Product Manager Interview Questions

Review this list of 1,647 product manager interview questions and answers verified by hiring managers and candidates.
  • +5

    "The key here is a) not to overreact to Sales bypassing me going straight to Engineering (while understanding every team acts according to their incentives), and b) communicate with all parties as much as possible to get everyone on the same page. 1) First, I'd speak to Sales and understand the feature being requested. I consider Sales to be one of the most important primary research funnels - they have direct, regular touchpoints with the client and are finely attuned to the lifeblood o"

    Sachin P. - "The key here is a) not to overreact to Sales bypassing me going straight to Engineering (while understanding every team acts according to their incentives), and b) communicate with all parties as much as possible to get everyone on the same page. 1) First, I'd speak to Sales and understand the feature being requested. I consider Sales to be one of the most important primary research funnels - they have direct, regular touchpoints with the client and are finely attuned to the lifeblood o"See full answer

    Product Manager
    Behavioral
    +5 more
  • "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"

    Idit G. - "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"See full answer

    Product Manager
    Analytical
    +1 more
  • Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram Timeline - 1 year Geography - USA Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary Why : WIth multiple"

    Rani Y. - "I would start with clarifying questions : Are we building this feature on existing meta apps like Facebook / Instagram ? Yes AM I building this in Meta suite of products or a standalone app ? Inbuilt app with in Meta product like Fb/Instagram Timeline - 1 year Geography - USA Structure : Why -> Meta Mission -> Business objective -> User segmentation -Need ( Prioritization) -> Painpoints ( Prioritization)-> Solutions ( RICE prioritization) -> Metrics / NSM -> Risks - Summary Why : WIth multiple"See full answer

    Product Manager
    Product Design
  • "Google flights doesn't have a booking experience. Is this even a real question?"

    Gunjan B. - "Google flights doesn't have a booking experience. Is this even a real question?"See full answer

    Product Manager
    Product Strategy
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  • Google logoAsked at Google 

    "To answer this let's deconstruct what Amazon Prime offers Free Delivery on Amazon Same-day delivery for a few locations Additional discounts Early Access & Exclusive Deals Prime video subscription Prime music subscription Considering above let's first talk about music and video subscription Netflix, Disney, and other OTT platforms on average charge ₹120/month. Now for Music, Spotify or YT music charges an average of ₹180/month for their premium subscription. Coming the E-com"

    Aekagra S. - "To answer this let's deconstruct what Amazon Prime offers Free Delivery on Amazon Same-day delivery for a few locations Additional discounts Early Access & Exclusive Deals Prime video subscription Prime music subscription Considering above let's first talk about music and video subscription Netflix, Disney, and other OTT platforms on average charge ₹120/month. Now for Music, Spotify or YT music charges an average of ₹180/month for their premium subscription. Coming the E-com"See full answer

    Product Manager
    Product Strategy
  • Product Manager
    Technical
    +3 more
  • Apple logoAsked at Apple 

    "Applying the STAR method to explain a time when I had to teach myself certain skills to meet project demands. Situation : I was working for a medical devices company that didn't have CI-CD setup for its embedded software Task : Build the entire CI-CD pipeline from scratch using the tools available within a month Action : I had to learn Docker and other basic DevOps technologies to build this Result : We were able to reduce build time by 70% and create a process for package manage"

    Soutrik M. - "Applying the STAR method to explain a time when I had to teach myself certain skills to meet project demands. Situation : I was working for a medical devices company that didn't have CI-CD setup for its embedded software Task : Build the entire CI-CD pipeline from scratch using the tools available within a month Action : I had to learn Docker and other basic DevOps technologies to build this Result : We were able to reduce build time by 70% and create a process for package manage"See full answer

    Product Manager
    Behavioral
  • "Clarification Are we focusing on the Amazon shopping cart specifically, or are there any other features involved? Are there any specific user groups (e.g., Prime users, international users) we need to consider? Is there a particular focus on conversion or user engagement? 1. Business Context Feature Goal: The cart serves as the gateway between user interest and the actual purchase, helping to reduce friction in the buying process. Business Model:Amazon take"

    Ram - "Clarification Are we focusing on the Amazon shopping cart specifically, or are there any other features involved? Are there any specific user groups (e.g., Prime users, international users) we need to consider? Is there a particular focus on conversion or user engagement? 1. Business Context Feature Goal: The cart serves as the gateway between user interest and the actual purchase, helping to reduce friction in the buying process. Business Model:Amazon take"See full answer

    Product Manager
    Analytical
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +3

    "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"

    Kiley S. - "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"See full answer

    Product Manager
    Execution
    +2 more
  • "Think of an operating system (OS) as being similar to a person managing household tasks like you! Imagine you have several chores to do around the house, such as cooking, cleaning, and praying. Each of these tasks is like an individual app. You, in this case, are responsible for ensuring all these tasks are completed smoothly. When you cook, you decide what ingredients to buy, how much of each, and which utensils to use. For cleaning, you assess what surfaces need to be cleaned, whether you need"

    Ekta M. - "Think of an operating system (OS) as being similar to a person managing household tasks like you! Imagine you have several chores to do around the house, such as cooking, cleaning, and praying. Each of these tasks is like an individual app. You, in this case, are responsible for ensuring all these tasks are completed smoothly. When you cook, you decide what ingredients to buy, how much of each, and which utensils to use. For cleaning, you assess what surfaces need to be cleaned, whether you need"See full answer

    Product Manager
    Technical
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Clarification: Lender Focus: We'll cater to mortgage lenders, specifically smaller institutions or those specializing in a particular loan type (e.g., first-time homebuyer loans). 1. User Personas and Pain Points: Create two user personas: Persona 1: A loan officer at a small credit union overwhelmed with manual paperwork and slow communication with borrowers. Persona 2: A loan manager at a company specializing in FHA loans, struggling with cumbersome pre-qualification"

    Deepak V. - "Clarification: Lender Focus: We'll cater to mortgage lenders, specifically smaller institutions or those specializing in a particular loan type (e.g., first-time homebuyer loans). 1. User Personas and Pain Points: Create two user personas: Persona 1: A loan officer at a small credit union overwhelmed with manual paperwork and slow communication with borrowers. Persona 2: A loan manager at a company specializing in FHA loans, struggling with cumbersome pre-qualification"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Manager
    Product Design
  • "The health of the product backlog can be determined by considering the following factors - Is the product backlog prioritized? Will each backlog be easily picked up by the engineering team i.e. does it have all the required details such as user story, acceptance criteria, and effort estimates? No items coming back to the product backlog from the sprint backlog due to incomplete development or bugs No of items moving to the "Done" state from the product backlog in each sprint A"

    Nimish J. - "The health of the product backlog can be determined by considering the following factors - Is the product backlog prioritized? Will each backlog be easily picked up by the engineering team i.e. does it have all the required details such as user story, acceptance criteria, and effort estimates? No items coming back to the product backlog from the sprint backlog due to incomplete development or bugs No of items moving to the "Done" state from the product backlog in each sprint A"See full answer

    Product Manager
  • Product Manager
    Analytical
  • "Feedback would much appreciated as I have not practiced many product strategy questions Clarifying questions Can we assume this is the first time Google has entered the elevator market? Or are there prior elevators to this one? Let's assume first time Is this a large elevator for industrial use like heavy goods/freight etc. or is it an elevator for apartment blocks and commercial premises? Let's assume passenger elevator Is there a geography for this launch? Let's assume the US"

    Vivan B. - "Feedback would much appreciated as I have not practiced many product strategy questions Clarifying questions Can we assume this is the first time Google has entered the elevator market? Or are there prior elevators to this one? Let's assume first time Is this a large elevator for industrial use like heavy goods/freight etc. or is it an elevator for apartment blocks and commercial premises? Let's assume passenger elevator Is there a geography for this launch? Let's assume the US"See full answer

    Product Manager
    Product Strategy
  • Capital One logoAsked at Capital One 

    "I would start by asking a clarifying question - Is there a specific problem we are trying to solve? I want to get some guidance from the interviewer around the type of answer they're looking for or if there's specific paths they want us to take. Ultimately, I would start by identifying the users and moving through the process by identifying pain points and then potential solutions. It is important to start to get into the details of the solutions and features once pain points have been identifie"

    Simer S. - "I would start by asking a clarifying question - Is there a specific problem we are trying to solve? I want to get some guidance from the interviewer around the type of answer they're looking for or if there's specific paths they want us to take. Ultimately, I would start by identifying the users and moving through the process by identifying pain points and then potential solutions. It is important to start to get into the details of the solutions and features once pain points have been identifie"See full answer

    Product Manager
  • Google logoAsked at Google 
    +5

    "First, I would make the following assumptions to solve this question without instant feedback. Assumptions: The main use cases for the refrigerator will be to maintain food in the right temperature and will not include making ice cubs or pouring water The only disability of the user is blindness Then, I would identify the main flows used when maintaining food refrigerated, which are: Putting food into the fridge Taking out food out of the fridge Within these flow these are som"

    Maritza C. - "First, I would make the following assumptions to solve this question without instant feedback. Assumptions: The main use cases for the refrigerator will be to maintain food in the right temperature and will not include making ice cubs or pouring water The only disability of the user is blindness Then, I would identify the main flows used when maintaining food refrigerated, which are: Putting food into the fridge Taking out food out of the fridge Within these flow these are som"See full answer

    Product Manager
    Product Design
  • "Prompt: Define success of reels How do I investigate if reels engagement is up by x, posts are down by y Clarification: What is reels: video experience on explore page, play page. Can have comments, likes etc. Why was it launched: to promote engagement on the app, 'addictive sessions back to back. Product goal: Increase in app time, drive stickiness. Big picture: Instagram launched reels post tiktok style success, way to saving market share Define success"

    Geet B. - "Prompt: Define success of reels How do I investigate if reels engagement is up by x, posts are down by y Clarification: What is reels: video experience on explore page, play page. Can have comments, likes etc. Why was it launched: to promote engagement on the app, 'addictive sessions back to back. Product goal: Increase in app time, drive stickiness. Big picture: Instagram launched reels post tiktok style success, way to saving market share Define success"See full answer

    Product Manager
    Analytical
    +1 more
  • "Imagine you're a PM for Mastercard. Design a product for restaurants to help them transition to a purchase order (PO) system that reduces their labor costs Mission & Vision : Mastercard is a payment processing fintech company, it has different payment service & products ex credit/debit cards etc. Mastercard vision and mission to to connect the world financially making payment process seamless across different industries. Clarifying questions : What type of restaurants on basis of revenue we"

    Ashutosh K. - "Imagine you're a PM for Mastercard. Design a product for restaurants to help them transition to a purchase order (PO) system that reduces their labor costs Mission & Vision : Mastercard is a payment processing fintech company, it has different payment service & products ex credit/debit cards etc. Mastercard vision and mission to to connect the world financially making payment process seamless across different industries. Clarifying questions : What type of restaurants on basis of revenue we"See full answer

    Product Manager
    Product Design
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