Product Design Interview Questions

Ajay P. - "Designing an evaluation framework for ads ranking is crucial for optimizing the effectiveness and relevance of ads displayed to users. Here's a comprehensive framework that you can use: Define Objectives and Key Performance Indicators (KPIs):** \\Click-Through Rate (CTR):\\ The ratio of clicks to impressions, indicating the effectiveness of an ad in attracting user attention. \\Conversion Rate:\\ The ratio of conversions (e.g., sign-ups, purchases) to clicks, measuring how well"See full answer

Karthik M. - "Assumptions & Clarifications This is a platform based on YouTube, and it can use associated Google Products like Gmail, GDocs, GSheets etc along with Youtube as a base platform. Do you have any specific goals with the platform? For instance, should this be the de facto platform for Universities K12 schools etc? Assumption is that it can be used by anyone. Let us first discuss the target users, and then arrive at appropriate goals that we can use to measure the adoption of the produc"See full answer

Maulik S. - "To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach : 1. Identify the Problem or Opportunity Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience? Example products:A content creation tool that generates blog posts or articles. A personalized customer support chatbot"See full answer

Manish M. - "Here is the sample answer from the Assistant at https://chat.openai.com/g/g-Z8yp2xrzt-fang-pm-interview-assistant As a Product Manager at Google, designing a product for air travelers involves leveraging Google's technological prowess and vast data resources. Here's a comprehensive approach: 1. \\Understanding Goals and Objectives\\ \\Primary Goal:\\ Enhance the travel experience for air travelers through seamless information access, personalized s"See full answer

Pankhuri T. - "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"See full answer

Vijay M. - "Very well done."See full answer

Sahil A. - "Clarify: Feature for group messages and not individual messages The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB We are looking to improve engagement with this feature User: Pro users Users with moderate usage Users with no/little usage Prioritize - Users with no/little usage - as this user base could be greatly impacted Pain points: Too many messages are sent to the group and important messages are lost. Multiple message popp"See full answer

Anonymous Hummingbird - "Clarifying questions: · Is there a specific scenario we are building before? Example: urgent need for a specific type of blood vs building up blood banks proactively. You decide · This would be for mobile/web and integrate into the existing facebook product? Yes Ok before we get started I wanted to discuss the facebook mission: to give people the power to build community and bring the world closer together. I can see how blood donation fits directly into this, enabling blood donation helps"See full answer

Anonymous Muskox - "Clarification Questions What does it mean by Next Gen Elevator? → Next Gen Elevator means Elevator using new technologies. Where is this Elevator situated? → Skyscrapers, Commercial Buildings, Residential Buildings or Elevators to Space? Assuming it’s Commercial Buildings. What is the Goal of Making Next Gen Elevators? Is it improving Safety? User Experience? Assuming it’s User Experience _Goal: To design an elevator using emerging technologies to improve user experience in a C"See full answer

Syed A. - "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."See full answer

Rajat A. - "CQs: Any specific geography? Assuming Indian market Are we partnering up with some other company for delivery ? Assuming yes Time frame for MVP? 1 year Scoped out Problem statement: Design a food delivery app for restaurant owners for India market within a timeframe of 1 year Mission of this app: Helping owners and vendors in smooth coordination of orders and delivering orders on time Product goal: Since this is a new product , we will focus on adoption/acquisition in short t"See full answer

Kunal S. - "Clarifying questions: Are there any specific constraints that you want me to take in to account when thinking through this problem : [Interviewer] No Can i think through this in freeform or is there a specific goal we are trying to achieve : [Interviewer] I will let you decide the goal Strategic Analysis: Spotifyies mission is to - "Unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the o"See full answer

Chloe E. - "Here’s my general framework/formula/structure: Clarify - What do I need to know to make the question/prompt a little less ambiguous? What assumptions do I need to establish with the interviewer? Example: I would probably ask - Are we focused on professional/gig musicians who do music for a living? Or casual hobbyist musicians who make music for fun? Or I may want to know if I should focus on building on to a current Meta product like Instagram/FB Reels or think independently of th"See full answer

Jasmin R. - "Candidate: Before we go ahead I have a few clarifying questions, I’d like to ask. Interviewer: Sure. Candidate: Just to clarify, we would like to improve WhatsApp and our goal is to earn revenue from it. Is that true? Interviewer: Yes, that is true. Candidate: Great, WhatsApp currently has 3 different plans. 1) Private WhatsApp 2) WhatsApp Business for small B2C businesses 3) WhatsApp Business API, for medium and large B2C businesses. I know that the 3’rd category"See full answer

Bella R. - "Approach Clarify the question Define deaf --> unable to hear, but can communicate via sign language, lip read and use all other senses Define fire alarm --> for residential use, it notifies occupants of smoke and potential fires and alerts fire department to check in and/or come over Define constraints --> budgetary constraint, design should be user-friendly and convenient Define goals --> get folks out of harm's way quickly and notify fire department to c"See full answer

Shubh - "Defining the product Spotify is a music & podcast streaming application and by podcast, we are talking about the audio podcasts which creators upload on the app. Clarifying Questions & respective assumptions Context Who are we improving the product for? Creators or Consumers? What are the current features for consumers in brief? Each podcast has episodes, about(audio trailer), more like this Why are we doing this? Where are we planning to l"See full answer

Kari J. - "I got this question in my Mini-Case today. I was a little confused because even though I asked a few clarifying questions -- it didn't clarify much! :-) My response was to what was shown on screen -- a mock of the current process (five modal windows) and a mock of a new single modal. THe ask for this was what do you like and dislike in the mock for the new. I will admit that it would have been easy to say what was wrong with the current process - but since the ask was for the new mock, and"See full answer

Daniel P. - "Gotcha, so I understand that our goal is to improve Google Docs and identify key metrics. Questions Is the purpose of these metrics to quantify the performance specifically of the features we suggest? Or Docs as a broader product and its impact on the Google ecosystem? Let's assume the former. Is there any goal we are trying to improve for Google Docs? Let's assume we want to increase usage, and have Docs also drive productivity suite subscriptions. Are there any specific"See full answer

Anonymous I. - "Great question, first some clarifying questions: I assume that we're talking about meta disrupting the travel industry? Or generally When we say travel industry, this could include modes of transportation, scheduling transportation, what to do when you're there etc.? Are we focused on business travel? Leisure travel? I'm going to assume for the sake of scoping down that we're going to be focused on Leisure travel because business does not have as much pain, and on the flip-side o"See full answer

Apurv K. - "!! FEEDBACK WELCOME !! Clarify question By art we mean visual art, e.g. paintings? - Yes Is this a solution to create art on Instagram or to showcase existing art on Instagram? - Create art Why build this, Engagement or Acquisition? - Engagement Reframe: We want to increase Instagram engagement through creation and sharing of art with followers. Talking about the space The Internet has over time continuously reduced barriers to creative expression. From blogging to Twitter,"See full answer