Product Strategy Interview Questions

Neha A. - "What is the goal of FB as a company, how does marketplace help. Who are the different users (Sellers and buyers. Also mention advertisers). Sellers can be artists or small/ home business owners. they also also be infrequent sellers who come to FB marketplace when they are moving cities or moving to a new location. Buyers can be low and high engagement. We will focus on sellers - if more sellers come on the platform, it will attract buyers, generate sales, and spin the flywheel. Also, if a sel"See full answer

Swetha C. - " Questions: Is there any specific user pain point we are trying to solve ? Is this for engagement or retention or revenue Is there any specific Geo you want me to focus ? Is there any specifc user segment you want to focus ? Structure: Company Mission: Easy access to vehicle no matter when and where you are. Product Mission: Quick and easy delivery of food delivered at your door step User Segments: Sellers : Restaurant, Catering, F"See full answer

ready4new - "I will need to understand What are we selling and who is the target customer? Is one retail location per metro area enough or is the market big enough for multiple stores? What is the goal of future retail locations? Gauge the market for fit or drive revenue. If LA market is big enough for multiple stores, then for logistical reasons, I will prefer to open additional stores in the same geographic region. If LA market is not large enough, then my second store will be in an a different"See full answer

Ben G. - "Mobile typically involves creating designs optimized for smaller screens and touch-based interactions, while desktop designs are optimized for larger screens and mouse-based interactions. Mobile Pros: Greater accessibility: Mobile apps can be used anywhere, as long as the user has their phone. This makes them convenient for people whose rhythm of life is relatively high and requires quick and convenient access to modern technology, services, and gadgets. Wider audience: There are"See full answer

Shin K. - "First of all, there are different industries with different business in security measures which influence trends in the security industry as information they store and infrastructure they have are not the same. In this exercise, I'll take a look at the security industry in general and talk about the biggest trends from the perspectives of "lines of defense" for software in particular in: identify, data (on client and server side) and infrastructure. There are several topics associated with each"See full answer

Rahul J. - "This depends on the following two variables: What's the percentage of people dropping off at each step What's the perceived impact to business and users of the failure of each step. In general, I'd start from the very end, and then go back in the process as it's more important that we satisfy customers who have paid i.e. they should get a booking confirmation vs customers that are entering details and then payment info."See full answer

Nitesh N. - "I would ask/investigate the following: Is this our core competancy of our company How long would it take to develop it in house and how much would it cost what will be the time to market of this feature or service when developed in house what is long term vision of this solution - do we expect that this will grow into becoming a major revenue stream for the company in future and the future of the company will be tied to it? What is our track record as a company building such a sol"See full answer

Priyanka S. - "I'd like to first clarify to understand where we currently stand- Have we already built the MLP pf the product or are we looking to solve for should we build this and if so, can we do this in 6 months? Assuming Scenario where the product is ready, looking for GTM feasibility I'll work with the dev and analytics team to understand the effort and timeline around experimentation. I'll also include marketing team to understand timelines post experiment if we were to launch. This will help us ident"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > If I were TikTok, I would look to monetize it similar to Instagram, Twitter, and Facebook: through dedicated ad channels.Specifically having pre-roll ads appear on open, and ads appear in-feed every few videos. TikTok is the perfect platform to lever"See full answer

Aniket B. - "Firstly lets note down the ways of monetization - Promotional Ads Paid Filters and AR effects Influencer promotional fee Instagram Additional Tools for Creators - subscription basis (analytics and management) > many influencers also run their own promotional campaigns to gain more and more followers on their handles - Instagram can use this opportunity (e-commerce sites ranking algorithm of different items/sellers) > promotional ads can affect slightly on user engagement but accord"See full answer

Sushant G. - "To roll out Instagram Reels, I will define my target customers as GenZ and newer generations. I will focus on design with 3 parameters - ease of use & stickiness, sharing, and comments+likes. Reels feature should be kept at prime location in the app, with easy option for user to navigate between reels. User should be shown reels based on his interest areas - reels skipped by user, reels seen repeatedly by user, reels shared by user, reels liked/commented by user. Reels share feature sho"See full answer

Calyan - "Launch p2p payments on a chat application Clarify - - - - - - - - - - - any specific chat app in mind? [no] Is there a 3rd party vendor tech we can incorporate [no, build grounds-up] Markets [US] Framing - - - - - - - - - - - Messaging apps mission: be the go-to destination for 1:1, n:n info sharing and comms. Use network effects to gain market share Biz/product goals: Growth, gain more market share Engagement: time spent, instances of interaction and sharing Revenue: ads,"See full answer

Lee J. - "Assumption: the revenue is on a yearly basis. Revenue = No. of users x price of product x frequency of purchase x size of purchase Product of Google Map = Ads by the merchants To double the revenue, Boost the number of merchants by reaching out to them Increase the price of ads (which is not ideal since it will disincentivise some merchants) Increase the frequency of their purchase in a year (Eg. previously merchants just put ads in Google Map for 6 years and now we can encourage"See full answer

jantheman88 - "Implement central inventory management system + POS for online & retail sales, such as Shopify or Square. Digitalize every rug by taking photos & link rug to a SKU number/name. Take inventory of all rugs. Use new inventory management system + POS. Marketing Strategy Blogs talking about Rugs (every week) Social Media Posts Every Other Day Collect Emails Phone Number SMS Groups for Rugs in store collection."See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. This could be confused with an expansion problem, but it's only asking for the risks. You should be thorough with the risks and identify as many as possible. Let's go over one possible solution: > Expanding to China could be a huge opportunity for Netflix, but it's definitely risky. I'd love to go over a few risks that we should consider. To me, the biggest risks are:Censorship > Chinese compet"See full answer

Rose G. - "I'm working on a Health Data Warehouse product, that would allow smoother medical research is a highly regulated environment, in France. 0 - In the Healthtech world, Government Regulations have to be taken into account. In my product's case, they work in our favor as procedures for medical research were extremely complex and limited, and the government recently allowed a new regulatory environment: the HDW. There is always a risk though that the government itself places itself as a competitor"See full answer