Top Product Manager Interview Questions

Anuradha T. - "What‘s the goal of increasing Spotify’s premium subscribers? - To monetize and get more premium subscribers Users: Target users could potentially fall in 3 categories 1) Users who are interested in paying a premium price for great curated playlists 2) Users who are interested in listening to music but not willing to pay a price Targeting #1 Pain points: 1) As a user I wouldn’t want to subscribe to something w/o being listening to the playlists 2) If I do subscribe I would like to receiv"See full answer

Vishnu G. - "This is a classic strategic dilemma, but the answer for Walmart, given its core business model and strengths, is quite clear: Invest in boosting dish soap production. Here's why: Proven Success: Dish soap is Walmart's top product with strong, established sales. Scaling leverages existing, efficient supply chains and customer demand. Core Competency: Walmart excels at high-volume, low-margin household goods. This aligns perfectly with their business model and customer base. **L"See full answer

Exponent - "This is one of the core behavioral questions that you should expect to cover in any interview. In particular, it asks you to justify why you want to work at a specific company that you've applied for. There's no right answer for this, however we do recommend you list at least three distinct reasons. Here's an example of what you might say: > That's a great question. There are three main reasons why I want to work at Twitch:Building a product I use > Working in marketplaces > Mentorship > I'll go"See full answer

Exponent - "This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer. Unfortunately, there's no formula for technical questions, but some general tips are: Use analogies when you can Break your solution into clear, bite-size steps Don't be afraid to use examples to b"See full answer

Exponent - "This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know. Recall the formula for Fermi problems: Ask clarifying questions Catalog what you know Make equation(s) Think about edge cases to add to equation **Breakdown components of your"See full answer

Devi K. - "Best resource with whom I have worked in the past was Head of Design. The best attributes were, he was not only a great craftsman when it came to Design details or understanding user needs, but was super quick to understand business challenges."See full answer

Rajeev K. - "Here's how I'd approach investing that $10 million over the next year and a half. The biggest chunk about $4 million would go straight into our core infrastructure because that's what everything else depends on. We're seeing massive demand for real-time payments, so I'd put $2.5 million into building instant settlement capabilities and integrating with FedNow and RTP rails. The remaining $1.5 million would beef up our platform scalability because we're hitting capacity limits during peak times,"See full answer

Medha A. - "DAU and MAU: The number of active users daily and monthly to gauge the content recommended on the home page. Bounce Rate: The percentage of users who navigate away from the site after viewing only the home page. Number of Signups: The number of users who signup after seeing the content on the homepage leading to lower CAC. "See full answer

Rutuja A. - "Lyft is a ride hailing platform where the users can request the rides on the app and the drivers can fulfill the rides based on their availability and willingness Goal: So here we want to design a ride hailing platform for college students for there commute From home to college College -> Home Inside campus Why do we want to concentrate specially on students? Data analysis of existing ride pickup and drop location and time analysis Hypothesis: A good share of rides are originating from"See full answer

Rajeev K. - "I’ve spent over 6 years building and scaling e-commerce products across EMEA and APAC. At Jumia, I led product initiatives on the checkout and payments side. For example, I launched gamified promotions on PDP and checkout that improved engagement and delivered a 2.3x uplift in conversion. I also introduced automated installment payments and order cancellation flows, which not only improved user trust but also reduced complaints by 30% and lowered operational costs. Before that, at Lazada, I work"See full answer