Product Strategy Interview Questions

Seyed rasoul J. - "I would start with the company vision then assuming we have more than one product team, craft the vision for the product through a collaboration of PMs and Tech leads, then based on that I will define the scope of each product team's milestones to achieve the product vision and go from both ends to fill the gap from what we already have and what needed to achieve the milestones."See full answer

Cody M. - "Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? (Pretend you're on stage to unveil this to us.) Q2: How does this fit into the Google ecosystem? Q3: Estimate how many units you will sell in the first year in the US. (Q4: Also asked about pricing.) Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? Clarifying Questions: Clarifying question: Hardware is a very broa"See full answer

Vipul A. - "I would like to clarify the scope of this question - It is only limited to Uber rides and not Uber eats. correct? For us to gauge whether Uber should accept cash or not, lets first understand why would Uber want to do this, a few reasons which come to mind: Uber wants to acquire more customers (non-digital payment users) Uber wants to provide alternative options to existing users and make it easier for them to book with Uber Strategic reason - competition has started accepting cash or i"See full answer

Xash C. - "This one is a great example of Build, Borrow, or Buy strategy framework (http://www.build-borrow-buy.com/build-borrow-or-buy-in-practice/) - explore and evaluate three different approaches: organic growth and building a product from scratch (e.g. Amazon building its own Amazon Restaurants service), partnering with an existing provider (e.g. enterprise-level partnership with Instacart or Lyft), or acquisition growth (e.g. Uber acquiring Postmates). Evaluate which approach makes sense for the com"See full answer

Anubhav A. - "Clarifying question: Do we want to judge need of an existing product or an idea that can be converted into a product Let me solve for both the cases. Q: Determine if there is a need for a platform that is already live and has some users. While thinking about need, I am finding it resonating with "Does this product have a pmf". Few ways to do that: Take a look at the retention number (D1, D3, D7 and D15). Basis on the product the time range can be different but if the retention number is"See full answer

Jacob C. - "Clarifying Questions: What currently defines profile completion? Does it have to be 100% completion or something like 80% of all available profile attributes. Or is it some specific set of must-have profile attributes like bio, current job, previous experience, etc. May I know some successful things that are helping users complete their profiles today and some unsuccessful ones as well that we tried but did not show lift in profile completion metrics? Goal: Engagement from free u"See full answer

Neha A. - "What is the goal of FB as a company, how does marketplace help. Who are the different users (Sellers and buyers. Also mention advertisers). Sellers can be artists or small/ home business owners. they also also be infrequent sellers who come to FB marketplace when they are moving cities or moving to a new location. Buyers can be low and high engagement. We will focus on sellers - if more sellers come on the platform, it will attract buyers, generate sales, and spin the flywheel. Also, if a sel"See full answer

Talles S. - "Me: thanks for the question. Could you tell me what type of drone is it and what is the user segment? Interviewer: What you mean by type of drone? Me: Is it a premium drone with premium features like a camera or it's more on the cheaper side? Interviewer: It's a normal drone with basic features, a good camera but nothing professional and it has the Google brand. The users are amateur drone users. Me: Awesome, is there anything specific about this drone in relation to others? You mentioned th"See full answer

Veronica S. - " CQ: 1. Understanding of Google search and the way ads are being displayed today. What kind of subscription model are we thinking of: same as youtube I talked about Google search as a flagship product of google. % of revenue generated from ads. Other search engines and there % share in the market. Other players such as Facebook whose 99% revenue is from ads. Talked about Google Mission and alignment of the ads with Google mission Pro Con list of subscription versus ads User exp. 2."See full answer

Swetha C. - " Questions: Is there any specific user pain point we are trying to solve ? Is this for engagement or retention or revenue Is there any specific Geo you want me to focus ? Is there any specifc user segment you want to focus ? Structure: Company Mission: Easy access to vehicle no matter when and where you are. Product Mission: Quick and easy delivery of food delivered at your door step User Segments: Sellers : Restaurant, Catering, F"See full answer

ready4new - "I will need to understand What are we selling and who is the target customer? Is one retail location per metro area enough or is the market big enough for multiple stores? What is the goal of future retail locations? Gauge the market for fit or drive revenue. If LA market is big enough for multiple stores, then for logistical reasons, I will prefer to open additional stores in the same geographic region. If LA market is not large enough, then my second store will be in an a different"See full answer

Ben G. - "Mobile typically involves creating designs optimized for smaller screens and touch-based interactions, while desktop designs are optimized for larger screens and mouse-based interactions. Mobile Pros: Greater accessibility: Mobile apps can be used anywhere, as long as the user has their phone. This makes them convenient for people whose rhythm of life is relatively high and requires quick and convenient access to modern technology, services, and gadgets. Wider audience: There are"See full answer

Shin K. - "First of all, there are different industries with different business in security measures which influence trends in the security industry as information they store and infrastructure they have are not the same. In this exercise, I'll take a look at the security industry in general and talk about the biggest trends from the perspectives of "lines of defense" for software in particular in: identify, data (on client and server side) and infrastructure. There are several topics associated with each"See full answer

Mihail E. - "A/B test on a small batch of users/drivers"See full answer

Anonymous Panda - "Goal: The goal of the product is to create a virtual communication system that enables the CEO/Executives of Google to have realistic in-person interactions with people located in different parts of the world. Identifying Different Users: CEO of Google Business executives and professionals Selecting Right User: The primary user for this product is the CEO of Google who needs to have a virtual communication system that can facilitate face-to-face interactions. Defining Features: High-q"See full answer

Sushant G. - "To roll out Instagram Reels, I will define my target customers as GenZ and newer generations. I will focus on design with 3 parameters - ease of use & stickiness, sharing, and comments+likes. Reels feature should be kept at prime location in the app, with easy option for user to navigate between reels. User should be shown reels based on his interest areas - reels skipped by user, reels seen repeatedly by user, reels shared by user, reels liked/commented by user. Reels share feature sho"See full answer