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Product Design Interview Questions

Review this list of 958 Product Design interview questions and answers verified by hiring managers and candidates.
  • Google logoAsked at Google 
    +6

    "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"

    Manas M. - "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"See full answer

    Product Manager
    Product Design
  • Product Manager
    Product Design
  • +10

    "Design an alarm clock for blind people Clarifying question: Does it have to be a physical product or software? Your call Do I need to think about the long-term implications of the product from a strategy perspective or a single product? single product What are the metrics this company will focus on? Engagement What industry are we in? (start-up, google/Amazon, etc) - Startup What do we mean by blind? - ppl who cannot see anything, or people who still have sense of"

    Manu G. - "Design an alarm clock for blind people Clarifying question: Does it have to be a physical product or software? Your call Do I need to think about the long-term implications of the product from a strategy perspective or a single product? single product What are the metrics this company will focus on? Engagement What industry are we in? (start-up, google/Amazon, etc) - Startup What do we mean by blind? - ppl who cannot see anything, or people who still have sense of"See full answer

    Product Design
  • Meta logoAsked at Meta 
    +9

    "Clarify: Any specific types of groups (families or business)? Type of travel (air, train)? Global or domestic? Assumptions: Users have interest in travel. Content within Meta apps can help FB, whatsapp, Instagram. Have access to user data with travel preferences and budget. Resources to interact with travel businesses and institutions. Constraints: Users typically think of meta apps in the early discovery phase of travel, typically use travel company apps to complete experience e.g. booking,"

    Patrick W. - "Clarify: Any specific types of groups (families or business)? Type of travel (air, train)? Global or domestic? Assumptions: Users have interest in travel. Content within Meta apps can help FB, whatsapp, Instagram. Have access to user data with travel preferences and budget. Resources to interact with travel businesses and institutions. Constraints: Users typically think of meta apps in the early discovery phase of travel, typically use travel company apps to complete experience e.g. booking,"See full answer

    Product Manager
    Product Design
  • OpenAI logoAsked at OpenAI 
    Product Manager
    Product Design
    +1 more
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  • +37

    "Facebook’s mission statement is to build community, so any product related to movies that Facebook builds should have that in mind. I’ll start by looking at the lifecycle of a movie and then some current pain points that people might have to think about opportunities for a movies product. The lifecycle of a movie revolves around creation (script, filming, casting, acting), production, and distribution (streaming services vs theatres). An idea for creation could be helping users collaborate or"

    Elisa L. - "Facebook’s mission statement is to build community, so any product related to movies that Facebook builds should have that in mind. I’ll start by looking at the lifecycle of a movie and then some current pain points that people might have to think about opportunities for a movies product. The lifecycle of a movie revolves around creation (script, filming, casting, acting), production, and distribution (streaming services vs theatres). An idea for creation could be helping users collaborate or"See full answer

    Product Design
  • Adobe logoAsked at Adobe 

    "I started by reframing Adobe’s mission in my own words: to build creative and productivity tools that make everyday customer workflows easier. Then, I defined the goal: improving retention for the Scan app, as users often drop off to competitors such as Genius Scan or the native iOS Scanner after initial use. To better understand user behavior, I segmented users into three groups: Power users: Professionals such as lawyers or students who scan frequently. Low-engagement users: Inactive for 9"

    Eshaa D. - "I started by reframing Adobe’s mission in my own words: to build creative and productivity tools that make everyday customer workflows easier. Then, I defined the goal: improving retention for the Scan app, as users often drop off to competitors such as Genius Scan or the native iOS Scanner after initial use. To better understand user behavior, I segmented users into three groups: Power users: Professionals such as lawyers or students who scan frequently. Low-engagement users: Inactive for 9"See full answer

    Product Manager
    Product Design
    +1 more
  • Amazon logoAsked at Amazon 
    +4

    "I: Design a banking app for kids S: Sure, let me start with clarifying questions. What is our goal for building this app? I: To create financial literacy early in childhood and also increase our customer base. S: Sure. Are we going to launch it globally or in any specific geography or demography? I: Globally. S: Sure, Any resource or time constraints to keep in mind because I need to prioritize the features on the roadmap based on that? Also, are we launching it on iOS or Android? I: No resource"

    Sameer S. - "I: Design a banking app for kids S: Sure, let me start with clarifying questions. What is our goal for building this app? I: To create financial literacy early in childhood and also increase our customer base. S: Sure. Are we going to launch it globally or in any specific geography or demography? I: Globally. S: Sure, Any resource or time constraints to keep in mind because I need to prioritize the features on the roadmap based on that? Also, are we launching it on iOS or Android? I: No resource"See full answer

    Product Manager
    Product Design
  • "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."

    Syed A. - "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."See full answer

    Product Manager
    Product Design
    +1 more
  • +7

    "Clarifying questions: When we talk about a 'meditation app', are we mainly focusing on audio content? And are we thinking of this under a big brand or are we a fresh startup? Also, is our main target the US? And, are we designing mainly for individual use, or are we thinking about larger settings like schools? Interviewer: It's a startup. We're aiming for individual users, mainly in the US, and yes, an audio-based format. Summary till now: In today's digital age there's an increasi"

    Ankit M. - "Clarifying questions: When we talk about a 'meditation app', are we mainly focusing on audio content? And are we thinking of this under a big brand or are we a fresh startup? Also, is our main target the US? And, are we designing mainly for individual use, or are we thinking about larger settings like schools? Interviewer: It's a startup. We're aiming for individual users, mainly in the US, and yes, an audio-based format. Summary till now: In today's digital age there's an increasi"See full answer

    Product Manager
    Product Design
    +1 more
  • Meta logoAsked at Meta 
    +6

    "Gardening product for Meta Clarifying question: Is this going to be a new product? Or part of FB/IG? Gardening as a work? Pleasure? Lets start with META mission - Meta’s mission is to bring people together and form a community. In our case of gardening, it can be smart to solve the case of tips and questions, specially for users that just start to do some gardening. Its a nice hobby and can bring people to work together and support each other. Users I think I will go and seg"

    Rita V. - "Gardening product for Meta Clarifying question: Is this going to be a new product? Or part of FB/IG? Gardening as a work? Pleasure? Lets start with META mission - Meta’s mission is to bring people together and form a community. In our case of gardening, it can be smart to solve the case of tips and questions, specially for users that just start to do some gardening. Its a nice hobby and can bring people to work together and support each other. Users I think I will go and seg"See full answer

    Product Manager
    Product Design
  • DoorDash logoAsked at DoorDash 
    Video answer for 'How would you increase user engagement as a PM for Spotify?'
    +5

    "Clarifying Questions: Do we want to target a particular geography or location or should it be done globally? Assume global Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well Are there any constra"

    Hashmina H. - "Clarifying Questions: Do we want to target a particular geography or location or should it be done globally? Assume global Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well Are there any constra"See full answer

    Product Manager
    Product Design
    +2 more
  • Google logoAsked at Google 
    +7

    "Some follow-up questions to correctly understand what "improve" means here? Is it to have: more riders, better user experience, monetization, more/new market penetration. Let's assume interviewer requested to choose whatever I prefer. I choose better user experience which might trigger other areas of improvement as well. Some more probing questions: To I need to consider USA only or any other country/region or global? Can I consider only popular on demand taxi service for this question? One wa"

    Manohar A. - "Some follow-up questions to correctly understand what "improve" means here? Is it to have: more riders, better user experience, monetization, more/new market penetration. Let's assume interviewer requested to choose whatever I prefer. I choose better user experience which might trigger other areas of improvement as well. Some more probing questions: To I need to consider USA only or any other country/region or global? Can I consider only popular on demand taxi service for this question? One wa"See full answer

    BizOps & Strategy
    Product Design
    +2 more
  • Google logoAsked at Google 
    Video answer for 'Redesign the airport experience.'
    +8

    "I would like to speak loud to narrow the scope of this question so I can be effective in identifying a solution to the problem on hand. Hope that is OK. You mentioned, “Re-design the airport experience”. Is there a goal for this re-design exercise? Some top goals that come to my mind are the following. Please guide me so I can set it and we can proceed from there. “Increase the number of passengers who travel to and from this airport” “Improve customer satisfaction” **“Get in"

    Tara J. - "I would like to speak loud to narrow the scope of this question so I can be effective in identifying a solution to the problem on hand. Hope that is OK. You mentioned, “Re-design the airport experience”. Is there a goal for this re-design exercise? Some top goals that come to my mind are the following. Please guide me so I can set it and we can proceed from there. “Increase the number of passengers who travel to and from this airport” “Improve customer satisfaction” **“Get in"See full answer

    Product Manager
    Product Design
    +1 more
  • Meta logoAsked at Meta 

    "Addressed the duality of the feature - each user is a consumer and provider Addressed pain points such as cleaning, security "

    Adi S. - "Addressed the duality of the feature - each user is a consumer and provider Addressed pain points such as cleaning, security "See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +2

    "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"

    Brandy L. - "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"See full answer

    Product Manager
    Product Design
  • +4

    "CQs: Any specific geography? Assuming Indian market Are we partnering up with some other company for delivery ? Assuming yes Time frame for MVP? 1 year Scoped out Problem statement: Design a food delivery app for restaurant owners for India market within a timeframe of 1 year Mission of this app: Helping owners and vendors in smooth coordination of orders and delivering orders on time Product goal: Since this is a new product , we will focus on adoption/acquisition in short t"

    Rajat A. - "CQs: Any specific geography? Assuming Indian market Are we partnering up with some other company for delivery ? Assuming yes Time frame for MVP? 1 year Scoped out Problem statement: Design a food delivery app for restaurant owners for India market within a timeframe of 1 year Mission of this app: Helping owners and vendors in smooth coordination of orders and delivering orders on time Product goal: Since this is a new product , we will focus on adoption/acquisition in short t"See full answer

    Product Manager
    Product Design
  • "My Least Favorite Product: Amazon Kindle I have both: amazon kindle 8th generation (with backlight) and without backlight for many years now and also part of kindle unlimited program. And would be having more than 200-300 books on it already ranging across various topics What i don't like about kindle is that, its operating system has not evolved since many years. It's as difficult to operate as it was when it was launched. Infact now i don't prefer to browse the books on kindle, instead buy t"

    P D. - "My Least Favorite Product: Amazon Kindle I have both: amazon kindle 8th generation (with backlight) and without backlight for many years now and also part of kindle unlimited program. And would be having more than 200-300 books on it already ranging across various topics What i don't like about kindle is that, its operating system has not evolved since many years. It's as difficult to operate as it was when it was launched. Infact now i don't prefer to browse the books on kindle, instead buy t"See full answer

    Product Design
  • Meta logoAsked at Meta 
    +1

    "!! FEEDBACK WELCOME !! Clarify question By art we mean visual art, e.g. paintings? - Yes Is this a solution to create art on Instagram or to showcase existing art on Instagram? - Create art Why build this, Engagement or Acquisition? - Engagement Reframe: We want to increase Instagram engagement through creation and sharing of art with followers. Talking about the space The Internet has over time continuously reduced barriers to creative expression. From blogging to Twitter,"

    Apurv K. - "!! FEEDBACK WELCOME !! Clarify question By art we mean visual art, e.g. paintings? - Yes Is this a solution to create art on Instagram or to showcase existing art on Instagram? - Create art Why build this, Engagement or Acquisition? - Engagement Reframe: We want to increase Instagram engagement through creation and sharing of art with followers. Talking about the space The Internet has over time continuously reduced barriers to creative expression. From blogging to Twitter,"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    Video answer for 'How would you improve Google Assistant?'
    +11

    "Clarification: By Improvement we could delve into either improving Monetization, User Engagement, Experience or Retention. Project Goal: In particular letz focus on improving User Engagement/Experience which may also pave way into monetizing - cuz the way I see it is to put out multiple configurations /packages in the market, and allow users to choose and pay for the services. Its as simple as hiring a full time assistant vs part time. U pay for the service rendered. **Product Vision"

    Bk - "Clarification: By Improvement we could delve into either improving Monetization, User Engagement, Experience or Retention. Project Goal: In particular letz focus on improving User Engagement/Experience which may also pave way into monetizing - cuz the way I see it is to put out multiple configurations /packages in the market, and allow users to choose and pay for the services. Its as simple as hiring a full time assistant vs part time. U pay for the service rendered. **Product Vision"See full answer

    Customer Success Manager
    Product Design
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