Product Manager Interview Questions

Review this list of 1,585 product manager interview questions and answers verified by hiring managers and candidates.
  • +21

    "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"

    Prateek G. - "I will first start with listing down the GOALS of Google Sheets as a product GOALS: Enable better collaboration amongst employees in an organisation Make edits parallel Share with co-workers so that the team can work seamlessly Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets Next, i will try and list the broader ACTIONS a user might take ACTIONS: Create a new Google Sheet Share with co-workers M"See full answer

    Product Manager
    Analytical
  • +6

    "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ? Interviewer - Let's focus on overall health metrics of the product. Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ? Interviewer - Let's sa"

    Vivek S. - "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ? Interviewer - Let's focus on overall health metrics of the product. Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ? Interviewer - Let's sa"See full answer

    Product Manager
    Execution
    +1 more
  • "Request inputs/feedback on my response below with regards to this question and ways to improve and if it looks apt for this question. As a TPM at xxx, I was responsible for delivering a feature that would provide prescription (medications) alternatives to users in the Prescription Shopping Consumer Experience App. The project had a tight deadline as it was something that our account management team promised to a client who wanted it for their employees. My goal was to ensure smooth development"

    Pavani B. - "Request inputs/feedback on my response below with regards to this question and ways to improve and if it looks apt for this question. As a TPM at xxx, I was responsible for delivering a feature that would provide prescription (medications) alternatives to users in the Prescription Shopping Consumer Experience App. The project had a tight deadline as it was something that our account management team promised to a client who wanted it for their employees. My goal was to ensure smooth development"See full answer

    Product Manager
    Behavioral
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 

    "Addressed the duality of the feature - each user is a consumer and provider Addressed pain points such as cleaning, security "

    Adi S. - "Addressed the duality of the feature - each user is a consumer and provider Addressed pain points such as cleaning, security "See full answer

    Product Manager
    Product Design
  • "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"

    Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

    Product Manager
    Analytical
    +2 more
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  • Adobe logoAsked at Adobe 
    Video answer for 'How would you improve Google Maps?'
    +17

    "Start by explaining your understanding of Google Maps. It is a free web/mobile-based feature that allows users to navigate from Point A to B, trip planning locate restaurants, hair salons, other points of interest around a point on the map Businesses use to sponsor advertisements based on Map search string. Clarify what does improvement means, "Improve" is a loaded term - what do we mean by improvement: increased ad revenue, improve the quality of the results, increase downloads, imp"

    Rachita D. - "Start by explaining your understanding of Google Maps. It is a free web/mobile-based feature that allows users to navigate from Point A to B, trip planning locate restaurants, hair salons, other points of interest around a point on the map Businesses use to sponsor advertisements based on Map search string. Clarify what does improvement means, "Improve" is a loaded term - what do we mean by improvement: increased ad revenue, improve the quality of the results, increase downloads, imp"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'You're a PM for Facebook Travel. What would you build?'
    +19

    "Clarifying Questions: Assuming this will be part of FB product. Assuming this is for the US and no major constraints in terms of finances or resources. Goal: To improve user engagement Travel Personas: Solo personal Traveler Group personal Travelers Business travelers Tour operators Transportation Companies (airlines, roadways, trains etc). Choosing to focus on group travelers because most personal travelers usually travel in groups and the volume of this user base"

    P K. - "Clarifying Questions: Assuming this will be part of FB product. Assuming this is for the US and no major constraints in terms of finances or resources. Goal: To improve user engagement Travel Personas: Solo personal Traveler Group personal Travelers Business travelers Tour operators Transportation Companies (airlines, roadways, trains etc). Choosing to focus on group travelers because most personal travelers usually travel in groups and the volume of this user base"See full answer

    Product Manager
    Product Design
    +1 more
  • +1

    "Clarify the problem. Ask lots of questions to uncover the root cause of the problem. This could be related to internal factors like releasing buggy updates or external factors like market trends, infrastructure, regulation etc etc. Establish where in the user journey the problem might be happening, if it's happening for a subset of users or for everyone e.g. on iOS platform etc etc, what time period has the problem occurred? Gradually or suddenly? How is the metric (in this case revenue)"

    Alice S. - "Clarify the problem. Ask lots of questions to uncover the root cause of the problem. This could be related to internal factors like releasing buggy updates or external factors like market trends, infrastructure, regulation etc etc. Establish where in the user journey the problem might be happening, if it's happening for a subset of users or for everyone e.g. on iOS platform etc etc, what time period has the problem occurred? Gradually or suddenly? How is the metric (in this case revenue)"See full answer

    Product Manager
    Analytical
    +1 more
  • Product Manager
    Analytical
  • +8

    "How I would approach this question: Understand the goal of the customer service platform: What is the main business goal of this company and how is the customer service platform serving the company goals? For this question, I'm assuming the user journey is that customers come to the customer service platform when they run into issues. Thus, ultimately the customer service platform is feeding into the top line business metric of customer retention. Do customers keep"

    Kay T. - "How I would approach this question: Understand the goal of the customer service platform: What is the main business goal of this company and how is the customer service platform serving the company goals? For this question, I'm assuming the user journey is that customers come to the customer service platform when they run into issues. Thus, ultimately the customer service platform is feeding into the top line business metric of customer retention. Do customers keep"See full answer

    Product Manager
    Execution
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    +11

    "Interviewer: Design a Meta Product for space travel. Me: I would first likely ask a few clarifying questions. Can we discuss more about what do we mean by a product for space travel? Is it like a physical product or a software product? Any existing suite of products that we want to integrate this into? Interviewer: It can be a digital platform – a combination of software and services, integrated in a single ecosystem. It's not a physical product like a spacecraft, but rather a pla"

    Ankit M. - "Interviewer: Design a Meta Product for space travel. Me: I would first likely ask a few clarifying questions. Can we discuss more about what do we mean by a product for space travel? Is it like a physical product or a software product? Any existing suite of products that we want to integrate this into? Interviewer: It can be a digital platform – a combination of software and services, integrated in a single ecosystem. It's not a physical product like a spacecraft, but rather a pla"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +12

    "Clarifying Questions Are we building feature for YouTube Music/YouTube Video? -> YT Video has higher scope of user engagement so YT Video. YT Video has 2 forms of video content, are we focusing on long form, short form or am I free to chose ? -> YT Shorts and short videos have taken off lately so focus on it. Do we have a specific business goal with regards to building this feature ? -> We want to improve engagement. Do we want to build this feature for a specific kind of audience or"

    Mehul K. - "Clarifying Questions Are we building feature for YouTube Music/YouTube Video? -> YT Video has higher scope of user engagement so YT Video. YT Video has 2 forms of video content, are we focusing on long form, short form or am I free to chose ? -> YT Shorts and short videos have taken off lately so focus on it. Do we have a specific business goal with regards to building this feature ? -> We want to improve engagement. Do we want to build this feature for a specific kind of audience or"See full answer

    Product Manager
    Product Design
  • Google logoAsked at Google 
    +2

    "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"

    Brandy L. - "Restaurant Types High-end Fast-food Regular User Types Restaurants – seeking operational efficiency and increased revenue. Customers – categorized by group size and dining intent: 2–4 Friends/Family – casual dining. Solo Diners – convenience and quick service. Groups > 4 – shared orders and split bills. Goal Design a tablet solution to achieve product-market fit by addressing key pain points and driving high ad"See full answer

    Product Manager
    Product Design
  • DoorDash logoAsked at DoorDash 
    Product Manager
    Product Design
  • "We have observed that DAU have been declining, while MAU has remained constant. Activity is define as: Logging in. Viewing content. Posting content. Interacting with other users (likes, comments, etc.). Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness. Monthly Active Users (MAU): This measures the number of unique users who en"

    XYZ - "We have observed that DAU have been declining, while MAU has remained constant. Activity is define as: Logging in. Viewing content. Posting content. Interacting with other users (likes, comments, etc.). Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness. Monthly Active Users (MAU): This measures the number of unique users who en"See full answer

    Product Manager
    Analytical
    +1 more
  • Google logoAsked at Google 
    +6

    "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"

    Manas M. - "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"See full answer

    Product Manager
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'Design TikTok.'
    +18

    "I watched a couple of videos like this, one of them by Exponent staff (I think). It was disappointing that the architecture diagram and the walkthrough was a general layered architecture that you can apply to any backend system. I was wondering if there are videos that can be considered a reference material to watch, learn and improve on the tech (sys design) skills, and not so much about the soft skills."

    BriskD - "I watched a couple of videos like this, one of them by Exponent staff (I think). It was disappointing that the architecture diagram and the walkthrough was a general layered architecture that you can apply to any backend system. I was wondering if there are videos that can be considered a reference material to watch, learn and improve on the tech (sys design) skills, and not so much about the soft skills."See full answer

    Product Manager
    System Design
  • +18

    "First, I want to get a better sense of what is a DAU. What is considered “Active”? User sending message, reading message, opening app? All of the them, any activity within the Messenger App Second, it’s important to know the context of the change. What timeframe was this over? Let’s assume this was over the past 30 days. Ok, a follow up to this would be to check if this is a seasonal pattern? For example, there could be a correlation to Messenger usage and school starting. **This"

    Michael A. - "First, I want to get a better sense of what is a DAU. What is considered “Active”? User sending message, reading message, opening app? All of the them, any activity within the Messenger App Second, it’s important to know the context of the change. What timeframe was this over? Let’s assume this was over the past 30 days. Ok, a follow up to this would be to check if this is a seasonal pattern? For example, there could be a correlation to Messenger usage and school starting. **This"See full answer

    Product Manager
    Execution
    +1 more
  • "From Product Management perspective: I would first start with some clarifying questions. Is this algorithm to be used across Play Store for all kinds of apps or for some specific catgeory of apps What is the major objective. Are you entering a new market and hence objective is to capture market OR already in an existing market and want to maximise profit (since Google, most likely second objective) I would like to experiment with algorithms and see results before finalising. This will nee"

    Aditya S. - "From Product Management perspective: I would first start with some clarifying questions. Is this algorithm to be used across Play Store for all kinds of apps or for some specific catgeory of apps What is the major objective. Are you entering a new market and hence objective is to capture market OR already in an existing market and want to maximise profit (since Google, most likely second objective) I would like to experiment with algorithms and see results before finalising. This will nee"See full answer

    Product Manager
    Analytical
    +1 more
  • +4

    "Weak point: suggested something that YouTube Music already does- offering the service free to Premium members. Rebounded by saying the lack of user awareness is a pain point and how it can be mitigated- by frequent check-ins by way of notifications and emails Strong point: discussed overall strategies of global expansion, marketing and innovation with pros and cons for each approach. Settled on discussing an innovation piece combining ranked recommendation of YouTube music as well as personaliz"

    Jazmia H. - "Weak point: suggested something that YouTube Music already does- offering the service free to Premium members. Rebounded by saying the lack of user awareness is a pain point and how it can be mitigated- by frequent check-ins by way of notifications and emails Strong point: discussed overall strategies of global expansion, marketing and innovation with pros and cons for each approach. Settled on discussing an innovation piece combining ranked recommendation of YouTube music as well as personaliz"See full answer

    Product Manager
    Product Design
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