Product Strategy Interview Questions

KittyKat - "I’d discuss definition of keywords: UPI ( service ) and what does revenue mean in UPI Assume goals - Increase 50% by the next one year Geo - India User Users to Users ( P2P ) Users to Merchant ( P2M ) Merchants to Merchant (small-scale UPI ) Picked User Segment - Users to Merchant ( P2M ) Pain points Subscriptions Tap on pay Frauds / Trust issues Upper cap 1L No Cost EMI / EMI on UPIs Credit on UPIs Spending Insights Integrations with devices - smartwatches, smart TVs, sm"See full answer

Navin T. - "Clarification Question: What kind of revenue is Target trying to increase? ( Gross Revenue, Net Revenue .. etc ) Answer: Let's stick to Gross revenue. As I understand, the target has two revenue streams - In-store and online purchases. Are there any other revenue streams I should consider? Answer: No Why Now ?. Answer: we have seen our revenue being impacted due to competition from Amazon and Walmart, and our revenue is flat. Which revenue stream do you see a decline, increase, or flat?"See full answer

Vince T. - "I own a Google Home and use it everyday. To clarify the question, are we talking about a hardware feature or pure software feature? I assume it can be either. My approach: What is the vision or mission of Google Home? What does good look like? Which KPIs do we want to optimize? Who are the top target segments? What are their pain points or needs that are not met today by Google Home? Let's brainstorm potential game features that can address those needs. Evaluate if we ha"See full answer

Ekta M. - " Why do we want to increase the price? How much do we need to increase? Is it tied to some kind of revenue target? What is the region in which price needs to be increased? - Say India Who are the major players in that region who offer similar services and how are they priced? Will the users switch to those competitors? What is our unique proposition for retention? Do we have any leverage against them which will stop the users from churning? Any change in pricing or anything major like terms an"See full answer

Ankit J. - "Clarifying questions: What is the motivation for Airbnb to consider entering furniture space? Assumption: Data suggests the quality & type of furniture has a direct impact on guests’ Airbnb experience. Many hosts are also converting their Airbnb’s into full-time businesses, so there is a revenue opportunity here while improving the experience. Is Airbnb looking to feature furniture listings on Airbnb.com? It’s still TBD. We want to know if it’s a good idea first. Are there any other g"See full answer

Dan D. - "I love the answer and framework, my summary of the interview: it is a slightly modified version of Porter's 5 Forces: User benefit -> Bargaining Power of Buyers Apple benefit -> Talks about the company mission and culture (esp. on the relatively closed eco-system) It was expanded more in the latter half of the interview (SWOT + a bit of Value Chain) Competitive landscape -> Industry Rivalry + Threat of New Entrants + Threat of Substitutes Partnership Impact -> Bargaining Power of"See full answer

Darpan D. - "Clarifying and assumption When we say financial security, are we talking about authentication, fraud detection or money laundering? Assumption: Fraud detection. Focusing specifically on transaction-level fraud. Is this an internal AI implementation or an external third-party service we provide to multiple financial businesses? Assumption: External Third-party AI financial security product. Requirements Need to detect when fraudulent transactions happen. **Detection stra"See full answer

Hems S. - "I will start with clarifications: Q: How do you define "healthy" marketplace? A: When there is a balance in demand and supply Q: If we have balance, is it fair to assume, lot of transactions will happen? A: Sure Q: Also, is it fair to assume well known tokens on the platform already have a healthy marketplace with enough buyers and sellers. The problem is mainly with new tokens that will be introduced? A: Thats a fair assumption Q: Its okay to limit scope for this exercise to the CB retail a"See full answer

Rika S. - "Let's start by understanding Google's goals with Search. Google Search is by far the #1 search engine, capturing 70% of the search market. There are probably two reasons why Google would bid to maintain its place as the default search engine on Firefox: the first, Firefox is a popular web browser, with many users, and Google wants to retain the large user base who search on Firefox. Second, Firefox users tend to be more privacy oriented than users of other browsers, therefore Google wants to c"See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer

Madhuri J. - "I think first we need to understand the questions better. Who these users are? (Any specific demographic, age users) What kind of stories are they sharing? How much is considered fewer? Once we get the answer or if we do not get answer we will have to make assumptions about all three questions. Based on the assumption we will have to define a vision. The vision should state what we want to achieve. Goal: Users between age 20 to 30 should get at least 100 shares, likes and comments com"See full answer

Durga prasad K. - "Product Led Growth Strategy is where literally product drives growth Examples: Referrals Shares on social platforms Product offers basic functionalities for free and user has to upgrade for overall access Inviting friends or teams to your whiteboard In order to build an effective product led growth strategy we need to understand the users pain points, motivations, un met needs in detail that will help us to understand what resonates with the users such that they love the product, s"See full answer

Ramandeep S. - "If I were a Google PM in charge of the next Android keynote product announcement in 3 years, I would build the following: A more secure and privacy-focused Android platform. This is because security and privacy are becoming increasingly important to users. In the past few years, we have seen a number of high-profile data breaches, and users are becoming more aware of the risks of having their personal information online. A more secure and privacy-focused Android platform would help to add"See full answer