Product Strategy Interview Questions

Jessie Y. - "Instagram Reels: Instagram's answer to TikTok, Reels allows users to create and share short-form videos within the Instagram app. It leverages Instagram's existing user base and social features. YouTube Shorts: YouTube introduced Shorts as a feature within its platform to enable users to create short, catchy videos. It capitalizes on YouTube's extensive content creator community and viewer base. Snapchat Spotlight: Snapchat's Spotlight feature highlights short-form videos in"See full answer

Rajeev K. - "Here's how I'd approach investing that $10 million over the next year and a half. The biggest chunk about $4 million would go straight into our core infrastructure because that's what everything else depends on. We're seeing massive demand for real-time payments, so I'd put $2.5 million into building instant settlement capabilities and integrating with FedNow and RTP rails. The remaining $1.5 million would beef up our platform scalability because we're hitting capacity limits during peak times,"See full answer

Rahul J. - "Skype is a communication and collaboration tool used by individuals and businesses. Users can send messages, do audio and video calls, share screen etc. There are two parts to the business model: Individual user - to - individual user: users can make audio and video calls at no fee Enterprises: Organisations need to purchase the subscription for internal usage. Revenue depends on \# of paying enterprises, length of subscription, price per month/year Product objective: increase rev"See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer

Vihari K. - "Clarify Questions • Target Audience: Are we focusing on existing TikTok users, new users, or both? • Scope of Search Features: Are we looking at in-app search, search engine optimization (SEO), or both? • Geographical Focus: Are there specific regions we are targeting for user acquisition? Goal Our primary goal is to increase user adoption and market share by making it easier for users to discover and engage with TikTok Shop through optimized search features. User Segments Current TikTo"See full answer

Namrata L. - "NPS is the Net Promoter Score. It basically measures if the users will promote or recommend our product or not. Do we have any timelines for this? Also Amazon as in the Amazon MarketPlace right? So to improve NPS, we need to improve the customer experience and keep them more engaged. So lets focus on improving engagement. Mission of Amazon - Help users get any and everything by just clicking some buttons at their doorstep. Users Demographics - Teenagers, Young Adults, Adults, Oldies Pro"See full answer

Vijay P. - "Explained in STAR format one of the project situation where I had to collect data points by deploying a minimum viable product due to unclear business requirements/dynamic nature of business. Emphasized on exact data points and how they strategically used to iteratively deploy improved version of product."See full answer

Christopher K. - "Amazon is releasing a product recommendation carousel. Q1. How would we approach this launch with executive leadership? Q2. How would you obtain the data to find out if you should launch and what sample size should your testing batch be for an A/B test scenario? Clarifying Questions What is the current goal for the product recommendation - Increase sales How does the current product recommendation view look like on the home page - A mosaic list view Are there any existing custome"See full answer

Coach - "Product "XYZ" explain what it is and which audience it is serving. Goals Ease the anxiety Offer the most comprehensive perspective of Cloud Engagement Democratize Upsell Insights Business Review Deck Slide #1: NPS - Now, Trend & Insights + Call To Action: FYI & solicit feedback Slide #2: User Engagement Update - DAU, WAU, MAU, Actions Completed + Call To Action: FYI & solicit feedback Slide #3: Partnership Update - Share new cross org collabor"See full answer

Aidynn E. - "Let's start with clarifying question -> What do we want to achieve with increased engagement? Let's say Spotify has personalization that prefers more engaged songs/podcast to be available to new users (who have not heard that song). Along the same lines as Facebook/Linkedin/Instagram prefers posts. The more the song/podcast is engaged among users, for more people it will be visible to listen. What users we are targeting? There are 2 broad categories of users such as creators and listen"See full answer

Sonam S. - "Are support tickets % an increase or an absolute increase? (Assuming absolute increase) Is the dashboard showing an increase in tickets accurate? Categories tickets Geographic area? Product area? Operational area? Seasonality? Type of ticket - Debug tickets or Help me how to do x (Did we have an influx of new customers joining? ) What type of customers ( new or existing, age with the company, history) 3"See full answer

Mudit B. - "Clarifying question Why? Does booking.com have data on demand for this new feature? Let's say no Does booking.com have any specific goal with this new feature? Improve revenue or Improve user experience ( provide flexibility in payments or expand user base dealing with crypto, etc.) Let's say targetting new users who want to deal with crypto (I don't know if this is to be approached as a product design question) I would approach the introduction of cryptocurrency as a new payment method i"See full answer

Rohit K. - "Clarifying scope : This is a feature on top of existing swiggy app to deliver prepared food for health-conscious people Clarify the term health conscious : Calory counters Macro trackers : Need balance of carb, protein, fat etc. Fresh Eaters :Need fresh ingredients Allergic due to some ingredient Ill people There can be various user personas along with respective pain points are: 1) Gym goers : No way to count the calories or track macro intakes in a swiggy order 2) Fresh eaters : Lack"See full answer

Pm P. - "Clarification: What does "share" imply? is it the action of sharing the app or website ? My assumption here we are not talking about stock market share :P, other factors come into play there. Diving-in: I would like to classify the questions into 2 buckets Internal Do we have data on which platform the shares increases and split up by Mobile and if mobile via app or via browser, split by apple/android, split via desktop, tablet . Essentially source of the shares. What this will t"See full answer

Diamonde H. - "I'm interpreting this question as "what's the process you'd go through to launch a new product". I'd approach it this way, assuming we haven't yet made any determinations around the what/how: Step 1: Pick an industry of interest with Industry criteria based on Industry growth rate VC investments (pitchbook is a good resource) Step 2: Evaluate the various industry verticals and select the vertical with the most opportunity evaluated by Age of companies New entrants Existing -"See full answer

Glados - "Strategy of 15 minute delivery apps. I will discuss what delivery apps are, what is their current business model, examples of some delivery apps, any market metrics/share, opportunity, how 15-minute delivery apps fit in, challenges/opps, what's next, takeaways. Clarifying questions Are we focused on North America? Any other geo? Delivery apps -> Assumed to be food/grocery/alcohol delivery not packages (Amazon)? Assumed delivery apps for end-consumers not large businesses? Delivery apps o"See full answer