Product Strategy Interview Questions

Vipul A. - "I would like to clarify the scope of this question - It is only limited to Uber rides and not Uber eats. correct? For us to gauge whether Uber should accept cash or not, lets first understand why would Uber want to do this, a few reasons which come to mind: Uber wants to acquire more customers (non-digital payment users) Uber wants to provide alternative options to existing users and make it easier for them to book with Uber Strategic reason - competition has started accepting cash or i"See full answer

Cody M. - "Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? (Pretend you're on stage to unveil this to us.) Q2: How does this fit into the Google ecosystem? Q3: Estimate how many units you will sell in the first year in the US. (Q4: Also asked about pricing.) Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? Clarifying Questions: Clarifying question: Hardware is a very broa"See full answer

Anonymous Boa - "Thorough analysis of the asks- what is the strategic fit, overall business value, goals? Analysis of resources - skillset/ time/ dependencies. Create a list of all the things that we have to do, rank them by value(impact), urgency and effort needed. Stakehodler inputs. Moscow priroitization/ value vs effort frameworks. Have clear communication channels with our stakehodlers to socialzie progress/ effort Sequence the asks - subject to changing circumstances. Call ou"See full answer

Xash C. - "This one is a great example of Build, Borrow, or Buy strategy framework (http://www.build-borrow-buy.com/build-borrow-or-buy-in-practice/) - explore and evaluate three different approaches: organic growth and building a product from scratch (e.g. Amazon building its own Amazon Restaurants service), partnering with an existing provider (e.g. enterprise-level partnership with Instacart or Lyft), or acquisition growth (e.g. Uber acquiring Postmates). Evaluate which approach makes sense for the com"See full answer

Tony A. - "Get alignment with interviewer on how Gen AI works, then talk about the automotive space with value chain analysis on high level: 1. Design the automobile 2. Source components 3 assemble 4. Market 5. sell to customer 6 vehicle operation and maintenance. Competition: Hyper competitive industry with ~10 big manufacturers in the world. Trends: EV, Self-driving Potential Goals for the Automotive company Gen AI use case: Gain market share by offering Gen AI driven value to its customers Bi"See full answer

Talles S. - "Me: thanks for the question. Could you tell me what type of drone is it and what is the user segment? Interviewer: What you mean by type of drone? Me: Is it a premium drone with premium features like a camera or it's more on the cheaper side? Interviewer: It's a normal drone with basic features, a good camera but nothing professional and it has the Google brand. The users are amateur drone users. Me: Awesome, is there anything specific about this drone in relation to others? You mentioned th"See full answer

Anubhav A. - "Clarifying question: Do we want to judge need of an existing product or an idea that can be converted into a product Let me solve for both the cases. Q: Determine if there is a need for a platform that is already live and has some users. While thinking about need, I am finding it resonating with "Does this product have a pmf". Few ways to do that: Take a look at the retention number (D1, D3, D7 and D15). Basis on the product the time range can be different but if the retention number is"See full answer

Neha A. - "What is the goal of FB as a company, how does marketplace help. Who are the different users (Sellers and buyers. Also mention advertisers). Sellers can be artists or small/ home business owners. they also also be infrequent sellers who come to FB marketplace when they are moving cities or moving to a new location. Buyers can be low and high engagement. We will focus on sellers - if more sellers come on the platform, it will attract buyers, generate sales, and spin the flywheel. Also, if a sel"See full answer

Veronica S. - " CQ: 1. Understanding of Google search and the way ads are being displayed today. What kind of subscription model are we thinking of: same as youtube I talked about Google search as a flagship product of google. % of revenue generated from ads. Other search engines and there % share in the market. Other players such as Facebook whose 99% revenue is from ads. Talked about Google Mission and alignment of the ads with Google mission Pro Con list of subscription versus ads User exp. 2."See full answer

Swetha C. - " Questions: Is there any specific user pain point we are trying to solve ? Is this for engagement or retention or revenue Is there any specific Geo you want me to focus ? Is there any specifc user segment you want to focus ? Structure: Company Mission: Easy access to vehicle no matter when and where you are. Product Mission: Quick and easy delivery of food delivered at your door step User Segments: Sellers : Restaurant, Catering, F"See full answer

Jacob C. - "Clarifying Questions: What currently defines profile completion? Does it have to be 100% completion or something like 80% of all available profile attributes. Or is it some specific set of must-have profile attributes like bio, current job, previous experience, etc. May I know some successful things that are helping users complete their profiles today and some unsuccessful ones as well that we tried but did not show lift in profile completion metrics? Goal: Engagement from free u"See full answer

Rohit K. - "Clarifying scope : This is a feature on top of existing swiggy app to deliver prepared food for health-conscious people Clarify the term health conscious : Calory counters Macro trackers : Need balance of carb, protein, fat etc. Fresh Eaters :Need fresh ingredients Allergic due to some ingredient Ill people There can be various user personas along with respective pain points are: 1) Gym goers : No way to count the calories or track macro intakes in a swiggy order 2) Fresh eaters : Lack"See full answer

ready4new - "I will need to understand What are we selling and who is the target customer? Is one retail location per metro area enough or is the market big enough for multiple stores? What is the goal of future retail locations? Gauge the market for fit or drive revenue. If LA market is big enough for multiple stores, then for logistical reasons, I will prefer to open additional stores in the same geographic region. If LA market is not large enough, then my second store will be in an a different"See full answer

Sushant G. - "To roll out Instagram Reels, I will define my target customers as GenZ and newer generations. I will focus on design with 3 parameters - ease of use & stickiness, sharing, and comments+likes. Reels feature should be kept at prime location in the app, with easy option for user to navigate between reels. User should be shown reels based on his interest areas - reels skipped by user, reels seen repeatedly by user, reels shared by user, reels liked/commented by user. Reels share feature sho"See full answer