Product Manager Interview Questions

Review this list of 1,585 product manager interview questions and answers verified by hiring managers and candidates.
  • +3

    "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"

    Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer

    Product Manager
    Analytical
    +1 more
  • Microsoft logoAsked at Microsoft 
    +8

    "What metrics do you use to measure the success of a product? Clarifications & Assumptions What type of a Product is it? Is it an App? Assume it is an App. Are you launching the App now or is it an App that has already been in production for a while? Assume you are launching the App now. It is for a consumer (D2C or a B2B / Enterprise)? Assume it is for consumers / individual users to start with, and eventually will be adopted by Enterprises. Assume that your current target custo"

    Karthik M. - "What metrics do you use to measure the success of a product? Clarifications & Assumptions What type of a Product is it? Is it an App? Assume it is an App. Are you launching the App now or is it an App that has already been in production for a while? Assume you are launching the App now. It is for a consumer (D2C or a B2B / Enterprise)? Assume it is for consumers / individual users to start with, and eventually will be adopted by Enterprises. Assume that your current target custo"See full answer

    Product Manager
    Analytical
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'How would you build a Facebook product for blood donation?'
    +34

    "Clarifying questions: · Is there a specific scenario we are building before? Example: urgent need for a specific type of blood vs building up blood banks proactively. You decide · This would be for mobile/web and integrate into the existing facebook product? Yes Ok before we get started I wanted to discuss the facebook mission: to give people the power to build community and bring the world closer together. I can see how blood donation fits directly into this, enabling blood donation helps"

    Anonymous Hummingbird - "Clarifying questions: · Is there a specific scenario we are building before? Example: urgent need for a specific type of blood vs building up blood banks proactively. You decide · This would be for mobile/web and integrate into the existing facebook product? Yes Ok before we get started I wanted to discuss the facebook mission: to give people the power to build community and bring the world closer together. I can see how blood donation fits directly into this, enabling blood donation helps"See full answer

    Product Manager
    Product Design
    +1 more
  • +4

    "average price per transaction would drop because we might not be considering currency exchange rates, which is much lower in India and Southeast Asia, when aggregating data globally. to define success, i'll first segment the data, separating existing markets to newer ones to check if that is the cause of the dropping average price. then i'll select a north star metric, which would be the number of completed transactions vs. attempted. i'll also track supporting metrics like usage frequency and"

    Sam E. - "average price per transaction would drop because we might not be considering currency exchange rates, which is much lower in India and Southeast Asia, when aggregating data globally. to define success, i'll first segment the data, separating existing markets to newer ones to check if that is the cause of the dropping average price. then i'll select a north star metric, which would be the number of completed transactions vs. attempted. i'll also track supporting metrics like usage frequency and"See full answer

    Product Manager
    Analytical
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  • +19

    "Clarify: I have some clarifying questions I would like to get answered Is this a podcast app that uses Netflix actors/actresses/producers/etc? Is this available to everyone or just Netflix subscribers? How is this product presented? Is it apart of the Netflix app or its own separate app? Goals: First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"

    Rasheek N. - "Clarify: I have some clarifying questions I would like to get answered Is this a podcast app that uses Netflix actors/actresses/producers/etc? Is this available to everyone or just Netflix subscribers? How is this product presented? Is it apart of the Netflix app or its own separate app? Goals: First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"See full answer

    Product Manager
    Analytical
  • Accenture logoAsked at Accenture 
    Video answer for 'Tell me about yourself.'
    +112

    "As you know, this is the most important question for any interview. Here is a structure I like to follow, Start with 'I'm currently a SDE/PM/TPM etc with XYZ company.... ' Mention how you got into PM/TPM/SDE field (explaining your journey) Mention 1 or 2 accomplishments Mention what you do outside work (blogging, volunteer etc) Share why are you looking for a new role Ask the interviewer if they have any questions or will like to dive deep into any of your experience"

    Bipin R. - "As you know, this is the most important question for any interview. Here is a structure I like to follow, Start with 'I'm currently a SDE/PM/TPM etc with XYZ company.... ' Mention how you got into PM/TPM/SDE field (explaining your journey) Mention 1 or 2 accomplishments Mention what you do outside work (blogging, volunteer etc) Share why are you looking for a new role Ask the interviewer if they have any questions or will like to dive deep into any of your experience"See full answer

    Product Manager
    Behavioral
    +9 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +8

    "Clarification Questions What does it mean by Next Gen Elevator? → Next Gen Elevator means Elevator using new technologies. Where is this Elevator situated? → Skyscrapers, Commercial Buildings, Residential Buildings or Elevators to Space? Assuming it’s Commercial Buildings. What is the Goal of Making Next Gen Elevators? Is it improving Safety? User Experience? Assuming it’s User Experience _Goal: To design an elevator using emerging technologies to improve user experience in a C"

    Anonymous Muskox - "Clarification Questions What does it mean by Next Gen Elevator? → Next Gen Elevator means Elevator using new technologies. Where is this Elevator situated? → Skyscrapers, Commercial Buildings, Residential Buildings or Elevators to Space? Assuming it’s Commercial Buildings. What is the Goal of Making Next Gen Elevators? Is it improving Safety? User Experience? Assuming it’s User Experience _Goal: To design an elevator using emerging technologies to improve user experience in a C"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'How would you determine success for Instagram Reels?'
    +52

    "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"

    stash - "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"See full answer

    Product Manager
    Analytical
    +1 more
  • Google logoAsked at Google 

    "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."

    Syed A. - "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."See full answer

    Product Manager
    Product Design
    +1 more
  • Google logoAsked at Google 
    +12

    "100 people per floor x 100 floors = 10,000 people. Uses of the elevator per day per person: 4, so 40,000 rides per day. Average length of a ride = 50 floors, assuming each ride is to the lobby. Target time per ride: 1 minute. Assuming 80% of traffic occurs during four rush hours, then 32,000 rides must happen in that time, so 133 per minute. Assuming six people per ride then you get 22 elevators required to operate during peak times. I reality you have to treat this as a Poisson arrival process"

    Marcos P. - "100 people per floor x 100 floors = 10,000 people. Uses of the elevator per day per person: 4, so 40,000 rides per day. Average length of a ride = 50 floors, assuming each ride is to the lobby. Target time per ride: 1 minute. Assuming 80% of traffic occurs during four rush hours, then 32,000 rides must happen in that time, so 133 per minute. Assuming six people per ride then you get 22 elevators required to operate during peak times. I reality you have to treat this as a Poisson arrival process"See full answer

    Product Manager
    Analytical
  • Microsoft logoAsked at Microsoft 
    +4

    "CQs: Any specific geography? Assuming Indian market Are we partnering up with some other company for delivery ? Assuming yes Time frame for MVP? 1 year Scoped out Problem statement: Design a food delivery app for restaurant owners for India market within a timeframe of 1 year Mission of this app: Helping owners and vendors in smooth coordination of orders and delivering orders on time Product goal: Since this is a new product , we will focus on adoption/acquisition in short t"

    Rajat A. - "CQs: Any specific geography? Assuming Indian market Are we partnering up with some other company for delivery ? Assuming yes Time frame for MVP? 1 year Scoped out Problem statement: Design a food delivery app for restaurant owners for India market within a timeframe of 1 year Mission of this app: Helping owners and vendors in smooth coordination of orders and delivering orders on time Product goal: Since this is a new product , we will focus on adoption/acquisition in short t"See full answer

    Product Manager
    Product Design
  • DoorDash logoAsked at DoorDash 
    Video answer for 'How would you improve Spotify?'
    +13

    "Clarifying questions: Are there any specific constraints that you want me to take in to account when thinking through this problem : [Interviewer] No Can i think through this in freeform or is there a specific goal we are trying to achieve : [Interviewer] I will let you decide the goal Strategic Analysis: Spotifyies mission is to - "Unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the o"

    Kunal S. - "Clarifying questions: Are there any specific constraints that you want me to take in to account when thinking through this problem : [Interviewer] No Can i think through this in freeform or is there a specific goal we are trying to achieve : [Interviewer] I will let you decide the goal Strategic Analysis: Spotifyies mission is to - "Unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the o"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'What goals would you set as PM for Facebook marketplaces?'
    +39

    "Clarification I would first try to understand what FB Marketplace is since I haven't really used it more than a few times. My understanding is the following Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist The sellers are not businesses but rather individuals, primarily in local areas Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"

    Patrick B. - "Clarification I would first try to understand what FB Marketplace is since I haven't really used it more than a few times. My understanding is the following Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist The sellers are not businesses but rather individuals, primarily in local areas Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"See full answer

    Product Manager
    Execution
    +2 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +6

    "Here’s my general framework/formula/structure: Clarify - What do I need to know to make the question/prompt a little less ambiguous? What assumptions do I need to establish with the interviewer? Example: I would probably ask - Are we focused on professional/gig musicians who do music for a living? Or casual hobbyist musicians who make music for fun? Or I may want to know if I should focus on building on to a current Meta product like Instagram/FB Reels or think independently of th"

    Chloe E. - "Here’s my general framework/formula/structure: Clarify - What do I need to know to make the question/prompt a little less ambiguous? What assumptions do I need to establish with the interviewer? Example: I would probably ask - Are we focused on professional/gig musicians who do music for a living? Or casual hobbyist musicians who make music for fun? Or I may want to know if I should focus on building on to a current Meta product like Instagram/FB Reels or think independently of th"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +7

    "This question can be answered in two different ways: a. Strategic b. Product Sense Since , the question is which product you would work upon , it is likely a product strategy question , where interviewer is trying to find about how would you go about selecting the product to solve for. Another approach would be to clarify on the two approaches from the Interviewer. Can ask your hierarchy in PM role [ APM/PM/ Sr. PM / GPM ] and then approach this. Candidate : Do you have any specific goal"

    Vivek S. - "This question can be answered in two different ways: a. Strategic b. Product Sense Since , the question is which product you would work upon , it is likely a product strategy question , where interviewer is trying to find about how would you go about selecting the product to solve for. Another approach would be to clarify on the two approaches from the Interviewer. Can ask your hierarchy in PM role [ APM/PM/ Sr. PM / GPM ] and then approach this. Candidate : Do you have any specific goal"See full answer

    Product Manager
    Product Strategy
  • +4

    "Around mid-2023, I was tasked with investigating the feasibility of selling access to our site to third-party vendors who wanted to use bots to automate processes for their clients. Some initial work had been done on this but it was very high-level and very little data or analysis had actually been done. When I was tasked with this the idea was to sell access to a special header that would allow vendors to by-pass our F5 Shape implementation, a bot defense tool. From a business and security pers"

    John F. - "Around mid-2023, I was tasked with investigating the feasibility of selling access to our site to third-party vendors who wanted to use bots to automate processes for their clients. Some initial work had been done on this but it was very high-level and very little data or analysis had actually been done. When I was tasked with this the idea was to sell access to a special header that would allow vendors to by-pass our F5 Shape implementation, a bot defense tool. From a business and security pers"See full answer

    Product Manager
    Behavioral
  • Google logoAsked at Google 
    +55

    "Approach Clarify the question Define deaf --> unable to hear, but can communicate via sign language, lip read and use all other senses Define fire alarm --> for residential use, it notifies occupants of smoke and potential fires and alerts fire department to check in and/or come over Define constraints --> budgetary constraint, design should be user-friendly and convenient Define goals --> get folks out of harm's way quickly and notify fire department to c"

    Bella R. - "Approach Clarify the question Define deaf --> unable to hear, but can communicate via sign language, lip read and use all other senses Define fire alarm --> for residential use, it notifies occupants of smoke and potential fires and alerts fire department to check in and/or come over Define constraints --> budgetary constraint, design should be user-friendly and convenient Define goals --> get folks out of harm's way quickly and notify fire department to c"See full answer

    Product Manager
    Product Design
    +2 more
  • DoorDash logoAsked at DoorDash 
    +13

    "Defining the product Spotify is a music & podcast streaming application and by podcast, we are talking about the audio podcasts which creators upload on the app. Clarifying Questions & respective assumptions Context Who are we improving the product for? Creators or Consumers? What are the current features for consumers in brief? Each podcast has episodes, about(audio trailer), more like this Why are we doing this? Where are we planning to l"

    Shubh - "Defining the product Spotify is a music & podcast streaming application and by podcast, we are talking about the audio podcasts which creators upload on the app. Clarifying Questions & respective assumptions Context Who are we improving the product for? Creators or Consumers? What are the current features for consumers in brief? Each podcast has episodes, about(audio trailer), more like this Why are we doing this? Where are we planning to l"See full answer

    Product Manager
    Product Design
  • +2

    "I got this question in my Mini-Case today. I was a little confused because even though I asked a few clarifying questions -- it didn't clarify much! :-) My response was to what was shown on screen -- a mock of the current process (five modal windows) and a mock of a new single modal. THe ask for this was what do you like and dislike in the mock for the new. I will admit that it would have been easy to say what was wrong with the current process - but since the ask was for the new mock, and"

    Kari J. - "I got this question in my Mini-Case today. I was a little confused because even though I asked a few clarifying questions -- it didn't clarify much! :-) My response was to what was shown on screen -- a mock of the current process (five modal windows) and a mock of a new single modal. THe ask for this was what do you like and dislike in the mock for the new. I will admit that it would have been easy to say what was wrong with the current process - but since the ask was for the new mock, and"See full answer

    Product Manager
    Product Design
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