"Just to clarify, I’m picturing that we have a install progress bar that we’re showing to the user, and for the initial stage of the install, we display one ad, then we show a different ad when the user is somewhere in the middle part of the installation, then show a third ad in the final step. Also, I assume that each slot must feature a different advertiser.
First I’ll set the scene on how ad campaigns work in general then describe how we’d prioritize them and what to display to the user.
A t"
Spencer W. - "Just to clarify, I’m picturing that we have a install progress bar that we’re showing to the user, and for the initial stage of the install, we display one ad, then we show a different ad when the user is somewhere in the middle part of the installation, then show a third ad in the final step. Also, I assume that each slot must feature a different advertiser.
First I’ll set the scene on how ad campaigns work in general then describe how we’d prioritize them and what to display to the user.
A t"See full answer
"I live in a city in California which has about 100,000 people with about 25 -30 gas stations.
California has about 39M people in it.
with these assumptions we can calculate to find x for number of gas stations in the US.
x / 39M x 30/100,000 = 11,700 gas stations"
Pm wizard O. - "I live in a city in California which has about 100,000 people with about 25 -30 gas stations.
California has about 39M people in it.
with these assumptions we can calculate to find x for number of gas stations in the US.
x / 39M x 30/100,000 = 11,700 gas stations"See full answer
"My favorite Meta/Facebook product is Marketplaces and here are my reasons:
Mission and Goal - The product's goal is to connect buyers and sellers locally, and this aligns with the connecting the world aspect of Meta's mission. Hence, the motivation there is directly in line with company's mission.
Let's talk about the users and the journeys of the product as well:
As a buyer:
Relatively simple to use interface - find what you want in a few phrases and results near your profile location wil"
Riku H. - "My favorite Meta/Facebook product is Marketplaces and here are my reasons:
Mission and Goal - The product's goal is to connect buyers and sellers locally, and this aligns with the connecting the world aspect of Meta's mission. Hence, the motivation there is directly in line with company's mission.
Let's talk about the users and the journeys of the product as well:
As a buyer:
Relatively simple to use interface - find what you want in a few phrases and results near your profile location wil"See full answer
Product Design
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"Define Groups: Platform where users ( organizers and members) with shared interests can come together and express their thoughts and opinions.
Meta's mission: To bring ppl closer together by giving them access to tools and technology.
Groups Mission alignment: Gives Organizers and members to come closer together over shared interests and build community.
Users :
Organizers ( create a group-> invite people on the platform --> can accept or deny a member to the group --> Intera"
Anjali M. - "Define Groups: Platform where users ( organizers and members) with shared interests can come together and express their thoughts and opinions.
Meta's mission: To bring ppl closer together by giving them access to tools and technology.
Groups Mission alignment: Gives Organizers and members to come closer together over shared interests and build community.
Users :
Organizers ( create a group-> invite people on the platform --> can accept or deny a member to the group --> Intera"See full answer
"First I would like to clarify this scenario with some questions:
1) The KPI that dropped, is it a good sign or bad sign? (Ex.: Maybe a our CAC or CRC that dropped than it is a good sign OR just our sales that overall dropped)
2) What kind of sales is this (frequency)? Once a month, week or subscription?
3) What kind of business are we talkng about? Delivery? Saas?
4) What kind of customers is the company focused? B2B, B2C, B2B2C?
5) Is the overall company sales decreasing or there is a segment t"
Daniel M. - "First I would like to clarify this scenario with some questions:
1) The KPI that dropped, is it a good sign or bad sign? (Ex.: Maybe a our CAC or CRC that dropped than it is a good sign OR just our sales that overall dropped)
2) What kind of sales is this (frequency)? Once a month, week or subscription?
3) What kind of business are we talkng about? Delivery? Saas?
4) What kind of customers is the company focused? B2B, B2C, B2B2C?
5) Is the overall company sales decreasing or there is a segment t"See full answer
"I consider my greatest strengths to be my inquisitive nature and my ability to empathize with users. My inquisitiveness drives me to question and challenge the status quo, constantly seeking new perspectives and innovative approaches. I find inspiration in observing advertisements, analyzing their plots, and connecting them to the products being advertised. This curiosity fuels my creativity and pushes me to think outside the box.
Furthermore, my empathetic nature plays a vital role in my desig"
Mallikarjun B. - "I consider my greatest strengths to be my inquisitive nature and my ability to empathize with users. My inquisitiveness drives me to question and challenge the status quo, constantly seeking new perspectives and innovative approaches. I find inspiration in observing advertisements, analyzing their plots, and connecting them to the products being advertised. This curiosity fuels my creativity and pushes me to think outside the box.
Furthermore, my empathetic nature plays a vital role in my desig"See full answer
"I'm going to assume I'm the PM for Events.
Clarifying Questions:
Is there any reason why we're improving Events, perhaps any bugs or feature requests? I'll assume improvement is open-ended
Are we scoped to Facebook mobile or web? I'll assume no
I'd like to break this problem down into three areas: goals, users, and solutions. Let's talk about goals first.
Higher-level goal for Facebook & Events
The higher-level goal for Facebook is to bring people closer together and empower"
Aryan B. - "I'm going to assume I'm the PM for Events.
Clarifying Questions:
Is there any reason why we're improving Events, perhaps any bugs or feature requests? I'll assume improvement is open-ended
Are we scoped to Facebook mobile or web? I'll assume no
I'd like to break this problem down into three areas: goals, users, and solutions. Let's talk about goals first.
Higher-level goal for Facebook & Events
The higher-level goal for Facebook is to bring people closer together and empower"See full answer
"Assumption: This will be part of the existing Airbnb application.
Airbnb Mission: Belong anywhere.
Stakeholders using AirBnB:
Travellers:Non-locals travelling to a diff place for short duration to visit a new place
Hosts: offering their place for stay to traveller
User segmentation:
Travel Nomads(Solo)- staying for a long time and working during visit
Families coming to stay for vacation (choosing this user group as they would need additional furnitures the most)
Group Travelers - ex"
Apeksha J. - "Assumption: This will be part of the existing Airbnb application.
Airbnb Mission: Belong anywhere.
Stakeholders using AirBnB:
Travellers:Non-locals travelling to a diff place for short duration to visit a new place
Hosts: offering their place for stay to traveller
User segmentation:
Travel Nomads(Solo)- staying for a long time and working during visit
Families coming to stay for vacation (choosing this user group as they would need additional furnitures the most)
Group Travelers - ex"See full answer
"Facebook groups operate to inculcate community interaction. I would deep dive into the current user behavior to understand a lot more
User journey
User age groups that show most activity
Usage of features
Dominant topics
Any other data point that will provide insight to usage statics
Based on above findings, I would devise a feature that would target increasing retention/time spent on the groups by incentivizing high performing user and/or user groups.
Some examples of features"
Priyanka V. - "Facebook groups operate to inculcate community interaction. I would deep dive into the current user behavior to understand a lot more
User journey
User age groups that show most activity
Usage of features
Dominant topics
Any other data point that will provide insight to usage statics
Based on above findings, I would devise a feature that would target increasing retention/time spent on the groups by incentivizing high performing user and/or user groups.
Some examples of features"See full answer
"Assumption: the revenue is on a yearly basis.
Revenue = No. of users x price of product x frequency of purchase x size of purchase
Product of Google Map = Ads by the merchants
To double the revenue,
Boost the number of merchants by reaching out to them
Increase the price of ads (which is not ideal since it will disincentivise some merchants)
Increase the frequency of their purchase in a year (Eg. previously merchants just put ads in Google Map for 6 years and now we can encourage"
Lee J. - "Assumption: the revenue is on a yearly basis.
Revenue = No. of users x price of product x frequency of purchase x size of purchase
Product of Google Map = Ads by the merchants
To double the revenue,
Boost the number of merchants by reaching out to them
Increase the price of ads (which is not ideal since it will disincentivise some merchants)
Increase the frequency of their purchase in a year (Eg. previously merchants just put ads in Google Map for 6 years and now we can encourage"See full answer
"A refrigerator is used to store food in cold storage to prevent spoilage. If there is nothing specific from the interviewer, I would consider a robotic refrigerator to be a smart fridge that incorporates AI and movement.
Clarifying questions:
Digital / Physical product or combination
Any particular demographic of customers?
What is the goal of this product?
Only home users to be considered?
User cohorts:
Families with children: Refrigerator being a common family appliance
Couples and ro"
Ranjani M. - "A refrigerator is used to store food in cold storage to prevent spoilage. If there is nothing specific from the interviewer, I would consider a robotic refrigerator to be a smart fridge that incorporates AI and movement.
Clarifying questions:
Digital / Physical product or combination
Any particular demographic of customers?
What is the goal of this product?
Only home users to be considered?
User cohorts:
Families with children: Refrigerator being a common family appliance
Couples and ro"See full answer