Product Manager Execution Interview Questions

Apurv W. - "Clarify: Understanding of wallets an UPI What is failure rate here? - transaction failed Is it real time failure or successful on front end but failed in backend - assuming it is front end, real time failure. Have other related products/features experienced the same change? Diagnose (impact, significance) Failure rate = assuming it is significantly increasing Impact = customer lifetime value, # of bookings, Avg order value and satisfaction too. Users & value Seller = Revenue "See full answer

Arthur Y. - "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"See full answer

Kiley S. - "Measure Success of FB rooms. First I would like to clarify my understanding of the product: FB Rooms is a video call product similar to zoom in which a user can create a room and then invite people to join either with Facebook, if they are already friends or with a link or invite. Able to use filters and virtual backgrounds Now that we have aligned on the understanding of the product, I would like to think about the goals for the product. Goals: Business goals: Rooms was FB’s"See full answer

Karthik M. - "I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response. Clarifications & Assumptions Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product. Overall Google Revenu"See full answer

Coach - "Great question, give me a moment to collect my thoughts…. When faced with a situation where a product defect is impacting my customers as a product manager my goal would be to roll out a quick & effective enough solution that minimizes the negative impact on users. I would seek available incident information to understand, its blast radius i.e. the impacted users, platforms, duration, if available understand the nature of failure i.e. recoverable vs not, it's root cause and short/long t"See full answer

Disha - "TikTok → short-form video platform where users share, post, comment, and like each other’s videos Clarifying Questions Define Active → Users who are opening the app at least once a day for a particular duration say 1 min Geography? Consider India for this case Is the source/BI Tool where we saw the drop valid enough? TikTok is both on the app as well as browser - Where are we seeing the drop? Is there a particular platform wherein we are seeing the drop? Android or iOS New"See full answer

Aniket A. - "Clarification: Is it consumer facing or business? -- consumer Launch is global or regional? -- global Is this full blown launch or beta release? -- full blown What goal does this app serve? How is it aligned with the company goals? -- AI Chatbot Can you explain the strategic importance of the app? -- gain market share; compete with other players who are already ahead in the market Do we have any data around potential customers/TAM with this app? -- billions of users "See full answer

Anonymous Muskox - "Clarification Questions Understanding of Netflix -> clarification Clarification regarding the meaning of logged into the platform -> not coming back or they are logged out From how long they we been seeing this issue and is this issue gradual? Which demography or geography are we talking about? The metrics which we are tracking are actually working or not? Internal Factors Any infrastructure problem, frequently "App not responding" or frequently auto log out? Any pa"See full answer

Ammro H. - "Clarifying questions: What do we mean by a video conferencing app? Zoom or Messenger? A: More like Zoom Is the app for B2B users or C2C users? A: Dealer's choice What stage is this app at? Early-stage or has been in the market for a while? A: Current Player This question will help decide if you will focus on Adoption or Engagement and retention... Is there a specific market or user group we need to focus on? A: Dealer's choice Is it a paid or free service? A: Both The structure"See full answer

Pree M. - "Let's split the experience in four parts: Time between order is placed and order is waiting to be prepped by the shopper. Time between order is prepped by the shopper and ready to be picked by the driver. Time when it's out for delivery. Post delivery experience. Now lets think through what can do wrong? How do we define wrong? A wrong would be anything where a customer has a negative experience. Let's dive into the when things could potentially go wrong. **order is placed and"See full answer

stash - "Clarification What category of Marketplace are we setting a goal for as there are several sub-marketplaces? —> We are looking at overall Marketplace Are we focused globally or in the US? —> Lets limit to the US To set the Goal for FB marketplace I will start by describing the product, go over goals for the users (buyers / sellers) and the business (FB), review user actions, list metrics and then summarize our goal for marketplace and choose a few keys metrics to track our progress towa"See full answer

Rahul J. - "Facebook is a social media platform containing many types of content to engage users: user posts, groups, events, video, reels etc. Clarifying questions (assumptions): Drop in user engagement = Time spent on app has come down by 20% per day Geography = worldwide Form factor: drop consistent on mobile app and web app across browsers and OSs Drop if common across the entire platform, and not on any specific feature Common across user age groups External factors: Any new regulation"See full answer

Krishnan S. - "I would start with few clarifying questions for the investigation and diagnosis of the problem. Timing and volume: For how long is the peak surge being noticed? Past few days / weeks / months? Clarify about 'certain times'. Is it weekday Morning (Peak), Morning (off peak), Afternoon, Afternoon (peak), Evening (peak), Evening (off peak) or weekend? Do we info on vehicle type that have the most volume? Cars, trucks, commercial vehicles, etc., Location and convenience of the gas st"See full answer

Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive. As such I think it'd be important to ask the following clarifying questions"See full answer

Anil K. - "Acquisition New sign-ups for Google Drive Service Google Drive app installs Activation Number of users with at least one file since sign-up Paid Google Drive Users Engagement DAU, MAU Sessions, Frequency Time spend Files accessed per session Task completion - sharing file, setting up automatic back up etc. Retention % Repeat Users % Users Churning out Google App Uninstalls Referral Inviting"See full answer

Parag - "Clarify Retention for which side of the platform - advertisers, groceries/shops, shoppers, users? - Assume Is there any specific event or trend driving retention down or we’re looking in general to overall improve from current state? - Assume Is this tied to any particular geography or region? - Assume Is this tied to any specific persona within our 4 sided platform? - Assume Are we changing the definition of retention (time, frequency, others)? - Assume no Goal - Improve the use"See full answer