Product Manager Interview Questions

Arunima S. - "I’ll first set the purpose of Instagram Reels Ads as a product: Instagram Reels connect to Meta’s mission of building meaningful connections and build community via connecting people through visual storytelling. It’s a popular product with typically Billions of active users. The business model of Meta is largely dependent on ad revenue and Ads on Reels shall primarily be poised to improve revenue for Instagram Reels and in turn Meta, and on secondary notes the upside could be in improving produc"See full answer

Fahad K. - "Alright, let's think through this change of moving the 'like' button to a menu under three dots on photos I'll start by aligning this change with Facebook's mission, analyze key insights, define the product mission for this update, Identify the eco-system (n-sided marketplace) Look at the effects on the eco-systems, Effects on their needs and pain points. Identify the most important actors and most important actions Come up with some metrics that we may be using to"See full answer

stash - "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals. Product Overview IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"See full answer

Kat - "Clarification: What types of jobs are we targeting? Are we talking about a broad market (like Indeed) or more focused—white-collar (LinkedIn-style) or blue-collar (gigs and tasks)? Where are we launching the marketplace—U.S. or globally? Let’s assume U.S. for now. Is this a standalone product or integrated within one of Meta’s existing platforms (Facebook, WhatsApp, Instagram)? Let’s assume it’s integrated into Facebook. Overview: Meta’s Mission: Why would Meta want to launch a"See full answer

Maulik S. - "To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach : 1. Identify the Problem or Opportunity Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience? Example products:A content creation tool that generates blog posts or articles. A personalized customer support chatbot"See full answer

Vivek S. - "Let me tell you about the time where I pivoted strategies and we launched a paid loyalty program Instead of a free one. This was a time at Reddoorz when we were gearing up to launch a loyalty program to drive sustainable business by creating a loyal user base. Initially , we had decided to launch a program where users can Opt-In for free. The idea was to get On-Board at least 40% of repeat user base into the loyalty program to drive retention. Competitive bench marking also led to our inclinat"See full answer

Umang S. - "Scenario - I had joined a product in my current company as a PM midway through its development. It is a very sensitive product with a major public services company. As the product was close to its go-live date, it had to go through many checks and many signoffs. A couple of them were through data policy department and the platform department, of which we were using all of the components for our product. We needed policy sign off to authorise the use of data to understand user interactions and"See full answer

Kunal S. - "Clarifying questions: Are there any specific constraints that you want me to take in to account when thinking through this problem : [Interviewer] No Can i think through this in freeform or is there a specific goal we are trying to achieve : [Interviewer] I will let you decide the goal Strategic Analysis: Spotifyies mission is to - "Unlock the potential of human creativity – by giving a million creative artists the opportunity to live off their art and billions of fans the o"See full answer

Ekta M. - " Honestly, the first question should be can you please explain the question in detail. Below is my breakdown of this question What kind of furniture market? Online or store-based? Will Google produce the furniture or will it be an aggregator? Once understood let us ask more clarifying questions Why does Google wanna get into this space? Is it to increase revenue or engagement? Is there a region that Google is thinking of starting in? I**s there a problem to be solved? What is the motivation"See full answer

Karthik M. - "What metrics do you use to measure the success of a product? Clarifications & Assumptions What type of a Product is it? Is it an App? Assume it is an App. Are you launching the App now or is it an App that has already been in production for a while? Assume you are launching the App now. It is for a consumer (D2C or a B2B / Enterprise)? Assume it is for consumers / individual users to start with, and eventually will be adopted by Enterprises. Assume that your current target custo"See full answer

Patrick B. - "Clarification I would first try to understand what FB Marketplace is since I haven't really used it more than a few times. My understanding is the following Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist The sellers are not businesses but rather individuals, primarily in local areas Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"See full answer

Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem. User Segmentation: I segmented users into three primary categories: Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer

Ayinde B. - "I was working for my friend building streams at venues across the Chicago land area for FGC (fighting game tournaments), I adjusted and engineered his equipment to be set up permanently that's until covid came around at least. I used OBS to give visual appearances to stream watchers. So we're talking about subscribe, follow, and donation notifications and things of that nature for viewers to know they contributed in one of those ways. I set up proper sign-up scheduling for participants to lock t"See full answer

Bella R. - "Approach Clarify the question Define deaf --> unable to hear, but can communicate via sign language, lip read and use all other senses Define fire alarm --> for residential use, it notifies occupants of smoke and potential fires and alerts fire department to check in and/or come over Define constraints --> budgetary constraint, design should be user-friendly and convenient Define goals --> get folks out of harm's way quickly and notify fire department to c"See full answer

Rasheek N. - "Clarify: I have some clarifying questions I would like to get answered Is this a podcast app that uses Netflix actors/actresses/producers/etc? Is this available to everyone or just Netflix subscribers? How is this product presented? Is it apart of the Netflix app or its own separate app? Goals: First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"See full answer

Ketshi B. - "Clarifying questions When we say signals do you mean just features that are fed into the ML model that decide how the content should be ranked? Is newsfeed the front page of fb app. Can you expand what you mean by relevance? User journey User enters blue app.. Newsfeed is the first thing they see. User either continues on newsfeed ie scrolls through it or moves to a separate part of fb As they are scrolling they may see contents from friends, creators and ads, or other pages that they have been"See full answer

Pankhuri T. - "Clarifying Questions - Who are we referring to "friends" and "non-friends"? (My assumption is people who we follow and they follow us back are our FRIENDS and people who we just follow, recommendations by Facebook and all other content falls under NON-FRIENDS category, is it right?) Are we doing it putting a certain success metric in our mind? (Assuming none, just to make people's lives easy) Let's use a combination of GAME & 4W1H Framework here to evaluate this question **G"See full answer

Julien C. - "👇 Your feedback is very much appreciated 👇 👁️ Vision Empower artists to earn a living through their art while connecting millions of fans to exceptional music experiences. A live streaming feature can humanize the digital experience, making the platform not only a place to stream recorded music but also a stage for real-time, authentic artist-fan interactions. Enhance Spotify’s artist-first narrative by providing a unique way for artists to monetize their performances. Leverage Spot"See full answer

Patrick B. - "Why do we have FB dating? How does it fit within FB's mission of connecting people and building community? Research shows that lonely people have worse health outcomes, get sick more easily, die faster, etc. There are many ways to solve for loneliness. FB already has Groups which connect people based on shared interests/hobbies. FB also has Messengers and other apps that help you connect with people you already know. Dating is an important way FB can help people form more intimate connections a"See full answer