Product Manager Interview Questions

Shrey H. - "To determine whether we should introduce a new ads placement on the Uber homepage, I will use the following framework: Clarifying Questions Mission and Goals User Journey and Pain Points A/B Testing Plan Decision-Making Criteria 1. Clarifying Questions To ensure I fully understand the problem, I would ask: What type of ads are we considering? For example, are they full-screen ads, banner ads, or native ads integrated into the feed? --> Take your"See full answer

Nagendra S. - "Assumptions: Platform: iOS/Android and Web Application Service Type: Renting Bicycles (hourly, daily, weekly), possibility of buying or selling Geography: Focusing on Asian markets, e.g., India, where bicycles are a popular mode of transportation Role: Product Manager at Microsoft Objective: Design an app focusing on customer engagement and new customer acquisition Setting the Stage: Why a Renting Business? Market Potential: In Asian markets, a si"See full answer

Rutuja A. - "Lyft is a ride hailing platform where the users can request the rides on the app and the drivers can fulfill the rides based on their availability and willingness Goal: So here we want to design a ride hailing platform for college students for there commute From home to college College -> Home Inside campus Why do we want to concentrate specially on students? Data analysis of existing ride pickup and drop location and time analysis Hypothesis: A good share of rides are originating from"See full answer

Mohammad shahid S. - "We were working on a very high stake migration project where were suppose to migrate all the traffic (more than 40 million users per day) from legacy to modern micro-services based architecture. Before making this massive migration decision, company has already developed a lot of services outside monolith and we were suppose to utilise those services. Some these services there were PADs responsible to communicate the specific vendor APIs. For each vendor we had a dedicated PAD. Fast forward"See full answer

Pradeep V. - "No Interoperability between Digital Wallet Payments ? User Pain Points: Lack of Interoperability: Digital wallets operate in silos, forcing users to rely on inefficient workarounds, such as transferring funds to a bank account and then to another wallet, resulting in delays and extra effort. Time-Consuming Process: Current methods to move money between wallets are tedious, often taking 1-3 business days, which can be especially inconvenient for time-sensitive transactions. High Friction fo"See full answer

Michael A. - "First, I want to get a better sense of what is a DAU. What is considered “Active”? User sending message, reading message, opening app? All of the them, any activity within the Messenger App Second, it’s important to know the context of the change. What timeframe was this over? Let’s assume this was over the past 30 days. Ok, a follow up to this would be to check if this is a seasonal pattern? For example, there could be a correlation to Messenger usage and school starting. **This"See full answer

Anonymous Sparrow - "Clarifying question to make sure that I'm analyzing the right feature - is this the notification bell that is in the Facebook app and site? (assume Yes) Tapping on it opens a drop-down that captures items and activities that the user should be aware of? (Yes) Ok, I believe I'm clear on which feature you're referring to. My approach: Customer problem and value proposition Meta's mission and north star metric Customer journey and notification bell use case Success metrics on value del"See full answer

Nagasowjanya V. - "Click- through rate (CTR) should not be analyzed in isolation. Combining it with watch time, bounce rate, and retention metrics ensures a comprehensive understanding of user engagement and content effectiveness. Hypothetically, addressing the 10% CTR decline on Netflix Understand & Identify where the CTR drop is: Compare CTR trends over the past few weeks / months / years to identify if this a seasonal fluctuations or a major issue. Is the 10% drop a platform-wide issue or specific to a"See full answer

Sameer S. - "I: Design a banking app for kids S: Sure, let me start with clarifying questions. What is our goal for building this app? I: To create financial literacy early in childhood and also increase our customer base. S: Sure. Are we going to launch it globally or in any specific geography or demography? I: Globally. S: Sure, Any resource or time constraints to keep in mind because I need to prioritize the features on the roadmap based on that? Also, are we launching it on iOS or Android? I: No resource"See full answer

Anonymous Minnow - "First, lets dive deeper into the question. I would ask - What are the top challenges facedtoday? What user segments work well, and what do we want to focus on? What do we know about competitors, and what can we learn from them? What user flows have the highest engagement in VR today? Are we focusing on consumer use cases or enterprise? Are we tackling activation or retention, or do we want to increase engagement? To build a strategy here I would target this from four differe"See full answer

Sam - "Disagreement --> persistent ---> more data insights ---> positive relationship ---> mentor/trust"See full answer

Tian H. - "slack. it's one of the daily productivity tools I need to use. slack is to make the collaborative work quicker, easier, and less formal. it's an instant message app with different features built on. the main user value is to improve the communication efficiency. the main business value is the paid seats and revenue. I like so many things but also suffer from other things. slack target enterprise users, community users, smb users. I fall under the first 2 buckets. personally I have high torre"See full answer

Philip C. - "Assumptions Assume that the functionality of Meta Pay is the ability to send and receive payments to other Meta account holders. Payment infrastructure connects to bank accounts Assume users can maintain a balance in Meta Pay Assume life cycle of the product is post launch adoption phase Clarifying questions Can I send or receive payments to a meta user from a different platform? e.g., fb to IG > assume the answers is “yes” Where is it available? > Assume answer is “US” "See full answer

Simran M. - "To answer why Spotify introduced Podcasts, I would like to use 3C framework- Customer, Competitors and Company. Customers We have seen Spotify has a high WAU. This means users are engaged to the platform for music. Listeners need some new trend to listen to while going to the gym for example, or being stuck in a traffic. Sense of listening to something productive is what users need these days. Podcasts are lesser commitment than audiobooks because of short episode length"See full answer

Siddharth P. - "I believe these are the traits of a great PM. I see PM to be somone who is a great manager of customer problems and for that he/she has to be: Be an expert at the one domain and know the customer of the product in that domain and curate experiences for them better than the competition. Be persuasive - Get things done by convincing rather than commanding. Learn how great products are by being an engineer. Be a fearless leader by championing teams ideas all the way to the management la"See full answer

Patrick W. - "Clarify: Any specific types of groups (families or business)? Type of travel (air, train)? Global or domestic? Assumptions: Users have interest in travel. Content within Meta apps can help FB, whatsapp, Instagram. Have access to user data with travel preferences and budget. Resources to interact with travel businesses and institutions. Constraints: Users typically think of meta apps in the early discovery phase of travel, typically use travel company apps to complete experience e.g. booking,"See full answer

David P. - "Question for the community: have others experienced a situation where the interviewer really pushed for defining a success metric early on in the case before making too much progress on the case itself? If so, how did you handle? How I approached the case: I used the framework taught here on Exponent but have a question for the community. At the beginning of the interview, I shared my steps - company goals, customer, painpoints, solutions, prioritize and if we had time, I'll explore some succ"See full answer

Ayush R. - "Clarifying Qs: Uber PM Business goals - revenue, user engagement Known customer needs Any trigger or prompt - post covid, things are getting back to normal. Observing demand for kids to travel alone within the city from point A to B Geo - US Uber mission -- Create opportunity through movement Uber strengths - Brand value Mobile tech GPC tracking Real-time traffic and routing algos Fleet of drivers Why we need this app for kids: Why would kids want to trav"See full answer

anush - "@Jacob, your videos are really good and helpful. I want to know about the tool, you use for explaining the design in the videos."See full answer

Preetham m P. - "Clarifying Questions Is the product a digital or physical marketplace? (Digital) Are we building an educational platform, freelance platform, or marketplace? (Freelance platform) Are we focusing on a specific geographical location? (India) Will the platform involve online transactions? (Yes) User Personas Individual Gardeners: Self-employed gardeners offering their services. Gardening Agencies: Organizations providing gardening services. **Educational Institutio"See full answer