Instagram Product Manager Interview Questions

Siddharth R. - "IG already has a large user base. So the team would not need to look into acquire more people but enable new feature(s) for users to be more excited (which eventually would result in more people coming back more often). Facebook, as a company, strives to connect more people and help them have an amazing experience through interactions with their friends. This is the basic principle on which FB's various apps work on. So I would aim to build this feature with the overall vision of the company to"See full answer

stash - "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"See full answer

Arthur Y. - "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"See full answer

Exponent - "This is a Measure Success question. These questions are asked to gauge your familiarity with common metrics such as DAUs and MAUs, A/B testing, and ability to map user behaviors and flows to impactful metrics. A great PM will also be able to deeply understand when metrics sometimes fail (e.g. blind spots). Knowing metrics closely is also crucial to demonstrating the impact of a project, whether it's after launching or the ongoing impact. Let's follow the Measure Success formula to tackle"See full answer

Exponent - "This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical change rather than one already built. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula: Ask clarifying questions State the goal of the feature **Apply a UX flow to drive an"See full answer

Exponent - "You should be able to identify this as a Strategy Question, which asks you to justify high-level business decisions and strategy. Below are some reasons why Instagram may have removed the like count. > That's a great question. I think there are three core reasons for why Instagram removed the like count. Specifically I'd say these are the reasons in order of importance:To increase posting engagement > To improve perception and generate goodwill > Move attention to other features > I'll go in"See full answer