit G. - "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"See full answer

Upasana S. - "Clarifying questions: What is a roofer? A: A person who constructs and repairs roofs. Should this include construction companies or the actual people who construct it, like masons, labourers? A. you can define the segment Any specific geography to operate in? No, any geography or worldwide can be chosen Does the company have a goal in mind? New product creation to capture a market. Can the product be a physical product? Yes. In terms of constructing roofs, there is generally no separate company"See full answer

Ram - "Clarification Are we focusing on the Amazon shopping cart specifically, or are there any other features involved? Are there any specific user groups (e.g., Prime users, international users) we need to consider? Is there a particular focus on conversion or user engagement? 1. Business Context Feature Goal: The cart serves as the gateway between user interest and the actual purchase, helping to reduce friction in the buying process. Business Model:Amazon take"See full answer

Scott S. - " Last year, we were in the midst of a critical project to develop a new machine learning-driven risk analytics platform. This platform was intended to provide real-time risk assessments and predictive insights to enhance our trading strategies. However, midway through the project, our project lead unexpectedly had to take an extended leave of absence due to a personal emergency. This left the team without clear leadership during a crucial phase of the project. Stepping into the Leadership R"See full answer

Irene C. - "Of course! Let me outline a general approach and ask questions along the way to see if any one path makes more sense to follow. On my general approach: I think it's important to start with a strategic goal or purpose the museum is trying to accomplish with this product. That way we have a north star. From there I'll identify a couple user types we could solve for. Once aligned, I can drill down to potential pain points and solutions of different magnitude. How does that agenda sound? For our"See full answer

Deepak V. - "Clarification: Lender Focus: We'll cater to mortgage lenders, specifically smaller institutions or those specializing in a particular loan type (e.g., first-time homebuyer loans). 1. User Personas and Pain Points: Create two user personas: Persona 1: A loan officer at a small credit union overwhelmed with manual paperwork and slow communication with borrowers. Persona 2: A loan manager at a company specializing in FHA loans, struggling with cumbersome pre-qualification"See full answer

Soodong P. - "Problem Understanding Is it within FB applications? > Yes FB Date has one on one matching. Can I consider extending existing capability? After matching, are we considering interactions within FB as well? FB mission is to give people power to connect build community and bring the world closer. Building connection through content engagement is the core of the FB product. With increased demand on learning online and velocity of acquiring new skills required to find a job or sustain in"See full answer