Product Strategy Interview Questions

Review this list of 567 product strategy interview questions and answers verified by hiring managers and candidates.
  • Google logoAsked at Google 

    "For a mature product, I would do the following - Review the list of backlog items Meet with stakeholders and business owners to verify the relevance (are they still valid? esp. for new feature request) Break down the backlog list by a. Product improvements b. New features c. Operational Resiliency Do a 70-30 split with New features+Product Imp =70%, Resiliency =30% Prioritize by impact/scale and effort (team's capacity) by quarter Revisit Quarterly For a new product - Start"

    Amishr - "For a mature product, I would do the following - Review the list of backlog items Meet with stakeholders and business owners to verify the relevance (are they still valid? esp. for new feature request) Break down the backlog list by a. Product improvements b. New features c. Operational Resiliency Do a 70-30 split with New features+Product Imp =70%, Resiliency =30% Prioritize by impact/scale and effort (team's capacity) by quarter Revisit Quarterly For a new product - Start"See full answer

    Product Strategy
    Behavioral
  • "Goal: Maps should reflect reality of places especially with places like hospitals Ecosystem : Maps User Usecases: Daily Commute Explore places Critical situations like emergency - hospital visits, work emergencies, family Businesses using Google Business Profile: Medical & Health Hospitals Clinics Gyms Restaurants Salons Mom & Pop stores, SMB - Retail Enterprises These can be online, physical or both Local guides Downstream usecases for other google products: Google Search Google Gemini "

    Pooja G. - "Goal: Maps should reflect reality of places especially with places like hospitals Ecosystem : Maps User Usecases: Daily Commute Explore places Critical situations like emergency - hospital visits, work emergencies, family Businesses using Google Business Profile: Medical & Health Hospitals Clinics Gyms Restaurants Salons Mom & Pop stores, SMB - Retail Enterprises These can be online, physical or both Local guides Downstream usecases for other google products: Google Search Google Gemini "See full answer

    Product Manager
    Product Strategy
  • Capital One logoAsked at Capital One 

    "What do we mean by grow the VC feature? I am assuming the goal to be feature adoption. Goal: Increase VC feature adoption and usage within a timeframe (say, 6 months?) User Segments: I am thinking of the following user segments for this problem - Security conscious users (mostly an overlap with high spending limit card users) Frequent shoppers with multiple online subscriptions (we could quantify this like >5 subscriptions or so) Potential CapitalOne users who have shown interest in the"

    Ashima S. - "What do we mean by grow the VC feature? I am assuming the goal to be feature adoption. Goal: Increase VC feature adoption and usage within a timeframe (say, 6 months?) User Segments: I am thinking of the following user segments for this problem - Security conscious users (mostly an overlap with high spending limit card users) Frequent shoppers with multiple online subscriptions (we could quantify this like >5 subscriptions or so) Potential CapitalOne users who have shown interest in the"See full answer

    Product Manager
    Product Strategy
  • "Clarifying questions 1/ Any other products in VC portfolio I need to be aware of - "no" 2/ Market focus? - "no" Started off by stating database marketing 1/ SQL 2/ NoSQL Data models mostly relational Database trends 1/ Vector databases 2/ Growth in cloud / fully managed databases 3/ Multi cloud is important to avoid vendor lock in Ultimately Price/performance is king Competition 1/ Large cloud providers - AWS/GCP/Azure 2/ Legacy databases - Oracle/SQL Server 3/ Niche players - Vitess, Coc"

    Glados - "Clarifying questions 1/ Any other products in VC portfolio I need to be aware of - "no" 2/ Market focus? - "no" Started off by stating database marketing 1/ SQL 2/ NoSQL Data models mostly relational Database trends 1/ Vector databases 2/ Growth in cloud / fully managed databases 3/ Multi cloud is important to avoid vendor lock in Ultimately Price/performance is king Competition 1/ Large cloud providers - AWS/GCP/Azure 2/ Legacy databases - Oracle/SQL Server 3/ Niche players - Vitess, Coc"See full answer

    Product Manager
    Product Strategy
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'Should Facebook build a tablet?'
    +3

    "I am not sure if I agree with the approach taken in the mock video. Should FB build a tablet? is not the same as "Design FB tablet." This is an analytical decision question, not a design question. I would have done strategic analysis using Porter's five forces or maybe SWOT and value chain analysis to decide rather than designing a product. My answer will be to examine critical factors to decide to build tablet vs. to build apps for existing non-FB tablets (ipads and android tablets) Users"

    Ammro H. - "I am not sure if I agree with the approach taken in the mock video. Should FB build a tablet? is not the same as "Design FB tablet." This is an analytical decision question, not a design question. I would have done strategic analysis using Porter's five forces or maybe SWOT and value chain analysis to decide rather than designing a product. My answer will be to examine critical factors to decide to build tablet vs. to build apps for existing non-FB tablets (ipads and android tablets) Users"See full answer

    Product Strategy
    Product Design
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  • "Collaborate with the team to determine which team's product will move the needle the most in achieving the strategic goals and prioritize that work."

    Meagan R. - "Collaborate with the team to determine which team's product will move the needle the most in achieving the strategic goals and prioritize that work."See full answer

    Product Manager
    Product Strategy
    +1 more
  • "Its enough that I shared the question. Im not going to tell you how I answered. If you dont know how to answer, then this isn't the job or company for you. Sorry."

    David E. - "Its enough that I shared the question. Im not going to tell you how I answered. If you dont know how to answer, then this isn't the job or company for you. Sorry."See full answer

    Product Manager
    Product Strategy
  • Capital One logoAsked at Capital One 
    Product Manager
    Product Strategy
  • "Clarify the question: Is this team for a specific part of JPMC or all of JPMC? Did we already have a DevOps team and we want to introduce the element of security? Steps to build a solution: 1: Define the company and team goals 2: Define the landscape What is the toolchain we want to use? What should the CI/CD lifecycle look like? 3: Define guiding principles for internal builds and third-party software/services which could include: Deployment frequency Traceability/observa"

    Dee - "Clarify the question: Is this team for a specific part of JPMC or all of JPMC? Did we already have a DevOps team and we want to introduce the element of security? Steps to build a solution: 1: Define the company and team goals 2: Define the landscape What is the toolchain we want to use? What should the CI/CD lifecycle look like? 3: Define guiding principles for internal builds and third-party software/services which could include: Deployment frequency Traceability/observa"See full answer

    Product Manager
    Product Strategy
  • Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "I will start with discussing the Google mission statement, which is to organize the world's information and make it easily accessible to everyone to help them get things done, and make their day a bit easier. I will think about building something that will leapfrog this mission. Google has already organized all of the world's public digital information in the current state. There are opportunities to get more information into a digital form. But there are also significant improvements in mak"

    Praveen - "I will start with discussing the Google mission statement, which is to organize the world's information and make it easily accessible to everyone to help them get things done, and make their day a bit easier. I will think about building something that will leapfrog this mission. Google has already organized all of the world's public digital information in the current state. There are opportunities to get more information into a digital form. But there are also significant improvements in mak"See full answer

    Product Manager
    Product Strategy
    +1 more
  • "Before jumping in to answer, I want us to be on the same page regarding a few things: I am the PM for Coinbase app; not for coinbase pro or wallet etc. The very fact that a token will list on Coinbase increases the price / market activity around the token. We want to create a process which takes this into consideration. Users trust coinbase. Therefore, the assets listed on coinbase need significant vetting before they can be put on the system. Technology integrations - How much work"

    Prateek S. - "Before jumping in to answer, I want us to be on the same page regarding a few things: I am the PM for Coinbase app; not for coinbase pro or wallet etc. The very fact that a token will list on Coinbase increases the price / market activity around the token. We want to create a process which takes this into consideration. Users trust coinbase. Therefore, the assets listed on coinbase need significant vetting before they can be put on the system. Technology integrations - How much work"See full answer

    Product Strategy
    Analytical
    +1 more
  • +10

    "Google mission is to organize worlds information and make it universally accessible and useful. Keeping that in mind will focus on what should be the solve for emerging market. Clarification: Any specific country Google is thinking about ? Answer: lets say Ghana it has come often as one of the fast emerging markets and untapped Clarification: Goal is monetization or growth Answer: We are entering the market so growth Based on the clarification above I will think about user segments, p"

    Sumeet R. - "Google mission is to organize worlds information and make it universally accessible and useful. Keeping that in mind will focus on what should be the solve for emerging market. Clarification: Any specific country Google is thinking about ? Answer: lets say Ghana it has come often as one of the fast emerging markets and untapped Clarification: Goal is monetization or growth Answer: We are entering the market so growth Based on the clarification above I will think about user segments, p"See full answer

    Product Strategy
  • +1

    "A high level framework Clarifications: Reactions already exist in Instagram? Any specific region or user group we try to target for the launch? ... Product description: IG is ... Reactions are Emoji alike icons users can use to reply to posts/photos/comments FB's mission: Help people stay connected and build communities IG's mission/goal: Allow users to capture world's moments and share with friends Reactions Goal: To provide users an easier way to react to the content and to bet"

    Kai W. - "A high level framework Clarifications: Reactions already exist in Instagram? Any specific region or user group we try to target for the launch? ... Product description: IG is ... Reactions are Emoji alike icons users can use to reply to posts/photos/comments FB's mission: Help people stay connected and build communities IG's mission/goal: Allow users to capture world's moments and share with friends Reactions Goal: To provide users an easier way to react to the content and to bet"See full answer

    Product Strategy
    Behavioral
  • WhatsApp logoAsked at WhatsApp 

    "WhatsApp is a free messaging platform, that introduces new and amazing features frequently to leverage its user data and vast user base. I assume the goal is to get revenue from the services without affecting user satisfaction. For that, I am listing a few ideas using which we can monetize WhatsApp. Whatsaap has recently introduced channels, for verified channels WhatsApp can start a subscription model. WhatsApp can introduce in-app ads in the stories section showing relevant ads. What"

    Nikita C. - "WhatsApp is a free messaging platform, that introduces new and amazing features frequently to leverage its user data and vast user base. I assume the goal is to get revenue from the services without affecting user satisfaction. For that, I am listing a few ideas using which we can monetize WhatsApp. Whatsaap has recently introduced channels, for verified channels WhatsApp can start a subscription model. WhatsApp can introduce in-app ads in the stories section showing relevant ads. What"See full answer

    Investment Banking
    Product Strategy
  • Uber logoAsked at Uber 

    "I would structure my answer to this question by considering: Clarifying Questions Landscape Options for Growth Prioritization Risks & Considerations Clarifying Questions Are we talking about Uber’s ride sharing service, Uber Eats, or both? -- assume Uber rides Do we care about total users who have ever used the platform, or total users per day/time period? -- assume ever How many resources do we have to acquire resources? -- assume have a budget larger than the curre"

    Maggie S. - "I would structure my answer to this question by considering: Clarifying Questions Landscape Options for Growth Prioritization Risks & Considerations Clarifying Questions Are we talking about Uber’s ride sharing service, Uber Eats, or both? -- assume Uber rides Do we care about total users who have ever used the platform, or total users per day/time period? -- assume ever How many resources do we have to acquire resources? -- assume have a budget larger than the curre"See full answer

    Product Manager
    Product Strategy
  • " Prioritized Features for Improvement 1. Content Discovery and Recommendation Algorithm Rationale: The algorithm significantly influences user engagement by determining which videos appear on the "For You Page" (FYP). Improving its accuracy can enhance user satisfaction and retention. - Approach: Incorporate more nuanced data points, such as user mood indicators or contextual data (e.g., time of day, trending events) to refine recommendations further. Regular updat"

    Jaswanth P. - " Prioritized Features for Improvement 1. Content Discovery and Recommendation Algorithm Rationale: The algorithm significantly influences user engagement by determining which videos appear on the "For You Page" (FYP). Improving its accuracy can enhance user satisfaction and retention. - Approach: Incorporate more nuanced data points, such as user mood indicators or contextual data (e.g., time of day, trending events) to refine recommendations further. Regular updat"See full answer

    Product Manager
    Product Strategy
  • "Product and Mission To allow users to create events and host on FB pages. It can be one time or recurring. It can include FB users through feeds or referrals or can be shared out with a link. Product objective is to build strong online and offline bonding through connecting people with common interests and ensure continued engagements. Aligns with the core Meta mission. User Journey and Value + Metrics Organizers: Finds the value when the many participants share interest or"

    Soodong P. - "Product and Mission To allow users to create events and host on FB pages. It can be one time or recurring. It can include FB users through feeds or referrals or can be shared out with a link. Product objective is to build strong online and offline bonding through connecting people with common interests and ensure continued engagements. Aligns with the core Meta mission. User Journey and Value + Metrics Organizers: Finds the value when the many participants share interest or"See full answer

    Product Manager
    Product Strategy
    +1 more
  • Coinbase logoAsked at Coinbase 
    Product Manager
    Product Strategy
    +2 more
  • Google logoAsked at Google 

    "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"

    fuzzyicecream14 - "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"See full answer

    Product Manager
    Product Strategy
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