Product Manager Interview Questions

Review this list of 1,647 product manager interview questions and answers verified by hiring managers and candidates.
  • +14

    "Clarifying questions: Open metrics - Number of times users open the google document on a given day 10% decline - is it a gradual decline or steep decline? (since when) Do we witness decline from a specific geography? Decline for consumers or enterprise customers? Decline from web or mobile app? Review logs or bug reports to check if there are customer issues reports Internal Determine if a particular release is causing the issue Review other metrics to check if fewer do"

    Sahil A. - "Clarifying questions: Open metrics - Number of times users open the google document on a given day 10% decline - is it a gradual decline or steep decline? (since when) Do we witness decline from a specific geography? Decline for consumers or enterprise customers? Decline from web or mobile app? Review logs or bug reports to check if there are customer issues reports Internal Determine if a particular release is causing the issue Review other metrics to check if fewer do"See full answer

    Product Manager
    Execution
    +1 more
  • Google logoAsked at Google 
    +15

    "Few clarifying questions here Is the competitor a service and does it have other offerings as well? Is it charging $5 for a service or only email? Is it for a specific platform here? Or does it include all platforms? Does the competitor have a huge market share/or is it a small company? Let's assume it's only for email's The structure I would want to layout for knowing what to do next for Gmail would be the following - Mission, Goals, Google's revenue model, Customer Profiles using Gm"

    Pratik M. - "Few clarifying questions here Is the competitor a service and does it have other offerings as well? Is it charging $5 for a service or only email? Is it for a specific platform here? Or does it include all platforms? Does the competitor have a huge market share/or is it a small company? Let's assume it's only for email's The structure I would want to layout for knowing what to do next for Gmail would be the following - Mission, Goals, Google's revenue model, Customer Profiles using Gm"See full answer

    Product Manager
    Product Strategy
    +1 more
  • Google logoAsked at Google 
    +16

    "Here is the sample answer from the Assistant at https://chat.openai.com/g/g-Z8yp2xrzt-fang-pm-interview-assistant As a Product Manager at Google, designing a product for air travelers involves leveraging Google's technological prowess and vast data resources. Here's a comprehensive approach: 1. \\Understanding Goals and Objectives\\ \\Primary Goal:\\ Enhance the travel experience for air travelers through seamless information access, personalized s"

    Manish M. - "Here is the sample answer from the Assistant at https://chat.openai.com/g/g-Z8yp2xrzt-fang-pm-interview-assistant As a Product Manager at Google, designing a product for air travelers involves leveraging Google's technological prowess and vast data resources. Here's a comprehensive approach: 1. \\Understanding Goals and Objectives\\ \\Primary Goal:\\ Enhance the travel experience for air travelers through seamless information access, personalized s"See full answer

    Product Manager
    Product Design
  • +9

    "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos I'll start by aligning this change with Facebook's mission, analyze key insights, define the product mission for this update, Identify the eco-system (n-sided marketplace) Look at the effects on the eco-systems, Effects on their needs and pain points. Identify the most important actors and most important actions Come up with some metrics that we may be using to"

    Fahad K. - "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos I'll start by aligning this change with Facebook's mission, analyze key insights, define the product mission for this update, Identify the eco-system (n-sided marketplace) Look at the effects on the eco-systems, Effects on their needs and pain points. Identify the most important actors and most important actions Come up with some metrics that we may be using to"See full answer

    Product Manager
    Execution
    +1 more
  • +12

    "Clarification: What types of jobs are we targeting? Are we talking about a broad market (like Indeed) or more focused—white-collar (LinkedIn-style) or blue-collar (gigs and tasks)? Where are we launching the marketplace—U.S. or globally? Let’s assume U.S. for now. Is this a standalone product or integrated within one of Meta’s existing platforms (Facebook, WhatsApp, Instagram)? Let’s assume it’s integrated into Facebook. Overview: Meta’s Mission: Why would Meta want to launch a"

    Kat - "Clarification: What types of jobs are we targeting? Are we talking about a broad market (like Indeed) or more focused—white-collar (LinkedIn-style) or blue-collar (gigs and tasks)? Where are we launching the marketplace—U.S. or globally? Let’s assume U.S. for now. Is this a standalone product or integrated within one of Meta’s existing platforms (Facebook, WhatsApp, Instagram)? Let’s assume it’s integrated into Facebook. Overview: Meta’s Mission: Why would Meta want to launch a"See full answer

    Product Manager
    Analytical
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  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'How would you build a Facebook product for blood donation?'
    +34

    "Clarifying questions: · Is there a specific scenario we are building before? Example: urgent need for a specific type of blood vs building up blood banks proactively. You decide · This would be for mobile/web and integrate into the existing facebook product? Yes Ok before we get started I wanted to discuss the facebook mission: to give people the power to build community and bring the world closer together. I can see how blood donation fits directly into this, enabling blood donation helps"

    Anonymous Hummingbird - "Clarifying questions: · Is there a specific scenario we are building before? Example: urgent need for a specific type of blood vs building up blood banks proactively. You decide · This would be for mobile/web and integrate into the existing facebook product? Yes Ok before we get started I wanted to discuss the facebook mission: to give people the power to build community and bring the world closer together. I can see how blood donation fits directly into this, enabling blood donation helps"See full answer

    Product Manager
    Product Design
    +1 more
  • Google logoAsked at Google 
    +5

    "To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach : 1. Identify the Problem or Opportunity Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience? Example products:A content creation tool that generates blog posts or articles. A personalized customer support chatbot"

    Maulik S. - "To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach : 1. Identify the Problem or Opportunity Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience? Example products:A content creation tool that generates blog posts or articles. A personalized customer support chatbot"See full answer

    Product Manager
    Product Design
    +1 more
  • +1

    "Let me tell you about the time where I pivoted strategies and we launched a paid loyalty program Instead of a free one. This was a time at Reddoorz when we were gearing up to launch a loyalty program to drive sustainable business by creating a loyal user base. Initially , we had decided to launch a program where users can Opt-In for free. The idea was to get On-Board at least 40% of repeat user base into the loyalty program to drive retention. Competitive bench marking also led to our inclinat"

    Vivek S. - "Let me tell you about the time where I pivoted strategies and we launched a paid loyalty program Instead of a free one. This was a time at Reddoorz when we were gearing up to launch a loyalty program to drive sustainable business by creating a loyal user base. Initially , we had decided to launch a program where users can Opt-In for free. The idea was to get On-Board at least 40% of repeat user base into the loyalty program to drive retention. Competitive bench marking also led to our inclinat"See full answer

    Product Manager
    Behavioral
  • Capital One logoAsked at Capital One 

    "The mini case was very much interviewer led and the questions asked were following: Tell the value proposition of Capital One Shopping to a senior executive who has recently joined Capital One What factors would you consider to expand Capital One Shopping? Technical Considerations? AB testing analysis - Interviewer shared AB testing results and asked for my recommendation Summarize"

    Neha P. - "The mini case was very much interviewer led and the questions asked were following: Tell the value proposition of Capital One Shopping to a senior executive who has recently joined Capital One What factors would you consider to expand Capital One Shopping? Technical Considerations? AB testing analysis - Interviewer shared AB testing results and asked for my recommendation Summarize"See full answer

    Product Manager
    Product Strategy
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'How would you determine success for Instagram Reels?'
    +53

    "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"

    stash - "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"See full answer

    Product Manager
    Analytical
    +1 more
  • "👇 Your feedback is very much appreciated 👇 👁️ Vision Empower artists to earn a living through their art while connecting millions of fans to exceptional music experiences. A live streaming feature can humanize the digital experience, making the platform not only a place to stream recorded music but also a stage for real-time, authentic artist-fan interactions. Enhance Spotify’s artist-first narrative by providing a unique way for artists to monetize their performances. Leverage Spot"

    Julien C. - "👇 Your feedback is very much appreciated 👇 👁️ Vision Empower artists to earn a living through their art while connecting millions of fans to exceptional music experiences. A live streaming feature can humanize the digital experience, making the platform not only a place to stream recorded music but also a stage for real-time, authentic artist-fan interactions. Enhance Spotify’s artist-first narrative by providing a unique way for artists to monetize their performances. Leverage Spot"See full answer

    Product Manager
    Analytical
    +1 more
  • +8

    "What metrics do you use to measure the success of a product? Clarifications & Assumptions What type of a Product is it? Is it an App? Assume it is an App. Are you launching the App now or is it an App that has already been in production for a while? Assume you are launching the App now. It is for a consumer (D2C or a B2B / Enterprise)? Assume it is for consumers / individual users to start with, and eventually will be adopted by Enterprises. Assume that your current target custo"

    Karthik M. - "What metrics do you use to measure the success of a product? Clarifications & Assumptions What type of a Product is it? Is it an App? Assume it is an App. Are you launching the App now or is it an App that has already been in production for a while? Assume you are launching the App now. It is for a consumer (D2C or a B2B / Enterprise)? Assume it is for consumers / individual users to start with, and eventually will be adopted by Enterprises. Assume that your current target custo"See full answer

    Product Manager
    Analytical
  • +4

    "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"

    Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer

    Product Manager
    Analytical
    +1 more
  • +5

    "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"

    Pankhuri T. - "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"See full answer

    Product Manager
    Product Design
    +2 more
  • Google logoAsked at Google 
    +8

    " Honestly, the first question should be can you please explain the question in detail. Below is my breakdown of this question What kind of furniture market? Online or store-based? Will Google produce the furniture or will it be an aggregator? Once understood let us ask more clarifying questions Why does Google wanna get into this space? Is it to increase revenue or engagement? Is there a region that Google is thinking of starting in? I**s there a problem to be solved? What is the motivation"

    Ekta M. - " Honestly, the first question should be can you please explain the question in detail. Below is my breakdown of this question What kind of furniture market? Online or store-based? Will Google produce the furniture or will it be an aggregator? Once understood let us ask more clarifying questions Why does Google wanna get into this space? Is it to increase revenue or engagement? Is there a region that Google is thinking of starting in? I**s there a problem to be solved? What is the motivation"See full answer

    Product Manager
    Product Strategy
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +2

    "Clarifying Questions: Are we looking to create a product for creators or the end users? - Creators What kind of product are we looking to build? (App /Website/Embedded within the Instagram product ) - Embedded within the app Why do we want to enter the edtech market? (Anything specific insight we have gained which we want to solve for?) - The creator's market is growing substantially and people want to gain knowledge on how to become successful in it. Are there any money or time con"

    Ankit J. - "Clarifying Questions: Are we looking to create a product for creators or the end users? - Creators What kind of product are we looking to build? (App /Website/Embedded within the Instagram product ) - Embedded within the app Why do we want to enter the edtech market? (Anything specific insight we have gained which we want to solve for?) - The creator's market is growing substantially and people want to gain knowledge on how to become successful in it. Are there any money or time con"See full answer

    Product Manager
    Product Design
  • Amazon logoAsked at Amazon 
    Video answer for 'Tell me about a time you made a bold and difficult decision.'
    +1

    "Scenario - I had joined a product in my current company as a PM midway through its development. It is a very sensitive product with a major public services company. As the product was close to its go-live date, it had to go through many checks and many signoffs. A couple of them were through data policy department and the platform department, of which we were using all of the components for our product. We needed policy sign off to authorise the use of data to understand user interactions and"

    Umang S. - "Scenario - I had joined a product in my current company as a PM midway through its development. It is a very sensitive product with a major public services company. As the product was close to its go-live date, it had to go through many checks and many signoffs. A couple of them were through data policy department and the platform department, of which we were using all of the components for our product. We needed policy sign off to authorise the use of data to understand user interactions and"See full answer

    Product Manager
    Behavioral
    +1 more
  • DoorDash logoAsked at DoorDash 
    Video answer for 'How would you improve Spotify?'
    +13

    "Clarifying questions: Are there any specific constraints that you want me to take in to account when thinking through this problem : [Interviewer] No Can i think through this in freeform or is there a specific goal we are trying to achieve : [Interviewer] I will let you decide the goal Strategic Analysis: Spotifyies mission is to - "Unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the o"

    Kunal S. - "Clarifying questions: Are there any specific constraints that you want me to take in to account when thinking through this problem : [Interviewer] No Can i think through this in freeform or is there a specific goal we are trying to achieve : [Interviewer] I will let you decide the goal Strategic Analysis: Spotifyies mission is to - "Unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the o"See full answer

    Product Manager
    Product Design
  • +21

    "Clarify: I have some clarifying questions I would like to get answered Is this a podcast app that uses Netflix actors/actresses/producers/etc? Is this available to everyone or just Netflix subscribers? How is this product presented? Is it apart of the Netflix app or its own separate app? Goals: First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"

    Rasheek N. - "Clarify: I have some clarifying questions I would like to get answered Is this a podcast app that uses Netflix actors/actresses/producers/etc? Is this available to everyone or just Netflix subscribers? How is this product presented? Is it apart of the Netflix app or its own separate app? Goals: First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"See full answer

    Product Manager
    Analytical
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +8

    "Clarify: Feature for group messages and not individual messages The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB We are looking to improve engagement with this feature User: Pro users Users with moderate usage Users with no/little usage Prioritize - Users with no/little usage - as this user base could be greatly impacted Pain points: Too many messages are sent to the group and important messages are lost. Multiple message popp"

    Sahil A. - "Clarify: Feature for group messages and not individual messages The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB We are looking to improve engagement with this feature User: Pro users Users with moderate usage Users with no/little usage Prioritize - Users with no/little usage - as this user base could be greatly impacted Pain points: Too many messages are sent to the group and important messages are lost. Multiple message popp"See full answer

    Product Manager
    Product Design
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