Top Product Manager Interview Questions

Review this list of 1,697 product manager interview questions and answers verified by hiring managers and candidates.
  • +1

    "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"

    Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

    Product Manager
    Analytical
    +2 more
  • +1

    "First Clarify whether this is for FB general account or business account Why is removing the profile pic being considered in the first place? Declining conversion rates? TTV(signup to post creation) is perceived as too high wrt competing apps? Meta is considering a single signup for all its apps(FB, Insta, WA) & is looking to optimize the same? Do we have any supporting data for this? user feedback? Next Look at current FB signup flow(assuming these are the steps since its be"

    Debajyoti B. - "First Clarify whether this is for FB general account or business account Why is removing the profile pic being considered in the first place? Declining conversion rates? TTV(signup to post creation) is perceived as too high wrt competing apps? Meta is considering a single signup for all its apps(FB, Insta, WA) & is looking to optimize the same? Do we have any supporting data for this? user feedback? Next Look at current FB signup flow(assuming these are the steps since its be"See full answer

    Product Manager
    Analytical
  • +4

    "Clarification: workplace is a communication messaging tool for employee to send and receive messages. Why: meta's mission current landscape market trends meta's unique value strength & weakness Workplace Mission: build a communication tool for employees to better collaborate and engage with each other Goal: focus on engagement, not revenue Product ecosystem: Meta Company sourcing department IT department User: sender/receiver #of people log in #of people"

    Mark H. - "Clarification: workplace is a communication messaging tool for employee to send and receive messages. Why: meta's mission current landscape market trends meta's unique value strength & weakness Workplace Mission: build a communication tool for employees to better collaborate and engage with each other Goal: focus on engagement, not revenue Product ecosystem: Meta Company sourcing department IT department User: sender/receiver #of people log in #of people"See full answer

    Product Manager
    Analytical
  • "Clarify: IG shops is the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. Correct? Clarify: Can only sellers/businesses which own their inventory have a "shop"? Or can a social media influencer (different IG account) sell on behalf of a business? Structure: In order to figure out what success looks like, I'd fi"

    Anonymous Crab - "Clarify: IG shops is the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. Correct? Clarify: Can only sellers/businesses which own their inventory have a "shop"? Or can a social media influencer (different IG account) sell on behalf of a business? Structure: In order to figure out what success looks like, I'd fi"See full answer

    Product Manager
    Analytical
    +2 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Facebook's mission is to bring people closer. And sports is common language connecting people across the world. The joy of enjoying watching sports is with friends who also support the same team, cheer for them and trade facts about them. The product I would build is a live interactive sports app that a group of friends, though they are apart physically, can join into, chat and share happiness. The interactive sports app will stream live sports and allow users to create a community or group"

    Rishi P. - "Facebook's mission is to bring people closer. And sports is common language connecting people across the world. The joy of enjoying watching sports is with friends who also support the same team, cheer for them and trade facts about them. The product I would build is a live interactive sports app that a group of friends, though they are apart physically, can join into, chat and share happiness. The interactive sports app will stream live sports and allow users to create a community or group"See full answer

    Product Manager
    Behavioral
    +1 more
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  • "As the Product Manager for Google Play Store Ads, our goal with the ad ranking algorithm is to create a win-win ecosystem. We want to connect users with relevant and engaging apps they'll find valuable, while simultaneously delivering high-quality installs and engagement for our advertisers, ultimately driving sustainable revenue for Google. To achieve this, our ad ranking algorithm will be guided by the following core principles: Relevance First: We will prioritize ads tha"

    Rohit K. - "As the Product Manager for Google Play Store Ads, our goal with the ad ranking algorithm is to create a win-win ecosystem. We want to connect users with relevant and engaging apps they'll find valuable, while simultaneously delivering high-quality installs and engagement for our advertisers, ultimately driving sustainable revenue for Google. To achieve this, our ad ranking algorithm will be guided by the following core principles: Relevance First: We will prioritize ads tha"See full answer

    Product Manager
    Analytical
    +1 more
  • "👇 Your feedback is very much appreciated 👇 👁️ Vision Empower artists to earn a living through their art while connecting millions of fans to exceptional music experiences. A live streaming feature can humanize the digital experience, making the platform not only a place to stream recorded music but also a stage for real-time, authentic artist-fan interactions. Enhance Spotify’s artist-first narrative by providing a unique way for artists to monetize their performances. Leverage Spot"

    Julien C. - "👇 Your feedback is very much appreciated 👇 👁️ Vision Empower artists to earn a living through their art while connecting millions of fans to exceptional music experiences. A live streaming feature can humanize the digital experience, making the platform not only a place to stream recorded music but also a stage for real-time, authentic artist-fan interactions. Enhance Spotify’s artist-first narrative by providing a unique way for artists to monetize their performances. Leverage Spot"See full answer

    Product Manager
    Analytical
    +1 more
  • Google logoAsked at Google 

    "Narrow scope of mission: As a Product Manager for Google Search, my primary mission would be to enhance the search experience for users, ensuring they find the most relevant information quickly and efficiently. This involves continually improving the quality of search results, enhancing the user interface, and exploring innovative features to meet evolving user needs. Customer segments: Google Search caters to a diverse range of users, including students, professionals, researchers, and"

    Devendra B. - "Narrow scope of mission: As a Product Manager for Google Search, my primary mission would be to enhance the search experience for users, ensuring they find the most relevant information quickly and efficiently. This involves continually improving the quality of search results, enhancing the user interface, and exploring innovative features to meet evolving user needs. Customer segments: Google Search caters to a diverse range of users, including students, professionals, researchers, and"See full answer

    Product Manager
    Product Strategy
  • Amazon logoAsked at Amazon 
    Video answer for 'How do you consider the impact of your work on the world?'
    +12

    "this is not a helpful interview, she seems so unprepared, confusing, unable to netting it out :("

    Anonymous Giraffe - "this is not a helpful interview, she seems so unprepared, confusing, unable to netting it out :("See full answer

    Product Manager
    Behavioral
    +3 more
  • "In our product portfolio there were many teams and we were almost 12 product managers interacting closely to deliver the entire product feature area. Situation was that we were frequently had defects come in which will result in defects pushed back and forth. Goal was to avoid this as SLA of defects was getting impacted immensely there were priority 2 defects which we were sitting for couple of weeks before being looked at. There was a need to establish a triaging process. Along with my leaders"

    Karthik T. - "In our product portfolio there were many teams and we were almost 12 product managers interacting closely to deliver the entire product feature area. Situation was that we were frequently had defects come in which will result in defects pushed back and forth. Goal was to avoid this as SLA of defects was getting impacted immensely there were priority 2 defects which we were sitting for couple of weeks before being looked at. There was a need to establish a triaging process. Along with my leaders"See full answer

    Product Manager
    Behavioral
  • +3

    "Prompt - annual cost of managing Google photos (note - I believe Google doesn't ask estimation question anymore, not sure who/here/how this was asked) We will go over what Google photos is, its users, how they use photos, what costs are incurred, estimation - base case then scale it out, gut check the answers, and arrive at an estimate Google photos is a photo and video storage service. Its users are Content creators/users Google (hosting) Other service providers that provide value-add"

    Glados - "Prompt - annual cost of managing Google photos (note - I believe Google doesn't ask estimation question anymore, not sure who/here/how this was asked) We will go over what Google photos is, its users, how they use photos, what costs are incurred, estimation - base case then scale it out, gut check the answers, and arrive at an estimate Google photos is a photo and video storage service. Its users are Content creators/users Google (hosting) Other service providers that provide value-add"See full answer

    Product Manager
    Estimation
  • Google logoAsked at Google 

    "Clarifying question: just want to make sure that I'm designing the right product, are you referring to ATM as in a machine that takes in a debit or credit card and dispenses cash? Also, is there any location restriction for where the machine is located at London Heathrow Airport, eg. departure hall after security or arrival hall before exiting baggage claim? These could potentially impact the use case. (Assume interviewer answers yes for first and no for second) Approach: Identify or segment"

    Anonymous Sparrow - "Clarifying question: just want to make sure that I'm designing the right product, are you referring to ATM as in a machine that takes in a debit or credit card and dispenses cash? Also, is there any location restriction for where the machine is located at London Heathrow Airport, eg. departure hall after security or arrival hall before exiting baggage claim? These could potentially impact the use case. (Assume interviewer answers yes for first and no for second) Approach: Identify or segment"See full answer

    Product Manager
    Product Design
  • "As a Software Engineering Manager, one of the biggest mistakes I encountered early in my role involved underestimating the importance of aligning team goals with individual career aspirations and professional growth opportunities. This oversight became evident through a project that initially seemed successful but later revealed deeper issues within the team dynamics and morale. I was leading a software development team on a major project aimed at revamping a critical trading platform. The proj"

    Scott S. - "As a Software Engineering Manager, one of the biggest mistakes I encountered early in my role involved underestimating the importance of aligning team goals with individual career aspirations and professional growth opportunities. This oversight became evident through a project that initially seemed successful but later revealed deeper issues within the team dynamics and morale. I was leading a software development team on a major project aimed at revamping a critical trading platform. The proj"See full answer

    Product Manager
    Behavioral
    +1 more
  • +1

    "As a Business Analyst, I would employ a cross-functional approach for implementing virtual debit and credit cards by collaborating closely with various departments. Initially, I would work with the market research team to understand customer needs and industry trends. With the IT and security teams, I would focus on designing a robust, user-friendly, and secure virtual card system. Collaboration with the legal department would ensure compliance with financial regulations. Partnering with the mar"

    Anonymous Moth - "As a Business Analyst, I would employ a cross-functional approach for implementing virtual debit and credit cards by collaborating closely with various departments. Initially, I would work with the market research team to understand customer needs and industry trends. With the IT and security teams, I would focus on designing a robust, user-friendly, and secure virtual card system. Collaboration with the legal department would ensure compliance with financial regulations. Partnering with the mar"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +1

    "Great question Evan, could you please help me with some context. Do you want me to consider Gsuite & Gmail on consumer or limit it to one or the other segment? Limit to B2C on GMAIL Promotions/ Notifications do you want me to include them? Exclude Would you want to consider only Gmail ecosystem or Gmail to All types of users? Any email recipient I would like to start with US as a geo and extrapolate would you be good with that? That's ok. That helps, than"

    Coach - "Great question Evan, could you please help me with some context. Do you want me to consider Gsuite & Gmail on consumer or limit it to one or the other segment? Limit to B2C on GMAIL Promotions/ Notifications do you want me to include them? Exclude Would you want to consider only Gmail ecosystem or Gmail to All types of users? Any email recipient I would like to start with US as a geo and extrapolate would you be good with that? That's ok. That helps, than"See full answer

    Product Manager
    Estimation
    +1 more
  • "I'd like to clarify the question here for better understanding. Are we targeting any location? Assuming WW Do we have any demographics of the users? Assuming overall users Did we see any drop recently in TV watching users metrics for which we want to improve the watch time on TVs? No, in general we want to improve this area. Are we looking to improve the overall Netflix watch time on TV, not to acquire new users? Correct. As Netflix is offering content of so many genres of con"

    Vijendar K. - "I'd like to clarify the question here for better understanding. Are we targeting any location? Assuming WW Do we have any demographics of the users? Assuming overall users Did we see any drop recently in TV watching users metrics for which we want to improve the watch time on TVs? No, in general we want to improve this area. Are we looking to improve the overall Netflix watch time on TV, not to acquire new users? Correct. As Netflix is offering content of so many genres of con"See full answer

    Product Manager
    Product Design
  • Microsoft logoAsked at Microsoft 

    "When I look to join a company, I think of long term association. Hence, I put a lot of focus on the team that I am going to work with, the culture, the value that I will add to the company & the opportunities for me to learn & grow. Microsoft is one of the pioneers in the tech industry touching the lives of many corporate and consumer clients and helping them to achieve more. To answer your question specifically, i would say -: Microsoft will provide me a platform to work with some of the sma"

    Amit A. - "When I look to join a company, I think of long term association. Hence, I put a lot of focus on the team that I am going to work with, the culture, the value that I will add to the company & the opportunities for me to learn & grow. Microsoft is one of the pioneers in the tech industry touching the lives of many corporate and consumer clients and helping them to achieve more. To answer your question specifically, i would say -: Microsoft will provide me a platform to work with some of the sma"See full answer

    Product Manager
    Behavioral
    +1 more
  • "Initial Assumptions I’m going to assume that this is a blue sky question, and there aren’t any constraints in terms of geo, funding, etc. With that in mind, one deeply unoptimized product is… a parking meter. I’ll assume for the sake of this answer that we’re focusing on parking in an urban environment since that’s where most parking-related friction exists. I’m also going to assume that we’re a startup and don’t have any special strengths/ weaknesses that we need to account for"

    Philip C. - "Initial Assumptions I’m going to assume that this is a blue sky question, and there aren’t any constraints in terms of geo, funding, etc. With that in mind, one deeply unoptimized product is… a parking meter. I’ll assume for the sake of this answer that we’re focusing on parking in an urban environment since that’s where most parking-related friction exists. I’m also going to assume that we’re a startup and don’t have any special strengths/ weaknesses that we need to account for"See full answer

    Product Manager
    Product Design
    +1 more
  • +3

    "Assumptions and Clarifications! 1 . What is the aim? increase monetization or to just provide easy accessible food for customers 2.What are the supposed items to be available in the vending machines? 3.How many Vending Machines per hotel if more than 1 Can we add different items in the machines or are they supposed to be similar? 4.Which company is looking to Design this machine?Is it google? Or some other company? 5.These machines should they be available to paying guests or visitors or bot"

    Prabhav G. - "Assumptions and Clarifications! 1 . What is the aim? increase monetization or to just provide easy accessible food for customers 2.What are the supposed items to be available in the vending machines? 3.How many Vending Machines per hotel if more than 1 Can we add different items in the machines or are they supposed to be similar? 4.Which company is looking to Design this machine?Is it google? Or some other company? 5.These machines should they be available to paying guests or visitors or bot"See full answer

    Product Manager
    Product Design
    +1 more
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