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Product Strategy Interview Questions

Review this list of 597 Product Strategy interview questions and answers verified by hiring managers and candidates.
  • "Clarifying Questions and Assumption: It is a Online store or a offline store ? Assuming it is an online store There would be multiple processes, for which process the CSAT score needs to be increased ? Assuming the CSAT score needs to be increased for product search & checkout process. Does this required for Mobile App or Website ? assuming mobile app Mission & goal: CSAT score of online search process for Costco needs to be increased. User personas: Working profession"

    Brajendra S. - "Clarifying Questions and Assumption: It is a Online store or a offline store ? Assuming it is an online store There would be multiple processes, for which process the CSAT score needs to be increased ? Assuming the CSAT score needs to be increased for product search & checkout process. Does this required for Mobile App or Website ? assuming mobile app Mission & goal: CSAT score of online search process for Costco needs to be increased. User personas: Working profession"See full answer

    Product Manager
    Product Strategy
  • +1

    "A high level framework Clarifications: Reactions already exist in Instagram? Any specific region or user group we try to target for the launch? ... Product description: IG is ... Reactions are Emoji alike icons users can use to reply to posts/photos/comments FB's mission: Help people stay connected and build communities IG's mission/goal: Allow users to capture world's moments and share with friends Reactions Goal: To provide users an easier way to react to the content and to bet"

    Kai W. - "A high level framework Clarifications: Reactions already exist in Instagram? Any specific region or user group we try to target for the launch? ... Product description: IG is ... Reactions are Emoji alike icons users can use to reply to posts/photos/comments FB's mission: Help people stay connected and build communities IG's mission/goal: Allow users to capture world's moments and share with friends Reactions Goal: To provide users an easier way to react to the content and to bet"See full answer

    Product Strategy
    Behavioral
  • "Feedback would much appreciated as I have not practiced many product strategy questions Clarifying questions Can we assume this is the first time Google has entered the elevator market? Or are there prior elevators to this one? Let's assume first time Is this a large elevator for industrial use like heavy goods/freight etc. or is it an elevator for apartment blocks and commercial premises? Let's assume passenger elevator Is there a geography for this launch? Let's assume the US"

    Vivan B. - "Feedback would much appreciated as I have not practiced many product strategy questions Clarifying questions Can we assume this is the first time Google has entered the elevator market? Or are there prior elevators to this one? Let's assume first time Is this a large elevator for industrial use like heavy goods/freight etc. or is it an elevator for apartment blocks and commercial premises? Let's assume passenger elevator Is there a geography for this launch? Let's assume the US"See full answer

    Product Manager
    Product Strategy
  • "To determine which features go into a Minimum Viable Product (MVP), I focus on balancing user needs with business goals, while keeping technical feasibility in mind. My approach usually includes these key steps: 1. Understand the problem deeply: I start by identifying the core user problem we’re solving—whether that’s through user interviews, support tickets, usage data, or stakeholder input. The goal is to figure out what success looks like for the user in the most basic but valuable form."

    Aniruddha N. - "To determine which features go into a Minimum Viable Product (MVP), I focus on balancing user needs with business goals, while keeping technical feasibility in mind. My approach usually includes these key steps: 1. Understand the problem deeply: I start by identifying the core user problem we’re solving—whether that’s through user interviews, support tickets, usage data, or stakeholder input. The goal is to figure out what success looks like for the user in the most basic but valuable form."See full answer

    Product Manager
    Product Strategy
    +1 more
  • " why do we want to improve the DMV? we’re a startup and we want to improve the experience at the DMV what is the DMV? my assumption is that this is for the US only, and is the department of motor vehicles. and this is where folks go to get IDs, register their cars, etc. is that correct or am I missing anything about what the DMV is? is there a timeframe to launch? are there any other constraints that I should be aware of? context: what is the DMV - the DMV is a something of a"

    Elle Z. - " why do we want to improve the DMV? we’re a startup and we want to improve the experience at the DMV what is the DMV? my assumption is that this is for the US only, and is the department of motor vehicles. and this is where folks go to get IDs, register their cars, etc. is that correct or am I missing anything about what the DMV is? is there a timeframe to launch? are there any other constraints that I should be aware of? context: what is the DMV - the DMV is a something of a"See full answer

    Product Manager
    Product Strategy
    +1 more
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  • Capital One logoAsked at Capital One 
    Product Manager
    Product Strategy
  • Google logoAsked at Google 
    +4

    "Spotify is a music streaming app. Monetization of Spotify happens in multiple ways : Ads Subscriptions (Ads free, premium) Make Spotify default on Android phones as Apple Music on Iphones Spotify to be a default on Nest hubs Exclusive membership (New songs ) Learn with Spotify classes Chat with Content creators (for a minimum fee)"

    Anjaly J. - "Spotify is a music streaming app. Monetization of Spotify happens in multiple ways : Ads Subscriptions (Ads free, premium) Make Spotify default on Android phones as Apple Music on Iphones Spotify to be a default on Nest hubs Exclusive membership (New songs ) Learn with Spotify classes Chat with Content creators (for a minimum fee)"See full answer

    Product Strategy
    Product Design
  • Airbnb logoAsked at Airbnb 
    Video answer for 'As a PM at Airbnb, how would you increase bookings?'
    +17

    "Great. I'm going to get started by asking clarification questions for (1) understanding of the gap by assessing current product features for bookings via platform?, (2) brainstorming possible solutions, (3) how to implement solutions, and (4) suggesting metrics to validate solutions towards an increase of bookings Clarification questions & Assumptions: What is customer segment (family/ group/ individual)? In which market? (individual & US market) Should I specifically focus on one of use ca"

    Anna H. - "Great. I'm going to get started by asking clarification questions for (1) understanding of the gap by assessing current product features for bookings via platform?, (2) brainstorming possible solutions, (3) how to implement solutions, and (4) suggesting metrics to validate solutions towards an increase of bookings Clarification questions & Assumptions: What is customer segment (family/ group/ individual)? In which market? (individual & US market) Should I specifically focus on one of use ca"See full answer

    Product Manager
    Product Strategy
  • "Goal: Maps should reflect reality of places especially with places like hospitals Ecosystem : Maps User Usecases: Daily Commute Explore places Critical situations like emergency - hospital visits, work emergencies, family Businesses using Google Business Profile: Medical & Health Hospitals Clinics Gyms Restaurants Salons Mom & Pop stores, SMB - Retail Enterprises These can be online, physical or both Local guides Downstream usecases for other google products: Google Search Google Gemini "

    Pooja G. - "Goal: Maps should reflect reality of places especially with places like hospitals Ecosystem : Maps User Usecases: Daily Commute Explore places Critical situations like emergency - hospital visits, work emergencies, family Businesses using Google Business Profile: Medical & Health Hospitals Clinics Gyms Restaurants Salons Mom & Pop stores, SMB - Retail Enterprises These can be online, physical or both Local guides Downstream usecases for other google products: Google Search Google Gemini "See full answer

    Product Manager
    Product Strategy
  • "Clarifying questions 1/ Any other products in VC portfolio I need to be aware of - "no" 2/ Market focus? - "no" Started off by stating database marketing 1/ SQL 2/ NoSQL Data models mostly relational Database trends 1/ Vector databases 2/ Growth in cloud / fully managed databases 3/ Multi cloud is important to avoid vendor lock in Ultimately Price/performance is king Competition 1/ Large cloud providers - AWS/GCP/Azure 2/ Legacy databases - Oracle/SQL Server 3/ Niche players - Vitess, Coc"

    Glados - "Clarifying questions 1/ Any other products in VC portfolio I need to be aware of - "no" 2/ Market focus? - "no" Started off by stating database marketing 1/ SQL 2/ NoSQL Data models mostly relational Database trends 1/ Vector databases 2/ Growth in cloud / fully managed databases 3/ Multi cloud is important to avoid vendor lock in Ultimately Price/performance is king Competition 1/ Large cloud providers - AWS/GCP/Azure 2/ Legacy databases - Oracle/SQL Server 3/ Niche players - Vitess, Coc"See full answer

    Product Manager
    Product Strategy
  • Wayfair logoAsked at Wayfair 
    Product Manager
    Product Strategy
  • WhatsApp logoAsked at WhatsApp 

    "WhatsApp is a free messaging platform, that introduces new and amazing features frequently to leverage its user data and vast user base. I assume the goal is to get revenue from the services without affecting user satisfaction. For that, I am listing a few ideas using which we can monetize WhatsApp. Whatsaap has recently introduced channels, for verified channels WhatsApp can start a subscription model. WhatsApp can introduce in-app ads in the stories section showing relevant ads. What"

    Nikita C. - "WhatsApp is a free messaging platform, that introduces new and amazing features frequently to leverage its user data and vast user base. I assume the goal is to get revenue from the services without affecting user satisfaction. For that, I am listing a few ideas using which we can monetize WhatsApp. Whatsaap has recently introduced channels, for verified channels WhatsApp can start a subscription model. WhatsApp can introduce in-app ads in the stories section showing relevant ads. What"See full answer

    Investment Banking
    Product Strategy
  • "Its enough that I shared the question. Im not going to tell you how I answered. If you dont know how to answer, then this isn't the job or company for you. Sorry."

    David E. - "Its enough that I shared the question. Im not going to tell you how I answered. If you dont know how to answer, then this isn't the job or company for you. Sorry."See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 
    Video answer for 'Should Facebook consolidate its messaging applications?'

    "It would be good to talk about the impacts on costs as well"

    Mehdi K. - "It would be good to talk about the impacts on costs as well"See full answer

    Product Strategy
    System Design
  • Agoda logoAsked at Agoda 

    "Clarifying questions Target customers: users who want to book flights, hotel etc. Geo: USA Form factor: web and mobile app About the company Agoda wants its users to 'see the world for less' i.e. they are targeting users who want to travel (for business or pleasure) and their key value proposition is price i.e. lowest cost hotels, flights and other services. Business model: Agoda is an online market place where vendors like airlines, hotels etc. are displayed and user can search for a"

    Rahul J. - "Clarifying questions Target customers: users who want to book flights, hotel etc. Geo: USA Form factor: web and mobile app About the company Agoda wants its users to 'see the world for less' i.e. they are targeting users who want to travel (for business or pleasure) and their key value proposition is price i.e. lowest cost hotels, flights and other services. Business model: Agoda is an online market place where vendors like airlines, hotels etc. are displayed and user can search for a"See full answer

    Product Manager
    Product Strategy
  • " Prioritized Features for Improvement 1. Content Discovery and Recommendation Algorithm Rationale: The algorithm significantly influences user engagement by determining which videos appear on the "For You Page" (FYP). Improving its accuracy can enhance user satisfaction and retention. - Approach: Incorporate more nuanced data points, such as user mood indicators or contextual data (e.g., time of day, trending events) to refine recommendations further. Regular updat"

    Jaswanth P. - " Prioritized Features for Improvement 1. Content Discovery and Recommendation Algorithm Rationale: The algorithm significantly influences user engagement by determining which videos appear on the "For You Page" (FYP). Improving its accuracy can enhance user satisfaction and retention. - Approach: Incorporate more nuanced data points, such as user mood indicators or contextual data (e.g., time of day, trending events) to refine recommendations further. Regular updat"See full answer

    Product Manager
    Product Strategy
  • Uber logoAsked at Uber 

    "I would structure my answer to this question by considering: Clarifying Questions Landscape Options for Growth Prioritization Risks & Considerations Clarifying Questions Are we talking about Uber’s ride sharing service, Uber Eats, or both? -- assume Uber rides Do we care about total users who have ever used the platform, or total users per day/time period? -- assume ever How many resources do we have to acquire resources? -- assume have a budget larger than the curre"

    Maggie S. - "I would structure my answer to this question by considering: Clarifying Questions Landscape Options for Growth Prioritization Risks & Considerations Clarifying Questions Are we talking about Uber’s ride sharing service, Uber Eats, or both? -- assume Uber rides Do we care about total users who have ever used the platform, or total users per day/time period? -- assume ever How many resources do we have to acquire resources? -- assume have a budget larger than the curre"See full answer

    Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "Clarifying question: Why would google want to sunset Youtube? What would the business objective be? Based on how the interviewer responds this could go down multiple paths: If they said just because, then I would address the current state data for the YouTube business. Material benefits: XX Million active users $$ in Annual revenue $$ in subscription revenue $$ monetization through influencers Non-material benefits that align to google core values: Democracy on the web works"

    Aditi N. - "Clarifying question: Why would google want to sunset Youtube? What would the business objective be? Based on how the interviewer responds this could go down multiple paths: If they said just because, then I would address the current state data for the YouTube business. Material benefits: XX Million active users $$ in Annual revenue $$ in subscription revenue $$ monetization through influencers Non-material benefits that align to google core values: Democracy on the web works"See full answer

    Product Manager
    Product Strategy
  • Product Manager
    Product Strategy
  • Google logoAsked at Google 

    "Clarifying question? What is GCP and what does it mean to create a new GCP region in Portugal? GCP is Google Cloud Portugal. Creating a new region means creating data centres (clouds) which can be used as hosts. Is there a business objective to consider Portugal for a new region? None in particular Structure: Explore internal factors Is there a particular business goal that we are trying to accomplish like goal of getting more business from EU companies in coming few years? If yes"

    S Y. - "Clarifying question? What is GCP and what does it mean to create a new GCP region in Portugal? GCP is Google Cloud Portugal. Creating a new region means creating data centres (clouds) which can be used as hosts. Is there a business objective to consider Portugal for a new region? None in particular Structure: Explore internal factors Is there a particular business goal that we are trying to accomplish like goal of getting more business from EU companies in coming few years? If yes"See full answer

    Product Manager
    Product Strategy
    +1 more
Showing 121-140 of 597