Product Manager Interview Questions

Aniket B. - "Firstly lets note down the ways of monetization - Promotional Ads Paid Filters and AR effects Influencer promotional fee Instagram Additional Tools for Creators - subscription basis (analytics and management) > many influencers also run their own promotional campaigns to gain more and more followers on their handles - Instagram can use this opportunity (e-commerce sites ranking algorithm of different items/sellers) > promotional ads can affect slightly on user engagement but accord"See full answer

Negar H. - "SW: Headway (Audio book app) Goal: Track user engagement with the product. (Analytics) To Track user engagement with the product I would first define the user actions defined as user engagement, and then define quantitative metrics to track user behaviour. User actions -> engagement: Actions: User Plays an Audio book (following by user's retention) User uses Next chapter button to continue listening User marks Audio books as favourites User shares Audio books Metrics: DAU & 2."See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. This could be confused with an expansion problem, but it's only asking for the risks. You should be thorough with the risks and identify as many as possible. Let's go over one possible solution: > Expanding to China could be a huge opportunity for Netflix, but it's definitely risky. I'd love to go over a few risks that we should consider. To me, the biggest risks are:Censorship > Chinese compet"See full answer

Coco H. - "These works often aren't comparable, so that I'd use a balanced portfolio of 20%-30% engineering needs and 70%-80% user needs to satisfy both sides. However, this is only a starting point, if engineering requests more than this baseline then I would use ROI to prioritize."See full answer

Sim S. - "Started with user-groups to identify the differences world wide: speed of internet, how high end devices are The interviewer just wanted to dive into the questions of latency & the technical fast. I then said let's separate out server vs client. On server side, cannot have australian users hitting california servers for data. So must be some sort of global availability of caching. And ensure rapid read out of that cache so something like a redis solution would help. Then switch gears to cli"See full answer

Vinayak A. - "Let's start with understanding the objective. The assumed objective is to be able to optimize for ads revenue by showing optimal number of ads to users without reducing the user engagement metrics. So, the approach I would take here is to perform experimentation with certain set of customers cohort based on different parameters. The metrics I would keep track of Customers average user engagement - time per session before and after the experiment over a week. Number of ads shown per ses"See full answer

Amit S. - "Fast food service Good service application."See full answer

Rev - "Narrow down on a person (born in city childhood - school - college - work - retirement) Age: 0-5 = ignoring travel for this part (might travel with parents) 5-19 = weekdays school, weekends outings School distance 5 km , total = 10km (to & fro) (4 intersections * 1min(time spent) = 4 min/ day) 52 x 5 x 4 = 1040 mins ~ 15 hrs 15 * 14 yrs = 210 hrs Weekends 52 x 2 = 104 days * 0.3 = 30 days Trips = 10 km (8 intersections * 1min(time spent) = 8 mins) 30 x 8 ="See full answer

Naga M. - "Based on the required significance level (usually less than 5%) and based on the test power (usually 95%?), I will calculate the required sample size. Once I get the sample size, then I will do the A/B testing until I meet the sample size."See full answer

Yulia D. - "What age of kid we are speaking about? Lets assume 5-10 years what messenger app are we talking about? you can choose Who is creating the feature? you can choose Finally, do we have any constraints? no, please, just imagine ok. so I think company's goal should be giving the tools for building communities among the youngest ones. First I want to issue what is Kids messenger app. I have kid of 5 years old and among my friends there are only few with gudgets that can provide messenger f"See full answer

Jacob C. - "Clarifying Questions: What currently defines profile completion? Does it have to be 100% completion or something like 80% of all available profile attributes. Or is it some specific set of must-have profile attributes like bio, current job, previous experience, etc. May I know some successful things that are helping users complete their profiles today and some unsuccessful ones as well that we tried but did not show lift in profile completion metrics? Goal: Engagement from free u"See full answer

Rudra pratap S. - "Install was sudden or gradual. Let’s we are seeing it from last month. It it happening in any particular country or location? Let’s say india only. Have we seen any bad PR issues from our competitors? Let’s say no. Have we launched any new song from any famous singer in the last month? Let’s say no. Only installs are increased or free to premium conversion is also increased. Let’s say yes we have seen increase in free to premium conversion also. Have we launched any new market campaign with extr"See full answer

RestlessMonk - "I prefer to build a team of complementary skills than being skewed on one aspect. And generally avoid an all rockstar team. Technically, this means we will have atleast one rockstar for one skill and it is acceptable if that rockstar is just an avg performer on other skills Which person gets indexed more on which skill is a time to time exercise depending on needs of the org, product charter and career aspirations of the person."See full answer

Nitesh N. - "I would ask/investigate the following: Is this our core competancy of our company How long would it take to develop it in house and how much would it cost what will be the time to market of this feature or service when developed in house what is long term vision of this solution - do we expect that this will grow into becoming a major revenue stream for the company in future and the future of the company will be tied to it? What is our track record as a company building such a sol"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > If I were TikTok, I would look to monetize it similar to Instagram, Twitter, and Facebook: through dedicated ad channels.Specifically having pre-roll ads appear on open, and ads appear in-feed every few videos. TikTok is the perfect platform to lever"See full answer

Patrick K. - "Full travel packages. Flight + hotel + experiences. They have all the data in the world to scrape to see some of the top places to visit in each city or country. Coupled with the ability to find the cheapest flights to make these trips affordable."See full answer