Top Product Manager Interview Questions

Exponent - "First, it's important to recognize this type of question as a Fermi question in disguise. We need to estimate the total market size of Dropbox for small and medium-sized businesses, which involves approximating things like the number of SMBs as well as the average revenue per SMB to get to our answer. Luckily, we have a playbook for these kinds of questions. Here's our formula for tackling Fermi questions: Ask clarifying questions Catalog what you know **Make equation(s)"See full answer

Exponent - "This is a classic Favorite Product question with a constrained product type. For this, we want to make sure it's an enterprise product. Let's go over the Favorite Product formula before diving in: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? How would you improve it/make it better? **Su"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > To me, it would have to be Instagram. I'll provide three reasons why:Trends towards photos: Before the Instagram acquisition, many people were trending towards using photos as conversation topics rather than text posts. This was present not only on F"See full answer

Exponent - "This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization Establish a theory of probable cause Test theories Propose solutions Summarize "See full answer

Surbhi G. - "When we collect too much user data or survey responses, we risk creating data overload, which can hinder data analysis by clouding important insights with excessive, unnecessary information. This could make it more difficult to discern meaningful patterns or trends from the data, adding complexity to our data processing tasks and potentially leading to incorrect conclusions or strategies. Furthermore, over-collecting data may compromise users' privacy and trust. If users find out that a company"See full answer

Arindam G. - "Objective: Primary Goal: Maximize long-term user engagement and retention while balancing monetization. Secondary Goal: Improve relevance of content, ensuring users enjoy their feed. Key Metrics User Engagement → Session Length Ad Revenue → conversion rates, revenue per user. Friend Network Growth → New connections, follow-up engagement with new friends. Retention Rate → How often users return after seeing either an ad or recommendation. Inputs & Signals for the Sy"See full answer

Exponent - "This is another Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know. Recall the formula for Fermi problems: Ask clarifying questions Catalog what you know Make equation(s) Think about edge cases to add to equation **Breakdown components of your"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. Before jumping in, we should evaluate which type of strategy question we're attempting to answer and propose multiple reasons or solutions. Let's go over one possible solution: > There's a few reasons why Facebook may have built the portal. My top three reasons would be:Investing in smart home > Owning more upstream value > XR Integration > Investing in smart home > One hypothetical reason"See full answer

Darpan D. - "Clarifying When we say cloud gaming, we refer to a video gaming experience using cloud computing, right? Assumption: Yes. Understanding of cloud computing first. I'll use some analogies: Imagine you are looking to do heavy computing but don't have a powerful CPU and GPU. CPU and GPU are like your big calculators. You can buy a powerful CPU and GPU, but problems: It costs a lot to buy. It costs a lot to run. You don't need it 24-7. You are not a un"See full answer

Exponent - "We've identified the problem as a Design a Product question. Use the following framework for tackling these types of questions: Ask Clarifying Questions Identify users, behaviors, and pain points State product goal Identify current solutions Brainstorm new solutions Evaluate solutions Measure success Summarize We'll go through each of these step by step. Ask Clarifying Questions The PM interview isn't about your ability to come up w"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > There's definitely a lot we could talk about, but I'll try to stay as focused as possible and talk about the three biggest ways it could have affected HelloFresh the most. Fulfillment Issues from Rapid Growth > I first imagine that HelloFresh expe"See full answer