Product Strategy Interview Questions

realkimchi - "Objective: Proposal for expanding the service offerings for small restaurants and local cafes. The objective is to enhance the Instacart Business platform by integrating local vendors (Speciality Food & Beverage Business Units) to increase product selection and improve supply chain efficiencies for business customers. Market Focus: The target market includes food service establishments characterized by their need for distinct, locally sourced ingredients and their struggles wi"See full answer

Rika S. - "Snapchat's mission is to re-create how people use camera to capture their life moments. Snapchat's user base is comprised of Gen Z and Millenials, capturing the ~ 12-35 year old age group. Snapchat's goal is to keep these users engaged so they don't leave for enticing competitors like Tic Toc and Quibi. Tic Toc and Quibi are major competitors to Snapchat and they seem to compete on original content. They've partnered with celebrities and media brands to produce really engaging, high quality co"See full answer

Anuradha T. - "What‘s the goal of increasing Spotify’s premium subscribers? - To monetize and get more premium subscribers Users: Target users could potentially fall in 3 categories 1) Users who are interested in paying a premium price for great curated playlists 2) Users who are interested in listening to music but not willing to pay a price Targeting #1 Pain points: 1) As a user I wouldn’t want to subscribe to something w/o being listening to the playlists 2) If I do subscribe I would like to receiv"See full answer

Anjan M. - "Product - Google Glass Undefined Core Segment & Jobs-to-Be-Done - Google pitched Glass to “everyone” but never clarified a must-have use case for any one group. Improper Category Context - It was positioned as a lifestyle product, but could not justify a use case that a mobile device could not already do. Premium Pricing of a Prototype- Explorer Edition cost 1500 usd. This gap alienated hobbyists and discouraged volume sales. Privacy Backlash- The Always-on camera r"See full answer

Vidur K. - "Clarifying Questions First, let me try to clarify what kind of self-driving car are we talking about here. Let' say, we have the following top-level assumptions: Fully autonomous Family Sedan Car US Market This technology is only available with Google In a real face-to-face interview would pause to ask the interviewer to correct assumptions or ask for other features. Consumer Family - uses the autonomous ability of the car to spend time with kids while dropping them off to"See full answer

Roy C. - "Note: This is my answer that I generated loosely while I was practicing this question. I didnt want to go down the product design framework as this is more of an execution question, so I came up with my own zombified framework to focus more on strategy + execution. Open to feedback on my answer - understand its not the most perfect! Question: How would I launch a digital library product as a Google PM Clarifications: Standalone product? : standalone Region specific: No (up to me) Goa"See full answer

Varun J. - "Feel free to download the full assignment (with screens) here: https://www.varunja.in/blog/assignment, cheers! Expected Outcome: Users: What do you know about the users of WhatsApp? What do they want? Features: What features will you build? Prioritization: What will be in your MVP and what will be in your 2.0 version? After you have decided on the MVP: Engineering: How hard is this to build? How long might it take? Are there ways to build a solution more"See full answer

Anonymous Finch - "great answer!"See full answer

Amir R. - "The key feature of echo is voice assistance. The demography for that audience has the following key behavior or use cases: Tech-savvy folks Use the voice assistant for their work (dictation service like writers, doctors, etc) Use for the driving assistance Use for the disabled Security and home automation."See full answer

Irma M. - "In this question, we don't want to jump the gun and say "yes, there should definitely be 2 different apps". Maybe there should be instead of jumping to building two apps, we must first ask a few questions and diagnose the problem, use case, and smallest amount of work we can do to get a return on data. I'd first look at the long term mission or value of Robinhood. Is it to make investing more accessible to novice investors or to focus on building up portfolios of veteran investors and recognize"See full answer

M N. - "Assuming alternative for commuters currently is public transport. Commuter painpoints: Public transport timings are not reliable Paying fare, buying tickets, refilling fare cards can be cumbersome. Safety Current rideshare options are expensive Getting to public transport stations is inconvenient. Potential solutions: Improve public transit ETA accuracy on Lyft app using historical data and better data integration with transit companies. Integrate with multiple public tra"See full answer

Abhilash K. - "Minimum viable product is a product with a minimum set of features that are sufficient to gather information if customers are going to use it or are sufficient to answer the questions for the problems that are we are specifically trying to solve. In order to prioritize features it is critical to consider following points. What is the problem we are trying to solve? Understand the context. Identify the features that you need to solve the problem while ensuring that features are in sync with"See full answer

Glados - "Strategy of 15 minute delivery apps. I will discuss what delivery apps are, what is their current business model, examples of some delivery apps, any market metrics/share, opportunity, how 15-minute delivery apps fit in, challenges/opps, what's next, takeaways. Clarifying questions Are we focused on North America? Any other geo? Delivery apps -> Assumed to be food/grocery/alcohol delivery not packages (Amazon)? Assumed delivery apps for end-consumers not large businesses? Delivery apps o"See full answer

stash - "Clarification LinkedIn Premium is a premium offering for LinkedIn members through which they get access to some additional features that are not available in the free version. Members can use these features to meet their goals When we talk about LinkedIn premium we are focused on the career product and not the sales / recruiter products? —> Yes, focused on individual members. Sales needs are solved through sales navigator and recuriter lite which are specialized premium tools *Goals"See full answer

Meet P. - "Improve Swiggy’s Revenue What time period? Improve to what extent? Increasing Swiggy’s revenue in next one year (assume) Any specific segment of Business? Swiggy’s Mission Statement : To make food eating experience as comfortable, convenient & authentic. Type of Business Swiggy is in Food Delivery Grocery Delivery - Instamart Dining Let’s Aim for one Business line say Food Delivery lets breakdown the revenue maths for the business and see what we can do to improve revenue F"See full answer