Product Manager Interview Questions

Kay T. - "How I would approach this question: Understand the goal of the customer service platform: What is the main business goal of this company and how is the customer service platform serving the company goals? For this question, I'm assuming the user journey is that customers come to the customer service platform when they run into issues. Thus, ultimately the customer service platform is feeding into the top line business metric of customer retention. Do customers keep"See full answer

Karthik M. - "1. Step 1: clarify Let's establish the mission of Google and Youtube. Google's is to provide and make information more accessible. Youtube's might be to help people get their content, their word and themselves out into the world. I mean so many of Youtube's ads have been about how the diversity of individuals and their content, so that makes sense. Let's establish what is Youtube. Youtube has 3 primary stakeholders - creators, viewers and brands/corporations and within them"See full answer

Ram - "Clarification Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort? Is the product digital or physical? Are we targeting internal (employees) or external (customers) users? Are there any specific constraints like funding, resourcing, or geography? 1. Narrowing Down the Problem Awareness and Education: Create tools to increase understanding of climate change and its effects. -"See full answer

Anonymous Partridge - "We will have to use a second more powerful LLM Model to validate the answers. LLM as a judge"See full answer

Kari J. - "I got this question in my Mini-Case today. I was a little confused because even though I asked a few clarifying questions -- it didn't clarify much! :-) My response was to what was shown on screen -- a mock of the current process (five modal windows) and a mock of a new single modal. THe ask for this was what do you like and dislike in the mock for the new. I will admit that it would have been easy to say what was wrong with the current process - but since the ask was for the new mock, and"See full answer

Alice S. - "Clarify understanding of the problem space. What does success look like? How is it measured? Platform specific? Market specific? Time period? Business goals? Then perform a funnel analysis to understand user journey and look for problems or opportunities. Choose a user segment to focus on. Identify different user segments and prioritise one. Summarise the goal of the user and the friction point. Brainstorm solutions. Come up with a number of rough solutions. Balance the business n"See full answer

Kartikeya N. - "Clarifying questions I am assuming the time frame for this question is irrelevant as this is a hypothetical question? : Yes Is IG prioritising the creator side or the viewer side more at the moment? : What do you think? I think it should be a balance for the long term sustenance of the network Are all these reels and views in a particular geography or globally? : Globally What is the duration for which these Views are measured? Assume a day Do we know anything about other engagemen"See full answer

anush - "@Jacob, your videos are really good and helpful. I want to know about the tool, you use for explaining the design in the videos."See full answer

Varun G. - "If I launched a feature users love but that isn't driving business value, I'd first validate whether we're measuring the right metrics — then systematically test monetization paths before deciding to scale, pivot, or kill it. Step 1: Diagnose the Gap I'd start by understanding why engagement isn't translating to business impact. The problem usually falls into one of three categories: Wrong user segment: The feature attracts users who don't convert or have low lifetime value **Mis"See full answer

Anjali V. - "I feel this is more about "Describe a time when I failed or struggled" rather than "Project Failure"."See full answer

Mehul K. - "Clarifying Questions Are we building feature for YouTube Music/YouTube Video? -> YT Video has higher scope of user engagement so YT Video. YT Video has 2 forms of video content, are we focusing on long form, short form or am I free to chose ? -> YT Shorts and short videos have taken off lately so focus on it. Do we have a specific business goal with regards to building this feature ? -> We want to improve engagement. Do we want to build this feature for a specific kind of audience or"See full answer

A B. - "Great explanation on each of the components and their use. During the interview would a PM candidate be expected to go in-depth for capacity estimation (e.g. storage estimation, bandwidth estimation etc.?)"See full answer

Jazmia H. - "Weak point: suggested something that YouTube Music already does- offering the service free to Premium members. Rebounded by saying the lack of user awareness is a pain point and how it can be mitigated- by frequent check-ins by way of notifications and emails Strong point: discussed overall strategies of global expansion, marketing and innovation with pros and cons for each approach. Settled on discussing an innovation piece combining ranked recommendation of YouTube music as well as personaliz"See full answer

Urvashi G. - "YT threats →. Let's define threat - activities that reduce actual or growth rate for user base / watch time / $ User - what impacts user base, users’ watch time (why would users not use YT anymore?) Competition - all apps that compete for users' time spent on digital entertainment (VOD, social media apps like tiktok, vMVPDs) Safety, trust, privacy, digital well being No relevant content Distribution - platform bans, distribution deals falling through (eg smart TVs)"See full answer

Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

Manas M. - "Couple of Clarification Questions to be asked are: Aim of the physical product Retention/Encourage Loyalty Attract new customers Collect customer Data outside of the Airbnb ecosystem for better advertising and customer focus User Base of Airbnb Solotravellers - traveling to new places for exploring/solo travel Business Travelers - Lot of business Travelers who own small/medium businesses and book their own travel can choose airbnb Family gr"See full answer