Top Product Manager Interview Questions

Review this list of 1,583 product manager interview questions and answers verified by hiring managers and candidates.
  • Nextdoor logoAsked at Nextdoor 

    "Product Led Growth Strategy is where literally product drives growth Examples: Referrals Shares on social platforms Product offers basic functionalities for free and user has to upgrade for overall access Inviting friends or teams to your whiteboard In order to build an effective product led growth strategy we need to understand the users pain points, motivations, un met needs in detail that will help us to understand what resonates with the users such that they love the product, s"

    Durga prasad K. - "Product Led Growth Strategy is where literally product drives growth Examples: Referrals Shares on social platforms Product offers basic functionalities for free and user has to upgrade for overall access Inviting friends or teams to your whiteboard In order to build an effective product led growth strategy we need to understand the users pain points, motivations, un met needs in detail that will help us to understand what resonates with the users such that they love the product, s"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "3 fav products. Pick 1 and 10X it. My criteria: Add value to my life Easy to use My fav products: Pinterest Youtube Google Docs How would you 10X Youtube? Interviewee: 10X revenue? 10X user base? 10X sales? Interviewer: you can decide Interviewee: Ok, let’s discuss Youtube's mission and goal and we will determine which direction to proceed after Youtube: Global product. Has Red,Music,Kids,Premium. Subscription and Ads. 5B videos watched per day. 80% market share Missio"

    Cameron P. - "3 fav products. Pick 1 and 10X it. My criteria: Add value to my life Easy to use My fav products: Pinterest Youtube Google Docs How would you 10X Youtube? Interviewee: 10X revenue? 10X user base? 10X sales? Interviewer: you can decide Interviewee: Ok, let’s discuss Youtube's mission and goal and we will determine which direction to proceed after Youtube: Global product. Has Red,Music,Kids,Premium. Subscription and Ads. 5B videos watched per day. 80% market share Missio"See full answer

    Product Manager
    Product Design
    +1 more
  • Product Manager
    Product Design
    +1 more
  • "Netflix Solves a problem that's mass market High importance and people actively looking for new solutions Value proposition Variety of content reasonable prices for tier 1, 2 and 3 cities Available on mobile, desktops and tablets Business model: subscription based, Revenue = f { # of users, lifetime of subscription, fee charged to user } --> Should Improve engagement to increase lifetime. User journey: Find content: Search for it / take a recommendation Watch it Give"

    Rahul J. - "Netflix Solves a problem that's mass market High importance and people actively looking for new solutions Value proposition Variety of content reasonable prices for tier 1, 2 and 3 cities Available on mobile, desktops and tablets Business model: subscription based, Revenue = f { # of users, lifetime of subscription, fee charged to user } --> Should Improve engagement to increase lifetime. User journey: Find content: Search for it / take a recommendation Watch it Give"See full answer

    Product Manager
    Program Sense
    +3 more
  • "The project manager must take care of the risks associated with the particular project. Scrum Master is a team facilitator and serves as a servant leader. The product manager serves as a team leader and is responsible for project performance and ensuring that everything goes according to plan."

    Jack F. - "The project manager must take care of the risks associated with the particular project. Scrum Master is a team facilitator and serves as a servant leader. The product manager serves as a team leader and is responsible for project performance and ensuring that everything goes according to plan."See full answer

    Product Manager
    Behavioral
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  • Accenture logoAsked at Accenture 
    Product Manager
    Behavioral
    +1 more
  • Apple logoAsked at Apple 

    "Add more social features"

    Claire W. - "Add more social features"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "Started with user-groups to identify the differences world wide: speed of internet, how high end devices are The interviewer just wanted to dive into the questions of latency & the technical fast. I then said let's separate out server vs client. On server side, cannot have australian users hitting california servers for data. So must be some sort of global availability of caching. And ensure rapid read out of that cache so something like a redis solution would help. Then switch gears to cli"

    Sim S. - "Started with user-groups to identify the differences world wide: speed of internet, how high end devices are The interviewer just wanted to dive into the questions of latency & the technical fast. I then said let's separate out server vs client. On server side, cannot have australian users hitting california servers for data. So must be some sort of global availability of caching. And ensure rapid read out of that cache so something like a redis solution would help. Then switch gears to cli"See full answer

    Product Manager
    Technical
  • "Clarify: Understanding of wallets an UPI What is failure rate here? - transaction failed Is it real time failure or successful on front end but failed in backend - assuming it is front end, real time failure. Have other related products/features experienced the same change? Diagnose (impact, significance) Failure rate = assuming it is significantly increasing Impact = customer lifetime value, # of bookings, Avg order value and satisfaction too. Users & value Seller = Revenue "

    Apurv W. - "Clarify: Understanding of wallets an UPI What is failure rate here? - transaction failed Is it real time failure or successful on front end but failed in backend - assuming it is front end, real time failure. Have other related products/features experienced the same change? Diagnose (impact, significance) Failure rate = assuming it is significantly increasing Impact = customer lifetime value, # of bookings, Avg order value and satisfaction too. Users & value Seller = Revenue "See full answer

    Product Manager
    Execution
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Clarifying Questions: There are several different types of therapists, do you have a particular therapist in mind? Like Mental health, physical health, food and nutrition etc? Reply: You can decide And do we know what country are we building this product, since that will help me narrow down the scope of the product? Reply: USA Approach: Define the product vision and the goal that we want to achieve Target Audience is for this particular product What problems do these user currently"

    Darshak S. - "Clarifying Questions: There are several different types of therapists, do you have a particular therapist in mind? Like Mental health, physical health, food and nutrition etc? Reply: You can decide And do we know what country are we building this product, since that will help me narrow down the scope of the product? Reply: USA Approach: Define the product vision and the goal that we want to achieve Target Audience is for this particular product What problems do these user currently"See full answer

    Product Manager
    Product Design
    +1 more
  • Robinhood logoAsked at Robinhood 

    "These works often aren't comparable, so that I'd use a balanced portfolio of 20%-30% engineering needs and 70%-80% user needs to satisfy both sides. However, this is only a starting point, if engineering requests more than this baseline then I would use ROI to prioritize."

    Coco H. - "These works often aren't comparable, so that I'd use a balanced portfolio of 20%-30% engineering needs and 70%-80% user needs to satisfy both sides. However, this is only a starting point, if engineering requests more than this baseline then I would use ROI to prioritize."See full answer

    Product Manager
    Technical
    +1 more
  • "Clarifying Qs: Business Impact: Goal is to add a 7th reaction - Engagement / Monetization / Any other? User Need: Are we aware of the exact new reaction? Symbol? Meaning? User reaction? Product Fit: Is there any link between the new reaction and FB's vision and goal? To determine the necessity of a new reaction, we can: Understand user sentiments about the existing reaction - Are they able to fulfil the emotional spectrum required by the users? We can aim to understand"

    Rishabh S. - "Clarifying Qs: Business Impact: Goal is to add a 7th reaction - Engagement / Monetization / Any other? User Need: Are we aware of the exact new reaction? Symbol? Meaning? User reaction? Product Fit: Is there any link between the new reaction and FB's vision and goal? To determine the necessity of a new reaction, we can: Understand user sentiments about the existing reaction - Are they able to fulfil the emotional spectrum required by the users? We can aim to understand"See full answer

    Product Manager
    Execution
    +1 more
  • TikTok logoAsked at TikTok 

    "Clarifying questions: Will it be a separate app of Google maps or integrated into an existing one? Let's say it will be integrated into an existing app. Which disabilities users have? Any of your choice. For which audience are we building this product? Any exact geo, age, gender? Any of your choice. How many resources we have? Any timeline for the product to be launched? Need to launch a product in a year and any resources required. Google's mission is to organize the world's"

    Maria T. - "Clarifying questions: Will it be a separate app of Google maps or integrated into an existing one? Let's say it will be integrated into an existing app. Which disabilities users have? Any of your choice. For which audience are we building this product? Any exact geo, age, gender? Any of your choice. How many resources we have? Any timeline for the product to be launched? Need to launch a product in a year and any resources required. Google's mission is to organize the world's"See full answer

    Product Manager
    Product Design
  • "Determining the need of a product, starts with the Problem or challenge we are trying to solve hence identifying a clear problem statement would kickoff the further analysis to find the answers of WHY... any product needed? WHAT... will it bring to the table? There are various techniques which can be used here like SWOT, Feedback, brainstorming workshop with stakeholders etc."

    Sanjay V. - "Determining the need of a product, starts with the Problem or challenge we are trying to solve hence identifying a clear problem statement would kickoff the further analysis to find the answers of WHY... any product needed? WHAT... will it bring to the table? There are various techniques which can be used here like SWOT, Feedback, brainstorming workshop with stakeholders etc."See full answer

    Product Manager
  • Google logoAsked at Google 
    +1

    "Clarifying questions We are referring to Facebook here within Meta products, correct?: Yes Can we base the CAC as of 2025?: yes Facebook acquires users through multiple channels, are we focussed on any particular channel? : We are looking at an overall CAC for Facebook What all do we want to include in CAC? Can we limit it to the marketing and advertising costs and leave aside technical, infrastructure or people costs?: yes Here’s how I will calculate this. **Customer acquisition c"

    Kartikeya N. - "Clarifying questions We are referring to Facebook here within Meta products, correct?: Yes Can we base the CAC as of 2025?: yes Facebook acquires users through multiple channels, are we focussed on any particular channel? : We are looking at an overall CAC for Facebook What all do we want to include in CAC? Can we limit it to the marketing and advertising costs and leave aside technical, infrastructure or people costs?: yes Here’s how I will calculate this. **Customer acquisition c"See full answer

    Product Manager
    Estimation
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Manager
    Execution
    +1 more
  • "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"

    fuzzyicecream14 - "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"See full answer

    Product Manager
    Analytical
  • "Clarifying questions What is Facebook Events How does this work Is it only desktop based or app based as well Why Meta built it Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"

    Mohammad M. - "Clarifying questions What is Facebook Events How does this work Is it only desktop based or app based as well Why Meta built it Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"See full answer

    Product Manager
    Analytical
    +1 more
  • Google logoAsked at Google 

    "Assumptions: User type: school children living in the USA. Form factor: mobile app on iOS and Android Problem statement School children all across the country visit museums 2-4 times in a year. The museums have info on the contents and layout but that is static. Key value proposition of product is to guide users through the museum Internal company assessment Let's assume the interview is at Google. Google's mission is to organise the world's information so this problem aligns with"

    Rahul J. - "Assumptions: User type: school children living in the USA. Form factor: mobile app on iOS and Android Problem statement School children all across the country visit museums 2-4 times in a year. The museums have info on the contents and layout but that is static. Key value proposition of product is to guide users through the museum Internal company assessment Let's assume the interview is at Google. Google's mission is to organise the world's information so this problem aligns with"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    Product Manager
    Product Strategy
    +1 more
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