Meta (Facebook) Product Manager Interview Questions

P K. - "Assumptions: Part of the core FB product and not standalone app/ Education for children in 13-18 range Goal: To improve the education of children while building stronger social networks with their family/friends and thus further the mission of the company of bringing the world together and offering tools to form communities. Key user segments: Students (middle and high school) Teachers Parents For the purpose of this exercise, I would like to focus on the student user gr"See full answer

Reach G. - "What is Facebook Live? Facebook Live is the posting of a live video -> Virtual events, QA, conversation, presentation/performance. It can be on your Facebook page, event, or group. Mission Facebook's mission is to connect people and bring the world closer together. The mission of Facebook Live, from my perspective, is to enable individuals to engage ( message), discuss, and learn in real-time with their role models, influencers, and others to discover and establish stronger connect"See full answer

Inae L. - "Question: If Meta Pay did not exist, would you recommend that Meta develop its own payment solution internally or seek a partnership? Justify your decision. Answer: Given Meta's position as a leading technology company with a vast ecosystem of applications and services, I would recommend that Meta develop its own payment solution internally. My decision is based on several key factors: Strategic Control and Flexibility Developing an internal payment solution would gran"See full answer

Srini K. - "performance issues and sudden spikes on input requests by scaling techniques and optimization."See full answer

Avi G. - "Clarifying Questions: Will this feature be rolled out to the Facebook App or will it be a stand-alone app like Messenger? -- Assume it will be another feature like Marketplace embedded in the Facebook App What is the goal of this feature? How will it be used? Similar to Marketplace where you might see job listings and employer's company pages linked for reviews Will this be rolled out to a specific geographic region or a specific industry? - Lets assume all industries in US **Assump"See full answer

Aakanksha R. - "My answer- A. Clarifying questions- External factors- Timelines, Geography, Competition Internal factors- Meta's goals for entering into fitness space, full-fledged app or part of any existing Meta app Goals- Will go after engagement, since it is a new app. B. Identifying users- Heavily/ Professionally into fitness Casual fitness enthusiasts Not interested in fitness C. Prioritizing user segments- I will prioritize #2. Segment #1 does not really need external motivati"See full answer

Shyla R. - "Questions Couple of questions to make sure we are on the same page with respect to my overall product understanding and its positioning in the market. Product understanding: FB Pay is a Payment/ Wallet offering using which customers can securely make peer-to-peer payments using Messenger/WhatsApp or even make purchases on FB / Instagram etc. Also, competitors with similar offerings are Apple Pay, Google Pay (to name a few). Is this a fair understanding of the product? Ans: Yes. Cu"See full answer

Neha A. - "Start with FB vision What are local awareness ad. Ad content that is shown to people when they are in proximity to a brick and mortal stores. Why did fb start local awareness ads. They are very effective in helping businesses acquire customers, or create top of mind recall. Drive business revenue and visibility. Helps FB monetize and enables users discover local businesses. Goal – [secondary] is to ensure that we build visibility for the businesses. [Primary ] Customer engagement. engage the c"See full answer

Samuel S. - "Clarification questions: What is the time frame we want to build this? MVP 6 months What markets and geos are we targeting? e.g. developed markets and scope it to just US and canada Are we targeting any particular meta platform ? facebook, IG, whatsapp or i can pick ? Across mobile and web platforms. Yes Alignment with Meta's mission and vision and discusison on Product dynamics itself Meta's mission to empower people to build communities and bring the wo"See full answer

Scott S. - "As a Software Engineering Manager, one of the biggest mistakes I encountered early in my role involved underestimating the importance of aligning team goals with individual career aspirations and professional growth opportunities. This oversight became evident through a project that initially seemed successful but later revealed deeper issues within the team dynamics and morale. I was leading a software development team on a major project aimed at revamping a critical trading platform. The proj"See full answer

Rahul J. - "Clarifying questions Target market: parents Geo: USA Key value proposition: help people in parenting Target market assessment Reach: Every year, millions of people become parents and they need to take majority of decisions for their children till the child is 18. Frequency: The decision making and guidance is needed on almost every aspect of the child's life - so the frequency is high Importance: Making decision and managing children is one of the most important aspect of people"See full answer

Push S. - "STAR story weaved around the project 0 to 1 execution with all the technical tradeoffs, issues, and success metrics involved."See full answer

Michael N. - "The pain points articulated (no contextual recs, isolating experience, etc.) are pain points in the broader audio listening industry - there's no existing audio product at Meta already and assuming this is a net new product, wouldn't it have made more sense to have pain points specific to Meta? E.g. "there's no sense of real-time community in FB Groups" or "the barrier to engage in FB groups feels high" It almost feels like she just regurgitated things she's learned from her time working on Alex"See full answer

Scott S. - " A couple of years ago, we were working on a project to integrate a new third-party data feed into our existing data processing pipeline. This data feed was critical for enhancing our trading algorithms with more comprehensive market data. Given the tight timeline and high stakes, I decided to push for a rapid implementation. In my eagerness to meet the deadline, I underestimated the complexity of integrating this new data feed. I did not allocate sufficient time for thorough testing and valida"See full answer

Anonymous Crab - "Clarify: IG shops is the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. Correct? Clarify: Can only sellers/businesses which own their inventory have a "shop"? Or can a social media influencer (different IG account) sell on behalf of a business? Structure: In order to figure out what success looks like, I'd fi"See full answer

Nikitha G. - "Clarify → Mission / Landscape / Why → Users → Pain Points → Solutions → Evaluate Clarifying Questions / Assumptions: What kind of art are we focused on (Photography, digital art, physical art, sculpture, etc)? Assume we’re focused on physical paintings or sketches Is the goal of the product to allow users to view and interact with others art or create their own art? Enjoying art can come through both experiencing it and creating it so I want to clarify. **Let’s focus on experiencing a"See full answer