"You're the PM for all of Instagram Stories. What is your North Star metric?
Meta's Mission: Give people the power to build community and bring the world
closer together.
IG's Mission: To capture and share the world's moments
User Types
Marketplace / 2-sided ecosystem
Creators and the Consumers
Metric Categories
Adoption
Engagement
Retention
[not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention.
Talked through and priori"
Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric?
Meta's Mission: Give people the power to build community and bring the world
closer together.
IG's Mission: To capture and share the world's moments
User Types
Marketplace / 2-sided ecosystem
Creators and the Consumers
Metric Categories
Adoption
Engagement
Retention
[not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention.
Talked through and priori"See full answer
"Clarifying Questions :
Am I the PM at google ? Yes,
For which country Airport are we designing this? Lets assume its a new product so we will design it for the US airports and later expand to other countries.
GTM : When do we need to launch this product? Do we have any time constraints ? Lets assume one year
I am assuming why google wants to enter in this space is because it is an untapped market and google can revolutionize the market with some of the most emerging tehnologies by e"
Tanu M. - "Clarifying Questions :
Am I the PM at google ? Yes,
For which country Airport are we designing this? Lets assume its a new product so we will design it for the US airports and later expand to other countries.
GTM : When do we need to launch this product? Do we have any time constraints ? Lets assume one year
I am assuming why google wants to enter in this space is because it is an untapped market and google can revolutionize the market with some of the most emerging tehnologies by e"See full answer
"Product and Mission
To allow users to create events and host on FB pages. It can be one time or recurring. It can include FB users through feeds or referrals or can be shared out with a link. Product objective is to build strong online and offline bonding through connecting people with common interests and ensure continued engagements. Aligns with the core Meta mission.
User Journey and Value + Metrics
Organizers: Finds the value when the many participants share interest or"
Soodong P. - "Product and Mission
To allow users to create events and host on FB pages. It can be one time or recurring. It can include FB users through feeds or referrals or can be shared out with a link. Product objective is to build strong online and offline bonding through connecting people with common interests and ensure continued engagements. Aligns with the core Meta mission.
User Journey and Value + Metrics
Organizers: Finds the value when the many participants share interest or"See full answer
"Background Context
I'm a PM at a venture-backed SaaS in the legal tech space. We provide end-to-end contract management experience for our customers with the following features:
Upload - Contracts signed in DocuSign, etc. automatically uploaded to our system through API integrations.
Data Extraction - Contract terms such as payment terms and key dates are automatically OCRed and extracted using ML.
Analytics - Contract terms are searchable, filter, and customize for reporting.
Work"
Christopher K. - "Background Context
I'm a PM at a venture-backed SaaS in the legal tech space. We provide end-to-end contract management experience for our customers with the following features:
Upload - Contracts signed in DocuSign, etc. automatically uploaded to our system through API integrations.
Data Extraction - Contract terms such as payment terms and key dates are automatically OCRed and extracted using ML.
Analytics - Contract terms are searchable, filter, and customize for reporting.
Work"See full answer
Behavioral
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"Required output in the solution not the one requested from the question. only customerid, firstname, last_name and years were required. Please this needs to be very clear.
Otherwise my answer is
with totalorderyear as (
SELECT
o.customer_id,
c.first_name,
c.last_name,
EXTRACT(YEAR FROM o.orderdate) AS orderyear,
COUNT(o.orderid) AS totalorders
FROM orders o
LEFT JOIN customers c
ON c.customerid = o.customerid
GROUP BY o.customerid, c.firstname, c.last"
Gloriose H. - "Required output in the solution not the one requested from the question. only customerid, firstname, last_name and years were required. Please this needs to be very clear.
Otherwise my answer is
with totalorderyear as (
SELECT
o.customer_id,
c.first_name,
c.last_name,
EXTRACT(YEAR FROM o.orderdate) AS orderyear,
COUNT(o.orderid) AS totalorders
FROM orders o
LEFT JOIN customers c
ON c.customerid = o.customerid
GROUP BY o.customerid, c.firstname, c.last"See full answer
"I broke down my answer into Understanding the goal, investigating the current state and its challenges, prioritizing opportunities, brainstorming solutions, and selecting solutions.
To understand the goal and current state, I asked questions about the onboarding funnel and the conversion percentages. They have clear metrics to share, with the specific conversion rates for each stage.
I then identified the subscription screen in the flow as one of the key opportunities, as most of the drop happ"
Jaison E. - "I broke down my answer into Understanding the goal, investigating the current state and its challenges, prioritizing opportunities, brainstorming solutions, and selecting solutions.
To understand the goal and current state, I asked questions about the onboarding funnel and the conversion percentages. They have clear metrics to share, with the specific conversion rates for each stage.
I then identified the subscription screen in the flow as one of the key opportunities, as most of the drop happ"See full answer
"What do we mean by grow the VC feature? I am assuming the goal to be feature adoption.
Goal: Increase VC feature adoption and usage within a timeframe (say, 6 months?)
User Segments:
I am thinking of the following user segments for this problem -
Security conscious users (mostly an overlap with high spending limit card users)
Frequent shoppers with multiple online subscriptions (we could quantify this like >5 subscriptions or so)
Potential CapitalOne users who have shown interest in the"
Ashima S. - "What do we mean by grow the VC feature? I am assuming the goal to be feature adoption.
Goal: Increase VC feature adoption and usage within a timeframe (say, 6 months?)
User Segments:
I am thinking of the following user segments for this problem -
Security conscious users (mostly an overlap with high spending limit card users)
Frequent shoppers with multiple online subscriptions (we could quantify this like >5 subscriptions or so)
Potential CapitalOne users who have shown interest in the"See full answer
"Clarifying questions: what exactly do we mean by travel product?
Travel recommendation.
Travel bookings( airlines/hotels)
Itinerary planning etc.
Is it going to be a completely new digital product or an extension of instagram?
Assuming travel product here means recommendations/bookings, and it going to be an extension within instagram, lets dwell further:
Meta's vision: To make the world a closer place by offering connections; build communities.
Instagram's mission: To capture , c"
Anonymous Boa - "Clarifying questions: what exactly do we mean by travel product?
Travel recommendation.
Travel bookings( airlines/hotels)
Itinerary planning etc.
Is it going to be a completely new digital product or an extension of instagram?
Assuming travel product here means recommendations/bookings, and it going to be an extension within instagram, lets dwell further:
Meta's vision: To make the world a closer place by offering connections; build communities.
Instagram's mission: To capture , c"See full answer
"Clarify the question. Any specific system?
Will study the related systems in the environment.
Will define the goal, attributes of the system, stakeholders expectations, problems this system is going to address in case these things don't exist already.
With the above two steps, I Will come up with a draft of the System KPI.
Will run it with leadership, stakeholders and will incorporate feedback.
In parallel, will come up with quantification on these performance factors.
Fina"
Anonymous Krill - "Clarify the question. Any specific system?
Will study the related systems in the environment.
Will define the goal, attributes of the system, stakeholders expectations, problems this system is going to address in case these things don't exist already.
With the above two steps, I Will come up with a draft of the System KPI.
Will run it with leadership, stakeholders and will incorporate feedback.
In parallel, will come up with quantification on these performance factors.
Fina"See full answer
"This interviewee had a decent framework but the specifics weren't impressive. I wouldn't post this as an example and would appreciate if you could replace this video."
Anonymous Deer - "This interviewee had a decent framework but the specifics weren't impressive. I wouldn't post this as an example and would appreciate if you could replace this video."See full answer
"To model ROI for a product launch, the first step is to define the timeline you're targeting Example 6 months post-launch, 1 year, or even 5 years.
Tip: Start with a 1-year ROI projection to estimate near-term returns, and build a 3-year projection to evaluate growth and scalability.
ROI is essentially the net return over that period:
Profit=Revenue (within timeline)−Total Cost (from project start)
Total Cost includes both fixed and variable costs incurred since t"
Himanshu G. - "To model ROI for a product launch, the first step is to define the timeline you're targeting Example 6 months post-launch, 1 year, or even 5 years.
Tip: Start with a 1-year ROI projection to estimate near-term returns, and build a 3-year projection to evaluate growth and scalability.
ROI is essentially the net return over that period:
Profit=Revenue (within timeline)−Total Cost (from project start)
Total Cost includes both fixed and variable costs incurred since t"See full answer
"I would start by asking a clarifying question - Is there a specific problem we are trying to solve? I want to get some guidance from the interviewer around the type of answer they're looking for or if there's specific paths they want us to take. Ultimately, I would start by identifying the users and moving through the process by identifying pain points and then potential solutions. It is important to start to get into the details of the solutions and features once pain points have been identifie"
Simer S. - "I would start by asking a clarifying question - Is there a specific problem we are trying to solve? I want to get some guidance from the interviewer around the type of answer they're looking for or if there's specific paths they want us to take. Ultimately, I would start by identifying the users and moving through the process by identifying pain points and then potential solutions. It is important to start to get into the details of the solutions and features once pain points have been identifie"See full answer
"I've recently worked closely with a product that had both the best and worst performing teams.
The situation is that one team is struggling to deliver within a reasonable timeframe, a few stronger members of the team are carrying the weaker. Work is taking a long time. They aren't listening to each other. They aren't helping each other to get work over the line. They are getting stuck down rabbit holes. They aren't continually improving their processes. They are getting frustrated and at risk o"
James W. - "I've recently worked closely with a product that had both the best and worst performing teams.
The situation is that one team is struggling to deliver within a reasonable timeframe, a few stronger members of the team are carrying the weaker. Work is taking a long time. They aren't listening to each other. They aren't helping each other to get work over the line. They are getting stuck down rabbit holes. They aren't continually improving their processes. They are getting frustrated and at risk o"See full answer
"Is the "idea" I'm trying to sell something new or built off an existing service/product we offer?
Interviewer: Let's assume new.
Assuming it's a proper sit-down meeting with senior management to go over the proposal, here is what the slide deck would contain.
Introduction/Description of the problem I'm trying to solve: Before proposing a solution, it is important to first identify the problem we're trying to solve. This section would contain the description of the problem/pain poi"
Harshita G. - "Is the "idea" I'm trying to sell something new or built off an existing service/product we offer?
Interviewer: Let's assume new.
Assuming it's a proper sit-down meeting with senior management to go over the proposal, here is what the slide deck would contain.
Introduction/Description of the problem I'm trying to solve: Before proposing a solution, it is important to first identify the problem we're trying to solve. This section would contain the description of the problem/pain poi"See full answer
"Excellent job Roshan, really liked the explanation. Which software were you using to explain the system design diagrams?"
Krishnan S. - "Excellent job Roshan, really liked the explanation. Which software were you using to explain the system design diagrams?"See full answer