Product Strategy Interview Questions

Sid S. - "Clarifying questions: What are the needs of the user ? What kind of changes were made that is expected to sync? Can you describe the calendar app for me? Is it a mobile app or web? To better understand the UI for solutioning Can we define "recently" - Is it in mins or days? Do we know the reasons for the sync issue yet? Can we supposed to expose the issue to the front end? Define the basic user story structure User personaAction expected Job to be achieved Would brea"See full answer

Vishal S. - "Q. Why is a promotional tool required? Swiggy vision is to provide unparalleled convenience to customers. There are a number of newer restaurants launching everyday all over India and swiggy is a place not just for order but also for customer acquisition and feedback. And in India one of the most tried and tested ways to acquire is by giving discounts on all orders or special items if one wants to try newer items with customers or even cross sell. I myself have used Swiggy trynew code multiple t"See full answer

Priyanka C. - "Firstly need to check is this service really beneficial or not. And video service provide more realistic perspective about the product so keep it"See full answer

Sushil K. - "1. Assessment of Current Applications Architecture Review: Examine the underlying architecture of both applications. The 10-year-old application might be based on outdated technology, which could pose challenges in terms of scalability, performance, and maintainability. The 3-year-old application, on the other hand, might use more modern technologies, making it more adaptable to future needs. Codebase Quality: Assess the quality, structure, and documentation of the codebase."See full answer

Anonymous Beaver - "Clarifying questions: Reason to add this feature? No particular reason but let's assume it's an industry practice Any resource constraints? None for now I am assuming all furniture sold on the site is Wayfair's and not sold by third parties? Yes Approach: Industry, company and product profile and target audience Wayfair is a e-commerce company selling furniture. Direct competitors are other online only businesses like amazon. Indirect competition include physical stores like home depot/l"See full answer

Pragya S. - "What is Slack ? Slack is a basic instant messaging app usually used in the intra office space , allowing teams to communicate .Also , it includes video & voice calls . In a nutshell , it provides an efficient team communications solutions . 2 Goals of Google/ Position in the market ? To create innovative solutions to customer problems . The focus is on providing accessible information to everyone . 3 Synergy of such a product with google : Slack allows efficient team communication ."See full answer

Exponent - "This problem tests your ability to make sense of strategic business decisions. Don't feel pressured to start speaking immediately — you should feel free to take a few moments of silence to come up with some sound arguments. This makes your answer sound more measured and thought through. For this question, there are a few lines of reasoning you can go with. Data > LinkedIn was, and still is, the largest professional social network on the web. Since almost every high-powered executive and senio"See full answer

Michelle B. - "I would analise it in some macro and micro aspects and then evaluate those, and think abou an release strategy. First considering the macro aspects that are: what is the main business goal and is the product addressing it? what is the user value and how the product is working towards this? And by last, what is the success metric, and how likely the product as it is, is in the way of accomplish it? Then, if those macro aspects are on track, I would go for a second round of analysis, to ev"See full answer

Kitan F. - "I described why I liked the product Defined success metrics Proposed an A/B test"See full answer

Sarabjeet S. - "Clarifications: Who are we? Google, US context, no constraints, no specific type of mw, at home or work? home Vision: Enable healthy and happy living through delicious, healthy and safe food quickly & easily Goal: Engagement (repeated use) User Segments (JTBD): Prepare food at home regularly Prepare food at home occasionally Make/eat food at home rarely/never Pain points: Don’t know how to cook Don’t have time to get ingredients **Don’t have time to"See full answer

Tartan C. - "A transportation system that connects with stakeholders to make the treatment process more predictable and time-effective. Algorithm to send a push to drivers nearby."See full answer

Sourabh M. - "First Contextual Questions: Opportunities & Threats for whom? Assuming for Google Maps only Approach: Google’s Vision & Mission > Where does Maps fit into that? Analysing use case that Google Maps serve? SWOT Analysis My View ## Google Vision & Mission: To organize world’s information and make it universally accessible and useful Google Maps Strategic Fit: _Google Maps provides organization of geographic information, allows users to change/add/delete c"See full answer

Rev - "Clarify: who owns previous seasons? are we competing against them? Cost based: Cost >= Revenue generated Revenue = subscribers + advertisements subscribers = new subscribers (joining for the season) x avg spend on plan advertisements = total viewors (new + existing) x total season duration x ads/unit time x rev/ ad display Costs = pricing of the show + operational costs (data center cost + streaming cost) "See full answer

Shivam S. - "Identify Target Market: Identify the target market for Dell’s products. Consider demographics, psychographics, and other characteristics of potential customers. Set Objectives: Establish the objectives for the product marketing strategy. These objectives should be measurable and achievable. Develop Brand Message: Develop a unique, memorable brand message for Dell’s products that communicates the company’s value proposition and resonates with the target market. Identify Channels: Iden"See full answer