Product Strategy Interview Questions

Anonymous Reindeer - "Clarifying Questions: Is it a chain of supermarkets? Or just an individual market? Is the revenue overall or just from one store? What are the reasons for the revenue growth? Pandemic? New buildings around? Other? What does the supermarket sell? Anything specialized? Local goods? Is there an app/website available to order stuff? 10,000 - 50,000 Vision: Be the most customer centric store Goals: Able to reach out to as many users as they can. Increase the user base while keeping th"See full answer

Cameron P. - "3 fav products. Pick 1 and 10X it. My criteria: Add value to my life Easy to use My fav products: Pinterest Youtube Google Docs How would you 10X Youtube? Interviewee: 10X revenue? 10X user base? 10X sales? Interviewer: you can decide Interviewee: Ok, let’s discuss Youtube's mission and goal and we will determine which direction to proceed after Youtube: Global product. Has Red,Music,Kids,Premium. Subscription and Ads. 5B videos watched per day. 80% market share Missio"See full answer

Greg W. - "PayPal makes money from: Processing fees from merchants - traditional checkout and buy now, pay later P2P transfers using credit cards Instant money transfers on P2P and to bank accounts Lending products (paypal credit) Cross border fees (Xoom) Crypto trading fees"See full answer

P K. - "A very interesting question. Please find below my approach: Understand VP's line of thought and goals trying to achieve Understand the assumptions/ Validate the hypothesis Impact on Brand, revenue, engineering cost, customers, and existing products SWOT Approve or Provide alternative Question to the VP: What is the objective? - higher engagement? easy to interact, peer-to-peer communication? Why the need for a separate platform? - to increase the no.of interactions? to"See full answer

Xash C. - "This one is a great example of Build, Borrow, or Buy strategy framework (http://www.build-borrow-buy.com/build-borrow-or-buy-in-practice/) - explore and evaluate three different approaches: organic growth and building a product from scratch (e.g. Amazon building its own Amazon Restaurants service), partnering with an existing provider (e.g. enterprise-level partnership with Instacart or Lyft), or acquisition growth (e.g. Uber acquiring Postmates). Evaluate which approach makes sense for the com"See full answer

Anonymous Boa - "Thorough analysis of the asks- what is the strategic fit, overall business value, goals? Analysis of resources - skillset/ time/ dependencies. Create a list of all the things that we have to do, rank them by value(impact), urgency and effort needed. Stakehodler inputs. Moscow priroitization/ value vs effort frameworks. Have clear communication channels with our stakehodlers to socialzie progress/ effort Sequence the asks - subject to changing circumstances. Call ou"See full answer

Vipul A. - "I would like to clarify the scope of this question - It is only limited to Uber rides and not Uber eats. correct? For us to gauge whether Uber should accept cash or not, lets first understand why would Uber want to do this, a few reasons which come to mind: Uber wants to acquire more customers (non-digital payment users) Uber wants to provide alternative options to existing users and make it easier for them to book with Uber Strategic reason - competition has started accepting cash or i"See full answer

Neha A. - "What is the goal of FB as a company, how does marketplace help. Who are the different users (Sellers and buyers. Also mention advertisers). Sellers can be artists or small/ home business owners. they also also be infrequent sellers who come to FB marketplace when they are moving cities or moving to a new location. Buyers can be low and high engagement. We will focus on sellers - if more sellers come on the platform, it will attract buyers, generate sales, and spin the flywheel. Also, if a sel"See full answer

Cody M. - "Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? (Pretend you're on stage to unveil this to us.) Q2: How does this fit into the Google ecosystem? Q3: Estimate how many units you will sell in the first year in the US. (Q4: Also asked about pricing.) Q1: You're the new head of the Google Hardware division. What is the next big product we're going to build and why? Clarifying Questions: Clarifying question: Hardware is a very broa"See full answer

Anonymous Flamingo - "One challenge that I faced when working with sales was managing unrealistic expectations. As a developer, I often had to work with sales teams to define the scope and timeline for projects. However, it was not uncommon for the sales team to promise clients certain features or deliverables that were not feasible within the allotted time and budget. To address this challenge, I learned to be proactive in clarifying the limitations and constraints of the project with the sales team, and to work wit"See full answer

Talles S. - "Me: thanks for the question. Could you tell me what type of drone is it and what is the user segment? Interviewer: What you mean by type of drone? Me: Is it a premium drone with premium features like a camera or it's more on the cheaper side? Interviewer: It's a normal drone with basic features, a good camera but nothing professional and it has the Google brand. The users are amateur drone users. Me: Awesome, is there anything specific about this drone in relation to others? You mentioned th"See full answer

Veronica S. - " CQ: 1. Understanding of Google search and the way ads are being displayed today. What kind of subscription model are we thinking of: same as youtube I talked about Google search as a flagship product of google. % of revenue generated from ads. Other search engines and there % share in the market. Other players such as Facebook whose 99% revenue is from ads. Talked about Google Mission and alignment of the ads with Google mission Pro Con list of subscription versus ads User exp. 2."See full answer

Swetha C. - " Questions: Is there any specific user pain point we are trying to solve ? Is this for engagement or retention or revenue Is there any specific Geo you want me to focus ? Is there any specifc user segment you want to focus ? Structure: Company Mission: Easy access to vehicle no matter when and where you are. Product Mission: Quick and easy delivery of food delivered at your door step User Segments: Sellers : Restaurant, Catering, F"See full answer

jantheman88 - "Implement central inventory management system + POS for online & retail sales, such as Shopify or Square. Digitalize every rug by taking photos & link rug to a SKU number/name. Take inventory of all rugs. Use new inventory management system + POS. Marketing Strategy Blogs talking about Rugs (every week) Social Media Posts Every Other Day Collect Emails Phone Number SMS Groups for Rugs in store collection."See full answer

Anubhav A. - "Clarifying question: Do we want to judge need of an existing product or an idea that can be converted into a product Let me solve for both the cases. Q: Determine if there is a need for a platform that is already live and has some users. While thinking about need, I am finding it resonating with "Does this product have a pmf". Few ways to do that: Take a look at the retention number (D1, D3, D7 and D15). Basis on the product the time range can be different but if the retention number is"See full answer