Product Manager Interview Questions

Review this list of 1,550 product manager interview questions and answers verified by hiring managers and candidates.
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'What goals would you set as PM for Facebook marketplaces?'
    +37

    "Clarification I would first try to understand what FB Marketplace is since I haven't really used it more than a few times. My understanding is the following Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist The sellers are not businesses but rather individuals, primarily in local areas Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"

    Patrick B. - "Clarification I would first try to understand what FB Marketplace is since I haven't really used it more than a few times. My understanding is the following Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist The sellers are not businesses but rather individuals, primarily in local areas Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"See full answer

    Product Manager
    Execution
    +2 more
  • "Clarifying questions What is Facebook Events How does this work Is it only desktop based or app based as well Why Meta built it Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"

    Mohammad M. - "Clarifying questions What is Facebook Events How does this work Is it only desktop based or app based as well Why Meta built it Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"See full answer

    Product Manager
    Analytical
    +2 more
  • +5

    "Define: What is the Verified Badge Product? The Meta verified badge is a product displayed alongside a verified user’s profile across all Meta platforms. Mission: Why Build the Verified Badge Product? Trust and Authenticity: Meta's primary reason for introducing a Verified Badge is to enhance trust and authenticity across the platform. By confirming the identities of key figures and influencers, Meta can assure users that their interactions are with genuine profiles, no"

    realkimchi - "Define: What is the Verified Badge Product? The Meta verified badge is a product displayed alongside a verified user’s profile across all Meta platforms. Mission: Why Build the Verified Badge Product? Trust and Authenticity: Meta's primary reason for introducing a Verified Badge is to enhance trust and authenticity across the platform. By confirming the identities of key figures and influencers, Meta can assure users that their interactions are with genuine profiles, no"See full answer

    Product Manager
    Execution
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +4

    "Great question, first some clarifying questions: I assume that we're talking about meta disrupting the travel industry? Or generally When we say travel industry, this could include modes of transportation, scheduling transportation, what to do when you're there etc.? Are we focused on business travel? Leisure travel? I'm going to assume for the sake of scoping down that we're going to be focused on Leisure travel because business does not have as much pain, and on the flip-side o"

    Anonymous I. - "Great question, first some clarifying questions: I assume that we're talking about meta disrupting the travel industry? Or generally When we say travel industry, this could include modes of transportation, scheduling transportation, what to do when you're there etc.? Are we focused on business travel? Leisure travel? I'm going to assume for the sake of scoping down that we're going to be focused on Leisure travel because business does not have as much pain, and on the flip-side o"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +55

    "Approach Clarify the question Define deaf --> unable to hear, but can communicate via sign language, lip read and use all other senses Define fire alarm --> for residential use, it notifies occupants of smoke and potential fires and alerts fire department to check in and/or come over Define constraints --> budgetary constraint, design should be user-friendly and convenient Define goals --> get folks out of harm's way quickly and notify fire department to c"

    Bella R. - "Approach Clarify the question Define deaf --> unable to hear, but can communicate via sign language, lip read and use all other senses Define fire alarm --> for residential use, it notifies occupants of smoke and potential fires and alerts fire department to check in and/or come over Define constraints --> budgetary constraint, design should be user-friendly and convenient Define goals --> get folks out of harm's way quickly and notify fire department to c"See full answer

    Product Manager
    Product Design
    +2 more
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  • Google logoAsked at Google 
    +2

    "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"

    Brandy L. - "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +12

    "Clarifying question: why would Google consider sunsetting Gmail? Is there an opportunity to make a case against sunsetting or has the executive decision already been made and we're truly looking for a flawless sunset? If decision has already been made - why? Is this a global decision or country-specific? If the answer from interviewer is that the decision is open to debate, pivot case toward identifying the problem that causes leadership to even consider sunset. Then analyze and propose ways to"

    Anonymous Sparrow - "Clarifying question: why would Google consider sunsetting Gmail? Is there an opportunity to make a case against sunsetting or has the executive decision already been made and we're truly looking for a flawless sunset? If decision has already been made - why? Is this a global decision or country-specific? If the answer from interviewer is that the decision is open to debate, pivot case toward identifying the problem that causes leadership to even consider sunset. Then analyze and propose ways to"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 
    +11

    "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"

    Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

    Product Manager
    Product Design
    +2 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +7

    "My main task was to improve our recommendation system. I worked closely with the business and data teams to understand how recommendations were made in the past. After discussions, I found out that the system had fixed recommendations and didn't consider customer preferences. Our goal was to identify potential customers better, boost conversion rates with personalized recommendations, and increase cross-selling of products. After analyzing a lot of data, we focused on customers with accounts an"

    R S. - "My main task was to improve our recommendation system. I worked closely with the business and data teams to understand how recommendations were made in the past. After discussions, I found out that the system had fixed recommendations and didn't consider customer preferences. Our goal was to identify potential customers better, boost conversion rates with personalized recommendations, and increase cross-selling of products. After analyzing a lot of data, we focused on customers with accounts an"See full answer

    Product Manager
    Product Strategy
  • Amazon logoAsked at Amazon 
    Video answer for 'What product that you led are you most proud of and why?'
    +6

    "I was working for an Insurance company and I was the lead PM responsible for delivering HIPAA 5010 835 (statement of bill claims received vs paid) transactions to healthcare providers/hospitals For this initiative as a PM, I was responsible to create and prioritize features around file creation. I collaborated with cross-functional teams, engineers, DevOps. First I conducted sessions with claims adjudication, SFTP file transfer, security, and privacy, clearinghouse, third-party vendors and ensu"

    S P. - "I was working for an Insurance company and I was the lead PM responsible for delivering HIPAA 5010 835 (statement of bill claims received vs paid) transactions to healthcare providers/hospitals For this initiative as a PM, I was responsible to create and prioritize features around file creation. I collaborated with cross-functional teams, engineers, DevOps. First I conducted sessions with claims adjudication, SFTP file transfer, security, and privacy, clearinghouse, third-party vendors and ensu"See full answer

    Product Manager
    Behavioral
  • "We have observed that DAU have been declining, while MAU has remained constant. Activity is define as: Logging in. Viewing content. Posting content. Interacting with other users (likes, comments, etc.). Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness. Monthly Active Users (MAU): This measures the number of unique users who en"

    XYZ - "We have observed that DAU have been declining, while MAU has remained constant. Activity is define as: Logging in. Viewing content. Posting content. Interacting with other users (likes, comments, etc.). Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness. Monthly Active Users (MAU): This measures the number of unique users who en"See full answer

    Product Manager
    Analytical
    +2 more
  • Amazon logoAsked at Amazon 
    Video answer for 'What is the project you are most proud of?'
    +49

    "I was working for my friend building streams at venues across the Chicago land area for FGC (fighting game tournaments), I adjusted and engineered his equipment to be set up permanently that's until covid came around at least. I used OBS to give visual appearances to stream watchers. So we're talking about subscribe, follow, and donation notifications and things of that nature for viewers to know they contributed in one of those ways. I set up proper sign-up scheduling for participants to lock t"

    Ayinde B. - "I was working for my friend building streams at venues across the Chicago land area for FGC (fighting game tournaments), I adjusted and engineered his equipment to be set up permanently that's until covid came around at least. I used OBS to give visual appearances to stream watchers. So we're talking about subscribe, follow, and donation notifications and things of that nature for viewers to know they contributed in one of those ways. I set up proper sign-up scheduling for participants to lock t"See full answer

    Product Manager
    Behavioral
    +8 more
  • "1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks) Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love? Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"

    Vishnu G. - "1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks) Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love? Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"See full answer

    Product Manager
    Analytical
    +1 more
  • Amazon logoAsked at Amazon 
    +2

    "Our application has millions of users and significant load on file upload feature. Situation : In our legacy application we had a particular page which was accepting file uploads and it had the legacy way of selecting file uploads and page would redirect you to the next page or show an error message on failure. Task : I had regular calls with the customer who had reported issue multiple times on this application area. In my calls my I also understood that client was expecting some inno"

    Karthik T. - "Our application has millions of users and significant load on file upload feature. Situation : In our legacy application we had a particular page which was accepting file uploads and it had the legacy way of selecting file uploads and page would redirect you to the next page or show an error message on failure. Task : I had regular calls with the customer who had reported issue multiple times on this application area. In my calls my I also understood that client was expecting some inno"See full answer

    Product Manager
    Behavioral
  • Apple logoAsked at Apple 

    "For any project based questions, it is important to structure your response clearly, showcasing your thought process, technical skills, problem-solving abilities, and how your work added value. Besides the STAR method, you can also use this kind of framework: 1. Start by selecting a relevant project (related to the role) Give the project background and what specific problem it solved. 2. Align the project's objective and your role Be specific about your role: were you the le"

    Malay K. - "For any project based questions, it is important to structure your response clearly, showcasing your thought process, technical skills, problem-solving abilities, and how your work added value. Besides the STAR method, you can also use this kind of framework: 1. Start by selecting a relevant project (related to the role) Give the project background and what specific problem it solved. 2. Align the project's objective and your role Be specific about your role: were you the le"See full answer

    Product Manager
    Behavioral
    +5 more
  • Lyft logoAsked at Lyft 
    +12

    "Me: I would first like to ask a few clarifying questions : Is this tipping issue confined to specific regions? Is this a new problem, or has it always been present? Does this issue affect all types of rides offered by Lyft? Is there a correlation between driver ratings and the likelihood of being tipped? Interviewer: The problem is widespread across all regions where Lyft operates. It's not new but has been consistent over time. The lower tipping rate is uniform across all ride types, i"

    Ankit M. - "Me: I would first like to ask a few clarifying questions : Is this tipping issue confined to specific regions? Is this a new problem, or has it always been present? Does this issue affect all types of rides offered by Lyft? Is there a correlation between driver ratings and the likelihood of being tipped? Interviewer: The problem is widespread across all regions where Lyft operates. It's not new but has been consistent over time. The lower tipping rate is uniform across all ride types, i"See full answer

    Product Manager
    Product Design
  • Adobe logoAsked at Adobe 
    +4

    "One of the biggest risks I have taken was in a recent product, where we developed a new feature and released the feature externally without QA sign-off. Feature - Interactive Travel Itinerary Maps We had about ten days from the time we decided to include this new feature in the external launch. Usually, the biggest chunk of time in each release cycle was the sign-off from an external QA team. We fast-tracked the dev effort and completed the development of the feature in five days. Unfortunately,"

    R S. - "One of the biggest risks I have taken was in a recent product, where we developed a new feature and released the feature externally without QA sign-off. Feature - Interactive Travel Itinerary Maps We had about ten days from the time we decided to include this new feature in the external launch. Usually, the biggest chunk of time in each release cycle was the sign-off from an external QA team. We fast-tracked the dev effort and completed the development of the feature in five days. Unfortunately,"See full answer

    Product Manager
    Behavioral
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"

    Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

    Product Manager
    Analytical
    +2 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +6

    "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ? Interviewer - Let's focus on overall health metrics of the product. Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ? Interviewer - Let's sa"

    Vivek S. - "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ? Interviewer - Let's focus on overall health metrics of the product. Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ? Interviewer - Let's sa"See full answer

    Product Manager
    Execution
    +1 more
  • +21

    "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"

    Prateek G. - "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"See full answer

    Product Manager
    Analytical
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