Product Strategy Interview Questions

Review this list of 560 product strategy interview questions and answers verified by hiring managers and candidates.
  • Google logoAsked at Google 

    "Clarifying question: Why would google want to sunset Youtube? What would the business objective be? Based on how the interviewer responds this could go down multiple paths: If they said just because, then I would address the current state data for the YouTube business. Material benefits: XX Million active users $$ in Annual revenue $$ in subscription revenue $$ monetization through influencers Non-material benefits that align to google core values: Democracy on the web works"

    Aditi N. - "Clarifying question: Why would google want to sunset Youtube? What would the business objective be? Based on how the interviewer responds this could go down multiple paths: If they said just because, then I would address the current state data for the YouTube business. Material benefits: XX Million active users $$ in Annual revenue $$ in subscription revenue $$ monetization through influencers Non-material benefits that align to google core values: Democracy on the web works"See full answer

    Product Manager
    Product Strategy
  • DoorDash logoAsked at DoorDash 
    Product Manager
    Product Strategy
    +1 more
  • " Prioritized Features for Improvement 1. Content Discovery and Recommendation Algorithm Rationale: The algorithm significantly influences user engagement by determining which videos appear on the "For You Page" (FYP). Improving its accuracy can enhance user satisfaction and retention. - Approach: Incorporate more nuanced data points, such as user mood indicators or contextual data (e.g., time of day, trending events) to refine recommendations further. Regular updat"

    Jaswanth P. - " Prioritized Features for Improvement 1. Content Discovery and Recommendation Algorithm Rationale: The algorithm significantly influences user engagement by determining which videos appear on the "For You Page" (FYP). Improving its accuracy can enhance user satisfaction and retention. - Approach: Incorporate more nuanced data points, such as user mood indicators or contextual data (e.g., time of day, trending events) to refine recommendations further. Regular updat"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "Clarifying question? What is GCP and what does it mean to create a new GCP region in Portugal? GCP is Google Cloud Portugal. Creating a new region means creating data centres (clouds) which can be used as hosts. Is there a business objective to consider Portugal for a new region? None in particular Structure: Explore internal factors Is there a particular business goal that we are trying to accomplish like goal of getting more business from EU companies in coming few years? If yes"

    S Y. - "Clarifying question? What is GCP and what does it mean to create a new GCP region in Portugal? GCP is Google Cloud Portugal. Creating a new region means creating data centres (clouds) which can be used as hosts. Is there a business objective to consider Portugal for a new region? None in particular Structure: Explore internal factors Is there a particular business goal that we are trying to accomplish like goal of getting more business from EU companies in coming few years? If yes"See full answer

    Product Manager
    Product Strategy
    +1 more
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Manager
    Product Strategy
    +1 more
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  • Uber logoAsked at Uber 
    Product Manager
    Product Strategy
    +1 more
  • Agoda logoAsked at Agoda 

    "Clarifying questions Target customers: users who want to book flights, hotel etc. Geo: USA Form factor: web and mobile app About the company Agoda wants its users to 'see the world for less' i.e. they are targeting users who want to travel (for business or pleasure) and their key value proposition is price i.e. lowest cost hotels, flights and other services. Business model: Agoda is an online market place where vendors like airlines, hotels etc. are displayed and user can search for a"

    Rahul J. - "Clarifying questions Target customers: users who want to book flights, hotel etc. Geo: USA Form factor: web and mobile app About the company Agoda wants its users to 'see the world for less' i.e. they are targeting users who want to travel (for business or pleasure) and their key value proposition is price i.e. lowest cost hotels, flights and other services. Business model: Agoda is an online market place where vendors like airlines, hotels etc. are displayed and user can search for a"See full answer

    Product Manager
    Product Strategy
  • Microsoft logoAsked at Microsoft 

    "Building data centers in outer space is a concept that has been talked about for a few years now. However, to my knowledge, no one has yet succeeded in building one. In order to simplify this case, I am going to only investigate putting Azure Disk Storage into the cloud. To determine if this is a viable scenario for Azure, I will examine why Azure may want to pursue building a data center in outer space, the technological feasibility, and finally, a potential market for this service. Business D"

    John F. - "Building data centers in outer space is a concept that has been talked about for a few years now. However, to my knowledge, no one has yet succeeded in building one. In order to simplify this case, I am going to only investigate putting Azure Disk Storage into the cloud. To determine if this is a viable scenario for Azure, I will examine why Azure may want to pursue building a data center in outer space, the technological feasibility, and finally, a potential market for this service. Business D"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 
    +4

    "Spotify is a music streaming app. Monetization of Spotify happens in multiple ways : Ads Subscriptions (Ads free, premium) Make Spotify default on Android phones as Apple Music on Iphones Spotify to be a default on Nest hubs Exclusive membership (New songs ) Learn with Spotify classes Chat with Content creators (for a minimum fee)"

    Anjaly J. - "Spotify is a music streaming app. Monetization of Spotify happens in multiple ways : Ads Subscriptions (Ads free, premium) Make Spotify default on Android phones as Apple Music on Iphones Spotify to be a default on Nest hubs Exclusive membership (New songs ) Learn with Spotify classes Chat with Content creators (for a minimum fee)"See full answer

    Product Strategy
    Product Design
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Product Manager
    Product Strategy
  • Meta (Facebook) logoAsked at Meta (Facebook) 
    Video answer for 'Should Facebook consolidate its messaging applications?'

    "It would be good to talk about the impacts on costs as well"

    Mehdi K. - "It would be good to talk about the impacts on costs as well"See full answer

    Product Strategy
    System Design
  • "Clarify: More about google online tutoring service? - content type, is it recorded/ live, certified/ at own pace/ paid, unpaid, etc.? Objective of this service? Organise world's info & make it accessible & useful, any other objective? What is the revenue model? Competition? Region/ geography? Constraints? Approach: Awareness about the product & job openings: Print & Digital media, ads via google products Accessibility to apply LinkedIn/ Google careers page, post"

    Rev - "Clarify: More about google online tutoring service? - content type, is it recorded/ live, certified/ at own pace/ paid, unpaid, etc.? Objective of this service? Organise world's info & make it accessible & useful, any other objective? What is the revenue model? Competition? Region/ geography? Constraints? Approach: Awareness about the product & job openings: Print & Digital media, ads via google products Accessibility to apply LinkedIn/ Google careers page, post"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 
    +1

    "wasn't aware of ticketmaster thus asked time from interviewer to glance through the portal, also cross-checked any other value prop from the interviewer that i couldn't infer from website, for ex. providing assurance of confirmed tickets. clarifying questions - who am i? do we want to partner with another player or provide services on our own? any specific goal - monetization, engagement, retention etc. in mind? any particular geo? "

    coolkid1 - "wasn't aware of ticketmaster thus asked time from interviewer to glance through the portal, also cross-checked any other value prop from the interviewer that i couldn't infer from website, for ex. providing assurance of confirmed tickets. clarifying questions - who am i? do we want to partner with another player or provide services on our own? any specific goal - monetization, engagement, retention etc. in mind? any particular geo? "See full answer

    Product Manager
    Product Strategy
  • Airbnb logoAsked at Airbnb 
    Video answer for 'As a PM at Airbnb, how would you increase bookings?'
    +17

    "Great. I'm going to get started by asking clarification questions for (1) understanding of the gap by assessing current product features for bookings via platform?, (2) brainstorming possible solutions, (3) how to implement solutions, and (4) suggesting metrics to validate solutions towards an increase of bookings Clarification questions & Assumptions: What is customer segment (family/ group/ individual)? In which market? (individual & US market) Should I specifically focus on one of use ca"

    Anna H. - "Great. I'm going to get started by asking clarification questions for (1) understanding of the gap by assessing current product features for bookings via platform?, (2) brainstorming possible solutions, (3) how to implement solutions, and (4) suggesting metrics to validate solutions towards an increase of bookings Clarification questions & Assumptions: What is customer segment (family/ group/ individual)? In which market? (individual & US market) Should I specifically focus on one of use ca"See full answer

    Product Manager
    Product Strategy
  • +5

    "Clarifying questions: US-based? And All year including holidays? First, what is the goal? Grow user base of Prime? Add revenue? I'd imagine it's to grow Prime base, as it's sticky and I imagine the Lifetime Value is higher as people will shop more if they have Prime. Then, I would look at the users. What are they trying to do? They're purchasing gifts, and looking to gift wrap. Take a look at the number of gift purchases total with gift receipt and no gift wrap. Call this X. Break thi"

    Manish E. - "Clarifying questions: US-based? And All year including holidays? First, what is the goal? Grow user base of Prime? Add revenue? I'd imagine it's to grow Prime base, as it's sticky and I imagine the Lifetime Value is higher as people will shop more if they have Prime. Then, I would look at the users. What are they trying to do? They're purchasing gifts, and looking to gift wrap. Take a look at the number of gift purchases total with gift receipt and no gift wrap. Call this X. Break thi"See full answer

    Product Strategy
    Analytical
  • Google logoAsked at Google 

    "Time taken: ~40min. I made up how Gmail Ads work A: Do you mind if I clarify a few things about this question? G: Sure! A: I would like to understand what Gmail ads is and how it works? G: Gmail ads are interactive ads that show in the Promotions and Social tabs of your inbox. A: I know there can be other emails under Promotions or Social tab such as different brands sending promotional emails. G: Gmail ads look different and are labeled as "ads by gmail" A: Great. And how does Gmail ads make"

    Araz J. - "Time taken: ~40min. I made up how Gmail Ads work A: Do you mind if I clarify a few things about this question? G: Sure! A: I would like to understand what Gmail ads is and how it works? G: Gmail ads are interactive ads that show in the Promotions and Social tabs of your inbox. A: I know there can be other emails under Promotions or Social tab such as different brands sending promotional emails. G: Gmail ads look different and are labeled as "ads by gmail" A: Great. And how does Gmail ads make"See full answer

    Product Strategy
  • "Before I walk you through my thought process, I want to align you with the definition of discovery. I assume discovery is the journey before a guest adds a property or experience to the cart, which can be broken down into the discovery of listings pre-search bar on the homepage and discovery post-search bar on the search results page. Are we talking about both touch points as discovery, or would you like me to focus specifically on one? Is this for a specific platform, mobile or desktop web? Bec"

    Tracy C. - "Before I walk you through my thought process, I want to align you with the definition of discovery. I assume discovery is the journey before a guest adds a property or experience to the cart, which can be broken down into the discovery of listings pre-search bar on the homepage and discovery post-search bar on the search results page. Are we talking about both touch points as discovery, or would you like me to focus specifically on one? Is this for a specific platform, mobile or desktop web? Bec"See full answer

    Product Manager
    Product Strategy
  • Lyft logoAsked at Lyft 
    +7

    "I would ask what are the currently supported modes of transport. Assuming cars, luxury cars, transit. Bike and scooter is off limits. Also assuming Lyft is available only in the US currently. Then I would start off with the Goal. Why does Lyft want to launch a new mode of transport. Assuming possible reasons in order of priority: 1) To gain market share 2) To gain new users (riders/drivers) 3) Improve experience of users (riders/drivers) Do we have restrictions on country that we can l"

    Unicorn 2. - "I would ask what are the currently supported modes of transport. Assuming cars, luxury cars, transit. Bike and scooter is off limits. Also assuming Lyft is available only in the US currently. Then I would start off with the Goal. Why does Lyft want to launch a new mode of transport. Assuming possible reasons in order of priority: 1) To gain market share 2) To gain new users (riders/drivers) 3) Improve experience of users (riders/drivers) Do we have restrictions on country that we can l"See full answer

    Product Strategy
    Product Design
  • "Clarifying questions / assumptions we are talking about a typical retail bank and not investments banks or other NBFCs The banking app covers the primary functions of a bank like money transfers, account management, savings etc. A typical bank has the following business functions: Giving loans (primary function to make money) Savings and other accounts Investments (like Fixed deposits of the bank and other government schemes) Pain points A bank had to deploy manpower to perform all"

    Rahul J. - "Clarifying questions / assumptions we are talking about a typical retail bank and not investments banks or other NBFCs The banking app covers the primary functions of a bank like money transfers, account management, savings etc. A typical bank has the following business functions: Giving loans (primary function to make money) Savings and other accounts Investments (like Fixed deposits of the bank and other government schemes) Pain points A bank had to deploy manpower to perform all"See full answer

    Product Manager
    Product Strategy
  • "Clarification: Why South Korea and why Google has expanded their yet. I know there are some government security concerns which have bene in place but how is this integration going to expand Is this something like Google Maps itself or is it tailored to particular needs or region Google Mission & Why we want to expand? Google mission is to organize world's information and make it universally available. The Google Map in South Korea aligns with this as it will help people navigate through t"

    Charmi S. - "Clarification: Why South Korea and why Google has expanded their yet. I know there are some government security concerns which have bene in place but how is this integration going to expand Is this something like Google Maps itself or is it tailored to particular needs or region Google Mission & Why we want to expand? Google mission is to organize world's information and make it universally available. The Google Map in South Korea aligns with this as it will help people navigate through t"See full answer

    Product Manager
    Product Strategy
Showing 121-140 of 560