Product Manager Analytical Interview Questions

Joohi M. - "Think about 3 types of users - 1) User who only uses Google photos and no other Google product. What is the value that Google gets out of such user? 2) User who uses all the google products including photos but does not spend a penny on google photos (think of storage fee, buying photo albums etc.). How do photos increase the value provided by that user in conjunction with other Google products? 3) Use who spends money on Google photos. The value provided by the first user is through their pho"See full answer

Exponent - "You should be able to easily identify this as a Measure Success question. These kinds of questions are used to test your analytical skills, as well as your ability to track project progress post-launch. Recall the strategy for tackling them methodically and thoroughly: Ask clarifying questions State the goal of the feature / product Behavior Mapping / UX Flow Mapping Provide criteria to prioritize metrics Prioritize metrics Summarize Let's begin! "See full answer

Exponent - "This is a Diagnosis problem. We've gone over diagnosis problems in the past, but most are centered around usage. Even though this is about retention - do not be alarmed. We can still follow the TROPIC method to create a plan to thoroughly diagnose the issue: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization **Establish a theory of proba"See full answer

IamaPM - "Number of visits to the site had increased, so total reservations infact went up, but conversion was down due to more users visiting, due to a promotion offered by the company or may be due to more ad entry points, social media, friend recommendations etc."See full answer

Exponent - "We should follow the Measure Success formula for this type of question. Do you remember it from a couple days ago? If not, it's: Ask clarifying questions State the goal of the feature Apply a UX flow to drive analysis of what to measure Provide criteria to prioritize metrics Prioritize metrics Summarize With that, let's get into it! Ask clarifying questions We want to make sure we are 100% sure of the scope of the feature and ask. What does the p"See full answer

Tyler V. - "This is a very interesting question. First, I would like to ask a few clarifying questions about the premise, as I am not a bird expert! (pause for polite chuckle.) For the purposes of this question, I am going to assume some priors about you mean when you say "survival" and "adaptation". If we are discussing these in the evolutionary sense, it's very difficult to understand the time scale and actual causality that would be needed to bring about any sort of assessment of how this one aspect of"See full answer

Tanu M. - "When it comes to Metrics, I always think of one thing " What cannot be measured cannot be done". The product that I am managing goal is on enabling the products for our partners so that our partners can have a seamless experience of doing business with us which in turn will increase the revenue. The user segment for my product is mainly resellers who can resell the product to another customer so that the reach of the customers is more. The metrics which I am tracking are revenue, referrals, an"See full answer

Piya B. - "You are planning to start a grocery store. How many manual checkout and automated checkout aisles would you have? Clarify: Is this in an urban or a rural city ? For instance is this for NY, where population is 8m Densely populated? Not a franchise of walmart.or. A big brand Which means no restrictions? Approach This will definitely depend on my budget but also the target segment . For instance, for an older population, self checkout may not be very popular. Hence, I will be making some sweepi"See full answer

Neha A. - "What is the goal of FB as a company, how does marketplace help. Who are the different users (Sellers and buyers. Also mention advertisers). Sellers can be artists or small/ home business owners. they also also be infrequent sellers who come to FB marketplace when they are moving cities or moving to a new location. Buyers can be low and high engagement. We will focus on sellers - if more sellers come on the platform, it will attract buyers, generate sales, and spin the flywheel. Also, if a sel"See full answer

Cody M. - "Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? (Pretend you're on stage to unveil this to us.) Q2: How does this fit into the Google ecosystem? Q3: Estimate how many units you will sell in the first year in the US. (Q4: Also asked about pricing.) Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? Clarifying Questions: Clarifying question: Hardware is a very broa"See full answer

Rishabh S. - "Clarifying Qs: Business Impact: Goal is to add a 7th reaction - Engagement / Monetization / Any other? User Need: Are we aware of the exact new reaction? Symbol? Meaning? User reaction? Product Fit: Is there any link between the new reaction and FB's vision and goal? To determine the necessity of a new reaction, we can: Understand user sentiments about the existing reaction - Are they able to fulfil the emotional spectrum required by the users? We can aim to understand"See full answer

PTL - "Clarify the default pick up location/pin feature - I'm assuming it lets you define a location in settings that is used for pickups unless you over ride it. this is a rider feature. It is not used by the driver to specify where they want to pick up riders Feature goal Make it simpler for the user to book a ride as they no longer need to type in an address when going to the default location User Journey assuming they have already set the default location they open the app cl"See full answer

Lakshmi tejaswi S. - "First I would like to define what a negative experience might construe Unable to book the reservation Customers unable to cancel reservations The customers unable to find restaurants in the location they are in customers unable to interact or leave reviews. I will try to solve for the first one. In this scenario, I would like to understand the frequency of the issue’s occurrence. I will try to understand if there was a new feature rolled out that may have impacted it such as chang"See full answer

Negar H. - "SW: Headway (Audio book app) Goal: Track user engagement with the product. (Analytics) To Track user engagement with the product I would first define the user actions defined as user engagement, and then define quantitative metrics to track user behaviour. User actions -> engagement: Actions: User Plays an Audio book (following by user's retention) User uses Next chapter button to continue listening User marks Audio books as favourites User shares Audio books Metrics: DAU & 2."See full answer