Product Manager Execution Interview Questions

Simran M. - "To answer why Spotify introduced Podcasts, I would like to use 3C framework- Customer, Competitors and Company. Customers We have seen Spotify has a high WAU. This means users are engaged to the platform for music. Listeners need some new trend to listen to while going to the gym for example, or being stuck in a traffic. Sense of listening to something productive is what users need these days. Podcasts are lesser commitment than audiobooks because of short episode length"See full answer

Hashmina H. - "Clarifying Questions: Do we want to target a particular geography or location or should it be done globally? Assume global Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well Are there any constra"See full answer

P R. - "First I'd like to clarify the definition of reactions and confirm that it's same as what exists today. Definition: Reactions provides users the ability to provide richer expression beyond 'like' Business goal: Since this is a mature product, the business goal is to improve user engagement Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content Personas: 1. Content creator 2. user using reactions **Li"See full answer

XYZ - "We have observed that DAU have been declining, while MAU has remained constant. Activity is define as: Logging in. Viewing content. Posting content. Interacting with other users (likes, comments, etc.). Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness. Monthly Active Users (MAU): This measures the number of unique users who en"See full answer

Gadi R. - "So first, I have some clarifying questions, what is Facebook lite? If I understand correctly this is a version of the Facebook application for Android, with the same functionality but lighter in terms of size. It is aimed to be used in emerging markets where the bandwidth is limited What are the tradeoffs for the size of the app? I guess that some visual elements are stripped down from the app and reduced its size Is this application exist or I am launching it The timeframe of the product?"See full answer

Jacob C. - "Clarifying Qns: Did the watch time went down and comments went up for the same videos or are we saying total watch time and total comments on Youtube? (Total) I am assuming we are not including Youtube Live videos because those are typically live chat 1000’s of comments for a single video. (Correct) Do we know if these two could be independent problems not correlated with each other (No) Here is my approach to diagnose the root cause: Will look at some general trends first Intern"See full answer

Aniket A. - "Clarifications: Where are we launching? -- US first 1:1 or n:n video conferencing? -- you assume Consumers or Business? -- consumers Part of FB or standalone product? -- part of messenger app Is it MVP launch or a full feature product? -- MVP What capabilities exist in the video conference product? -- you assume what capabilities will be > Trends and Markets Competitors: Consumer Zoom Google Meet Business: Slack MS Teams Trends: More and more people are usi"See full answer

Arthur Y. - "Clarifying Questions/Statements: Clarify understanding of Fundraisers: My answer: product that lets users create fundraisers for a particular cause, and invite/share it with other users to donate to that cause. Usually set for a certain target donation amount to be met, and a timeframe for which a user can donate to the cause Are we assuming the lifecycle of the Fundraisers product today? If so, then I’d focus on engagement, since we have a meaningful amount of users on FB ap"See full answer

Sandhya P. - "What is Meta Quest, Horizon world VR game? Horizons worlds is a platform that lets creators build worlds where real people can come and interact. This could be a gaming world, a socializing world, a marketplace, immersive experience, etc. Why would people want to use Horizon worlds: Because it isn’t possible to always visit all places in person I know that Meta has been encouraging creators at this time because the Horizon’s worlds needs a lot of worlds for it to be interesting for customers Cus"See full answer

Anonymous Muskox - "Interviewer : How would you reduce ride cancellation on Uber ? Shailesh : Okay before I jump onto the solution, I would like to clarify some points for better understanding. So ride can be cancelled from the both the parties rider and the driver ? So which side are we talking about ? Interviewer : we are seeing more cancellation from diver side. Shailesh : From how long we are seeing this trend ? Interviewer : you can say from an year. Shailesh : Okay, also are we seeing these cancellations from"See full answer

Akshai V. - "How would you improve fill rate for banners at Flipkart Fill rate for banners in Flipkart currently is low . How would you improve the impressions for banners ? Banners are usually ads in different pages where advertisers can display their ads and on clicking users gets directed to advertisers page . Every potential page can different banner and we will keep only website as the scope for now [ no mobile , no web] Why fill rate can be potentially low Flipkart is not getting enough users a"See full answer

Shanti informatics - "Step 1: Clarifying Questions How is CTR defined in this context? Is it the CTR from homepage to content, or CTR for ads, trailers, or recommendations? Is this a Netflix-wide trend, or is it specific to a region, device type, or user segment? When was the drop observed? Is there a pattern (e.g., seasonality, new competitors, recent UI changes)? Has there been a recent update to the homepage UI, recommendation algorithm, or pricing model? **Step 2: Root"See full answer

Aleem J. - "My approach would be to ensure Revolut’s onboarding experience is smooth, engaging, and as personalized as possible, so users can quickly understand and use the platform's features. I'd approach this in three stages: understanding the current onboarding journey, identifying pain points, and implementing targeted improvements. Stage 1: Understanding the Current Journey First, I’d begin by gathering data on the current onboarding process. This would include both quantitative and qualitative"See full answer

Anonymous Fox - "In what terms we need to improve the quality? Is there any focus on any particular host/customer experience? - Let’s consider that we need to improve the customer engagement on Airbnb platform. Airbnb has both - web interface as well as mobile interface. So, I am assuming the experience on both the platforms. I will brief about Airbnb - Airbnb provides homeowners to rent their spare rooms/properties to travelers/visitors and at the same time, travelers/visitors can get accommodation at budget"See full answer

Danyal R. - "Start with OpenTable's goal: making reservations easier for customers. If user's are having bad experiences then that impacts the key metrics ( # of bookings), create a negative brand perception with the potential to lose customers. Focus on ecosystem: customers making reservations & merchants/businesses each have different pain points. For the sake of time, focus on customer's experience. Post Booking User Flow User receives a post booking confirmation (date/time"See full answer

EssGee - "I think i would start by asking what's driving the strategy for testing new ad formats? Possible options could be Increase monetization? Improve ad effectiveness? Any other objectives? Assuming that its both 1&2 - we want to test new ad formats to gauge if these are more effective and lead to higher monetization Ground the conversation into current scenario Instagram Reels is aa short form video platform that users use to showoff their creativity Reels is a relatively new addition to"See full answer

Vishnu G. - "1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks) Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love? Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"See full answer

Aeshvarya J. - "Clarifying questions : When we speak about video buffering, are we looking at long video (more than an hour), medium video, short videos and shorts? I will assume its all video types. Is this was a steady increase or sudden one and over what time period? I will assume sudden one over last week? Has we experienced any such issues in the past or trends? I will assume no. Are we experiencing this globaly or for some region? I assume globaly The KPI we are measuring is Average Video Buffering T"See full answer