Product Strategy Interview Questions

Ramandeep S. - "If I were a Google PM in charge of the next Android keynote product announcement in 3 years, I would build the following: A more secure and privacy-focused Android platform. This is because security and privacy are becoming increasingly important to users. In the past few years, we have seen a number of high-profile data breaches, and users are becoming more aware of the risks of having their personal information online. A more secure and privacy-focused Android platform would help to add"See full answer

Hems S. - "I will start with clarifications: Q: How do you define "healthy" marketplace? A: When there is a balance in demand and supply Q: If we have balance, is it fair to assume, lot of transactions will happen? A: Sure Q: Also, is it fair to assume well known tokens on the platform already have a healthy marketplace with enough buyers and sellers. The problem is mainly with new tokens that will be introduced? A: Thats a fair assumption Q: Its okay to limit scope for this exercise to the CB retail a"See full answer

Rika S. - "Let's start by understanding Google's goals with Search. Google Search is by far the #1 search engine, capturing 70% of the search market. There are probably two reasons why Google would bid to maintain its place as the default search engine on Firefox: the first, Firefox is a popular web browser, with many users, and Google wants to retain the large user base who search on Firefox. Second, Firefox users tend to be more privacy oriented than users of other browsers, therefore Google wants to c"See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer

Cameron P. - " Questions: Deadly diseases: new and current CEO of healthtech startup: adoption phase Mission: to improve and extend lives What we do: Research new diseases and connects people to doctors Structure: Objective -> Macro-Factors -> Company -> Users -> Suggestions Objective: Why? Mission to improve and extend lives How do we inform the world about these 20 deadly diseases we detected? Macro-Factors(climate/competition) World events like pandemics - this is a good investment* "See full answer

Jessie Y. - "Instagram Reels: Instagram's answer to TikTok, Reels allows users to create and share short-form videos within the Instagram app. It leverages Instagram's existing user base and social features. YouTube Shorts: YouTube introduced Shorts as a feature within its platform to enable users to create short, catchy videos. It capitalizes on YouTube's extensive content creator community and viewer base. Snapchat Spotlight: Snapchat's Spotlight feature highlights short-form videos in"See full answer

Anonymous Salmon - "clarify: paid users, annual subscription user segmentation: levels; active vs dormant; age; regions use cases & pain points solution brainstorm: retention = activation + engagement + resurrection; prioritization of solutions execution"See full answer

Christopher K. - "Amazon is releasing a product recommendation carousel. Q1. How would we approach this launch with executive leadership? Q2. How would you obtain the data to find out if you should launch and what sample size should your testing batch be for an A/B test scenario? Clarifying Questions What is the current goal for the product recommendation - Increase sales How does the current product recommendation view look like on the home page - A mosaic list view Are there any existing custome"See full answer

Sonam S. - "Are support tickets % an increase or an absolute increase? (Assuming absolute increase) Is the dashboard showing an increase in tickets accurate? Categories tickets Geographic area? Product area? Operational area? Seasonality? Type of ticket - Debug tickets or Help me how to do x (Did we have an influx of new customers joining? ) What type of customers ( new or existing, age with the company, history) 3"See full answer

Anonymous Flamingo - "As a YouTube PM, there are several factors that I would consider when evaluating the idea of developing a tool for content creators to generate ideas with scripts automatically added. First, I would assess the potential demand for such a tool among YouTube content creators. This would involve researching the needs and challenges of content creators, as well as gathering feedback from content creators on the value and usefulness of the tool. This would help me understand whether there is a strong"See full answer

Vijay P. - "Explained in STAR format one of the project situation where I had to collect data points by deploying a minimum viable product due to unclear business requirements/dynamic nature of business. Emphasized on exact data points and how they strategically used to iteratively deploy improved version of product."See full answer

Coach - "Product "XYZ" explain what it is and which audience it is serving. Goals Ease the anxiety Offer the most comprehensive perspective of Cloud Engagement Democratize Upsell Insights Business Review Deck Slide #1: NPS - Now, Trend & Insights + Call To Action: FYI & solicit feedback Slide #2: User Engagement Update - DAU, WAU, MAU, Actions Completed + Call To Action: FYI & solicit feedback Slide #3: Partnership Update - Share new cross org collabor"See full answer

Aidynn E. - "Let's start with clarifying question -> What do we want to achieve with increased engagement? Let's say Spotify has personalization that prefers more engaged songs/podcast to be available to new users (who have not heard that song). Along the same lines as Facebook/Linkedin/Instagram prefers posts. The more the song/podcast is engaged among users, for more people it will be visible to listen. What users we are targeting? There are 2 broad categories of users such as creators and listen"See full answer

Diamonde H. - "I'm interpreting this question as "what's the process you'd go through to launch a new product". I'd approach it this way, assuming we haven't yet made any determinations around the what/how: Step 1: Pick an industry of interest with Industry criteria based on Industry growth rate VC investments (pitchbook is a good resource) Step 2: Evaluate the various industry verticals and select the vertical with the most opportunity evaluated by Age of companies New entrants Existing -"See full answer

Rahul J. - "Skype is a communication and collaboration tool used by individuals and businesses. Users can send messages, do audio and video calls, share screen etc. There are two parts to the business model: Individual user - to - individual user: users can make audio and video calls at no fee Enterprises: Organisations need to purchase the subscription for internal usage. Revenue depends on \# of paying enterprises, length of subscription, price per month/year Product objective: increase rev"See full answer