Product Manager Interview Questions

Exponent - "You should be able to identify this as a Strategy Question, which asks you to justify high-level business decisions and strategy. Below are some reasons why Instagram may have removed the like count. > That's a great question. I think there are three core reasons for why Instagram removed the like count. Specifically I'd say these are the reasons in order of importance:To increase posting engagement > To improve perception and generate goodwill > Move attention to other features > I'll go in"See full answer

Exponent - "This is one of the core behavioral questions that you should expect to cover in any interview. In particular, it asks you to justify why you want to work at a specific company that you've applied for. There's no right answer for this, however we do recommend you list at least three distinct reasons. Here's an example of what you might say: > That's a great question. There are three main reasons why I want to work on Oculus:Shaping a generation > Interesting product problems > Mentorship > I'll g"See full answer

Exponent - "This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer. Unfortunately, there's no formula for technical questions, but some general tips are: Use analogies when you can Break your solution into clear, bite-size steps Don't be afraid to use examples to b"See full answer

Exponent - "This is an Improve a Product question with a slight twist. We have to both pick the product we're planning to improve, and offer at least three improvements. Let's first go over the Improve a Product formula: Ask clarifying questions Identify users, behaviors, and pain points State product goal Brainstorm small improvements Brainstorm bolder improvements Measure success Summarize Now, let's begin! Ask clarifying questions Before we beg"See full answer

Indranil G. - "German autobahns are the highways and not city rode. We need to break down the issue into multiple stages. Let's say for the first stage we need to identify the road density. oad density is a very rough guess. Break down the problem further into city road density and non-city road density, and estimating the rough land mass of both. We came to 1km road / square km in non-cities road density , 3.4 million square miles of non-city, that bring us total (3.4 million *1)km - 3400,000 km of road we"See full answer

Exponent - "This many not look like it, but this is actually a Diagnosis problem. The twist here is that it's asking you to diagnose something positive. The approach is the same, so don't panic! Use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization "See full answer

Exponent - "Let's first identify the type of problem we're solving. This is an Improve a product question. Let's go over the Improve a Product formula once more: Ask clarifying questions Identify users, behaviors, and pain points State product goal Brainstorm small improvements Brainstorm bolder improvements Measure success Summarize Okay great. Now that we have the formula, it's time to execute on it! Ask clarifying questions Before we start iden"See full answer

Exponent - "This is a Fermi problem — an estimation or approximation problem with limited information and back-of-the-envelope calculations. There's no right answer: interviewers want to understand how you think and how well you can explain your reasoning, rather than what you already know. Recall the formula for Fermi problems: Ask clarifying questions Catalog what you know Make equation(s) Think about edge cases to add to equation **Breakdown components of your equat"See full answer

Exponent - "This is a Technical question. It tests your ability to understand high level technical concepts. Even though your job won't have any coding involved, you'll still need to understand these concepts. Being able to cover all these topics with clarity communicates confidence in your interviewer. Unfortunately, there's no formula for technical questions, but some general tips are: Use analogies when you can Break your solution into clear, bite-size steps Don't be afraid to use examples to b"See full answer

Exponent - "This is a Design a Product question. Let's follow the formula to make sure we cover all our bases: Ask clarifying questions Identify user types, behaviors, and pain points State the goal and use cases List current solutions Improvements / net new solutions Evaluate and select solutions Measure Success Summarize Ask clarifying questions It's important to get clarity on anything unclear. Asking questions also helps us limit scope earl"See full answer

Exponent - "You should identify this type of interview question as an Expansion problem, since we're asked to expand further into a market. This is similar to a growth problem, with a few additional components. This is the formula you should use when tackling these types of interview questions: Ask clarifying questions Perform user analysis Market risk analysis State goals Perform channel analysis Prioritize growth channels Strategy Summarize With"See full answer

Exponent - "This is a fun Fermi problem asked recently by Facebook — an estimation or approximation problem with limited information and back-of-the-envelope calculations. Recall the formula for Fermi problems: Ask clarifying questions Catalog what you know Make equation(s) Breakdown components of your equation Review and state assumptions Compute Sanity Check Summarize Ask clarifying questions It's wise here to slow down and get some clari"See full answer