Product Strategy Interview Questions

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > Sure, there are three reasons why Amazon decided to start with books first. Creating niche > The first and most obvious reason is that Amazon wanted to create a niche market for their products at first. By creating a niche in the book space, Amazo"See full answer

Shivam S. - "I use a combination of quantitative and qualitative methods to gain a comprehensive understanding of the target market. Quantitative Methods: • Conducting surveys • Utilizing data analysis techniques such as segmentation Qualitative Methods: • Focus groups • Interviews with current and potential customers Additional Considerations: • Competitive landscape • Industry trends to ensure that my research is relevant and actionable."See full answer

Vivek A. - "Clarifying question:"See full answer

Vivek A. - "It was an entire case study"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > For sure, I definitely think that Facebook has opportunities to look into autonomous vehicles. I know it's becoming quite saturated, but an acquisition of one of the incumbents can prove worthwhile. Firstly, Facebook can use it's world class AI and a"See full answer

Rahul J. - "LinkedIn as a platform is targeted primarily towards professionals who use it to search for and apply to jobs. Professionals can also share content like career updates, thought leadership, achievements etc. The business model of LinkedIn is twofold: Ads revenue in the content section Promoted job posts from recruiters Evaluate the business model of competitor and which customer unmet needs are they solving. Evaluate what impact is it having on our business - are DAU / WAU going down / job p"See full answer

Praniti S. - "questions cannot be mentioned due to NDA but be passionate about your role with PlayStation."See full answer

Soraya S. - "I started by saying I like to understand what problems are they trying to solve. Often customers are asking for the features without knowing the problem"See full answer