Product Strategy Interview Questions

Alice Z. - "[I'm working on answering questions more concisely, so to practice, I will type this answer in paragraph form] To clarify the question, I understand there are at least two entry points for Stories - one within Facebook (website, app) and one within Instagram. Would you like for me to focus on the Instagram experience of Instagram Stories? Would you like for me to focus on existing markets or emerging markets, or I could decide based off where I see the greatest opportunity? (Interviewer: focus"See full answer

Sanchit G. - "Vision of Amazon: One stop place for users' buying needs - products and services. Goal of Amazon: Increase wallet share of users or engagement from users. Why services: Services would help achieving this goal, as the users would love using services. And Users need a platform to access services. Market in consideration: India (it is big enough. I am more familiar with this market) Current market landscape: Competition: A couple of marketplaces for services. Similar"See full answer

Anonymous Sheep - "Would be great to order the answer by Pirate Metrics and prioritize recommendations by the leakiest part of the funnel: Awareness - Advertising the existence of the restaurant in the local community. Acquisition - Getting tables booked. Can you book online? Do we have a phone number? Activation - Food orders. What's the average size of an order? Can we change the menu a bit? Payment options. Retention - Maybe we can create a loyalty club for patrons? Referral - Maybe we can give coupon"See full answer

Arista V. - "Assumption: Considering the launch of a product r a service based company in a new market: 1) Need of the product / service - consumer needs 2) Presence of competitor and their market share 3) Consumer behaviour - can this be changed if such need doesn't exist explicitly( ex: ride hailing) 4) Existing price of the product 5) Marketing spend to launch in that market and opportunity to make revenue"See full answer

Bk - "For any App launch, its awareness is the first step towards adoption/Activation. and the best strategy to make it aware is to tag behind any existing applications. for example: if Amazon is launching, we could perhaps integrate it with Echo or other relatable services. promotion plays a key role, which Amazon is brilliant at. Advertising via add films, add engines on other websites (including Amazon), feebies or discounts, promotions that can align to awareness would be my first step. I would"See full answer

Rahul J. - "This depends on the following two variables: What's the percentage of people dropping off at each step What's the perceived impact to business and users of the failure of each step. In general, I'd start from the very end, and then go back in the process as it's more important that we satisfy customers who have paid i.e. they should get a booking confirmation vs customers that are entering details and then payment info."See full answer

Anonymous Flamingo - "One product that I am proud of and that has adjacencies to the wise product is a chatbot that I developed for a customer service team. The goal of the chatbot was to improve the efficiency of the customer service team by automating frequently asked questions and providing instant responses to customers. As the lead developer on the project, my role was to design and implement the chatbot using natural language processing (NLP) and machine learning techniques. This involved training the chatbot o"See full answer

Jason C. - "The VR/AR industry is poised to explode and a wearable tech has steadily entered the mainstream. As a CEO of a healthtech startup, I would build a product that serves both industries - the 'middleware' between the plethora of smart watches / fitness trackers and the increasing number of VR/AR workout applications. This product would make it easy for apps to record key health metrics for their users without integrating with the countless wearable tech brands on the market."See full answer

Books' B. - "Before answering this question, I am considering some key assumptions and will include them in my answer. Assumptions: I am assuming that "bring Waymo to market" means the sales of Waymo autonomous cars in the market in the form of Fleet and retail to customers. I assume that the Federal Vehicle Safety Laws and Governance are already in place, and Waymo cars are aligned with the law requirements. I am assuming that the Autonomous Level-5 capability development and certification are"See full answer

Preethi B. - "How would you improve LinkedIn's homepage? Firstly I would like to think about: 1) Goals and Constraints 2) User and the user personas 3) Prioritize the Use cases / Painpoints 4) Brainstorm on possible solutions for the chosen use case If that's fine by you! In terms of Goal: 1) Revenue 2) Active Users/Engagement - MAU These are three goals I can think of for improving the LinkedIn homepage. We are looking to generate more revenue, increase the number of monthly active users. I would"See full answer

Lalit S. - "As requirement here is to increase number of customer trading using the platform. To achieve this i will collect statistics about the list of customers registering based on the preferences. I will launch a survey which will collect their experience/preferences on various type of products available on the platform like equity, derivatives, mutual funds etc. Below are two features i will add to increase trading activity. Based on their highest order of preference, Create a feature on the produ"See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're expanding to a new market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize Without further"See full answer

Bill P. - "benefit to the project Probability of intended outcome Affect on resources needed to complete project"See full answer

Ragupathy V. - "Started with clarifications, listed out assumptions, created stories with user pain points in existing business, how we can eliminate in our design and strategy, metrics for the success of business initial 90 days, 6 months and a year. What i missed to present is the north star metrics Overall i thought i did well, still didnt get through Hope it will help me for other interviews in Amazon/Meta/Cisco"See full answer