Product Design Interview Questions

M N. - "Clarifications: What type of food? Let's assume cloud kitchens for this exercise. Lyft's mission: Improve people's lives with the worlds's best transportation. Lyft aims to achieve this in 3 ways: Socially, economically and environmentally. We can see Lyft playing a part in the cloud kitchen ecosystem and create economic mobility. Chef, Food consumer . Lyft is connecting these two users. Usecases: 1) Individual chefs who might be resource-constrained. Eg: Refugees who are skilled but don't"See full answer

Jason C. - "The VR/AR industry is poised to explode and a wearable tech has steadily entered the mainstream. As a CEO of a healthtech startup, I would build a product that serves both industries - the 'middleware' between the plethora of smart watches / fitness trackers and the increasing number of VR/AR workout applications. This product would make it easy for apps to record key health metrics for their users without integrating with the countless wearable tech brands on the market."See full answer

Helen - "Clarify What type of company are we? [We are a new company that is launching a smart closet] Any constraints? [No constraints; you have infinite resources] What’s the goal? [Enter the market/acquire users] Closet for clothing only or for some commercial use? [Clothing only in homes] How are we defining a 'smart' closet? Assuming we are incorporating technology? [Yes] Which market? [You decide] --> Let's go with US market to start Business Objective/Market Context For the purpose of thi"See full answer

Exponent - "This is a Favorite Product question with a slight twist. We have a constraint: picking a marketplace. Let's go over the Favorite Product formula before we begin: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? How would you improve it/make it better? Summarize Let's start! Choose a"See full answer

Ben G. - "Ask Follow up Questions Is this for specific type of user or open? Do we have any past research that has been done? Do we have an idea of company and user goals? Do we have metrics of success? Are there any existing constraints? Why  |  5 min Why is this product or feature important? How does this product benefit customers? What business opportunities does it create? What is our hypothesis? What are our company goals? Who  |  3 min Who are the different types"See full answer

Praveen V. - "to clarify, there is nothing specific about FB email. you expect all functionalities of typical email program like msft/google etc assume there are no restrictions. i.e. not restricted to use within FB only As always, fb has great suite of tools to bring people together and build community. its only natural that if i have fb account why not i have FB email address.... assume its a new product, they we need to acquire and engage users and then think about retention this case..... for any produ"See full answer

Rohit K. - "Clarifying scope : This is a feature on top of existing swiggy app to deliver prepared food for health-conscious people Clarify the term health conscious : Calory counters Macro trackers : Need balance of carb, protein, fat etc. Fresh Eaters :Need fresh ingredients Allergic due to some ingredient Ill people There can be various user personas along with respective pain points are: 1) Gym goers : No way to count the calories or track macro intakes in a swiggy order 2) Fresh eaters : Lack"See full answer

Preethi B. - "How would you improve LinkedIn's homepage? Firstly I would like to think about: 1) Goals and Constraints 2) User and the user personas 3) Prioritize the Use cases / Painpoints 4) Brainstorm on possible solutions for the chosen use case If that's fine by you! In terms of Goal: 1) Revenue 2) Active Users/Engagement - MAU These are three goals I can think of for improving the LinkedIn homepage. We are looking to generate more revenue, increase the number of monthly active users. I would"See full answer

Anonymous Dove - "Improving someone’s dining experience can depend on various factors, such as their preferences, expectations, and mood. However, some general tips that can help enhance the dining experience are: Create a comfortable and pleasant environment: The physical setting of the dining place can affect how the person feels and enjoys their meal. You can create a comfortable and pleasant environment by choosing a suitable location, lighting, music, and decor. You can also make sure that the place is"See full answer

Roopesh N. - "Goal: What product would I build next Who am I? I am Disney's head of technology Focus: Theme parks Geolocation: Pilot in the US and then roll out across the globe Eco-system>>>User>>>Pain points are>>>Solution>>>MVP>>>Launch metrics> Guardrails Eco System Customers Direct Suppliers, vendors to DIS In-Direct suppliers (Hotels, restaurants, etc.) DIS- Service User ( TAM, underserved, Frequency) Customers Families, including Children ( L, L, L) Couples(S,L, M) Si"See full answer

Product V. - "Clarifying QQ What do you mean by Smart - Lets say it means its connected Am I the google PM - yes Will we own the hardware part or this will be developed by any vendor/partner - Say vendor on requirements from google Any specific market - USA What is the overall goal - Enter the new market with driving better adoption and enhanced experience through the users Any specific piece of furniture - No you are free to assume Thanks for all the clarifying QQ Lets say for this exa"See full answer

Brody C. - "Honestly, I was a bit all over the place with this one. My structure was: Meta Mission Audiences Thinking about journeys and pain points (TAM + Unmet Needs) Brainstorm solutions Prioritize solutions MVP - Measure of success Risks and tradeoffs The interviewer kept trying to derail the conversation. I chose Group Volunteers (a group of people who want to volunteer together) as the audience, and in hindsight it was a poor choice. Because I chose that over individuals, I couldn't narrow down"See full answer