Product Strategy Interview Questions

Review this list of 548 product strategy interview questions and answers verified by hiring managers and candidates.
  • Google logoAsked at Google 

    "With $1 billion to invest in generative AI, my focus would be on addressing unmet needs in everyday life. Here's my vision: Identify User Pain Points: I would start by understanding the specific challenges a segment of users face daily. Many people are integrating AI into their routines to simplify tasks, yet there are gaps that need to be filled. Learn from ChatGPT’s Success: ChatGPT's rapid growth to 200 million users demonstrates the demand for AI solutions that genuinely solve"

    Aayush S. - "With $1 billion to invest in generative AI, my focus would be on addressing unmet needs in everyday life. Here's my vision: Identify User Pain Points: I would start by understanding the specific challenges a segment of users face daily. Many people are integrating AI into their routines to simplify tasks, yet there are gaps that need to be filled. Learn from ChatGPT’s Success: ChatGPT's rapid growth to 200 million users demonstrates the demand for AI solutions that genuinely solve"See full answer

    Product Manager
    Product Strategy
  • "For this answer, I'm assuming that I'm a PM who has just started at this company. I assume this product is a growing start-up and that's why I wasn't familiar prior to taking the role. Understand the business, mission, and product's context: Understand the company mission, values, vision Understand any near-term/long term company goals Meet & listen to key stakeholders & decision makers Build relationship with team members Understand who the first 'sale' or 'bu"

    Bailey O. - "For this answer, I'm assuming that I'm a PM who has just started at this company. I assume this product is a growing start-up and that's why I wasn't familiar prior to taking the role. Understand the business, mission, and product's context: Understand the company mission, values, vision Understand any near-term/long term company goals Meet & listen to key stakeholders & decision makers Build relationship with team members Understand who the first 'sale' or 'bu"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "Clarify 10X -> usage or revenue Approach What is Msft Copilot & key capabilities Understand the space in which Copilot operates : Target segments & use-cases serve Competitors (alternatives) Leverage microsoft has : Understand the stack (infra -> application layer) -> leverage Understand Microsoft ecosystem & leverage we have Define : 10X growth strategy (for whom -> & what? -> distribution (acquire & retain)) MSft Copilot & key capabilities Cons"

    Neeraj K. - "Clarify 10X -> usage or revenue Approach What is Msft Copilot & key capabilities Understand the space in which Copilot operates : Target segments & use-cases serve Competitors (alternatives) Leverage microsoft has : Understand the stack (infra -> application layer) -> leverage Understand Microsoft ecosystem & leverage we have Define : 10X growth strategy (for whom -> & what? -> distribution (acquire & retain)) MSft Copilot & key capabilities Cons"See full answer

    Product Manager
    Product Strategy
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'Should Uber Eats be a separate app from Uber Rides?'
    +2

    "Approach: 1) Clarify question with interviewer When we say "app", I'd like to confirm the app for which user. For example, in Rides, we have an app for the rider and an app for the driver. For Eats, we have an experience for a customer purchasing food but I don't know of the experience for the restaurant. Could you confirm which users' experience you're describing when saying "app"? Let's say rider/customer purchasing food. Also is this a situation prior to launch of Uber Eats, wh"

    Michelle D. - "Approach: 1) Clarify question with interviewer When we say "app", I'd like to confirm the app for which user. For example, in Rides, we have an app for the rider and an app for the driver. For Eats, we have an experience for a customer purchasing food but I don't know of the experience for the restaurant. Could you confirm which users' experience you're describing when saying "app"? Let's say rider/customer purchasing food. Also is this a situation prior to launch of Uber Eats, wh"See full answer

    Product Strategy
    Execution
    +1 more
  • +1

    "Would love to have transcripts posted below videos with timestamps to help us browse the video when video lengths are typically longer"

    Hl M. - "Would love to have transcripts posted below videos with timestamps to help us browse the video when video lengths are typically longer"See full answer

    Product Strategy
  • 🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.

  • "Feedback would much appreciated as I have not practiced many product strategy questions Clarifying questions Can we assume this is the first time Google has entered the elevator market? Or are there prior elevators to this one? Let's assume first time Is this a large elevator for industrial use like heavy goods/freight etc. or is it an elevator for apartment blocks and commercial premises? Let's assume passenger elevator Is there a geography for this launch? Let's assume the US"

    Vivan B. - "Feedback would much appreciated as I have not practiced many product strategy questions Clarifying questions Can we assume this is the first time Google has entered the elevator market? Or are there prior elevators to this one? Let's assume first time Is this a large elevator for industrial use like heavy goods/freight etc. or is it an elevator for apartment blocks and commercial premises? Let's assume passenger elevator Is there a geography for this launch? Let's assume the US"See full answer

    Product Manager
    Product Strategy
  • +31

    "Which structure would you suggest for such a question?"

    Anonymous Bee - "Which structure would you suggest for such a question?"See full answer

    Product Strategy
  • Capital One logoAsked at Capital One 
    +2

    "PS: Below is my solution. Appreciate if you can provide feedback to improve Followup Questions: Are you referring to Credit Cards or Debit Cards? Assuming it's about Credit Card Why does Capital One want to issue Virtual Cards? (want to know any specific goal in mind) Want to improve security standards which will result in more usage (user purchases) Which user segments do you want to target? (Want to if they are focusing value from a specific user segment)? Assuming they are focu"

    Naga M. - "PS: Below is my solution. Appreciate if you can provide feedback to improve Followup Questions: Are you referring to Credit Cards or Debit Cards? Assuming it's about Credit Card Why does Capital One want to issue Virtual Cards? (want to know any specific goal in mind) Want to improve security standards which will result in more usage (user purchases) Which user segments do you want to target? (Want to if they are focusing value from a specific user segment)? Assuming they are focu"See full answer

    Product Manager
    Product Strategy
  • Coinbase logoAsked at Coinbase 
    Product Manager
    Product Strategy
    +2 more
  • "Google flights doesn't have a booking experience. Is this even a real question?"

    Gunjan B. - "Google flights doesn't have a booking experience. Is this even a real question?"See full answer

    Product Manager
    Product Strategy
  • Capital One logoAsked at Capital One 
    +3

    "8 Questions in 1 hr. no additional info is available from the interviewer, not much interaction. I still don't quite understand their objective."

    Maggie Y. - "8 Questions in 1 hr. no additional info is available from the interviewer, not much interaction. I still don't quite understand their objective."See full answer

    Product Manager
    Product Strategy
  • "I would answer this question using MECE framework: Profit = Revenue - Costs. Revenue = # customers * price In case of the trading platform, this could be translated into avg. trading activity per user * avg. commission rate . Ask if there has been any recent change to Active users or their trading activities. Similarly, ask if the commission rate has been changed recently. Based on this information, you can then identify the problem and get to the root cause of this. Similarly with Costs. "

    Alibi M. - "I would answer this question using MECE framework: Profit = Revenue - Costs. Revenue = # customers * price In case of the trading platform, this could be translated into avg. trading activity per user * avg. commission rate . Ask if there has been any recent change to Active users or their trading activities. Similarly, ask if the commission rate has been changed recently. Based on this information, you can then identify the problem and get to the root cause of this. Similarly with Costs. "See full answer

    Product Manager
    Product Strategy
    +1 more
  • "To determine which features go into a Minimum Viable Product (MVP), I focus on balancing user needs with business goals, while keeping technical feasibility in mind. My approach usually includes these key steps: 1. Understand the problem deeply: I start by identifying the core user problem we’re solving—whether that’s through user interviews, support tickets, usage data, or stakeholder input. The goal is to figure out what success looks like for the user in the most basic but valuable form."

    Aniruddha N. - "To determine which features go into a Minimum Viable Product (MVP), I focus on balancing user needs with business goals, while keeping technical feasibility in mind. My approach usually includes these key steps: 1. Understand the problem deeply: I start by identifying the core user problem we’re solving—whether that’s through user interviews, support tickets, usage data, or stakeholder input. The goal is to figure out what success looks like for the user in the most basic but valuable form."See full answer

    Product Manager
    Product Strategy
    +1 more
  • "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"

    Idit G. - "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"See full answer

    Product Manager
    Product Strategy
    +1 more
  • +25

    "To clarify the question, we need to know What portion of “food” are we discussing? All groceries, cold ready-to-heat meals, meal kits, hot meals, or something else? Finding “something else” presents the opportunity to invent a new sector of the business that leverages Amazon’s unique strengths. That’s more likely to be a winner idea, from Amazon’s perspective and the interviewer’s opinion of you, than copying some other company’s existing approach. But it’s also possible the interviewer has a"

    Jonathan S. - "To clarify the question, we need to know What portion of “food” are we discussing? All groceries, cold ready-to-heat meals, meal kits, hot meals, or something else? Finding “something else” presents the opportunity to invent a new sector of the business that leverages Amazon’s unique strengths. That’s more likely to be a winner idea, from Amazon’s perspective and the interviewer’s opinion of you, than copying some other company’s existing approach. But it’s also possible the interviewer has a"See full answer

    Product Manager
    Product Strategy
    +1 more
  • +10

    "ATTEMPT 2: Facebook Dating Sign up for a dating profile if you have FB account You see profiles of others who signed up It’s presented in a form browse cards Like or Not like profile Like + Like = Match = Unlocks to exchange messages Meetup + Date Facebook Dating - Helping people meet to date -> potential connections or long-term partner or marriage Users Just to date / meet new people Look for a meaningful relationship Look for marriage or partners"

    Anonymous Warbler - "ATTEMPT 2: Facebook Dating Sign up for a dating profile if you have FB account You see profiles of others who signed up It’s presented in a form browse cards Like or Not like profile Like + Like = Match = Unlocks to exchange messages Meetup + Date Facebook Dating - Helping people meet to date -> potential connections or long-term partner or marriage Users Just to date / meet new people Look for a meaningful relationship Look for marriage or partners"See full answer

    Product Strategy
  • +1

    "CQ: Goal - connect two large continents, reduce the distance Is it a motorable bridge -? Any specific use case on mind? Summarise: come up with the use cases of the bridge Google’s mission -> organise world’s information and make them more accessible and useful A bridge that way is a great way to reduce the distance between two large separate continents. This bridge can help spread information faster Possible Use cases of the bridge: Transportation of physical goods: Since road tran"

    Anonymous Newt - "CQ: Goal - connect two large continents, reduce the distance Is it a motorable bridge -? Any specific use case on mind? Summarise: come up with the use cases of the bridge Google’s mission -> organise world’s information and make them more accessible and useful A bridge that way is a great way to reduce the distance between two large separate continents. This bridge can help spread information faster Possible Use cases of the bridge: Transportation of physical goods: Since road tran"See full answer

    Product Manager
    Product Strategy
  • "Value of Moving All Customers to the Mobile App Full Monitoring of User Behavior Gain deeper insights into customer preferences and habits. Use data analytics to identify trends, predict needs, and offer personalized solutions. Better Engagement Provide a more interactive and engaging experience compared to traditional channels. Enable gamification, personalized notifications, and targeted campaigns to keep users active. Enhanced Direct Interaction _Leverage"

    Hidayat E. - "Value of Moving All Customers to the Mobile App Full Monitoring of User Behavior Gain deeper insights into customer preferences and habits. Use data analytics to identify trends, predict needs, and offer personalized solutions. Better Engagement Provide a more interactive and engaging experience compared to traditional channels. Enable gamification, personalized notifications, and targeted campaigns to keep users active. Enhanced Direct Interaction _Leverage"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "To answer this let's deconstruct what Amazon Prime offers Free Delivery on Amazon Same-day delivery for a few locations Additional discounts Early Access & Exclusive Deals Prime video subscription Prime music subscription Considering above let's first talk about music and video subscription Netflix, Disney, and other OTT platforms on average charge ₹120/month. Now for Music, Spotify or YT music charges an average of ₹180/month for their premium subscription. Coming the E-com"

    Aekagra S. - "To answer this let's deconstruct what Amazon Prime offers Free Delivery on Amazon Same-day delivery for a few locations Additional discounts Early Access & Exclusive Deals Prime video subscription Prime music subscription Considering above let's first talk about music and video subscription Netflix, Disney, and other OTT platforms on average charge ₹120/month. Now for Music, Spotify or YT music charges an average of ₹180/month for their premium subscription. Coming the E-com"See full answer

    Product Manager
    Product Strategy
Showing 61-80 of 548