Product Design Interview Questions

Rahul J. - "Clarifying questions Target geography: USA, all urban areas Form factor: Mobile app, supported on iOS and Android Items to be borrowed: simple appliances like toaster, FMCG products, etc. Target market USA has a population of millions of people People generally need to frequently borrow household items from neighbours in case of emergency (or even otherwise) Internal company assessment Meta's mission is to create communities that help each other. This problem ties in well with t"See full answer

Sahil A. - "Clarifying question: By high-tech, we mean internet enabled refrigerator which uses technology and assists us in our decision making or takes decisions for us Users: Working women Homemakers Bachelors and Spinsters living alone Other family members (Elderly, Kids etc) Prioritized users: Working women, Bachelors and Spinsters living alone Problems: Food left in the refrigerator gets rotten as it goes out of notice I am at the supermarket and I dont know the inven"See full answer

Rahul J. - "Problem statement The water heater can currently be controlled only physically i.e. the user must be present infront of the heater to manage it. Key value proposition The user must be able to control the water heater remotely using an app (preferably via their mobile phone) Target geo: USA, OS: both Android and iOS, Form factor: Mobile Target market Water heaters are used by everyone who lives in an area experiencing temperatures < 20 degree Celsius. The user uses the water heater eve"See full answer

Abhijit B. - "Clarifying question- What exactly is this product expected to do ? - are we trying to build a community around people passionate about gardening ? or are we trying to give them better tool and seeds or something else ? Do we have any time or cost constraints ? or any specific business goal we are trying to achieve ? Is this a non profit or a for profit venture ? 2) Users: Which users segment are we trying to go after and what are the pain points ? Is it millennials and gen z or someone in Boom"See full answer

Product V. - "Clarifying QQ What do you mean by Smart - Lets say it means its connected Am I the google PM - yes Will we own the hardware part or this will be developed by any vendor/partner - Say vendor on requirements from google Any specific market - USA What is the overall goal - Enter the new market with driving better adoption and enhanced experience through the users Any specific piece of furniture - No you are free to assume Thanks for all the clarifying QQ Lets say for this exa"See full answer

M N. - "Clarifications: What type of food? Let's assume cloud kitchens for this exercise. Lyft's mission: Improve people's lives with the worlds's best transportation. Lyft aims to achieve this in 3 ways: Socially, economically and environmentally. We can see Lyft playing a part in the cloud kitchen ecosystem and create economic mobility. Chef, Food consumer . Lyft is connecting these two users. Usecases: 1) Individual chefs who might be resource-constrained. Eg: Refugees who are skilled but don't"See full answer

A M. - "For the purpose of this exercise , I will treat the question as improving the vacation experience Starting with some clarifying questions Is this product a part of Facebook or a different standalone app? Part of FB There are several aspects of the travel experience like booking , planning , packing, the actual travel, post-travel. Any specific aspect I should consider ? Interviewer says I'm free to pick one or more What is the intent of the product? User impact , acquiring new"See full answer

Alice Z. - "[I'm working on answering questions more concisely, so to practice, I will type this answer in paragraph form] To clarify the question, I understand there are at least two entry points for Stories - one within Facebook (website, app) and one within Instagram. Would you like for me to focus on the Instagram experience of Instagram Stories? Would you like for me to focus on existing markets or emerging markets, or I could decide based off where I see the greatest opportunity? (Interviewer: focus"See full answer

Exponent - "This is a Favorite Product question with a slight twist. We have a constraint: picking a marketplace. Let's go over the Favorite Product formula before we begin: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? How would you improve it/make it better? Summarize Let's start! Choose a"See full answer

Emily T. - "Solution picked: a half software half hardware remote control"See full answer

Helen - "Clarify What type of company are we? [We are a new company that is launching a smart closet] Any constraints? [No constraints; you have infinite resources] What’s the goal? [Enter the market/acquire users] Closet for clothing only or for some commercial use? [Clothing only in homes] How are we defining a 'smart' closet? Assuming we are incorporating technology? [Yes] Which market? [You decide] --> Let's go with US market to start Business Objective/Market Context For the purpose of thi"See full answer

Roopesh N. - "Goal: What product would I build next Who am I? I am Disney's head of technology Focus: Theme parks Geolocation: Pilot in the US and then roll out across the globe Eco-system>>>User>>>Pain points are>>>Solution>>>MVP>>>Launch metrics> Guardrails Eco System Customers Direct Suppliers, vendors to DIS In-Direct suppliers (Hotels, restaurants, etc.) DIS- Service User ( TAM, underserved, Frequency) Customers Families, including Children ( L, L, L) Couples(S,L, M) Si"See full answer

Anubhav A. - "I have not been at SFO airport but if it would have been a similar busy airport like Mumbai Airport I would use the following approach. Re-iterating the question: We are interested in improving the experience for users who drop their cars in airport parking. The experience in question starts from the moment they enter the parking area till the time they board the plane. Core metrics that define the experience for users: Time taken to board the flight from the time I reached at the parking z"See full answer

Preethi B. - "How would you improve LinkedIn's homepage? Firstly I would like to think about: 1) Goals and Constraints 2) User and the user personas 3) Prioritize the Use cases / Painpoints 4) Brainstorm on possible solutions for the chosen use case If that's fine by you! In terms of Goal: 1) Revenue 2) Active Users/Engagement - MAU These are three goals I can think of for improving the LinkedIn homepage. We are looking to generate more revenue, increase the number of monthly active users. I would"See full answer