Product Strategy Interview Questions

Cameron P. - " Questions: Deadly diseases: new and current CEO of healthtech startup: adoption phase Mission: to improve and extend lives What we do: Research new diseases and connects people to doctors Structure: Objective -> Macro-Factors -> Company -> Users -> Suggestions Objective: Why? Mission to improve and extend lives How do we inform the world about these 20 deadly diseases we detected? Macro-Factors(climate/competition) World events like pandemics - this is a good investment* "See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer

Anonymous Flamingo - "As a YouTube PM, there are several factors that I would consider when evaluating the idea of developing a tool for content creators to generate ideas with scripts automatically added. First, I would assess the potential demand for such a tool among YouTube content creators. This would involve researching the needs and challenges of content creators, as well as gathering feedback from content creators on the value and usefulness of the tool. This would help me understand whether there is a strong"See full answer

Christopher K. - "Amazon is releasing a product recommendation carousel. Q1. How would we approach this launch with executive leadership? Q2. How would you obtain the data to find out if you should launch and what sample size should your testing batch be for an A/B test scenario? Clarifying Questions What is the current goal for the product recommendation - Increase sales How does the current product recommendation view look like on the home page - A mosaic list view Are there any existing custome"See full answer

Vijay P. - "Explained in STAR format one of the project situation where I had to collect data points by deploying a minimum viable product due to unclear business requirements/dynamic nature of business. Emphasized on exact data points and how they strategically used to iteratively deploy improved version of product."See full answer

Coach - "Product "XYZ" explain what it is and which audience it is serving. Goals Ease the anxiety Offer the most comprehensive perspective of Cloud Engagement Democratize Upsell Insights Business Review Deck Slide #1: NPS - Now, Trend & Insights + Call To Action: FYI & solicit feedback Slide #2: User Engagement Update - DAU, WAU, MAU, Actions Completed + Call To Action: FYI & solicit feedback Slide #3: Partnership Update - Share new cross org collabor"See full answer

Kim L. - "Explore expanding beyond just two small roooms-- bigger rooms or a third room? Get insights from those who are teleporting about what the experience is like"See full answer

Jessie Y. - "Instagram Reels: Instagram's answer to TikTok, Reels allows users to create and share short-form videos within the Instagram app. It leverages Instagram's existing user base and social features. YouTube Shorts: YouTube introduced Shorts as a feature within its platform to enable users to create short, catchy videos. It capitalizes on YouTube's extensive content creator community and viewer base. Snapchat Spotlight: Snapchat's Spotlight feature highlights short-form videos in"See full answer

Rahul J. - "Skype is a communication and collaboration tool used by individuals and businesses. Users can send messages, do audio and video calls, share screen etc. There are two parts to the business model: Individual user - to - individual user: users can make audio and video calls at no fee Enterprises: Organisations need to purchase the subscription for internal usage. Revenue depends on \# of paying enterprises, length of subscription, price per month/year Product objective: increase rev"See full answer

Sonam S. - "Are support tickets % an increase or an absolute increase? (Assuming absolute increase) Is the dashboard showing an increase in tickets accurate? Categories tickets Geographic area? Product area? Operational area? Seasonality? Type of ticket - Debug tickets or Help me how to do x (Did we have an influx of new customers joining? ) What type of customers ( new or existing, age with the company, history) 3"See full answer

Aidynn E. - "Let's start with clarifying question -> What do we want to achieve with increased engagement? Let's say Spotify has personalization that prefers more engaged songs/podcast to be available to new users (who have not heard that song). Along the same lines as Facebook/Linkedin/Instagram prefers posts. The more the song/podcast is engaged among users, for more people it will be visible to listen. What users we are targeting? There are 2 broad categories of users such as creators and listen"See full answer

Nidhi S. - "I am a book reader, so I use "goodreads" by amazon to track my reading. There are couple of things which can be done to increase user engagement on app. User engagement on goodread is creating profile tagging books - want to read, reading, completed marking up progress on daily reading. Engaging with friends and their feedback about books. Solutioning at each steps Creating profile - App respond time is 2-3 min, which is very slow as compared to any general app,its circling"See full answer

Namrata L. - "NPS is the Net Promoter Score. It basically measures if the users will promote or recommend our product or not. Do we have any timelines for this? Also Amazon as in the Amazon MarketPlace right? So to improve NPS, we need to improve the customer experience and keep them more engaged. So lets focus on improving engagement. Mission of Amazon - Help users get any and everything by just clicking some buttons at their doorstep. Users Demographics - Teenagers, Young Adults, Adults, Oldies Pro"See full answer

Diamonde H. - "I'm interpreting this question as "what's the process you'd go through to launch a new product". I'd approach it this way, assuming we haven't yet made any determinations around the what/how: Step 1: Pick an industry of interest with Industry criteria based on Industry growth rate VC investments (pitchbook is a good resource) Step 2: Evaluate the various industry verticals and select the vertical with the most opportunity evaluated by Age of companies New entrants Existing -"See full answer

Pm P. - "Clarification: What does "share" imply? is it the action of sharing the app or website ? My assumption here we are not talking about stock market share :P, other factors come into play there. Diving-in: I would like to classify the questions into 2 buckets Internal Do we have data on which platform the shares increases and split up by Mobile and if mobile via app or via browser, split by apple/android, split via desktop, tablet . Essentially source of the shares. What this will t"See full answer