"Assuming this is meant to be a standalone product. Its a standalone app.
Goal: Simplify the shopping experience in store for a user.
Success would be defined in terms of app usage as a proxy for user satisfaction.
I want to think about the a given user segment, their pain points, ways to improve their pain and a way to evaluate those solutions.
Broadly user personas associated with grocery shopping are - stores and customers.
For the purpose of this interview I want to focus on customer se"
P K. - "Assuming this is meant to be a standalone product. Its a standalone app.
Goal: Simplify the shopping experience in store for a user.
Success would be defined in terms of app usage as a proxy for user satisfaction.
I want to think about the a given user segment, their pain points, ways to improve their pain and a way to evaluate those solutions.
Broadly user personas associated with grocery shopping are - stores and customers.
For the purpose of this interview I want to focus on customer se"See full answer
"A very interesting question. Please find below my approach:
Understand VP's line of thought and goals trying to achieve
Understand the assumptions/ Validate the hypothesis
Impact on Brand, revenue, engineering cost, customers, and existing products
SWOT
Approve or Provide alternative
Question to the VP:
What is the objective? - higher engagement? easy to interact, peer-to-peer communication?
Why the need for a separate platform? - to increase the no.of interactions? to"
P K. - "A very interesting question. Please find below my approach:
Understand VP's line of thought and goals trying to achieve
Understand the assumptions/ Validate the hypothesis
Impact on Brand, revenue, engineering cost, customers, and existing products
SWOT
Approve or Provide alternative
Question to the VP:
What is the objective? - higher engagement? easy to interact, peer-to-peer communication?
Why the need for a separate platform? - to increase the no.of interactions? to"See full answer
"Clarifications
Only travellers to be considered? Or should we consider work staff, people who come to receive and see off people when they are traveling? → In essence who is considered to the count? → Assumption, only travellers. If not then you have to consider, staff (ATC, Security, Airlines ground staff, Customs, shop employees, airport staff etc.) making the estimate very difficult, But If I had to guess I would say 5% of total travellers across all the staffing categories.
Estimate"
S H. - "Clarifications
Only travellers to be considered? Or should we consider work staff, people who come to receive and see off people when they are traveling? → In essence who is considered to the count? → Assumption, only travellers. If not then you have to consider, staff (ATC, Security, Airlines ground staff, Customs, shop employees, airport staff etc.) making the estimate very difficult, But If I had to guess I would say 5% of total travellers across all the staffing categories.
Estimate"See full answer
"Interviewer: What is your favourite Google product, and how would you improve it?
Shailesh: Alright, before that, let me clarify; I have to give the Google product, which I like the most, irrespective of how it is currently performing in the market, is it a market leader or not. Also, I need to justify why it is my favourite product and suggest some improvements.
Interviewer: Perfect
Shailesh: Okay, the way I would like to go about it is, first, I will explain what qualit"
Anonymous Muskox - "Interviewer: What is your favourite Google product, and how would you improve it?
Shailesh: Alright, before that, let me clarify; I have to give the Google product, which I like the most, irrespective of how it is currently performing in the market, is it a market leader or not. Also, I need to justify why it is my favourite product and suggest some improvements.
Interviewer: Perfect
Shailesh: Okay, the way I would like to go about it is, first, I will explain what qualit"See full answer
"My strategy has always been to observe the existing systems and people in a company that I go into for 2-3 months before making any drastic changes. In this time, I build relationships one on one and understand each role in the overall system. I also put each of these stakeholders at ease by letting them know that I'm not a threat and have approachable discussions. Once I reach a comfortable level, I pose questions and ask them for solutions. That way, I have seen that the problem also get solve"
Ashwin K. - "My strategy has always been to observe the existing systems and people in a company that I go into for 2-3 months before making any drastic changes. In this time, I build relationships one on one and understand each role in the overall system. I also put each of these stakeholders at ease by letting them know that I'm not a threat and have approachable discussions. Once I reach a comfortable level, I pose questions and ask them for solutions. That way, I have seen that the problem also get solve"See full answer
"It is very easy to shy away and not make a decision because you might feel the right information is not there to make a decision
While dealing with ambiguity it is essential to remain Calm. And Establish what it is you want to achieve by asking a lot of questions to the necessary stakeholders
Access the risk, analyze the data at hand, ask the right questions, and be very clear and concise in decision-making"
Satish murthy D. - "It is very easy to shy away and not make a decision because you might feel the right information is not there to make a decision
While dealing with ambiguity it is essential to remain Calm. And Establish what it is you want to achieve by asking a lot of questions to the necessary stakeholders
Access the risk, analyze the data at hand, ask the right questions, and be very clear and concise in decision-making"See full answer
"House buy is time-consuming and complex. (too many steps involved, from selecting a house, to agent, loan, closing, moving, knowing the place and people to settling down). Lets leverage power of fb and socialness to simplify house buying. we will create product for that
users for home buying
buyer ( for sake of simplicity - assume employed family with kids. local buyer)
seller
agent
user flow for buying:
Market research: understand the market, research area (friends, family ta"
Praveen V. - "House buy is time-consuming and complex. (too many steps involved, from selecting a house, to agent, loan, closing, moving, knowing the place and people to settling down). Lets leverage power of fb and socialness to simplify house buying. we will create product for that
users for home buying
buyer ( for sake of simplicity - assume employed family with kids. local buyer)
seller
agent
user flow for buying:
Market research: understand the market, research area (friends, family ta"See full answer
"Problem:
Internet in Africa is not prevalent
Assumptions:
I am a Google PM
I have the resources of Google
The goal is not monetization
Goals:
Improve quality of life in Africa by providing more consistent internet access, adoption, engagement with network.
To start, I'd like to start by talking about the goals of Alphabet, which is to make the world more accessible and more useful. I believe this project fits well into our overall mission of making the world more accessible, as t"
Jeff H. - "Problem:
Internet in Africa is not prevalent
Assumptions:
I am a Google PM
I have the resources of Google
The goal is not monetization
Goals:
Improve quality of life in Africa by providing more consistent internet access, adoption, engagement with network.
To start, I'd like to start by talking about the goals of Alphabet, which is to make the world more accessible and more useful. I believe this project fits well into our overall mission of making the world more accessible, as t"See full answer
"Clarify
What type of company are we? [We are a new company that is launching a smart closet]
Any constraints? [No constraints; you have infinite resources]
What’s the goal? [Enter the market/acquire users]
Closet for clothing only or for some commercial use? [Clothing only in homes]
How are we defining a 'smart' closet? Assuming we are incorporating technology? [Yes]
Which market? [You decide] --> Let's go with US market to start
Business Objective/Market Context
For the purpose of thi"
Helen - "Clarify
What type of company are we? [We are a new company that is launching a smart closet]
Any constraints? [No constraints; you have infinite resources]
What’s the goal? [Enter the market/acquire users]
Closet for clothing only or for some commercial use? [Clothing only in homes]
How are we defining a 'smart' closet? Assuming we are incorporating technology? [Yes]
Which market? [You decide] --> Let's go with US market to start
Business Objective/Market Context
For the purpose of thi"See full answer
"Clarifying questions:
Company
What kind of company are we? Tech giants like Google/FB, Watch manufacturers like TISSOT, Rolex, etc. Assume you are a startup that has recently raised a decent amount of funding.
Is there any particular Geography in mind? Or let’s assume it to be the US for the sake of the case statement.
Are there any constraints related to budget time? Let’s assume no constraints. and competition
Product:
What do you mean by smart alarm clock here? _A clock that tell"
Shoaib H. - "Clarifying questions:
Company
What kind of company are we? Tech giants like Google/FB, Watch manufacturers like TISSOT, Rolex, etc. Assume you are a startup that has recently raised a decent amount of funding.
Is there any particular Geography in mind? Or let’s assume it to be the US for the sake of the case statement.
Are there any constraints related to budget time? Let’s assume no constraints. and competition
Product:
What do you mean by smart alarm clock here? _A clock that tell"See full answer
"I'm interpreting this question as "what's the process you'd go through to launch a new product". I'd approach it this way, assuming we haven't yet made any determinations around the what/how:
Step 1: Pick an industry of interest with Industry criteria based on
Industry growth rate
VC investments (pitchbook is a good resource)
Step 2: Evaluate the various industry verticals and select the vertical with the most opportunity evaluated by
Age of companies
New entrants
Existing
-"
Diamonde H. - "I'm interpreting this question as "what's the process you'd go through to launch a new product". I'd approach it this way, assuming we haven't yet made any determinations around the what/how:
Step 1: Pick an industry of interest with Industry criteria based on
Industry growth rate
VC investments (pitchbook is a good resource)
Step 2: Evaluate the various industry verticals and select the vertical with the most opportunity evaluated by
Age of companies
New entrants
Existing
-"See full answer
"I'm assuming we're negotiating because we want the vendor to do something unique for us that's possible but they've never done it before or that they do often but we want some sort of preferential treatment or pricing deal. I'm also assuming we're not desperate and have the upper hand.
Pre-Call with vendors
Define our ideal state
Define our BATNA
Vet and speak to at least 3-5 vendors (depending on market concentration)
Objectively know what is possible within industry and with the vendo"
Diamonde H. - "I'm assuming we're negotiating because we want the vendor to do something unique for us that's possible but they've never done it before or that they do often but we want some sort of preferential treatment or pricing deal. I'm also assuming we're not desperate and have the upper hand.
Pre-Call with vendors
Define our ideal state
Define our BATNA
Vet and speak to at least 3-5 vendors (depending on market concentration)
Objectively know what is possible within industry and with the vendo"See full answer
"I always ask to clarify if this is a brand new team. If so, then I focus on bringing in people with strong technical aptitudes(since I'm hiring for software engineering), but also team members that have experience mentoring and good communication is a must. I look for people who have leadership qualities. I emphasize that building a brand new team isn't something I can do on my own, so the initial hires of that team are very important to help me expand it."
Catherine I. - "I always ask to clarify if this is a brand new team. If so, then I focus on bringing in people with strong technical aptitudes(since I'm hiring for software engineering), but also team members that have experience mentoring and good communication is a must. I look for people who have leadership qualities. I emphasize that building a brand new team isn't something I can do on my own, so the initial hires of that team are very important to help me expand it."See full answer