Product Strategy Interview Questions

Aekagra S. - "To improve, we first need to understand the problems or opportunities for improvement that are currently present. Assumption: Potential improvement in the recommendation algorithm to make recommendations more pointed Current recommendations are not very specific. Users end up getting frustrated and move away from YouTube Potential improvement in the recommendation algorithm to make sure the user is not just bombarded with one set of videos, but gets varied recommendations to c"See full answer

Saketh reddy S. - "Understanding Reels – What It Is, Who Uses It, and What Problem It Solves What Is Reels? Reels is Meta’s short-form video platform embedded within Instagram and Facebook, designed to capture the rising demand for snackable video content and compete directly with TikTok and YouTube Shorts. Unlike Stories, which focus on temporary sharing, Reels is designed for entertainment, discoverability, and viral trends, making it a crucial driver for user engagement and creator monetization. Who Are the"See full answer

Eshaa D. - "I started by reframing Adobe’s mission in my own words: to build creative and productivity tools that make everyday customer workflows easier. Then, I defined the goal: improving retention for the Scan app, as users often drop off to competitors such as Genius Scan or the native iOS Scanner after initial use. To better understand user behavior, I segmented users into three groups: Power users: Professionals such as lawyers or students who scan frequently. Low-engagement users: Inactive for 9"See full answer

Anonymous Stork - "For Xbox, the next-generation product I propose is a virtual reality headset. The rationale is threefold: Industry Trends: Competitors like Meta and Apple are investing heavily in VR/AR, signaling strong market potential. Xbox Legacy: Xbox has a history of pushing innovation in gaming hardware (e.g., Kinect), and VR represents the next frontier beyond traditional consoles. Strategic Need: With console sales flattening, Xbox must expand into new experiences that deepen engagement and different"See full answer

Rushab S. - "Before we can delve into opportunities to increase revenue and create a roadmap for next 5 years, let's look at Spotify's Vision and Mission Statement Who are the key stakeholders currently in spotify's ecosystem and how does spotify make revenue What are some of the key market trends that impact the stakeholders in the spotify's ecosystem Spotify's Vision and Mission Statement Mission: Our mission is to unlock the potential of human creativity Vision: Spotify's vision is to be"See full answer

Dewansh Z. - "Clarifying questions: What type of contractors are we considering? Construction, repair, paint, electric etc. assuming there is no specificity here Is it for professional or personal - eg. For enterprises to allocate contract or personal work. Though the end result might work for both but initial go live one assuming for personal work Any specific demography Is it part of any existing meta universe - Facebook marketplace? Why this problem matters? For users: this is one of the difficult"See full answer

Darpan D. - "Clarifying Travellers in this context are people who are taking domestic or international flights. Answer: Correct. Are we designing to integrate into an existing product line or completely standalone? Answer: Integrate into existing products. Are we designing for a specific geography? Answer: Let’s try North America first; we can expand later. Company Mission Organize the world’s information and make it universally accessible and useful. Company Strategy "See full answer

Gaurav M. - "To convince leadership at Google to build a wristwatch for the elderly, it's crucial to present a compelling argument that encompasses user needs, market potential, and Google's strategic alignment. Here's a detailed proposal: 1. Understanding the User Needs Target Audience Primary Users: Elderly individuals, especially those with health conditions requiring monitoring and those living independently. Secondary Users: Family members and caregivers. **Pain Points"See full answer

Shashank S. - "Prioritizing competing features involves evaluating and comparing different features to determine which ones to implement first, based on their relative importance, value, and impact on the product and users. Here are some steps to help prioritize competing features: Define the goals and objectives: Identify the product's overall goals, target audience, and key performance indicators (KPIs). This will help you understand what features are most important to achieve these goals. **Gather"See full answer

Ketshi B. - "Clarifying questions When we say signals do you mean just features that are fed into the ML model that decide how the content should be ranked? Is newsfeed the front page of fb app. Can you expand what you mean by relevance? User journey User enters blue app.. Newsfeed is the first thing they see. User either continues on newsfeed ie scrolls through it or moves to a separate part of fb As they are scrolling they may see contents from friends, creators and ads, or other pages that they have been"See full answer

Justin G. - "Observation This is an interesting question. The solution has two heads, meaning that the user must feel less guilty AND the solution must also increase revenue towards the platform. Structure The way I would approach this involves splitting the question into sequential steps. Why are users feeling guilty about using Instagram? What are some ways to make them feel less guilty? How can we monetize this? Clarification How do we define guilt? Is there a relevant subsector of"See full answer

Neha P. - "The mini case was very much interviewer led and the questions asked were following: Tell the value proposition of Capital One Shopping to a senior executive who has recently joined Capital One What factors would you consider to expand Capital One Shopping? Technical Considerations? AB testing analysis - Interviewer shared AB testing results and asked for my recommendation Summarize"See full answer

Yao X. - "In general, I don't think Google should go into ridesharing market at this point. (06/2020) I have 3 reasons why Google should not get into ridesharing business at this point and a exception. Reason 1: Current market With major players like Uber and Lyft occupying around 90% of the market, current ridesharing business market is already crowded. These companies have been around for 6-7 years and users already formed the user habit of using either Uber or Lyft when they need a car to go some"See full answer

Julien C. - "👇 Your feedback is very much appreciated 👇 👁️ Vision Empower artists to earn a living through their art while connecting millions of fans to exceptional music experiences. A live streaming feature can humanize the digital experience, making the platform not only a place to stream recorded music but also a stage for real-time, authentic artist-fan interactions. Enhance Spotify’s artist-first narrative by providing a unique way for artists to monetize their performances. Leverage Spot"See full answer

Pratik M. - "Few clarifying questions here Is the competitor a service and does it have other offerings as well? Is it charging $5 for a service or only email? Is it for a specific platform here? Or does it include all platforms? Does the competitor have a huge market share/or is it a small company? Let's assume it's only for email's The structure I would want to layout for knowing what to do next for Gmail would be the following - Mission, Goals, Google's revenue model, Customer Profiles using Gm"See full answer

Maulik S. - "To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach : 1. Identify the Problem or Opportunity Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience? Example products:A content creation tool that generates blog posts or articles. A personalized customer support chatbot"See full answer

Pankhuri T. - "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"See full answer

Ekta M. - " Honestly, the first question should be can you please explain the question in detail. Below is my breakdown of this question What kind of furniture market? Online or store-based? Will Google produce the furniture or will it be an aggregator? Once understood let us ask more clarifying questions Why does Google wanna get into this space? Is it to increase revenue or engagement? Is there a region that Google is thinking of starting in? I**s there a problem to be solved? What is the motivation"See full answer

Yespm T. - "Clarifying question: When you say users, what specific metric are we talking about?  Answer: we want to increase # of daily active users.  Assume active users are logged in users. Is there a region that we have in mind for this increase? Assume no, we want to think about globally Is there a specific device (mobile vs desktop) ? Assume no Approach: I want to first think about Youtube, its mission and current business at a high level. . Then I want to think about the current ecos"See full answer