Top Product Manager Interview Questions

Danyal R. - "Start with OpenTable's goal: making reservations easier for customers. If user's are having bad experiences then that impacts the key metrics ( # of bookings), create a negative brand perception with the potential to lose customers. Focus on ecosystem: customers making reservations & merchants/businesses each have different pain points. For the sake of time, focus on customer's experience. Post Booking User Flow User receives a post booking confirmation (date/time"See full answer

Saleel P. - "This is my first attempt at an estimation question, any feedback is appreciated. I'd like to clarify if AirBNB's core services would include user reservations on its web/mobile platform on a per night basis. I'd also assume if we would to estimate the topline revenue (or gross merchandise sales) without factoring operational expenses and taxes. I'd also clarify if basing my estimation on revenue from its largest marketplace, US, is reasonable. Population of US - 350 MM Avg Household size - 2.5"See full answer

R K. - "As a Product Manager for Instagram Reels, understanding Meta's investment in this product requires considering the broader competitive landscape, primarily TikTok, and Instagram's monetization strategy through ads. The focus on Reels is a strategic move to capture a share of the short-form video market, increase user engagement, and drive ad revenue. Lets start with why Meta invested in Instagram reels 1. Competing with TikTok: TikTok's explosive growth in the short-form video space pose"See full answer

Natalia N. - "Clarifying questions: How much is the decline? Since when have sales been declining? Make sure that it has correlation with competition and not a premature assumption that can come from something internal (not external competition). Is it all the stores? What is the variation in the dicline? If you have stores that have 20% less sales vs some that are steady, it might be something related to the store experience specifically. How does the decrease in sales compare to cities that ha"See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer

Shahrukh K. - "When I transitioned from the Analytics team to the Product team, I faced challenges in gaining the trust of the engineering team. Having previously worked with them in a role where I provided insights rather than defining their priorities, they were initially hesitant to accept my inputs in my new role. This led to some misalignment, as they chose to focus on tasks independently rather than incorporating my recommendations. Recognizing the need to build credibility, I took a proactive approach."See full answer

Kartikeya N. - "Clarifying questions Are we referring to the credit card users of a particular card company or the overall number of users? : Overall number And we are referring to the number of unique users right, as in a person may have more than 1 card? : yes Can I assume the time setting of the question to be 2024? : Yes Thanks. Here's how I would approach this. India's total population = 1.4 Bn I know for a fact that in India only 2.5% of population pays income tax. A salaried employee who doe"See full answer

Kunal M. - "I would apply the CIRCLES framework to this problem. Context: The mortgage industry is based on front to broken back-office operational processes, fragmented data, rates war, non-clarity on appraisal. The coming age of digital savvy Millenials who wants a one-stop shop for all their banking needs in a techno-savy way will pave the way for mortgage disruption. Goal: Metrics to optimize - increase market share in Loan origination, increase revue and increase customer stickiness on the plat"See full answer

Pree M. - "Let's split the experience in four parts: Time between order is placed and order is waiting to be prepped by the shopper. Time between order is prepped by the shopper and ready to be picked by the driver. Time when it's out for delivery. Post delivery experience. Now lets think through what can do wrong? How do we define wrong? A wrong would be anything where a customer has a negative experience. Let's dive into the when things could potentially go wrong. **order is placed and"See full answer

DM - "Clarifying my assumptions first, i.e. "Technical contributions are not just writing or reviewing code". Answer : My contributions to any program I lead as a TPM are as follows : Inputs towards design, architecture review, mapping requirements to the proposed design, reviewing the implementation strategy w.r.t scalable solution, Writing core user-centric test scenarios, Validating proposed design vs implementation estimates vs initial planning. etc... Example : Situation: We are a"See full answer

Karthik M. - "I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response. Clarifications & Assumptions Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product. Overall Google Revenu"See full answer

stash - "Clarification What category of Marketplace are we setting a goal for as there are several sub-marketplaces? —> We are looking at overall Marketplace Are we focused globally or in the US? —> Lets limit to the US To set the Goal for FB marketplace I will start by describing the product, go over goals for the users (buyers / sellers) and the business (FB), review user actions, list metrics and then summarize our goal for marketplace and choose a few keys metrics to track our progress towa"See full answer

Max V. - "What can be a camera ? point and shoot camera - to capture events Video camera - to record events Surveillance camera - cctv camera to monitor movements Elderly above 65 (male and female) with or without any medical condition Elderly can be tech-savvy but majority would be non-tech savvy. We can also further look to segment this customer base as elderly who are Living with their Children Living in foster care Living alone For the moment , i would restrict the geo"See full answer

Anonymous Sparrow - "Clarifying question: may I assume that this would be for all new units that Roku would be selling? Ie. they wouldn't be sending new remotes to existing Roku customers? (assume interviewer agrees) Here's how I would approach this analysis: Identify purpose and value of this button for customers Identify the purpose and value for HBO/Max and Roku Posit: HBO should be willing to pay up to the value that HBO/Max gets minus potential discount by Roku for the value that Roku would get Pre"See full answer

Sahil A. - "Clarify: Zoom for business - we are referring to Zoom meetings for enterprise customers Are there any specific features or goals we want to track. Assumption - We are at overall zoom business for enterprise customers Is there any particular geography or demographics we want to look at - Assumption - we are looking at across the globe Goals: Zoom allows users to conduct meetings internally and externally with folks across the organization. Enterprise customers access Zoom with their cor"See full answer

Naga M. - "PS: Below is my solution. Appreciate if you can provide feedback to improve Followup Questions: Are you referring to Credit Cards or Debit Cards? Assuming it's about Credit Card Why does Capital One want to issue Virtual Cards? (want to know any specific goal in mind) Want to improve security standards which will result in more usage (user purchases) Which user segments do you want to target? (Want to if they are focusing value from a specific user segment)? Assuming they are focu"See full answer

Sandhya P. - "What is Meta Quest, Horizon world VR game? Horizons worlds is a platform that lets creators build worlds where real people can come and interact. This could be a gaming world, a socializing world, a marketplace, immersive experience, etc. Why would people want to use Horizon worlds: Because it isn’t possible to always visit all places in person I know that Meta has been encouraging creators at this time because the Horizon’s worlds needs a lot of worlds for it to be interesting for customers Cus"See full answer

Mark H. - "Clarification: workplace is a communication messaging tool for employee to send and receive messages. Why: meta's mission current landscape market trends meta's unique value strength & weakness Workplace Mission: build a communication tool for employees to better collaborate and engage with each other Goal: focus on engagement, not revenue Product ecosystem: Meta Company sourcing department IT department User: sender/receiver #of people log in #of people"See full answer

Alice S. - "Clarify understanding of the problem space. What does success look like? How is it measured? Platform specific? Market specific? Time period? Business goals? Then perform a funnel analysis to understand user journey and look for problems or opportunities. Choose a user segment to focus on. Identify different user segments and prioritise one. Summarise the goal of the user and the friction point. Brainstorm solutions. Come up with a number of rough solutions. Balance the business n"See full answer

Debajyoti B. - "First Clarify whether this is for FB general account or business account Why is removing the profile pic being considered in the first place? Declining conversion rates? TTV(signup to post creation) is perceived as too high wrt competing apps? Meta is considering a single signup for all its apps(FB, Insta, WA) & is looking to optimize the same? Do we have any supporting data for this? user feedback? Next Look at current FB signup flow(assuming these are the steps since its be"See full answer