"Question: How would you improve airport layover?
Clarifying Questions
What’s my role? Product Manager at a specific company? - Product Manager at the company that builds the airport
Digital Product or Physical Product? - Make my own assumption
Specific Airport? Country? Airline? - Airport in the US
Has both international and domestic
Why?
Airport layovers are becoming more common as international travel picks up post COVID
Increasing # of travellers
Layovers as a"
Siddhant S. - "Question: How would you improve airport layover?
Clarifying Questions
What’s my role? Product Manager at a specific company? - Product Manager at the company that builds the airport
Digital Product or Physical Product? - Make my own assumption
Specific Airport? Country? Airline? - Airport in the US
Has both international and domestic
Why?
Airport layovers are becoming more common as international travel picks up post COVID
Increasing # of travellers
Layovers as a"See full answer
"In Ideation phase, the below points should be concentrated on.
Ideation
Market research
Competitor Analysis
in the next phase it should be conceptualisation where we define the problem, find user persona and some of the feature priortization.
Next phase has to be validation where we build the MVP, do user testing, Iterate.
Then comes the prototyping, Development, QA, Marketing and Position.
After which we launch the product. may be a soft launch first and the proceed to full launch"
Sudhansu T. - "In Ideation phase, the below points should be concentrated on.
Ideation
Market research
Competitor Analysis
in the next phase it should be conceptualisation where we define the problem, find user persona and some of the feature priortization.
Next phase has to be validation where we build the MVP, do user testing, Iterate.
Then comes the prototyping, Development, QA, Marketing and Position.
After which we launch the product. may be a soft launch first and the proceed to full launch"See full answer
"Asked clarifying questions
Thought through the motivation (came up with a mission and business model, modeled it on Safeway with agreement from the interviewer
User segmentation both by age groups and behavior, then prioritized user group
Went through user journey (both physical store and online) to identify pain points
Prioritized pain points
Came up with 5 solutions
Interviewer picked one for me to deep dive. I went into detail on that one.
"
Samya S. - "Asked clarifying questions
Thought through the motivation (came up with a mission and business model, modeled it on Safeway with agreement from the interviewer
User segmentation both by age groups and behavior, then prioritized user group
Went through user journey (both physical store and online) to identify pain points
Prioritized pain points
Came up with 5 solutions
Interviewer picked one for me to deep dive. I went into detail on that one.
"See full answer
"This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know.
Recall the formula for Fermi problems:
Ask clarifying questions
Catalog what you know
Make equation(s)
Think about edge cases to add to equation
**Breakdown components of your"
Exponent - "This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know.
Recall the formula for Fermi problems:
Ask clarifying questions
Catalog what you know
Make equation(s)
Think about edge cases to add to equation
**Breakdown components of your"See full answer
"This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know.
Recall the formula for Fermi problems:
Ask clarifying questions
Catalog what you know
Make equation(s)
Think about edge cases to add to equation
**Breakdown components of your"
Exponent - "This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know.
Recall the formula for Fermi problems:
Ask clarifying questions
Catalog what you know
Make equation(s)
Think about edge cases to add to equation
**Breakdown components of your"See full answer
Product Manager
Estimation
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"This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical improvement. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula:
Ask clarifying questions
State the goal of the feature
**Apply a UX flow to drive analysis of what to measure"
Exponent - "This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical improvement. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula:
Ask clarifying questions
State the goal of the feature
**Apply a UX flow to drive analysis of what to measure"See full answer
"This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer.
Unfortunately, there's no formula for technical questions, but some general tips are:
Use analogies when you can
Break your solution into clear, bite-size steps
Don't be afraid to use examples to b"
Exponent - "This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer.
Unfortunately, there's no formula for technical questions, but some general tips are:
Use analogies when you can
Break your solution into clear, bite-size steps
Don't be afraid to use examples to b"See full answer
"This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer.
Unfortunately, there's no formula for technical questions, but some general tips are:
Use analogies when you can
Break your solution into clear, bite-size steps
Don't be afraid to use examples to b"
Exponent - "This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer.
Unfortunately, there's no formula for technical questions, but some general tips are:
Use analogies when you can
Break your solution into clear, bite-size steps
Don't be afraid to use examples to b"See full answer
"This is a Strategy Question, which asks you to justify high-level business decisions and strategy. Since this is asking to look at the geopolitical climate, it's important to dig deeper on understanding how things have a cause-effect relationship.
Let's go over one possible solution:
> The trade war affects Apple in many ways, but I think the three biggest are:Higher tariffs
> Slower new hardware growth
> Lower domestic sales
>
Higher tariffs
> The trade war immediately impacts our botto"
Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. Since this is asking to look at the geopolitical climate, it's important to dig deeper on understanding how things have a cause-effect relationship.
Let's go over one possible solution:
> The trade war affects Apple in many ways, but I think the three biggest are:Higher tariffs
> Slower new hardware growth
> Lower domestic sales
>
Higher tariffs
> The trade war immediately impacts our botto"See full answer
"Mentioned that business category will not be back to previous COVID levels as a result of a systematic shift in the way business is now conducted via zoon calls.
Exposed poor customer service and online booking experience as a focus of "things to fix" to improve bookings
Suggested to shift (upgrade) the leisure customer segment into the luxury travel experience which was previously the choice of business class.
Prioritized fixing customer service digital experience as it is the central spi"
Esteban G. - "Mentioned that business category will not be back to previous COVID levels as a result of a systematic shift in the way business is now conducted via zoon calls.
Exposed poor customer service and online booking experience as a focus of "things to fix" to improve bookings
Suggested to shift (upgrade) the leisure customer segment into the luxury travel experience which was previously the choice of business class.
Prioritized fixing customer service digital experience as it is the central spi"See full answer
"Looked at use-cases - what would be biggest value props be. Looked at VIP people moving to save the cost of private airplane, security personnel and for everyday people it could be used for emergencies when people had to be moved quickly and safely. Looked at industrial use cases also for security such as moving precious stones like diamonds or high amount of cash where there would be high security, armoured trucks and logistics cost. Decided to narrow down to industrial use and went deeper int"
Nanda S. - "Looked at use-cases - what would be biggest value props be. Looked at VIP people moving to save the cost of private airplane, security personnel and for everyday people it could be used for emergencies when people had to be moved quickly and safely. Looked at industrial use cases also for security such as moving precious stones like diamonds or high amount of cash where there would be high security, armoured trucks and logistics cost. Decided to narrow down to industrial use and went deeper int"See full answer
"This is a straightforward Expansion problem, since we're expanding to a new market. This is the formula you should use when tackling these types of interview questions:
Ask clarifying questions
Perform user analysis
Market risk analysis
State goals
Perform channel analysis
Prioritize growth channels
Strategy
Summarize
Without further ado, let's dive in!
Ask clarifying questions
It's important to ask questions in advance to create a"
Exponent - "This is a straightforward Expansion problem, since we're expanding to a new market. This is the formula you should use when tackling these types of interview questions:
Ask clarifying questions
Perform user analysis
Market risk analysis
State goals
Perform channel analysis
Prioritize growth channels
Strategy
Summarize
Without further ado, let's dive in!
Ask clarifying questions
It's important to ask questions in advance to create a"See full answer
"The intro should last between 2-2:30 mins. Try summarizing the intro with what,when and how. The intro should be tailored or say structured in storytelling. This oozes the confidence."
Harish M. - "The intro should last between 2-2:30 mins. Try summarizing the intro with what,when and how. The intro should be tailored or say structured in storytelling. This oozes the confidence."See full answer