Google Analytical Interview Questions

Anonymous Muskox - "DoorDash - An online Food Ordering and Food Delivery Company. What is the Goal of the DoorDash? The goal is to empower local business and connect to the users. Who are the the different stakeholders involved to achieve this Goal for DoorDash? Users Restaurant Partners Delivery Partners What they need to do to achieve this goal? More users have to come on the platform for ordering Restaurants has to fulfil the requirement of maximum number of Users Delivery part"See full answer

Sahil A. - "Clarifying questions: Open metrics - Number of times users open the google document on a given day 10% decline - is it a gradual decline or steep decline? (since when) Do we witness decline from a specific geography? Decline for consumers or enterprise customers? Decline from web or mobile app? Review logs or bug reports to check if there are customer issues reports Internal Determine if a particular release is causing the issue Review other metrics to check if fewer do"See full answer

Syed A. - "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."See full answer

Marcos P. - "100 people per floor x 100 floors = 10,000 people. Uses of the elevator per day per person: 4, so 40,000 rides per day. Average length of a ride = 50 floors, assuming each ride is to the lobby. Target time per ride: 1 minute. Assuming 80% of traffic occurs during four rush hours, then 32,000 rides must happen in that time, so 133 per minute. Assuming six people per ride then you get 22 elevators required to operate during peak times. I reality you have to treat this as a Poisson arrival process"See full answer

Sukriti C. - "Lyft at its core is a marketplace with drivers and cars on the supply side, and passengers on the demand side. I would begin by dividing the goal of the dashboard into two categories : Health of the marketplace Health of the app/ reliability from a technical perspective The second one is more straightforward so I’ll briefly mention some overarching metrics I would look at and come back to it later if time allows. Health or reliability of the app can be further divided into the following -"See full answer

Daniel P. - "Gotcha, so I understand that our goal is to improve Google Docs and identify key metrics. Questions Is the purpose of these metrics to quantify the performance specifically of the features we suggest? Or Docs as a broader product and its impact on the Google ecosystem? Let's assume the former. Is there any goal we are trying to improve for Google Docs? Let's assume we want to increase usage, and have Docs also drive productivity suite subscriptions. Are there any specific"See full answer

Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

Prateek G. - "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"See full answer

Aditya S. - "From Product Management perspective: I would first start with some clarifying questions. Is this algorithm to be used across Play Store for all kinds of apps or for some specific catgeory of apps What is the major objective. Are you entering a new market and hence objective is to capture market OR already in an existing market and want to maximise profit (since Google, most likely second objective) I would like to experiment with algorithms and see results before finalising. This will nee"See full answer

Karthik M. - "1. Step 1: clarify Let's establish the mission of Google and Youtube. Google's is to provide and make information more accessible. Youtube's might be to help people get their content, their word and themselves out into the world. I mean so many of Youtube's ads have been about how the diversity of individuals and their content, so that makes sense. Let's establish what is Youtube. Youtube has 3 primary stakeholders - creators, viewers and brands/corporations and within them"See full answer

Ankita K. - "Clarifying questions: What is user frustration/ Define user frustration? Was this qualitative feedback, or some reviews on playstore or support that we saw recently or some drop in metrics or increase in churn, or overall churn that we are addressing? Let's assume frustration leads to users quitting the app and hence an increase in churn. This churn also indicates that users leaving the app after trying out a particular feature and not doing the core action of seeing the route from point A to p"See full answer

Vishnu G. - "1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks) Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love? Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"See full answer

Patrick B. - "Clarify what the business goals of Spotify is Depending on the stage, some companies care more about revenue growth, some about user growth and in rarer cases, about profit margins. In the case of Spotify, the company is still in growth stage so I will make some assumptions that user growth is the most important, followed by monetization. Plus, margin is relatively fixed due to the contracts with recording labels Recently, Spotify has invested heavily in podcast with goa"See full answer

Glados - "Ask clarifying questions 1/ Are there any business changes to be aware of? 2/ Youtube Premium already exists so I am guessing we are not revisiting changing the prices just restarting the process from scratch 3/ Pricing for a specific market? North America, Asia, somewhere else? To tackle this I would break down the problem into a few steps, What is Google's mission and how Youtube premium fits into that Google's mission is to organize information and make it accessible to all You"See full answer

Michelle D. - "I'd tell the interviewer that I'd start off with clarifying the question to make sure I understand it correctly (see 1 below). Then, I'd tell the interviewer my approach to make sure they know what to expect as I talk through. Approach would start with discussing the mission and connecting a north star metric (NSM) to the mission, then discuss key product metrics that are inputs towards NSM. If there's time at the end and if the interviewer wants to go down this path, we should also talk about t"See full answer

Will P. - "There are several categories of ads that users may encounter on YouTube content pages, depending on the user's device and browser. To narrow the scope of my answer, I am going to assume this is a non-skippable, midroll video ad that is 15 seconds long, and shown to a non-premium desktop user in the US. The next step is to clarify the motivations behind the proposed feature. Are non-relevant ads harmful to the overall user satisfaction? Do users engage more with relevant ads? Are advertisers mak"See full answer

fuzzyicecream14 - "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"See full answer

Jacob C. - "Clarifying Qns: Did the watch time went down and comments went up for the same videos or are we saying total watch time and total comments on Youtube? (Total) I am assuming we are not including Youtube Live videos because those are typically live chat 1000’s of comments for a single video. (Correct) Do we know if these two could be independent problems not correlated with each other (No) Here is my approach to diagnose the root cause: Will look at some general trends first Intern"See full answer

Harshit G. - "Great. I will start by understanding the goal of Google Photos and how it aligns with the goal and mission of Google. After defining goals, I will talk about the user actions which will contribute towards this goal. Based on these actions, we will define metrics. Check-in with the interviewer on the approach here. Assuming that this looks good for the interviewer to proceed. Google Photo - Helping users organise & manage their pictures. Completely in line with Google's mission. Thinking ab"See full answer

Niranjan M. - "Interesting question. Let's take a step back and focus on the WHAT and WHY of Google Flights. The narrative for Google Flights as a product or platform imo is: As a platform, I wish to make flight information available, so that users can make knowledgable decisions based on their travel needs. So essentially, it helps users by providing information, so that they can make optimized decisions. In order to determine if Google should introduce ads, we should consider the impact on both val"See full answer