Product Strategy Interview Questions

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. This could be confused with an expansion problem, but it's only asking for the risks. You should be thorough with the risks and identify as many as possible. Let's go over one possible solution: > Expanding to China could be a huge opportunity for Netflix, but it's definitely risky. I'd love to go over a few risks that we should consider. To me, the biggest risks are:Censorship > Chinese compet"See full answer

jantheman88 - "Implement central inventory management system + POS for online & retail sales, such as Shopify or Square. Digitalize every rug by taking photos & link rug to a SKU number/name. Take inventory of all rugs. Use new inventory management system + POS. Marketing Strategy Blogs talking about Rugs (every week) Social Media Posts Every Other Day Collect Emails Phone Number SMS Groups for Rugs in store collection."See full answer

Lee J. - "Assumption: the revenue is on a yearly basis. Revenue = No. of users x price of product x frequency of purchase x size of purchase Product of Google Map = Ads by the merchants To double the revenue, Boost the number of merchants by reaching out to them Increase the price of ads (which is not ideal since it will disincentivise some merchants) Increase the frequency of their purchase in a year (Eg. previously merchants just put ads in Google Map for 6 years and now we can encourage"See full answer

Aniket B. - "Firstly lets note down the ways of monetization - Promotional Ads Paid Filters and AR effects Influencer promotional fee Instagram Additional Tools for Creators - subscription basis (analytics and management) > many influencers also run their own promotional campaigns to gain more and more followers on their handles - Instagram can use this opportunity (e-commerce sites ranking algorithm of different items/sellers) > promotional ads can affect slightly on user engagement but accord"See full answer

Calyan - "Launch p2p payments on a chat application Clarify - - - - - - - - - - - any specific chat app in mind? [no] Is there a 3rd party vendor tech we can incorporate [no, build grounds-up] Markets [US] Framing - - - - - - - - - - - Messaging apps mission: be the go-to destination for 1:1, n:n info sharing and comms. Use network effects to gain market share Biz/product goals: Growth, gain more market share Engagement: time spent, instances of interaction and sharing Revenue: ads,"See full answer

Nitesh N. - "I would ask/investigate the following: Is this our core competancy of our company How long would it take to develop it in house and how much would it cost what will be the time to market of this feature or service when developed in house what is long term vision of this solution - do we expect that this will grow into becoming a major revenue stream for the company in future and the future of the company will be tied to it? What is our track record as a company building such a sol"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > If I were TikTok, I would look to monetize it similar to Instagram, Twitter, and Facebook: through dedicated ad channels.Specifically having pre-roll ads appear on open, and ads appear in-feed every few videos. TikTok is the perfect platform to lever"See full answer

Amit S. - "Fast food service Good service application."See full answer

Rose G. - "I'm working on a Health Data Warehouse product, that would allow smoother medical research is a highly regulated environment, in France. 0 - In the Healthtech world, Government Regulations have to be taken into account. In my product's case, they work in our favor as procedures for medical research were extremely complex and limited, and the government recently allowed a new regulatory environment: the HDW. There is always a risk though that the government itself places itself as a competitor"See full answer

Claire W. - "Add more social features"See full answer

Atharva P. - "Problem: Facebook Jobs has seen a 20% increase in job listings, but employer response time to applicants has decreased by 20%. Goal: Investigate and address the decrease in employer response time. Assumptions and Clarifying Questions: Scope: Is this issue internal to Facebook or affecting external users? Timeline: Analyzing data from the past 6 months is assumed to be sufficient. Response Time Definition: Clarify the precise definition of "response time" (e.g."See full answer

Gourav G. - "Skeleton: Mission Goals and User segmentation User journey Metrics Pain points and opportunities experimentation Starting with Twitter's mission, "the power to create and share ideas and information without barriers", we are looking to empower people to be both consumers and creators. However, for the sake of this discussion, I want to focus on the consumer sides. As mentioned, our goal is to focus on user growth. But I want to understand if we are looking to acquire more 1s"See full answer

Patrick K. - "Full travel packages. Flight + hotel + experiences. They have all the data in the world to scrape to see some of the top places to visit in each city or country. Coupled with the ability to find the cheapest flights to make these trips affordable."See full answer

Patrick M. - "First thing I would like to consider is what is the potential opportunity to building an apps marketplace. Questions I would ask are: What’s the current user base of Microsoft Office Suite? What is that in revenue? Is it growing or declining? Where are users going to if they’re leaving? What are the most popular and least popular apps used in the Office suite? What are other apps that Microsoft Officer users use outside of the suite? Assuming that Microsoft Office has a massive us"See full answer

Rev - "watch time = #users x avg videos/user x avg duration of video x % watched #users - already huge can't affect more avg videos/ users - sticky videos (interactive video content form + promoting youtube shorts in recommendations) avg duration of video - double edged sword (quick summaries of long videos) % watched - reduce unecessary ads + improvise and provide native advertising gamification - to win points after reaching a daily target + few days of free premium create a viral trend/ video"See full answer

Rahul J. - "This depends on the following two variables: What's the percentage of people dropping off at each step What's the perceived impact to business and users of the failure of each step. In general, I'd start from the very end, and then go back in the process as it's more important that we satisfy customers who have paid i.e. they should get a booking confirmation vs customers that are entering details and then payment info."See full answer