"A successful marketing campaign is the practice of putting your yourself, product or idea in front of the right audience who are interested in what you do. For a campaign to be successful, you will have gone through series of UX research like audience research, market research, competitor research, users research, etc.
Let me put it this way, A successful marketing campaign is human-centered both in design and words. i don't know if i got the answer right."
Abiodun M. - "A successful marketing campaign is the practice of putting your yourself, product or idea in front of the right audience who are interested in what you do. For a campaign to be successful, you will have gone through series of UX research like audience research, market research, competitor research, users research, etc.
Let me put it this way, A successful marketing campaign is human-centered both in design and words. i don't know if i got the answer right."See full answer
"My thought process below:
FB's mission: Connect with people - friends, family, and build communities.
Assumptions made:
Goal here is to increase user engagement with an FB product, not to monetize or gather new users, though they may be indirect side-effects
No blockers in terms of data or partnerships
Looking at mobile specifically
Classifying users
Trying a matrix structure of Interest vs Ability-to-engage.
1) Enthusiastic fans :: People who are super interested in the eve"
Sidharth N. - "My thought process below:
FB's mission: Connect with people - friends, family, and build communities.
Assumptions made:
Goal here is to increase user engagement with an FB product, not to monetize or gather new users, though they may be indirect side-effects
No blockers in terms of data or partnerships
Looking at mobile specifically
Classifying users
Trying a matrix structure of Interest vs Ability-to-engage.
1) Enthusiastic fans :: People who are super interested in the eve"See full answer
"I used the star framework to talk about a webhooks feature I designed to compliment an API product we were building, the client only asked for the APIs but I saw some inherent flaws in the polling mechanism with the APi product and decided to build a webhook notification system"
Lakshmi T. - "I used the star framework to talk about a webhooks feature I designed to compliment an API product we were building, the client only asked for the APIs but I saw some inherent flaws in the polling mechanism with the APi product and decided to build a webhook notification system"See full answer
"Asked clarifying questions
Thought through the motivation (came up with a mission and business model, modeled it on Safeway with agreement from the interviewer
User segmentation both by age groups and behavior, then prioritized user group
Went through user journey (both physical store and online) to identify pain points
Prioritized pain points
Came up with 5 solutions
Interviewer picked one for me to deep dive. I went into detail on that one.
"
Samya S. - "Asked clarifying questions
Thought through the motivation (came up with a mission and business model, modeled it on Safeway with agreement from the interviewer
User segmentation both by age groups and behavior, then prioritized user group
Went through user journey (both physical store and online) to identify pain points
Prioritized pain points
Came up with 5 solutions
Interviewer picked one for me to deep dive. I went into detail on that one.
"See full answer
"Imagine there's a new toy you've always wanted, but it's not quite perfect. Maybe it's missing a feature you'd love, or it's a bit too complex to use. That's where a product manager, or PM, comes in!
Think of a PM like the captain of a shipbuilding this amazing toy. They work with different teams, like the designers who make it look cool, the engineers who build it, and the marketers who tell everyone about it. They listen to people like you, who use the toy, to understand what they like and wha"
Deepak M. - "Imagine there's a new toy you've always wanted, but it's not quite perfect. Maybe it's missing a feature you'd love, or it's a bit too complex to use. That's where a product manager, or PM, comes in!
Think of a PM like the captain of a shipbuilding this amazing toy. They work with different teams, like the designers who make it look cool, the engineers who build it, and the marketers who tell everyone about it. They listen to people like you, who use the toy, to understand what they like and wha"See full answer
"First I would like to clarify this scenario with some questions:
1) The KPI that dropped, is it a good sign or bad sign? (Ex.: Maybe a our CAC or CRC that dropped than it is a good sign OR just our sales that overall dropped)
2) What kind of sales is this (frequency)? Once a month, week or subscription?
3) What kind of business are we talkng about? Delivery? Saas?
4) What kind of customers is the company focused? B2B, B2C, B2B2C?
5) Is the overall company sales decreasing or there is a segment t"
Daniel M. - "First I would like to clarify this scenario with some questions:
1) The KPI that dropped, is it a good sign or bad sign? (Ex.: Maybe a our CAC or CRC that dropped than it is a good sign OR just our sales that overall dropped)
2) What kind of sales is this (frequency)? Once a month, week or subscription?
3) What kind of business are we talkng about? Delivery? Saas?
4) What kind of customers is the company focused? B2B, B2C, B2B2C?
5) Is the overall company sales decreasing or there is a segment t"See full answer