Top Product Manager Interview Questions

Review this list of 1,634 product manager interview questions and answers verified by hiring managers and candidates.
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Clarifying Questions Improve Netflix; Geography? India Vision - Becoming the best global entertainment distribution service Objective: Growth Engagement Retention I would focus on Growth because Highly growing adoption of internet increasing purchasing power in T2&T3 Indian consumers are constantly in need of finding new content to watch aligned with Netflix strategy of producing content for indian masses I believe Netflix has a really good immersive viewing/wathcing"

    Sandeep K. - "Clarifying Questions Improve Netflix; Geography? India Vision - Becoming the best global entertainment distribution service Objective: Growth Engagement Retention I would focus on Growth because Highly growing adoption of internet increasing purchasing power in T2&T3 Indian consumers are constantly in need of finding new content to watch aligned with Netflix strategy of producing content for indian masses I believe Netflix has a really good immersive viewing/wathcing"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'Design a fitness app for Facebook.'
    +7

    "My answer- A. Clarifying questions- External factors- Timelines, Geography, Competition Internal factors- Meta's goals for entering into fitness space, full-fledged app or part of any existing Meta app Goals- Will go after engagement, since it is a new app. B. Identifying users- Heavily/ Professionally into fitness Casual fitness enthusiasts Not interested in fitness C. Prioritizing user segments- I will prioritize #2. Segment #1 does not really need external motivati"

    Aakanksha R. - "My answer- A. Clarifying questions- External factors- Timelines, Geography, Competition Internal factors- Meta's goals for entering into fitness space, full-fledged app or part of any existing Meta app Goals- Will go after engagement, since it is a new app. B. Identifying users- Heavily/ Professionally into fitness Casual fitness enthusiasts Not interested in fitness C. Prioritizing user segments- I will prioritize #2. Segment #1 does not really need external motivati"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +3

    "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"

    Kiley S. - "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"See full answer

    Product Manager
    Execution
    +2 more
  • Google logoAsked at Google 
    +29

    "How important are referrals? Do you need multiple vs. just one? Does it matter who refers you?"

    Mitchell K. - "How important are referrals? Do you need multiple vs. just one? Does it matter who refers you?"See full answer

    Product Manager
    Behavioral
  • Google logoAsked at Google 
    +2

    "Clarification questions: What do you mean by online furniture-selling market? Why would google want to do it? Why does google want to do it now? Where does google want to launch it? Let me make the assumptions answering above questions: It is like google flights, say we call it google furnitures, where it organizes, curates furniture information to the users and then refers to the seller website instead of selling furniture directly to the consumer like amazon, walmart, way"

    Bimal M. - "Clarification questions: What do you mean by online furniture-selling market? Why would google want to do it? Why does google want to do it now? Where does google want to launch it? Let me make the assumptions answering above questions: It is like google flights, say we call it google furnitures, where it organizes, curates furniture information to the users and then refers to the seller website instead of selling furniture directly to the consumer like amazon, walmart, way"See full answer

    Product Manager
    Product Strategy
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  • +4

    "I broke down my answer into Understanding the goal, investigating the current state and its challenges, prioritizing opportunities, brainstorming solutions, and selecting solutions. To understand the goal and current state, I asked questions about the onboarding funnel and the conversion percentages. They have clear metrics to share, with the specific conversion rates for each stage. I then identified the subscription screen in the flow as one of the key opportunities, as most of the drop happ"

    Jaison E. - "I broke down my answer into Understanding the goal, investigating the current state and its challenges, prioritizing opportunities, brainstorming solutions, and selecting solutions. To understand the goal and current state, I asked questions about the onboarding funnel and the conversion percentages. They have clear metrics to share, with the specific conversion rates for each stage. I then identified the subscription screen in the flow as one of the key opportunities, as most of the drop happ"See full answer

    Product Manager
    Execution
    +2 more
  • "Assuming I am a PM for company X and my current task for the morning is resolving a new conflicting product requirement. First I would like to inquire more about the product and about the conflict. Product: Assuming I am new and I didn’t already know what the product was, what is our product's value proposition to our customers? How does our product align with our company's goals? What does success look like for our product? Have we been successful in the past? Who are our customers? Conflict"

    Cameron P. - "Assuming I am a PM for company X and my current task for the morning is resolving a new conflicting product requirement. First I would like to inquire more about the product and about the conflict. Product: Assuming I am new and I didn’t already know what the product was, what is our product's value proposition to our customers? How does our product align with our company's goals? What does success look like for our product? Have we been successful in the past? Who are our customers? Conflict"See full answer

    Product Manager
    Behavioral
    +3 more
  • Amazon logoAsked at Amazon 
    +1

    "I was the PM of a beta product which started to be utilized by a range of users. Although I maintained and communicated a road map that outlined upcoming features at a high level, it wasn't very clear to the users whether certain features were going to be improved, certain low level features were going to be added, or whether these were on our radar at all. We don't have a large team to support call desk or a marketing team. I was having multiple, one of conversations with different users and c"

    rocketscientist - "I was the PM of a beta product which started to be utilized by a range of users. Although I maintained and communicated a road map that outlined upcoming features at a high level, it wasn't very clear to the users whether certain features were going to be improved, certain low level features were going to be added, or whether these were on our radar at all. We don't have a large team to support call desk or a marketing team. I was having multiple, one of conversations with different users and c"See full answer

    Product Manager
    Behavioral
  • +1

    "Great question. My favourite product is YouTube Music. Let's see on what its strategy should be for next year. Clarifying questions No clarifying questions on this as I will be working with my favourite products. I will have few assumptions which I will state out before we proceed. Assumptions Assuming that we need to come up with strategy for YouTube Music app - not considering YouTube as a whole as part of this. I am considering overall audio streaming as the space to come up with the s"

    Harshit G. - "Great question. My favourite product is YouTube Music. Let's see on what its strategy should be for next year. Clarifying questions No clarifying questions on this as I will be working with my favourite products. I will have few assumptions which I will state out before we proceed. Assumptions Assuming that we need to come up with strategy for YouTube Music app - not considering YouTube as a whole as part of this. I am considering overall audio streaming as the space to come up with the s"See full answer

    Product Manager
    Product Strategy
  • "Clarification: Why South Korea and why Google has expanded their yet. I know there are some government security concerns which have bene in place but how is this integration going to expand Is this something like Google Maps itself or is it tailored to particular needs or region Google Mission & Why we want to expand? Google mission is to organize world's information and make it universally available. The Google Map in South Korea aligns with this as it will help people navigate through t"

    Charmi S. - "Clarification: Why South Korea and why Google has expanded their yet. I know there are some government security concerns which have bene in place but how is this integration going to expand Is this something like Google Maps itself or is it tailored to particular needs or region Google Mission & Why we want to expand? Google mission is to organize world's information and make it universally available. The Google Map in South Korea aligns with this as it will help people navigate through t"See full answer

    Product Manager
    Product Strategy
  • "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"

    Arthur Y. - "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"See full answer

    Product Manager
    Execution
    +1 more
  • Airbnb logoAsked at Airbnb 
    Video answer for 'As a PM at Airbnb, how would you increase bookings?'
    +17

    "Great. I'm going to get started by asking clarification questions for (1) understanding of the gap by assessing current product features for bookings via platform?, (2) brainstorming possible solutions, (3) how to implement solutions, and (4) suggesting metrics to validate solutions towards an increase of bookings Clarification questions & Assumptions: What is customer segment (family/ group/ individual)? In which market? (individual & US market) Should I specifically focus on one of use ca"

    Anna H. - "Great. I'm going to get started by asking clarification questions for (1) understanding of the gap by assessing current product features for bookings via platform?, (2) brainstorming possible solutions, (3) how to implement solutions, and (4) suggesting metrics to validate solutions towards an increase of bookings Clarification questions & Assumptions: What is customer segment (family/ group/ individual)? In which market? (individual & US market) Should I specifically focus on one of use ca"See full answer

    Product Manager
    Product Strategy
  • Amazon logoAsked at Amazon 
    Video answer for 'Design Uber Eats.'
    +6

    "basic drew the diagram"

    Aswath B. - "basic drew the diagram"See full answer

    Product Manager
    System Design
    +2 more
  • "Background A. Objective Lyft has a presence in Toledo, Ohio. At our current revenue per ride of $6, we can match 60% consumers requesting a ride with a driver. Our goal is to maximize net revenues in the next 12 months by figuring out the optimal revenue per ride. B. TLDR Summary · With a target market of (~100K-138K) consumers, on a $25 charge to consumers, Lyft should pay $20.75 to drivers and fix its share at $4.25 to maximize its net revenues over a 12-mont"

    Eshan P. - "Background A. Objective Lyft has a presence in Toledo, Ohio. At our current revenue per ride of $6, we can match 60% consumers requesting a ride with a driver. Our goal is to maximize net revenues in the next 12 months by figuring out the optimal revenue per ride. B. TLDR Summary · With a target market of (~100K-138K) consumers, on a $25 charge to consumers, Lyft should pay $20.75 to drivers and fix its share at $4.25 to maximize its net revenues over a 12-mont"See full answer

    Product Manager
    Analytical
    +1 more
  • +11

    "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"

    Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

    Product Manager
    Product Design
    +2 more
  • +4

    "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"

    Aniket A. - "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"See full answer

    Product Manager
    Execution
    +1 more
  • Apple logoAsked at Apple 

    "For any project based questions, it is important to structure your response clearly, showcasing your thought process, technical skills, problem-solving abilities, and how your work added value. Besides the STAR method, you can also use this kind of framework: 1. Start by selecting a relevant project (related to the role) Give the project background and what specific problem it solved. 2. Align the project's objective and your role Be specific about your role: were you the le"

    Malay K. - "For any project based questions, it is important to structure your response clearly, showcasing your thought process, technical skills, problem-solving abilities, and how your work added value. Besides the STAR method, you can also use this kind of framework: 1. Start by selecting a relevant project (related to the role) Give the project background and what specific problem it solved. 2. Align the project's objective and your role Be specific about your role: were you the le"See full answer

    Product Manager
    Behavioral
    +5 more
  • +3

    "Clarify the problem. Ask lots of questions to uncover the root cause of the problem. This could be related to internal factors like releasing buggy updates or external factors like market trends, infrastructure, regulation etc etc. Establish where in the user journey the problem might be happening, if it's happening for a subset of users or for everyone e.g. on iOS platform etc etc, what time period has the problem occurred? Gradually or suddenly? How is the metric (in this case revenue)"

    Alice S. - "Clarify the problem. Ask lots of questions to uncover the root cause of the problem. This could be related to internal factors like releasing buggy updates or external factors like market trends, infrastructure, regulation etc etc. Establish where in the user journey the problem might be happening, if it's happening for a subset of users or for everyone e.g. on iOS platform etc etc, what time period has the problem occurred? Gradually or suddenly? How is the metric (in this case revenue)"See full answer

    Product Manager
    Analytical
    +1 more
  • +1

    "What are your top 3 favorite apps? (after picking one) How would you improve it? YNAB - You need a budget Robinhood Chase How would you improve YNAB? Clarifying questions What's my role? I'm a product manager at YNAB Why do we want to improve YNAB? Is there any specific goal? Structure YNAB - I'll share some information on YNAB Ynab's mission is to create the best budging app and empower people to gain control over their money and their life. Ynab's business model is a"

    Matan S. - "What are your top 3 favorite apps? (after picking one) How would you improve it? YNAB - You need a budget Robinhood Chase How would you improve YNAB? Clarifying questions What's my role? I'm a product manager at YNAB Why do we want to improve YNAB? Is there any specific goal? Structure YNAB - I'll share some information on YNAB Ynab's mission is to create the best budging app and empower people to gain control over their money and their life. Ynab's business model is a"See full answer

    Product Manager
    Program Sense
    +1 more
  • +6

    "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"

    Mike Z. - "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"See full answer

    Product Manager
    Analytical
    +2 more
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