Interview Questions

Exponent - "This is a classic Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning. > Google acquired Fitbit in 2019 for over $2 billion. Here are some reasons why:More data > Integrations with Google Health > Owning more hardware > Future wearable tech integrations > Prevent a competitive acquisition > I'll go into detail about each. F"See full answer

Exponent - "This is one of the core behavioral questions that you should expect to cover in any interview. In particular, it asks you to justify why you want to work at a specific company that you've applied for. There's no right answer for this, however we do recommend you list at least three distinct reasons. Here's an example of what you might say: > That's a great question. There are three main reasons why I want to work at Twitch:Building a product I use > Working in marketplaces > Mentorship > I'll go"See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're asked to expand further into a market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize With"See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're expanding to a new market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Without further"See full answer

Exponent - "This is one of the core behavioral questions that you should expect to cover in any interview. In particular, it asks you to justify why you want to work at a specific company that you've applied for. There's no right answer for this, however we do recommend you list at least three distinct reasons. Here's an example of what you might say: > That's a great question. There are three main reasons why I want to work at Facebook:Building a product I use > Interesting product problems > Meeting smart"See full answer

Exponent - "This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical changes rather that one already built. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula: Ask clarifying questions State the goal of the feature **Apply a UX flow to drive a"See full answer

Exponent - "This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical product rather that one already built. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula: Ask clarifying questions State the goal of the feature **Apply a UX flow to drive a"See full answer

Exponent - "This is a classic Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning. > I remember that - it made huge headlines around late 2019. I definitely think there are a few solid reasons why your team may have made this acquisition, for example:Incentivize retailers to use PayPal > Leverage PayPal tech resources to grow Honey > O"See full answer

Exponent - "This is a Design a Product question. Let's follow the formula to make sure we cover all our bases: Ask clarifying questions Identify user types, behaviors, and pain points State the goal and use cases List current solutions Improvements / net new solutions Evaluate and select solutions Measure Success Summarize Ask clarifying questions It's important to get clarity on anything unclear. Asking questions also helps us limit scope earl"See full answer

Exponent - "You should be able to identify this as a Strategy Question, which asks you to justify high-level business decisions and strategy. Be concise and to the point. > The underlying theme I can see in these services is that they all encourage people to start online businesses. This helps Stripe since their main product is the ability to handle online transactions. Stripe takes a percentage fee from each transaction, so it's in their best interest to encourage the growth of internet-enabled busines"See full answer

Exponent - "RealSelf is a healthcare marketplace where consumers research aesthetic treatments (plastic surgery, etc.) and connect with physicians. Think of it like the Yelp of cosmetic procedures. Right away we should identify this as an expansion problem. Recall the formula for this type of question: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy **Summari"See full answer

Exponent - "First, it helps to give a motivation of why it might be useful to understand web cookies and what they are. Then, give a useful example by analogy of how they work. Here's how we might explain web cookies. > When you open your browser and visit www.facebook.com, your browser already knows know you're signed in and log in automatically. Or, say you're on a shopping website for skis and then you start getting ads for skis. How does your browser know this stuff?The answe"See full answer

Exponent - "This is another Strategy question, which means finding good reasons for strategic decisions. A few reasons for the GitHub acquisition are listed here. Competition > With the GitHub acquisition comes a lot of data on which companies are getting huge, or which technologies are cutting edge. Microsoft can adopt these technologies faster than others by having a pulse on this. It's also a defensive acquisition, since GitHub belonging to Microsoft means it can't be bought by Facebook or Google"See full answer

Exponent - "This is a Diagnosis problem. We've gone over diagnosis problems in the past, but most are centered around usage. Even though this is about retention - do not be alarmed. We can still follow the TROPIC method to create a plan to thoroughly diagnose the issue: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization **Establish a theory of proba"See full answer

Mahesh G. - "Clarifying questions: Is it before pre launch or for it's current business? > Pre launch Goals > Adoption, engagement Can briefly talk about: What the company cares about? (Uber & Uber Eats) Uber: Redefining the world moves for the better Uber Eats: Make eating well effortless at any time, for anyone, anywhere Expectations of consumers and restaurants/Stores Consumers: At one's comfort, one wants the groceries or/and food to be delivered to their"See full answer

Exponent - "This is a classic Favorite Product question with a constrained product type. For this, we want to make sure it's a collaborative tool used between teams. Let's go over the Favorite Product formula before diving in: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? **How would you improve it/make it"See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're expanding to a new market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Without further"See full answer

Exponent - "Before we begin, it's important to understand what the interviewer is testing with this type of question. This is a Strategy Question that tests an interviewee's ability to create compelling arguments from high level information, discern motive, and think strategically. We can split this question into two parts: Why did Yelp sell Eat24 and why did the stock jump? Why did Yelp sell Eat24? > To start, let's go over some potential reasons why Yelp might sell Eat24:Back to core competencies >"See full answer

Exponent - "Although it's not totally obvious, this is a Strategy Question, which asks you to justify business decisions at a high level. First, let's provide a few reasons why Display Ads are bad, and then propose an alternative solution. > There are a few reasons why display ads are a bad idea. I'll go into them in-depth shortly, but in summary, display ads degrade the user experience and monetize poorly, which has all sorts of cascading effects. Loss of control > Typically, display ads are run thr"See full answer

Exponent - "This problem tests your ability to make sense of strategic business decisions. Don't feel pressured to start speaking immediately — you should feel free to take a few moments of silence to come up with some sound arguments. This makes your answer sound more measured and thought through. For this question, there are a few lines of reasoning you can go with. Data > LinkedIn was, and still is, the largest professional social network on the web. Since almost every high-powered executive and senio"See full answer