"Clarifying and Assumptions
When we say New York City, does this mean just Downtown New York or also the suburbs? Assumption: It means Downtown New York only.
Is the bike-sharing service like Uber, where people share their own bikes, or is it a service run by a company with bike stands on street corners? Assumption: It’s run by a private company with bike stands on street corners.
Will the bike-sharing service start as free, or will we charge people from the beginning?"
Darpan D. - "Clarifying and Assumptions
When we say New York City, does this mean just Downtown New York or also the suburbs? Assumption: It means Downtown New York only.
Is the bike-sharing service like Uber, where people share their own bikes, or is it a service run by a company with bike stands on street corners? Assumption: It’s run by a private company with bike stands on street corners.
Will the bike-sharing service start as free, or will we charge people from the beginning?"See full answer
"Let's define the term "everybody" to start with. I can think of a few things:
business users want it for certain feature Blackberry had
consumers (non-business) users want to use or keep using Blackberry for certain features
Interviewer: Business users wanted it.
Okay. My assumption would be that business users wanted it for the security features that Blackberry so famously promoted. Here, business users could be the organization buying the phone (such as HP or Google) or the actual e"
Ayan H. - "Let's define the term "everybody" to start with. I can think of a few things:
business users want it for certain feature Blackberry had
consumers (non-business) users want to use or keep using Blackberry for certain features
Interviewer: Business users wanted it.
Okay. My assumption would be that business users wanted it for the security features that Blackberry so famously promoted. Here, business users could be the organization buying the phone (such as HP or Google) or the actual e"See full answer
"Timeline and trends
analyze period when the CTR was down
Check external factors
Seasonality and holidays
Competitive factors
Industry-wide changes
Ad performance analysis
Ad copy
Product feed quality
Pricing
Promotions and discounts
Audience targeting and segmentation
Specific demographics?
User segment?
Device across mobile, desktop, and tablet
Ad placement and auction insights
Anything changed with ad placement?"
Varun J. - "Timeline and trends
analyze period when the CTR was down
Check external factors
Seasonality and holidays
Competitive factors
Industry-wide changes
Ad performance analysis
Ad copy
Product feed quality
Pricing
Promotions and discounts
Audience targeting and segmentation
Specific demographics?
User segment?
Device across mobile, desktop, and tablet
Ad placement and auction insights
Anything changed with ad placement?"See full answer
Execution
Analytical
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"First, I would make the following assumptions to solve this question without instant feedback.
Assumptions:
The main use cases for the refrigerator will be to maintain food in the right temperature and will not include making ice cubs or pouring water
The only disability of the user is blindness
Then, I would identify the main flows used when maintaining food refrigerated, which are:
Putting food into the fridge
Taking out food out of the fridge
Within these flow these are som"
Maritza C. - "First, I would make the following assumptions to solve this question without instant feedback.
Assumptions:
The main use cases for the refrigerator will be to maintain food in the right temperature and will not include making ice cubs or pouring water
The only disability of the user is blindness
Then, I would identify the main flows used when maintaining food refrigerated, which are:
Putting food into the fridge
Taking out food out of the fridge
Within these flow these are som"See full answer
"Just to clarify, I’m picturing that we have a install progress bar that we’re showing to the user, and for the initial stage of the install, we display one ad, then we show a different ad when the user is somewhere in the middle part of the installation, then show a third ad in the final step. Also, I assume that each slot must feature a different advertiser.
First I’ll set the scene on how ad campaigns work in general then describe how we’d prioritize them and what to display to the user.
A t"
Spencer W. - "Just to clarify, I’m picturing that we have a install progress bar that we’re showing to the user, and for the initial stage of the install, we display one ad, then we show a different ad when the user is somewhere in the middle part of the installation, then show a third ad in the final step. Also, I assume that each slot must feature a different advertiser.
First I’ll set the scene on how ad campaigns work in general then describe how we’d prioritize them and what to display to the user.
A t"See full answer
"California is a big state and it has roughly 35 million in population, so if we assume there is a gas station for every 500 people so there would be roughly 35,000,000 divided by 500 equal to 70,000 gas station allover the state"
Misho S. - "California is a big state and it has roughly 35 million in population, so if we assume there is a gas station for every 500 people so there would be roughly 35,000,000 divided by 500 equal to 70,000 gas station allover the state"See full answer
"My favorite Meta/Facebook product is Marketplaces and here are my reasons:
Mission and Goal - The product's goal is to connect buyers and sellers locally, and this aligns with the connecting the world aspect of Meta's mission. Hence, the motivation there is directly in line with company's mission.
Let's talk about the users and the journeys of the product as well:
As a buyer:
Relatively simple to use interface - find what you want in a few phrases and results near your profile location wil"
Riku H. - "My favorite Meta/Facebook product is Marketplaces and here are my reasons:
Mission and Goal - The product's goal is to connect buyers and sellers locally, and this aligns with the connecting the world aspect of Meta's mission. Hence, the motivation there is directly in line with company's mission.
Let's talk about the users and the journeys of the product as well:
As a buyer:
Relatively simple to use interface - find what you want in a few phrases and results near your profile location wil"See full answer
"Define Groups: Platform where users ( organizers and members) with shared interests can come together and express their thoughts and opinions.
Meta's mission: To bring ppl closer together by giving them access to tools and technology.
Groups Mission alignment: Gives Organizers and members to come closer together over shared interests and build community.
Users :
Organizers ( create a group-> invite people on the platform --> can accept or deny a member to the group --> Intera"
Raunak K. - "Define Groups: Platform where users ( organizers and members) with shared interests can come together and express their thoughts and opinions.
Meta's mission: To bring ppl closer together by giving them access to tools and technology.
Groups Mission alignment: Gives Organizers and members to come closer together over shared interests and build community.
Users :
Organizers ( create a group-> invite people on the platform --> can accept or deny a member to the group --> Intera"See full answer
"First I would like to clarify this scenario with some questions:
1) The KPI that dropped, is it a good sign or bad sign? (Ex.: Maybe a our CAC or CRC that dropped than it is a good sign OR just our sales that overall dropped)
2) What kind of sales is this (frequency)? Once a month, week or subscription?
3) What kind of business are we talkng about? Delivery? Saas?
4) What kind of customers is the company focused? B2B, B2C, B2B2C?
5) Is the overall company sales decreasing or there is a segment t"
Daniel M. - "First I would like to clarify this scenario with some questions:
1) The KPI that dropped, is it a good sign or bad sign? (Ex.: Maybe a our CAC or CRC that dropped than it is a good sign OR just our sales that overall dropped)
2) What kind of sales is this (frequency)? Once a month, week or subscription?
3) What kind of business are we talkng about? Delivery? Saas?
4) What kind of customers is the company focused? B2B, B2C, B2B2C?
5) Is the overall company sales decreasing or there is a segment t"See full answer
"I consider my greatest strengths to be my inquisitive nature and my ability to empathize with users. My inquisitiveness drives me to question and challenge the status quo, constantly seeking new perspectives and innovative approaches. I find inspiration in observing advertisements, analyzing their plots, and connecting them to the products being advertised. This curiosity fuels my creativity and pushes me to think outside the box.
Furthermore, my empathetic nature plays a vital role in my desig"
Mallikarjun B. - "I consider my greatest strengths to be my inquisitive nature and my ability to empathize with users. My inquisitiveness drives me to question and challenge the status quo, constantly seeking new perspectives and innovative approaches. I find inspiration in observing advertisements, analyzing their plots, and connecting them to the products being advertised. This curiosity fuels my creativity and pushes me to think outside the box.
Furthermore, my empathetic nature plays a vital role in my desig"See full answer
"I'm going to assume I'm the PM for Events.
Clarifying Questions:
Is there any reason why we're improving Events, perhaps any bugs or feature requests? I'll assume improvement is open-ended
Are we scoped to Facebook mobile or web? I'll assume no
I'd like to break this problem down into three areas: goals, users, and solutions. Let's talk about goals first.
Higher-level goal for Facebook & Events
The higher-level goal for Facebook is to bring people closer together and empower"
Aryan B. - "I'm going to assume I'm the PM for Events.
Clarifying Questions:
Is there any reason why we're improving Events, perhaps any bugs or feature requests? I'll assume improvement is open-ended
Are we scoped to Facebook mobile or web? I'll assume no
I'd like to break this problem down into three areas: goals, users, and solutions. Let's talk about goals first.
Higher-level goal for Facebook & Events
The higher-level goal for Facebook is to bring people closer together and empower"See full answer
"Assumption: This will be part of the existing Airbnb application.
Airbnb Mission: Belong anywhere.
Stakeholders using AirBnB:
Travellers:Non-locals travelling to a diff place for short duration to visit a new place
Hosts: offering their place for stay to traveller
User segmentation:
Travel Nomads(Solo)- staying for a long time and working during visit
Families coming to stay for vacation (choosing this user group as they would need additional furnitures the most)
Group Travelers - ex"
Apeksha J. - "Assumption: This will be part of the existing Airbnb application.
Airbnb Mission: Belong anywhere.
Stakeholders using AirBnB:
Travellers:Non-locals travelling to a diff place for short duration to visit a new place
Hosts: offering their place for stay to traveller
User segmentation:
Travel Nomads(Solo)- staying for a long time and working during visit
Families coming to stay for vacation (choosing this user group as they would need additional furnitures the most)
Group Travelers - ex"See full answer