Product Design Interview Questions

Review this list of 942 product design interview questions and answers verified by hiring managers and candidates.
  • DoorDash logoAsked at DoorDash 
    +13

    "Defining the product Spotify is a music & podcast streaming application and by podcast, we are talking about the audio podcasts which creators upload on the app. Clarifying Questions & respective assumptions Context Who are we improving the product for? Creators or Consumers? What are the current features for consumers in brief? Each podcast has episodes, about(audio trailer), more like this Why are we doing this? Where are we planning to l"

    Shubh - "Defining the product Spotify is a music & podcast streaming application and by podcast, we are talking about the audio podcasts which creators upload on the app. Clarifying Questions & respective assumptions Context Who are we improving the product for? Creators or Consumers? What are the current features for consumers in brief? Each podcast has episodes, about(audio trailer), more like this Why are we doing this? Where are we planning to l"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +6

    "Here’s my general framework/formula/structure: Clarify - What do I need to know to make the question/prompt a little less ambiguous? What assumptions do I need to establish with the interviewer? Example: I would probably ask - Are we focused on professional/gig musicians who do music for a living? Or casual hobbyist musicians who make music for fun? Or I may want to know if I should focus on building on to a current Meta product like Instagram/FB Reels or think independently of th"

    Chloe E. - "Here’s my general framework/formula/structure: Clarify - What do I need to know to make the question/prompt a little less ambiguous? What assumptions do I need to establish with the interviewer? Example: I would probably ask - Are we focused on professional/gig musicians who do music for a living? Or casual hobbyist musicians who make music for fun? Or I may want to know if I should focus on building on to a current Meta product like Instagram/FB Reels or think independently of th"See full answer

    Product Manager
    Product Design
  • LinkedIn logoAsked at LinkedIn 
    Video answer for 'Design a LinkedIn for blue collar workers.'
    +39

    "Clarifying Questions & Assumptions: Blue collar :relating to manual work or workers, particularly in industry, they usually dont have college degree Linkedin: a social network that focuses on professional networking and career development. Why is linkedin expanding to blue collar workers? Ans: to expand new market as they have great untapped potential Do you want anew app or integrate it with Linkedin? Ans: you decide I would like to look more into the problem space before deciding on tha"

    D J. - "Clarifying Questions & Assumptions: Blue collar :relating to manual work or workers, particularly in industry, they usually dont have college degree Linkedin: a social network that focuses on professional networking and career development. Why is linkedin expanding to blue collar workers? Ans: to expand new market as they have great untapped potential Do you want anew app or integrate it with Linkedin? Ans: you decide I would like to look more into the problem space before deciding on tha"See full answer

    Product Manager
    Product Design
  • Adobe logoAsked at Adobe 
    Video answer for 'How would you improve Google Maps?'
    +17

    "Start by explaining your understanding of Google Maps. It is a free web/mobile-based feature that allows users to navigate from Point A to B, trip planning locate restaurants, hair salons, other points of interest around a point on the map Businesses use to sponsor advertisements based on Map search string. Clarify what does improvement means, "Improve" is a loaded term - what do we mean by improvement: increased ad revenue, improve the quality of the results, increase downloads, imp"

    Rachita D. - "Start by explaining your understanding of Google Maps. It is a free web/mobile-based feature that allows users to navigate from Point A to B, trip planning locate restaurants, hair salons, other points of interest around a point on the map Businesses use to sponsor advertisements based on Map search string. Clarify what does improvement means, "Improve" is a loaded term - what do we mean by improvement: increased ad revenue, improve the quality of the results, increase downloads, imp"See full answer

    Product Manager
    Product Design
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  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'You're a PM for Facebook Travel. What would you build?'
    +19

    "Clarifying Questions: Assuming this will be part of FB product. Assuming this is for the US and no major constraints in terms of finances or resources. Goal: To improve user engagement Travel Personas: Solo personal Traveler Group personal Travelers Business travelers Tour operators Transportation Companies (airlines, roadways, trains etc). Choosing to focus on group travelers because most personal travelers usually travel in groups and the volume of this user base"

    P K. - "Clarifying Questions: Assuming this will be part of FB product. Assuming this is for the US and no major constraints in terms of finances or resources. Goal: To improve user engagement Travel Personas: Solo personal Traveler Group personal Travelers Business travelers Tour operators Transportation Companies (airlines, roadways, trains etc). Choosing to focus on group travelers because most personal travelers usually travel in groups and the volume of this user base"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +4

    "Great question, first some clarifying questions: I assume that we're talking about meta disrupting the travel industry? Or generally When we say travel industry, this could include modes of transportation, scheduling transportation, what to do when you're there etc.? Are we focused on business travel? Leisure travel? I'm going to assume for the sake of scoping down that we're going to be focused on Leisure travel because business does not have as much pain, and on the flip-side o"

    Anonymous I. - "Great question, first some clarifying questions: I assume that we're talking about meta disrupting the travel industry? Or generally When we say travel industry, this could include modes of transportation, scheduling transportation, what to do when you're there etc.? Are we focused on business travel? Leisure travel? I'm going to assume for the sake of scoping down that we're going to be focused on Leisure travel because business does not have as much pain, and on the flip-side o"See full answer

    Product Manager
    Product Design
  • +12

    "Me: I would first like to ask a few clarifying questions : Is this tipping issue confined to specific regions? Is this a new problem, or has it always been present? Does this issue affect all types of rides offered by Lyft? Is there a correlation between driver ratings and the likelihood of being tipped? Interviewer: The problem is widespread across all regions where Lyft operates. It's not new but has been consistent over time. The lower tipping rate is uniform across all ride types, i"

    Ankit M. - "Me: I would first like to ask a few clarifying questions : Is this tipping issue confined to specific regions? Is this a new problem, or has it always been present? Does this issue affect all types of rides offered by Lyft? Is there a correlation between driver ratings and the likelihood of being tipped? Interviewer: The problem is widespread across all regions where Lyft operates. It's not new but has been consistent over time. The lower tipping rate is uniform across all ride types, i"See full answer

    Product Manager
    Product Design
  • +2

    "I got this question in my Mini-Case today. I was a little confused because even though I asked a few clarifying questions -- it didn't clarify much! :-) My response was to what was shown on screen -- a mock of the current process (five modal windows) and a mock of a new single modal. THe ask for this was what do you like and dislike in the mock for the new. I will admit that it would have been easy to say what was wrong with the current process - but since the ask was for the new mock, and"

    Kari J. - "I got this question in my Mini-Case today. I was a little confused because even though I asked a few clarifying questions -- it didn't clarify much! :-) My response was to what was shown on screen -- a mock of the current process (five modal windows) and a mock of a new single modal. THe ask for this was what do you like and dislike in the mock for the new. I will admit that it would have been easy to say what was wrong with the current process - but since the ask was for the new mock, and"See full answer

    Product Manager
    Product Design
  • +11

    "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"

    Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

    Product Manager
    Product Design
    +2 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +11

    "Interviewer: Design a Meta Product for space travel. Me: I would first likely ask a few clarifying questions. Can we discuss more about what do we mean by a product for space travel? Is it like a physical product or a software product? Any existing suite of products that we want to integrate this into? Interviewer: It can be a digital platform – a combination of software and services, integrated in a single ecosystem. It's not a physical product like a spacecraft, but rather a pla"

    Ankit M. - "Interviewer: Design a Meta Product for space travel. Me: I would first likely ask a few clarifying questions. Can we discuss more about what do we mean by a product for space travel? Is it like a physical product or a software product? Any existing suite of products that we want to integrate this into? Interviewer: It can be a digital platform – a combination of software and services, integrated in a single ecosystem. It's not a physical product like a spacecraft, but rather a pla"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +26

    "How would you monetize messenger? Clarifying Questions Is this messenger app or web? INTERVIEWER: Assume both are a possibility, but feel free to pick one Is there a larger facebook goal or metric we are optimizing for? INTERVIEWER: Monetization speaks to revenue so assume goal is to increase revenue for Facebook as a whole Does this include messenger Rooms or should we stick to the traditional FB messenger? INTERVIEWER: _Messenger rooms is a great call out, but let's stick"

    Jay C. - "How would you monetize messenger? Clarifying Questions Is this messenger app or web? INTERVIEWER: Assume both are a possibility, but feel free to pick one Is there a larger facebook goal or metric we are optimizing for? INTERVIEWER: Monetization speaks to revenue so assume goal is to increase revenue for Facebook as a whole Does this include messenger Rooms or should we stick to the traditional FB messenger? INTERVIEWER: _Messenger rooms is a great call out, but let's stick"See full answer

    Product Design
    Product Strategy
  • +24

    "Assuming this is meant to be a standalone product. Its a standalone app. Goal: Simplify the shopping experience in store for a user. Success would be defined in terms of app usage as a proxy for user satisfaction. I want to think about the a given user segment, their pain points, ways to improve their pain and a way to evaluate those solutions. Broadly user personas associated with grocery shopping are - stores and customers. For the purpose of this interview I want to focus on customer se"

    P K. - "Assuming this is meant to be a standalone product. Its a standalone app. Goal: Simplify the shopping experience in store for a user. Success would be defined in terms of app usage as a proxy for user satisfaction. I want to think about the a given user segment, their pain points, ways to improve their pain and a way to evaluate those solutions. Broadly user personas associated with grocery shopping are - stores and customers. For the purpose of this interview I want to focus on customer se"See full answer

    Product Design
  • Google logoAsked at Google 
    +12

    "Clarifying Questions Are we building feature for YouTube Music/YouTube Video? -> YT Video has higher scope of user engagement so YT Video. YT Video has 2 forms of video content, are we focusing on long form, short form or am I free to chose ? -> YT Shorts and short videos have taken off lately so focus on it. Do we have a specific business goal with regards to building this feature ? -> We want to improve engagement. Do we want to build this feature for a specific kind of audience or"

    Mehul K. - "Clarifying Questions Are we building feature for YouTube Music/YouTube Video? -> YT Video has higher scope of user engagement so YT Video. YT Video has 2 forms of video content, are we focusing on long form, short form or am I free to chose ? -> YT Shorts and short videos have taken off lately so focus on it. Do we have a specific business goal with regards to building this feature ? -> We want to improve engagement. Do we want to build this feature for a specific kind of audience or"See full answer

    Product Manager
    Product Design
  • "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."

    Syed A. - "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."See full answer

    Product Manager
    Product Design
    +1 more
  • +4

    "Weak point: suggested something that YouTube Music already does- offering the service free to Premium members. Rebounded by saying the lack of user awareness is a pain point and how it can be mitigated- by frequent check-ins by way of notifications and emails Strong point: discussed overall strategies of global expansion, marketing and innovation with pros and cons for each approach. Settled on discussing an innovation piece combining ranked recommendation of YouTube music as well as personaliz"

    Jazmia H. - "Weak point: suggested something that YouTube Music already does- offering the service free to Premium members. Rebounded by saying the lack of user awareness is a pain point and how it can be mitigated- by frequent check-ins by way of notifications and emails Strong point: discussed overall strategies of global expansion, marketing and innovation with pros and cons for each approach. Settled on discussing an innovation piece combining ranked recommendation of YouTube music as well as personaliz"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +6

    "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"

    Manas M. - "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"See full answer

    Product Manager
    Product Design
  • Microsoft logoAsked at Microsoft 
    +8

    "Assumptions: Platform: iOS/Android and Web Application Service Type: Renting Bicycles (hourly, daily, weekly), possibility of buying or selling Geography: Focusing on Asian markets, e.g., India, where bicycles are a popular mode of transportation Role: Product Manager at Microsoft Objective: Design an app focusing on customer engagement and new customer acquisition Setting the Stage: Why a Renting Business? Market Potential: In Asian markets, a si"

    Nagendra S. - "Assumptions: Platform: iOS/Android and Web Application Service Type: Renting Bicycles (hourly, daily, weekly), possibility of buying or selling Geography: Focusing on Asian markets, e.g., India, where bicycles are a popular mode of transportation Role: Product Manager at Microsoft Objective: Design an app focusing on customer engagement and new customer acquisition Setting the Stage: Why a Renting Business? Market Potential: In Asian markets, a si"See full answer

    Product Manager
    Product Design
    +1 more
  • +7

    "Clarifying Qs: Uber PM Business goals - revenue, user engagement Known customer needs Any trigger or prompt - post covid, things are getting back to normal. Observing demand for kids to travel alone within the city from point A to B Geo - US Uber mission -- Create opportunity through movement Uber strengths - Brand value Mobile tech GPC tracking Real-time traffic and routing algos Fleet of drivers Why we need this app for kids: Why would kids want to trav"

    Ayush R. - "Clarifying Qs: Uber PM Business goals - revenue, user engagement Known customer needs Any trigger or prompt - post covid, things are getting back to normal. Observing demand for kids to travel alone within the city from point A to B Geo - US Uber mission -- Create opportunity through movement Uber strengths - Brand value Mobile tech GPC tracking Real-time traffic and routing algos Fleet of drivers Why we need this app for kids: Why would kids want to trav"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    Video answer for 'Design a great gas station.'
    +7

    "A gas station is a place to refuel our cars to a set amount, pay for it, and get out. What do we mean by great - do we want to revamp the experience of a gas station? Yes. Who are we? Let's say we are one of the big oil dealerships in the US. OK, so we are looking at building this in the US? Yes. Is this for a specific type of gas station - for trucks, normal cars, or other special vehicles? Assume it's for normal cars. We are a big oil dealership and we want to revamp our gas stations."

    Gokul S. - "A gas station is a place to refuel our cars to a set amount, pay for it, and get out. What do we mean by great - do we want to revamp the experience of a gas station? Yes. Who are we? Let's say we are one of the big oil dealerships in the US. OK, so we are looking at building this in the US? Yes. Is this for a specific type of gas station - for trucks, normal cars, or other special vehicles? Assume it's for normal cars. We are a big oil dealership and we want to revamp our gas stations."See full answer

    Product Design
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