Top Product Manager Interview Questions

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > To me, it would have to be Instagram. I'll provide three reasons why:Trends towards photos: Before the Instagram acquisition, many people were trending towards using photos as conversation topics rather than text posts. This was present not only on F"See full answer

Christopher T. - "I would buy them all miniature ponies and create pony hubs throughout the city where they can scan in and rent a pony. The ponies have wings by the way."See full answer

Surbhi G. - "When we collect too much user data or survey responses, we risk creating data overload, which can hinder data analysis by clouding important insights with excessive, unnecessary information. This could make it more difficult to discern meaningful patterns or trends from the data, adding complexity to our data processing tasks and potentially leading to incorrect conclusions or strategies. Furthermore, over-collecting data may compromise users' privacy and trust. If users find out that a company"See full answer

Exponent - "First, it helps to give a motivation of why it might be useful to understand web cookies and what they are. Then, give a useful example by analogy of how they work. Here's how we might explain web cookies. > When you open your browser and visit www.facebook.com, your browser already knows know you're signed in and log in automatically. Or, say you're on a shopping website for skis and then you start getting ads for skis. How does your browser know this stuff?The answe"See full answer

Exponent - "It may not seem like it, but this is actually a Favorite Product question. We're given just one constraint here: a product management tool. Let's review the Favorite Product formula: Choose a product and briefly explain what it is Who are the users? What are their pain points? How did competitors solve it in the past? How does this product address these pain points differently and better? How would you improve it/make it better? Summarize Let"See full answer

Exponent - "This is an Improve a Product question. Let's first go over the Improve a Product formula: Ask clarifying questions Identify users, behaviors, and pain points State product goal Brainstorm small improvements Brainstorm bolder improvements Measure success Summarize Now, let's begin! Ask clarifying questions Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"See full answer

Gal B. - "1. Clarifying Questions Before setting up metrics, I’d ask the following questions to clarify the scope and context of the product: What types of insights does the app provide? Are they focused on engagement (e.g., active users, message trends), security (e.g., flagged messages, compliance risks), or operational efficiency (e.g., team performance, usage patterns)? Who are the admins? Are they IT administrators, department leads, or HR managers? Their specific roles may define"See full answer

Exponent - "This is a Design a Product question. For this, we'll want to follow the formula for success: Ask clarifying questions Identify user types, behaviors, and pain points State the goal and use cases List current solutions Improvements / net new solutions Evaluate and select solutions Measure Success Summarize Ask clarifying questions It's important to get clarity on anything unclear. Asking questions also helps us limit scope early on s"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. Before jumping in, we should evaluate which type of strategy question we're attempting to answer and propose multiple reasons or solutions. Let's go over one possible solution: > There's a few reasons why Facebook may have built the portal. My top three reasons would be:Investing in smart home > Owning more upstream value > XR Integration > Investing in smart home > One hypothetical reason"See full answer

Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. There's no set formula, but we recommend proposing at least three different reasons to answer the question. Let's go over one possible solution: > It definitely did. Here are three ways I think we could improve how we operate to prepare for another pandemic. A Work From Home Culture > One major way we were impacted was through how we operate as teams. Working from home became the new norm, a"See full answer

Anonymous Salmon - "clarify: paid users, annual subscription user segmentation: levels; active vs dormant; age; regions use cases & pain points solution brainstorm: retention = activation + engagement + resurrection; prioritization of solutions execution"See full answer