Product Strategy Interview Questions

Review this list of 569 product strategy interview questions and answers verified by hiring managers and candidates.
  • Wayfair logoAsked at Wayfair 

    "Implement central inventory management system + POS for online & retail sales, such as Shopify or Square. Digitalize every rug by taking photos & link rug to a SKU number/name. Take inventory of all rugs. Use new inventory management system + POS. Marketing Strategy Blogs talking about Rugs (every week) Social Media Posts Every Other Day Collect Emails Phone Number SMS Groups for Rugs in store collection."

    jantheman88 - "Implement central inventory management system + POS for online & retail sales, such as Shopify or Square. Digitalize every rug by taking photos & link rug to a SKU number/name. Take inventory of all rugs. Use new inventory management system + POS. Marketing Strategy Blogs talking about Rugs (every week) Social Media Posts Every Other Day Collect Emails Phone Number SMS Groups for Rugs in store collection."See full answer

    Product Marketing Manager
    Product Strategy
  • "Assumption: Considering the launch of a product r a service based company in a new market: 1) Need of the product / service - consumer needs 2) Presence of competitor and their market share 3) Consumer behaviour - can this be changed if such need doesn't exist explicitly( ex: ride hailing) 4) Existing price of the product 5) Marketing spend to launch in that market and opportunity to make revenue"

    Arista V. - "Assumption: Considering the launch of a product r a service based company in a new market: 1) Need of the product / service - consumer needs 2) Presence of competitor and their market share 3) Consumer behaviour - can this be changed if such need doesn't exist explicitly( ex: ride hailing) 4) Existing price of the product 5) Marketing spend to launch in that market and opportunity to make revenue"See full answer

    BizOps & Strategy
    Product Strategy
  • "A/B test on a small batch of users/drivers"

    Mihail E. - "A/B test on a small batch of users/drivers"See full answer

    Product Strategy
    Analytical
  • "First of all, there are different industries with different business in security measures which influence trends in the security industry as information they store and infrastructure they have are not the same. In this exercise, I'll take a look at the security industry in general and talk about the biggest trends from the perspectives of "lines of defense" for software in particular in: identify, data (on client and server side) and infrastructure. There are several topics associated with each"

    Shin K. - "First of all, there are different industries with different business in security measures which influence trends in the security industry as information they store and infrastructure they have are not the same. In this exercise, I'll take a look at the security industry in general and talk about the biggest trends from the perspectives of "lines of defense" for software in particular in: identify, data (on client and server side) and infrastructure. There are several topics associated with each"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "Mobile typically involves creating designs optimized for smaller screens and touch-based interactions, while desktop designs are optimized for larger screens and mouse-based interactions. Mobile Pros: Greater accessibility: Mobile apps can be used anywhere, as long as the user has their phone. This makes them convenient for people whose rhythm of life is relatively high and requires quick and convenient access to modern technology, services, and gadgets. Wider audience: There are"

    Ben G. - "Mobile typically involves creating designs optimized for smaller screens and touch-based interactions, while desktop designs are optimized for larger screens and mouse-based interactions. Mobile Pros: Greater accessibility: Mobile apps can be used anywhere, as long as the user has their phone. This makes them convenient for people whose rhythm of life is relatively high and requires quick and convenient access to modern technology, services, and gadgets. Wider audience: There are"See full answer

    Product Designer
    Product Strategy
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  • "Assumption: the revenue is on a yearly basis. Revenue = No. of users x price of product x frequency of purchase x size of purchase Product of Google Map = Ads by the merchants To double the revenue, Boost the number of merchants by reaching out to them Increase the price of ads (which is not ideal since it will disincentivise some merchants) Increase the frequency of their purchase in a year (Eg. previously merchants just put ads in Google Map for 6 years and now we can encourage"

    Lee J. - "Assumption: the revenue is on a yearly basis. Revenue = No. of users x price of product x frequency of purchase x size of purchase Product of Google Map = Ads by the merchants To double the revenue, Boost the number of merchants by reaching out to them Increase the price of ads (which is not ideal since it will disincentivise some merchants) Increase the frequency of their purchase in a year (Eg. previously merchants just put ads in Google Map for 6 years and now we can encourage"See full answer

    Product Strategy
  • "Launch p2p payments on a chat application Clarify - - - - - - - - - - - any specific chat app in mind? [no] Is there a 3rd party vendor tech we can incorporate [no, build grounds-up] Markets [US] Framing - - - - - - - - - - - Messaging apps mission: be the go-to destination for 1:1, n:n info sharing and comms. Use network effects to gain market share Biz/product goals: Growth, gain more market share Engagement: time spent, instances of interaction and sharing Revenue: ads,"

    Calyan - "Launch p2p payments on a chat application Clarify - - - - - - - - - - - any specific chat app in mind? [no] Is there a 3rd party vendor tech we can incorporate [no, build grounds-up] Markets [US] Framing - - - - - - - - - - - Messaging apps mission: be the go-to destination for 1:1, n:n info sharing and comms. Use network effects to gain market share Biz/product goals: Growth, gain more market share Engagement: time spent, instances of interaction and sharing Revenue: ads,"See full answer

    Product Strategy
    Analytical
  • "Goal: The goal of the product is to create a virtual communication system that enables the CEO/Executives of Google to have realistic in-person interactions with people located in different parts of the world. Identifying Different Users: CEO of Google Business executives and professionals Selecting Right User: The primary user for this product is the CEO of Google who needs to have a virtual communication system that can facilitate face-to-face interactions. Defining Features: High-q"

    Anonymous Panda - "Goal: The goal of the product is to create a virtual communication system that enables the CEO/Executives of Google to have realistic in-person interactions with people located in different parts of the world. Identifying Different Users: CEO of Google Business executives and professionals Selecting Right User: The primary user for this product is the CEO of Google who needs to have a virtual communication system that can facilitate face-to-face interactions. Defining Features: High-q"See full answer

    Product Manager
    Product Strategy
    +1 more
  • +1

    "I'm working on a Health Data Warehouse product, that would allow smoother medical research is a highly regulated environment, in France. 0 - In the Healthtech world, Government Regulations have to be taken into account. In my product's case, they work in our favor as procedures for medical research were extremely complex and limited, and the government recently allowed a new regulatory environment: the HDW. There is always a risk though that the government itself places itself as a competitor"

    Rose G. - "I'm working on a Health Data Warehouse product, that would allow smoother medical research is a highly regulated environment, in France. 0 - In the Healthtech world, Government Regulations have to be taken into account. In my product's case, they work in our favor as procedures for medical research were extremely complex and limited, and the government recently allowed a new regulatory environment: the HDW. There is always a risk though that the government itself places itself as a competitor"See full answer

    Product Strategy
  • "Firstly lets note down the ways of monetization - Promotional Ads Paid Filters and AR effects Influencer promotional fee Instagram Additional Tools for Creators - subscription basis (analytics and management) > many influencers also run their own promotional campaigns to gain more and more followers on their handles - Instagram can use this opportunity (e-commerce sites ranking algorithm of different items/sellers) > promotional ads can affect slightly on user engagement but accord"

    Aniket B. - "Firstly lets note down the ways of monetization - Promotional Ads Paid Filters and AR effects Influencer promotional fee Instagram Additional Tools for Creators - subscription basis (analytics and management) > many influencers also run their own promotional campaigns to gain more and more followers on their handles - Instagram can use this opportunity (e-commerce sites ranking algorithm of different items/sellers) > promotional ads can affect slightly on user engagement but accord"See full answer

    Product Manager
    Product Strategy
    +1 more
  • "I would ask/investigate the following: Is this our core competancy of our company How long would it take to develop it in house and how much would it cost what will be the time to market of this feature or service when developed in house what is long term vision of this solution - do we expect that this will grow into becoming a major revenue stream for the company in future and the future of the company will be tied to it? What is our track record as a company building such a sol"

    Nitesh N. - "I would ask/investigate the following: Is this our core competancy of our company How long would it take to develop it in house and how much would it cost what will be the time to market of this feature or service when developed in house what is long term vision of this solution - do we expect that this will grow into becoming a major revenue stream for the company in future and the future of the company will be tied to it? What is our track record as a company building such a sol"See full answer

    Product Manager
    Product Strategy
  • Netflix logoAsked at Netflix 

    "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. This could be confused with an expansion problem, but it's only asking for the risks. You should be thorough with the risks and identify as many as possible. Let's go over one possible solution: > Expanding to China could be a huge opportunity for Netflix, but it's definitely risky. I'd love to go over a few risks that we should consider. To me, the biggest risks are:Censorship > Chinese compet"

    Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. This could be confused with an expansion problem, but it's only asking for the risks. You should be thorough with the risks and identify as many as possible. Let's go over one possible solution: > Expanding to China could be a huge opportunity for Netflix, but it's definitely risky. I'd love to go over a few risks that we should consider. To me, the biggest risks are:Censorship > Chinese compet"See full answer

    Product Manager
    Product Strategy
  • Snap logoAsked at Snap 

    "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > If I were TikTok, I would look to monetize it similar to Instagram, Twitter, and Facebook: through dedicated ad channels.Specifically having pre-roll ads appear on open, and ads appear in-feed every few videos. TikTok is the perfect platform to lever"

    Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > If I were TikTok, I would look to monetize it similar to Instagram, Twitter, and Facebook: through dedicated ad channels.Specifically having pre-roll ads appear on open, and ads appear in-feed every few videos. TikTok is the perfect platform to lever"See full answer

    Product Manager
    Product Strategy
  • Apple logoAsked at Apple 

    "Add more social features"

    Claire W. - "Add more social features"See full answer

    Product Manager
    Product Strategy
  • "Problem: Facebook Jobs has seen a 20% increase in job listings, but employer response time to applicants has decreased by 20%. Goal: Investigate and address the decrease in employer response time. Assumptions and Clarifying Questions: Scope: Is this issue internal to Facebook or affecting external users? Timeline: Analyzing data from the past 6 months is assumed to be sufficient. Response Time Definition: Clarify the precise definition of "response time" (e.g."

    Atharva P. - "Problem: Facebook Jobs has seen a 20% increase in job listings, but employer response time to applicants has decreased by 20%. Goal: Investigate and address the decrease in employer response time. Assumptions and Clarifying Questions: Scope: Is this issue internal to Facebook or affecting external users? Timeline: Analyzing data from the past 6 months is assumed to be sufficient. Response Time Definition: Clarify the precise definition of "response time" (e.g."See full answer

    Product Strategy
    Program Sense
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Fast food service Good service application."

    Amit S. - "Fast food service Good service application."See full answer

    Product Manager
    Product Strategy
    +2 more
  • Twitter logoAsked at Twitter 

    "Skeleton: Mission Goals and User segmentation User journey Metrics Pain points and opportunities experimentation Starting with Twitter's mission, "the power to create and share ideas and information without barriers", we are looking to empower people to be both consumers and creators. However, for the sake of this discussion, I want to focus on the consumer sides. As mentioned, our goal is to focus on user growth. But I want to understand if we are looking to acquire more 1s"

    Gourav G. - "Skeleton: Mission Goals and User segmentation User journey Metrics Pain points and opportunities experimentation Starting with Twitter's mission, "the power to create and share ideas and information without barriers", we are looking to empower people to be both consumers and creators. However, for the sake of this discussion, I want to focus on the consumer sides. As mentioned, our goal is to focus on user growth. But I want to understand if we are looking to acquire more 1s"See full answer

    Product Strategy
  • OpenAI logoAsked at OpenAI 
    Product Manager
    Product Strategy
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