"Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem.
User Segmentation: I segmented users into three primary categories:
Content Creators: This includes businesses, public figures, influencers, and regular users who crea"
Aviran H. - "Product Overview: Instagram, a social network owned by Meta, allows users to create and share various types of content, including photos, videos, and Reels, which are short, TikTok-style videos. The platform serves different user segments, including content creators, viewers, and the platform itself as an ecosystem.
User Segmentation: I segmented users into three primary categories:
Content Creators: This includes businesses, public figures, influencers, and regular users who crea"See full answer
"Approach -
Check the product scope - social network, IG, Whatsapp, etc.
Check how the metric is measured and if there are shortcomings or changes in the approach
Eliminate obvious reasons like seasonality, external events, analytical pipeline changes, etc.
Look for internal product changes or issues
In case the hypothesis falls short, find ways to triangulate the issue
PS - A real interview may not need so many questions to be asked. I am just listing down questions to validate or rej"
Lavesh D. - "Approach -
Check the product scope - social network, IG, Whatsapp, etc.
Check how the metric is measured and if there are shortcomings or changes in the approach
Eliminate obvious reasons like seasonality, external events, analytical pipeline changes, etc.
Look for internal product changes or issues
In case the hypothesis falls short, find ways to triangulate the issue
PS - A real interview may not need so many questions to be asked. I am just listing down questions to validate or rej"See full answer
"Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ?
Interviewer - Let's focus on overall health metrics of the product.
Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ?
Interviewer - Let's sa"
Vivek S. - "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ?
Interviewer - Let's focus on overall health metrics of the product.
Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ?
Interviewer - Let's sa"See full answer
"This is a great question! If you don't mind, I'd love to list 3 strengths and weaknesses then dive a little deeper on one of each of them.
I think my three greatest strengths are:
Empathy
Openness to feedback
Drive
And three weaknesses I have been working to strengthen are:
Sometimes my desire to achieve can put me at risk of overcommitting
Communicating status to the right stakeholders at the appropriate time
Creating detailed and strategic lists of priorities so I can meet th"
Adam M. - "This is a great question! If you don't mind, I'd love to list 3 strengths and weaknesses then dive a little deeper on one of each of them.
I think my three greatest strengths are:
Empathy
Openness to feedback
Drive
And three weaknesses I have been working to strengthen are:
Sometimes my desire to achieve can put me at risk of overcommitting
Communicating status to the right stakeholders at the appropriate time
Creating detailed and strategic lists of priorities so I can meet th"See full answer
"I will start with discussing the Google mission statement, which is to organize the world's information and make it easily accessible to everyone to help them get things done, and make their day a bit easier.
I will think about building something that will leapfrog this mission.
Google has already organized all of the world's public digital information in the current state. There are opportunities to get more information into a digital form. But there are also significant improvements in mak"
Praveen - "I will start with discussing the Google mission statement, which is to organize the world's information and make it easily accessible to everyone to help them get things done, and make their day a bit easier.
I will think about building something that will leapfrog this mission.
Google has already organized all of the world's public digital information in the current state. There are opportunities to get more information into a digital form. But there are also significant improvements in mak"See full answer
Product Manager
Product Strategy
+1 more
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"Clarification Questions
What does it mean by Next Gen Elevator? → Next Gen Elevator means Elevator using new technologies.
Where is this Elevator situated? → Skyscrapers, Commercial Buildings, Residential Buildings or Elevators to Space? Assuming it’s Commercial Buildings.
What is the Goal of Making Next Gen Elevators? Is it improving Safety? User Experience? Assuming it’s User Experience
_Goal: To design an elevator using emerging technologies to improve user experience in a C"
Anonymous Muskox - "Clarification Questions
What does it mean by Next Gen Elevator? → Next Gen Elevator means Elevator using new technologies.
Where is this Elevator situated? → Skyscrapers, Commercial Buildings, Residential Buildings or Elevators to Space? Assuming it’s Commercial Buildings.
What is the Goal of Making Next Gen Elevators? Is it improving Safety? User Experience? Assuming it’s User Experience
_Goal: To design an elevator using emerging technologies to improve user experience in a C"See full answer
"Clarifying questions: When we talk about a 'meditation app', are we mainly focusing on audio content? And are we thinking of this under a big brand or are we a fresh startup? Also, is our main target the US? And, are we designing mainly for individual use, or are we thinking about larger settings like schools?
Interviewer: It's a startup. We're aiming for individual users, mainly in the US, and yes, an audio-based format.
Summary till now: In today's digital age there's an increasi"
Ankit M. - "Clarifying questions: When we talk about a 'meditation app', are we mainly focusing on audio content? And are we thinking of this under a big brand or are we a fresh startup? Also, is our main target the US? And, are we designing mainly for individual use, or are we thinking about larger settings like schools?
Interviewer: It's a startup. We're aiming for individual users, mainly in the US, and yes, an audio-based format.
Summary till now: In today's digital age there's an increasi"See full answer
"Our application has millions of users and significant load on file upload feature.
Situation : In our legacy application we had a particular page which was accepting file uploads and it had the legacy way of selecting file uploads and page would redirect you to the next page or show an error message on failure.
Task : I had regular calls with the customer who had reported issue multiple times on this application area. In my calls my I also understood that client was expecting some inno"
Karthik T. - "Our application has millions of users and significant load on file upload feature.
Situation : In our legacy application we had a particular page which was accepting file uploads and it had the legacy way of selecting file uploads and page would redirect you to the next page or show an error message on failure.
Task : I had regular calls with the customer who had reported issue multiple times on this application area. In my calls my I also understood that client was expecting some inno"See full answer
"QUESTION: Imagine that you are a PM that owns the post booking experience at Airbnb.How would you solve for the worst post-booking experience?
Follow-up questions:
Specific business goal in mind? (no)
What is my scope? Do I own all post booking across product category? Or is there a specific product that I am focussing on (events, homes, specific home duration)? (you chose)
Am I focussing on the user - renter or event goer? Or the creator - host or event creator? (your choice)
Do yo"
Anonymous Aardvark - "QUESTION: Imagine that you are a PM that owns the post booking experience at Airbnb.How would you solve for the worst post-booking experience?
Follow-up questions:
Specific business goal in mind? (no)
What is my scope? Do I own all post booking across product category? Or is there a specific product that I am focussing on (events, homes, specific home duration)? (you chose)
Am I focussing on the user - renter or event goer? Or the creator - host or event creator? (your choice)
Do yo"See full answer
"The key here is a) not to overreact to Sales bypassing me going straight to Engineering (while understanding every team acts according to their incentives), and b) communicate with all parties as much as possible to get everyone on the same page.
1) First, I'd speak to Sales and understand the feature being requested. I consider Sales to be one of the most important primary research funnels - they have direct, regular touchpoints with the client and are finely attuned to the lifeblood o"
Sachin P. - "The key here is a) not to overreact to Sales bypassing me going straight to Engineering (while understanding every team acts according to their incentives), and b) communicate with all parties as much as possible to get everyone on the same page.
1) First, I'd speak to Sales and understand the feature being requested. I consider Sales to be one of the most important primary research funnels - they have direct, regular touchpoints with the client and are finely attuned to the lifeblood o"See full answer
"
Honestly, the first question should be can you please explain the question in detail. Below is my breakdown of this question
What kind of furniture market? Online or store-based?
Will Google produce the furniture or will it be an aggregator?
Once understood let us ask more clarifying questions
Why does Google wanna get into this space? Is it to increase revenue or engagement?
Is there a region that Google is thinking of starting in?
I**s there a problem to be solved? What is the motivation"
Ekta M. - "
Honestly, the first question should be can you please explain the question in detail. Below is my breakdown of this question
What kind of furniture market? Online or store-based?
Will Google produce the furniture or will it be an aggregator?
Once understood let us ask more clarifying questions
Why does Google wanna get into this space? Is it to increase revenue or engagement?
Is there a region that Google is thinking of starting in?
I**s there a problem to be solved? What is the motivation"See full answer
"Clarifying question to make sure that I'm analyzing the right feature - is this the notification bell that is in the Facebook app and site? (assume Yes) Tapping on it opens a drop-down that captures items and activities that the user should be aware of? (Yes) Ok, I believe I'm clear on which feature you're referring to.
My approach:
Customer problem and value proposition
Meta's mission and north star metric
Customer journey and notification bell use case
Success metrics on value del"
Anonymous Sparrow - "Clarifying question to make sure that I'm analyzing the right feature - is this the notification bell that is in the Facebook app and site? (assume Yes) Tapping on it opens a drop-down that captures items and activities that the user should be aware of? (Yes) Ok, I believe I'm clear on which feature you're referring to.
My approach:
Customer problem and value proposition
Meta's mission and north star metric
Customer journey and notification bell use case
Success metrics on value del"See full answer
"Weak point: suggested something that YouTube Music already does- offering the service free to Premium members. Rebounded by saying the lack of user awareness is a pain point and how it can be mitigated- by frequent check-ins by way of notifications and emails
Strong point: discussed overall strategies of global expansion, marketing and innovation with pros and cons for each approach. Settled on discussing an innovation piece combining ranked recommendation of YouTube music as well as personaliz"
Jazmia H. - "Weak point: suggested something that YouTube Music already does- offering the service free to Premium members. Rebounded by saying the lack of user awareness is a pain point and how it can be mitigated- by frequent check-ins by way of notifications and emails
Strong point: discussed overall strategies of global expansion, marketing and innovation with pros and cons for each approach. Settled on discussing an innovation piece combining ranked recommendation of YouTube music as well as personaliz"See full answer
"Gardening product for Meta
Clarifying question:
Is this going to be a new product? Or part of FB/IG?
Gardening as a work? Pleasure?
Lets start with META mission - Meta’s mission is to bring people together and form a community.
In our case of gardening, it can be smart to solve the case of tips and questions, specially for users that just start to do some gardening. Its a nice hobby and can bring people to work together and support each other.
Users
I think I will go and seg"
Rita V. - "Gardening product for Meta
Clarifying question:
Is this going to be a new product? Or part of FB/IG?
Gardening as a work? Pleasure?
Lets start with META mission - Meta’s mission is to bring people together and form a community.
In our case of gardening, it can be smart to solve the case of tips and questions, specially for users that just start to do some gardening. Its a nice hobby and can bring people to work together and support each other.
Users
I think I will go and seg"See full answer
"STAR story weaved around the project 0 to 1 execution with all the technical tradeoffs, issues, and success metrics involved."
Push S. - "STAR story weaved around the project 0 to 1 execution with all the technical tradeoffs, issues, and success metrics involved."See full answer
"Clarify:
Feature for group messages and not individual messages
The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB
We are looking to improve engagement with this feature
User:
Pro users
Users with moderate usage
Users with no/little usage
Prioritize - Users with no/little usage - as this user base could be greatly impacted
Pain points:
Too many messages are sent to the group and important messages are lost.
Multiple message popp"
Sahil A. - "Clarify:
Feature for group messages and not individual messages
The feature will be primarily used for Whatsapp and not other Meta products - Instagram, FB
We are looking to improve engagement with this feature
User:
Pro users
Users with moderate usage
Users with no/little usage
Prioritize - Users with no/little usage - as this user base could be greatly impacted
Pain points:
Too many messages are sent to the group and important messages are lost.
Multiple message popp"See full answer
"To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach :
1. Identify the Problem or Opportunity
Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience?
Example products:A content creation tool that generates blog posts or articles.
A personalized customer support chatbot"
Maulik S. - "To build a product using Generative AI (Gen AI), the process would involve multiple steps, from conceptualization to deployment. Here's a structured approach :
1. Identify the Problem or Opportunity
Start with the need or opportunity: What problem do you want to solve? Is it to automate tasks, generate content, enhance creativity, or improve user experience?
Example products:A content creation tool that generates blog posts or articles.
A personalized customer support chatbot"See full answer
"Great question, first some clarifying questions:
I assume that we're talking about meta disrupting the travel industry? Or generally
When we say travel industry, this could include modes of transportation, scheduling transportation, what to do when you're there etc.? Are we focused on business travel? Leisure travel?
I'm going to assume for the sake of scoping down that we're going to be focused on Leisure travel because business does not have as much pain, and on the flip-side o"
Anonymous I. - "Great question, first some clarifying questions:
I assume that we're talking about meta disrupting the travel industry? Or generally
When we say travel industry, this could include modes of transportation, scheduling transportation, what to do when you're there etc.? Are we focused on business travel? Leisure travel?
I'm going to assume for the sake of scoping down that we're going to be focused on Leisure travel because business does not have as much pain, and on the flip-side o"See full answer
"Clarifying Questions
Are we building feature for YouTube Music/YouTube Video? -> YT Video has higher scope of user engagement so YT Video.
YT Video has 2 forms of video content, are we focusing on long form, short form or am I free to chose ? -> YT Shorts and short videos have taken off lately so focus on it.
Do we have a specific business goal with regards to building this feature ? -> We want to improve engagement.
Do we want to build this feature for a specific kind of audience or"
Mehul K. - "Clarifying Questions
Are we building feature for YouTube Music/YouTube Video? -> YT Video has higher scope of user engagement so YT Video.
YT Video has 2 forms of video content, are we focusing on long form, short form or am I free to chose ? -> YT Shorts and short videos have taken off lately so focus on it.
Do we have a specific business goal with regards to building this feature ? -> We want to improve engagement.
Do we want to build this feature for a specific kind of audience or"See full answer
"8 Questions in 1 hr. no additional info is available from the interviewer, not much interaction. I still don't quite understand their objective."
Maggie Y. - "8 Questions in 1 hr. no additional info is available from the interviewer, not much interaction. I still don't quite understand their objective."See full answer