Product Manager Interview Questions

Review this list of 1,550 product manager interview questions and answers verified by hiring managers and candidates.
  • +11

    "Clarification: What types of jobs are we targeting? Are we talking about a broad market (like Indeed) or more focused—white-collar (LinkedIn-style) or blue-collar (gigs and tasks)? Where are we launching the marketplace—U.S. or globally? Let’s assume U.S. for now. Is this a standalone product or integrated within one of Meta’s existing platforms (Facebook, WhatsApp, Instagram)? Let’s assume it’s integrated into Facebook. Overview: Meta’s Mission: Why would Meta want to launch a"

    Kat - "Clarification: What types of jobs are we targeting? Are we talking about a broad market (like Indeed) or more focused—white-collar (LinkedIn-style) or blue-collar (gigs and tasks)? Where are we launching the marketplace—U.S. or globally? Let’s assume U.S. for now. Is this a standalone product or integrated within one of Meta’s existing platforms (Facebook, WhatsApp, Instagram)? Let’s assume it’s integrated into Facebook. Overview: Meta’s Mission: Why would Meta want to launch a"See full answer

    Product Manager
    Analytical
  • +8

    "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos I'll start by aligning this change with Facebook's mission, analyze key insights, define the product mission for this update, Identify the eco-system (n-sided marketplace) Look at the effects on the eco-systems, Effects on their needs and pain points. Identify the most important actors and most important actions Come up with some metrics that we may be using to"

    Fahad K. - "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos I'll start by aligning this change with Facebook's mission, analyze key insights, define the product mission for this update, Identify the eco-system (n-sided marketplace) Look at the effects on the eco-systems, Effects on their needs and pain points. Identify the most important actors and most important actions Come up with some metrics that we may be using to"See full answer

    Product Manager
    Execution
    +1 more
  • Google logoAsked at Google 
    +20

    "Assumptions & Clarifications This is a platform based on YouTube, and it can use associated Google Products like Gmail, GDocs, GSheets etc along with Youtube as a base platform. Do you have any specific goals with the platform? For instance, should this be the de facto platform for Universities K12 schools etc? Assumption is that it can be used by anyone. Let us first discuss the target users, and then arrive at appropriate goals that we can use to measure the adoption of the produc"

    Karthik M. - "Assumptions & Clarifications This is a platform based on YouTube, and it can use associated Google Products like Gmail, GDocs, GSheets etc along with Youtube as a base platform. Do you have any specific goals with the platform? For instance, should this be the de facto platform for Universities K12 schools etc? Assumption is that it can be used by anyone. Let us first discuss the target users, and then arrive at appropriate goals that we can use to measure the adoption of the produc"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    Video answer for 'Estimate the number of restaurants in San Francisco.'
    +56

    "Candidate: Before we go ahead I have a few clarifying questions, I’d like to ask. Interviewer: Sure. Candidate: What is the exact definition of a restaurant, are we counting coffee shops, bars, street food trolleys, homemade food shops that only has delivery to customers’ place and etc... kinds of a restaurant as well? Interviewer: let’s assume that we only mean restaurants that people can go inside, order some food and eat. Let’s not consider bars and coffee shops and so"

    Jasmin R. - "Candidate: Before we go ahead I have a few clarifying questions, I’d like to ask. Interviewer: Sure. Candidate: What is the exact definition of a restaurant, are we counting coffee shops, bars, street food trolleys, homemade food shops that only has delivery to customers’ place and etc... kinds of a restaurant as well? Interviewer: let’s assume that we only mean restaurants that people can go inside, order some food and eat. Let’s not consider bars and coffee shops and so"See full answer

    Product Manager
    Estimation
  • Amazon logoAsked at Amazon 
    Video answer for 'Tell me about a time when you worked on a project with a tight deadline.'
    +42

    "A clarifying question: Is this question asking about when I met a tight deadline in a project or how did I manage a project that had a tight deadline? The answer uploaded to this question is good, I would also add 'creating a critical path from overall project schedule and then making sure that none of the deliverables in the critical path are sacrificed in order to meet the tight deadline' as an action taken."

    Ushita S. - "A clarifying question: Is this question asking about when I met a tight deadline in a project or how did I manage a project that had a tight deadline? The answer uploaded to this question is good, I would also add 'creating a critical path from overall project schedule and then making sure that none of the deliverables in the critical path are sacrificed in order to meet the tight deadline' as an action taken."See full answer

    Product Manager
    Behavioral
    +5 more
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  • Google logoAsked at Google 
    +4

    "To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach : 1. Identify the Problem or Opportunity Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience? Example products:A content creation tool that generates blog posts or articles. A personalized customer support chatbot"

    Maulik S. - "To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach : 1. Identify the Problem or Opportunity Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience? Example products:A content creation tool that generates blog posts or articles. A personalized customer support chatbot"See full answer

    Product Manager
    Product Design
    +1 more
  • +4

    "average price per transaction would drop because we might not be considering currency exchange rates, which is much lower in India and Southeast Asia, when aggregating data globally. to define success, i'll first segment the data, separating existing markets to newer ones to check if that is the cause of the dropping average price. then i'll select a north star metric, which would be the number of completed transactions vs. attempted. i'll also track supporting metrics like usage frequency and"

    Sam E. - "average price per transaction would drop because we might not be considering currency exchange rates, which is much lower in India and Southeast Asia, when aggregating data globally. to define success, i'll first segment the data, separating existing markets to newer ones to check if that is the cause of the dropping average price. then i'll select a north star metric, which would be the number of completed transactions vs. attempted. i'll also track supporting metrics like usage frequency and"See full answer

    Product Manager
    Analytical
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'Design an evaluation framework for ads ranking.'
    +4

    "Designing an evaluation framework for ads ranking is crucial for optimizing the effectiveness and relevance of ads displayed to users. Here's a comprehensive framework that you can use: Define Objectives and Key Performance Indicators (KPIs):** \\Click-Through Rate (CTR):\\ The ratio of clicks to impressions, indicating the effectiveness of an ad in attracting user attention. \\Conversion Rate:\\ The ratio of conversions (e.g., sign-ups, purchases) to clicks, measuring how well"

    Ajay P. - "Designing an evaluation framework for ads ranking is crucial for optimizing the effectiveness and relevance of ads displayed to users. Here's a comprehensive framework that you can use: Define Objectives and Key Performance Indicators (KPIs):** \\Click-Through Rate (CTR):\\ The ratio of clicks to impressions, indicating the effectiveness of an ad in attracting user attention. \\Conversion Rate:\\ The ratio of conversions (e.g., sign-ups, purchases) to clicks, measuring how well"See full answer

    Product Manager
    Product Design
    +3 more
  • +4

    "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"

    Pankhuri T. - "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"See full answer

    Product Manager
    Product Design
    +2 more
  • +14

    "Clarifying questions: Open metrics - Number of times users open the google document on a given day 10% decline - is it a gradual decline or steep decline? (since when) Do we witness decline from a specific geography? Decline for consumers or enterprise customers? Decline from web or mobile app? Review logs or bug reports to check if there are customer issues reports Internal Determine if a particular release is causing the issue Review other metrics to check if fewer do"

    Sahil A. - "Clarifying questions: Open metrics - Number of times users open the google document on a given day 10% decline - is it a gradual decline or steep decline? (since when) Do we witness decline from a specific geography? Decline for consumers or enterprise customers? Decline from web or mobile app? Review logs or bug reports to check if there are customer issues reports Internal Determine if a particular release is causing the issue Review other metrics to check if fewer do"See full answer

    Product Manager
    Execution
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +8

    "Clarify: Feature for group messages and not individual messages The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB We are looking to improve engagement with this feature User: Pro users Users with moderate usage Users with no/little usage Prioritize - Users with no/little usage - as this user base could be greatly impacted Pain points: Too many messages are sent to the group and important messages are lost. Multiple message popp"

    Sahil A. - "Clarify: Feature for group messages and not individual messages The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB We are looking to improve engagement with this feature User: Pro users Users with moderate usage Users with no/little usage Prioritize - Users with no/little usage - as this user base could be greatly impacted Pain points: Too many messages are sent to the group and important messages are lost. Multiple message popp"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +15

    "Here is the sample answer from the Assistant at https://chat.openai.com/g/g-Z8yp2xrzt-fang-pm-interview-assistant As a Product Manager at Google, designing a product for air travelers involves leveraging Google's technological prowess and vast data resources. Here's a comprehensive approach: 1. \\Understanding Goals and Objectives\\ \\Primary Goal:\\ Enhance the travel experience for air travelers through seamless information access, personalized s"

    Manish M. - "Here is the sample answer from the Assistant at https://chat.openai.com/g/g-Z8yp2xrzt-fang-pm-interview-assistant As a Product Manager at Google, designing a product for air travelers involves leveraging Google's technological prowess and vast data resources. Here's a comprehensive approach: 1. \\Understanding Goals and Objectives\\ \\Primary Goal:\\ Enhance the travel experience for air travelers through seamless information access, personalized s"See full answer

    Product Manager
    Product Design
  • Amazon logoAsked at Amazon 
    Video answer for 'Tell me about a time you took a calculated risk when speed was critical.'
    +8

    "Just a bit of context on what could be a risk in Product or Software Development. We talk about the Scope, Quality, and Time Triangle. IMHO the only variables that can matter and can pose risk are these. Try to form an answer where you used the Effort, Value, Risk framework to quantify the risk. The answer can be similar to short term sacrifices for long term gains, as you do take in mind the risk the short term sacrifices pose. Situation - I was leading the team to complete an overhaul of the"

    Umang S. - "Just a bit of context on what could be a risk in Product or Software Development. We talk about the Scope, Quality, and Time Triangle. IMHO the only variables that can matter and can pose risk are these. Try to form an answer where you used the Effort, Value, Risk framework to quantify the risk. The answer can be similar to short term sacrifices for long term gains, as you do take in mind the risk the short term sacrifices pose. Situation - I was leading the team to complete an overhaul of the"See full answer

    Product Manager
    Behavioral
    +1 more
  • +5

    "One of the most challenging situations was joining a new startup to realize that they did not figure out their core product and that customers were dissatisfied and leaving in droves. I worked together with the leaders to understand the core issue and the reasons that the customers were leaving. Then together with the team, we set out to map out those core issues and the gaps that we had in our product. We then worked towards designing a new solution to address those gaps and build an MVP. W"

    WaterBuffalo - "One of the most challenging situations was joining a new startup to realize that they did not figure out their core product and that customers were dissatisfied and leaving in droves. I worked together with the leaders to understand the core issue and the reasons that the customers were leaving. Then together with the team, we set out to map out those core issues and the gaps that we had in our product. We then worked towards designing a new solution to address those gaps and build an MVP. W"See full answer

    Product Manager
    Behavioral
    +3 more
  • +1

    "Let me tell you about the time where I pivoted strategies and we launched a paid loyalty program Instead of a free one. This was a time at Reddoorz when we were gearing up to launch a loyalty program to drive sustainable business by creating a loyal user base. Initially , we had decided to launch a program where users can Opt-In for free. The idea was to get On-Board at least 40% of repeat user base into the loyalty program to drive retention. Competitive bench marking also led to our inclinat"

    Vivek S. - "Let me tell you about the time where I pivoted strategies and we launched a paid loyalty program Instead of a free one. This was a time at Reddoorz when we were gearing up to launch a loyalty program to drive sustainable business by creating a loyal user base. Initially , we had decided to launch a program where users can Opt-In for free. The idea was to get On-Board at least 40% of repeat user base into the loyalty program to drive retention. Competitive bench marking also led to our inclinat"See full answer

    Product Manager
    Behavioral
  • Google logoAsked at Google 
    +7

    " Honestly, the first question should be can you please explain the question in detail. Below is my breakdown of this question What kind of furniture market? Online or store-based? Will Google produce the furniture or will it be an aggregator? Once understood let us ask more clarifying questions Why does Google wanna get into this space? Is it to increase revenue or engagement? Is there a region that Google is thinking of starting in? I**s there a problem to be solved? What is the motivation"

    Ekta M. - " Honestly, the first question should be can you please explain the question in detail. Below is my breakdown of this question What kind of furniture market? Online or store-based? Will Google produce the furniture or will it be an aggregator? Once understood let us ask more clarifying questions Why does Google wanna get into this space? Is it to increase revenue or engagement? Is there a region that Google is thinking of starting in? I**s there a problem to be solved? What is the motivation"See full answer

    Product Manager
    Product Strategy
  • +3

    "Best practices for prioritizing customer service requests Prioritizing support requests is a key part of creating a customer journey optimized for maximum revenue. If you want to start using a ticket prioritization process that will boost both customer satisfaction and your bottom line, we've got nine proven best practices below: Respond to your most loyal customers first Tag repeat customers as high-priority tickets Automate simple requests wherever possible Mark tickets with urg"

    Hayatu H. - "Best practices for prioritizing customer service requests Prioritizing support requests is a key part of creating a customer journey optimized for maximum revenue. If you want to start using a ticket prioritization process that will boost both customer satisfaction and your bottom line, we've got nine proven best practices below: Respond to your most loyal customers first Tag repeat customers as high-priority tickets Automate simple requests wherever possible Mark tickets with urg"See full answer

    Product Manager
    Analytical
    +2 more
  • +3

    "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"

    Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer

    Product Manager
    Analytical
    +1 more
  • Microsoft logoAsked at Microsoft 
    +8

    "What metrics do you use to measure the success of a product? Clarifications & Assumptions What type of a Product is it? Is it an App? Assume it is an App. Are you launching the App now or is it an App that has already been in production for a while? Assume you are launching the App now. It is for a consumer (D2C or a B2B / Enterprise)? Assume it is for consumers / individual users to start with, and eventually will be adopted by Enterprises. Assume that your current target custo"

    Karthik M. - "What metrics do you use to measure the success of a product? Clarifications & Assumptions What type of a Product is it? Is it an App? Assume it is an App. Are you launching the App now or is it an App that has already been in production for a while? Assume you are launching the App now. It is for a consumer (D2C or a B2B / Enterprise)? Assume it is for consumers / individual users to start with, and eventually will be adopted by Enterprises. Assume that your current target custo"See full answer

    Product Manager
    Analytical
  • Amazon logoAsked at Amazon 
    Video answer for 'Tell me about a time when you solved a complex problem and how you went about it.'
    +11

    "I work at a startup that makes software for Law Enforcement and the FBI. Our product analyzes calls being made by prison inmates and "listens" for predictors of violence and criminal behavior. Our clients are some of the top state prisons in the country. Recently one of the largest states in the country decided to evaluate our product for their prison system. I demo'd the product to the officers and they seemed to like everything. During the presentation they asked us if the product was ADA com"

    Aabid S. - "I work at a startup that makes software for Law Enforcement and the FBI. Our product analyzes calls being made by prison inmates and "listens" for predictors of violence and criminal behavior. Our clients are some of the top state prisons in the country. Recently one of the largest states in the country decided to evaluate our product for their prison system. I demo'd the product to the officers and they seemed to like everything. During the presentation they asked us if the product was ADA com"See full answer

    Product Manager
    Behavioral
    +5 more
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