"Product Led Growth Strategy is where literally product drives growth
Examples:
Referrals
Shares on social platforms
Product offers basic functionalities for free and user has to upgrade for overall access
Inviting friends or teams to your whiteboard
In order to build an effective product led growth strategy
we need to understand the users pain points, motivations, un met needs in detail
that will help us to understand
what resonates with the users such that they love the product, s"
Durga prasad K. - "Product Led Growth Strategy is where literally product drives growth
Examples:
Referrals
Shares on social platforms
Product offers basic functionalities for free and user has to upgrade for overall access
Inviting friends or teams to your whiteboard
In order to build an effective product led growth strategy
we need to understand the users pain points, motivations, un met needs in detail
that will help us to understand
what resonates with the users such that they love the product, s"See full answer
"3 fav products. Pick 1 and 10X it.
My criteria:
Add value to my life
Easy to use
My fav products:
Pinterest
Youtube
Google Docs
How would you 10X Youtube?
Interviewee: 10X revenue? 10X user base? 10X sales?
Interviewer: you can decide
Interviewee: Ok, let’s discuss Youtube's mission and goal and we will determine which direction to proceed after
Youtube: Global product. Has Red,Music,Kids,Premium. Subscription and Ads. 5B videos watched per day. 80% market share
Missio"
Cameron P. - "3 fav products. Pick 1 and 10X it.
My criteria:
Add value to my life
Easy to use
My fav products:
Pinterest
Youtube
Google Docs
How would you 10X Youtube?
Interviewee: 10X revenue? 10X user base? 10X sales?
Interviewer: you can decide
Interviewee: Ok, let’s discuss Youtube's mission and goal and we will determine which direction to proceed after
Youtube: Global product. Has Red,Music,Kids,Premium. Subscription and Ads. 5B videos watched per day. 80% market share
Missio"See full answer
"Netflix
Solves a problem that's mass market
High importance and people actively looking for new solutions
Value proposition
Variety of content
reasonable prices for tier 1, 2 and 3 cities
Available on mobile, desktops and tablets
Business model: subscription based, Revenue = f { # of users, lifetime of subscription, fee charged to user } --> Should Improve engagement to increase lifetime.
User journey:
Find content: Search for it / take a recommendation
Watch it
Give"
Rahul J. - "Netflix
Solves a problem that's mass market
High importance and people actively looking for new solutions
Value proposition
Variety of content
reasonable prices for tier 1, 2 and 3 cities
Available on mobile, desktops and tablets
Business model: subscription based, Revenue = f { # of users, lifetime of subscription, fee charged to user } --> Should Improve engagement to increase lifetime.
User journey:
Find content: Search for it / take a recommendation
Watch it
Give"See full answer
"The project manager must take care of the risks associated with the particular project. Scrum Master is a team facilitator and serves as a servant leader. The product manager serves as a team leader and is responsible for project performance and ensuring that everything goes according to plan."
Jack F. - "The project manager must take care of the risks associated with the particular project. Scrum Master is a team facilitator and serves as a servant leader. The product manager serves as a team leader and is responsible for project performance and ensuring that everything goes according to plan."See full answer
Product Manager
Behavioral
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"Started with user-groups to identify the differences world wide: speed of internet, how high end devices are
The interviewer just wanted to dive into the questions of latency & the technical fast.
I then said let's separate out server vs client. On server side, cannot have australian users hitting california servers for data. So must be some sort of global availability of caching. And ensure rapid read out of that cache so something like a redis solution would help.
Then switch gears to cli"
Sim S. - "Started with user-groups to identify the differences world wide: speed of internet, how high end devices are
The interviewer just wanted to dive into the questions of latency & the technical fast.
I then said let's separate out server vs client. On server side, cannot have australian users hitting california servers for data. So must be some sort of global availability of caching. And ensure rapid read out of that cache so something like a redis solution would help.
Then switch gears to cli"See full answer
"Clarify:
Understanding of wallets an UPI
What is failure rate here? - transaction failed
Is it real time failure or successful on front end but failed in backend - assuming it is front end, real time failure.
Have other related products/features experienced the same change?
Diagnose (impact, significance)
Failure rate = assuming it is significantly increasing
Impact = customer lifetime value, # of bookings, Avg order value and satisfaction too.
Users & value
Seller = Revenue
"
Apurv W. - "Clarify:
Understanding of wallets an UPI
What is failure rate here? - transaction failed
Is it real time failure or successful on front end but failed in backend - assuming it is front end, real time failure.
Have other related products/features experienced the same change?
Diagnose (impact, significance)
Failure rate = assuming it is significantly increasing
Impact = customer lifetime value, # of bookings, Avg order value and satisfaction too.
Users & value
Seller = Revenue
"See full answer
"Clarifying Questions:
There are several different types of therapists, do you have a particular therapist in mind?
Like Mental health, physical health, food and nutrition etc?
Reply: You can decide
And do we know what country are we building this product, since that will help me narrow down the scope of the product?
Reply: USA
Approach:
Define the product vision and the goal that we want to achieve
Target Audience is for this particular product
What problems do these user currently"
Darshak S. - "Clarifying Questions:
There are several different types of therapists, do you have a particular therapist in mind?
Like Mental health, physical health, food and nutrition etc?
Reply: You can decide
And do we know what country are we building this product, since that will help me narrow down the scope of the product?
Reply: USA
Approach:
Define the product vision and the goal that we want to achieve
Target Audience is for this particular product
What problems do these user currently"See full answer
"These works often aren't comparable, so that I'd use a balanced portfolio of 20%-30% engineering needs and 70%-80% user needs to satisfy both sides. However, this is only a starting point, if engineering requests more than this baseline then I would use ROI to prioritize."
Coco H. - "These works often aren't comparable, so that I'd use a balanced portfolio of 20%-30% engineering needs and 70%-80% user needs to satisfy both sides. However, this is only a starting point, if engineering requests more than this baseline then I would use ROI to prioritize."See full answer
"Clarifying Qs:
Business Impact: Goal is to add a 7th reaction - Engagement / Monetization / Any other?
User Need: Are we aware of the exact new reaction? Symbol? Meaning? User reaction?
Product Fit: Is there any link between the new reaction and FB's vision and goal?
To determine the necessity of a new reaction, we can:
Understand user sentiments about the existing reaction - Are they able to fulfil the emotional spectrum required by the users? We can aim to understand"
Rishabh S. - "Clarifying Qs:
Business Impact: Goal is to add a 7th reaction - Engagement / Monetization / Any other?
User Need: Are we aware of the exact new reaction? Symbol? Meaning? User reaction?
Product Fit: Is there any link between the new reaction and FB's vision and goal?
To determine the necessity of a new reaction, we can:
Understand user sentiments about the existing reaction - Are they able to fulfil the emotional spectrum required by the users? We can aim to understand"See full answer
"Clarifying questions:
Will it be a separate app of Google maps or integrated into an existing one? Let's say it will be integrated into an existing app.
Which disabilities users have? Any of your choice.
For which audience are we building this product? Any exact geo, age, gender? Any of your choice.
How many resources we have? Any timeline for the product to be launched? Need to launch a product in a year and any resources required.
Google's mission is to organize the world's"
Maria T. - "Clarifying questions:
Will it be a separate app of Google maps or integrated into an existing one? Let's say it will be integrated into an existing app.
Which disabilities users have? Any of your choice.
For which audience are we building this product? Any exact geo, age, gender? Any of your choice.
How many resources we have? Any timeline for the product to be launched? Need to launch a product in a year and any resources required.
Google's mission is to organize the world's"See full answer
"Determining the need of a product, starts with the Problem or challenge we are trying to solve hence identifying a clear problem statement would kickoff the further analysis to find the answers of WHY... any product needed? WHAT... will it bring to the table?
There are various techniques which can be used here like SWOT, Feedback, brainstorming workshop with stakeholders etc."
Sanjay V. - "Determining the need of a product, starts with the Problem or challenge we are trying to solve hence identifying a clear problem statement would kickoff the further analysis to find the answers of WHY... any product needed? WHAT... will it bring to the table?
There are various techniques which can be used here like SWOT, Feedback, brainstorming workshop with stakeholders etc."See full answer
"Clarifying questions
We are referring to Facebook here within Meta products, correct?: Yes
Can we base the CAC as of 2025?: yes
Facebook acquires users through multiple channels, are we focussed on any particular channel? : We are looking at an overall CAC for Facebook
What all do we want to include in CAC? Can we limit it to the marketing and advertising costs and leave aside technical, infrastructure or people costs?: yes
Here’s how I will calculate this.
**Customer acquisition c"
Kartikeya N. - "Clarifying questions
We are referring to Facebook here within Meta products, correct?: Yes
Can we base the CAC as of 2025?: yes
Facebook acquires users through multiple channels, are we focussed on any particular channel? : We are looking at an overall CAC for Facebook
What all do we want to include in CAC? Can we limit it to the marketing and advertising costs and leave aside technical, infrastructure or people costs?: yes
Here’s how I will calculate this.
**Customer acquisition c"See full answer
"1. Sales & Revenue Metrics
Total Units Sold – Tracks overall headset sales volume.
Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time.
Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships.
Sales by Region – Helps understand geographic demand and refine regional marketing efforts.
Attach Rate – Measures how often the headset is purc"
fuzzyicecream14 - "1. Sales & Revenue Metrics
Total Units Sold – Tracks overall headset sales volume.
Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time.
Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships.
Sales by Region – Helps understand geographic demand and refine regional marketing efforts.
Attach Rate – Measures how often the headset is purc"See full answer
"Clarifying questions
What is Facebook Events
How does this work
Is it only desktop based or app based as well
Why Meta built it
Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"
Mohammad M. - "Clarifying questions
What is Facebook Events
How does this work
Is it only desktop based or app based as well
Why Meta built it
Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"See full answer
"Assumptions:
User type: school children living in the USA.
Form factor: mobile app on iOS and Android
Problem statement
School children all across the country visit museums 2-4 times in a year. The museums have info on the contents and layout but that is static.
Key value proposition of product is to guide users through the museum
Internal company assessment
Let's assume the interview is at Google. Google's mission is to organise the world's information so this problem aligns with"
Rahul J. - "Assumptions:
User type: school children living in the USA.
Form factor: mobile app on iOS and Android
Problem statement
School children all across the country visit museums 2-4 times in a year. The museums have info on the contents and layout but that is static.
Key value proposition of product is to guide users through the museum
Internal company assessment
Let's assume the interview is at Google. Google's mission is to organise the world's information so this problem aligns with"See full answer