Product Strategy Interview Questions

Tracy C. - "Before I walk you through my thought process, I want to align you with the definition of discovery. I assume discovery is the journey before a guest adds a property or experience to the cart, which can be broken down into the discovery of listings pre-search bar on the homepage and discovery post-search bar on the search results page. Are we talking about both touch points as discovery, or would you like me to focus specifically on one? Is this for a specific platform, mobile or desktop web? Bec"See full answer

Unicorn 2. - "I would ask what are the currently supported modes of transport. Assuming cars, luxury cars, transit. Bike and scooter is off limits. Also assuming Lyft is available only in the US currently. Then I would start off with the Goal. Why does Lyft want to launch a new mode of transport. Assuming possible reasons in order of priority: 1) To gain market share 2) To gain new users (riders/drivers) 3) Improve experience of users (riders/drivers) Do we have restrictions on country that we can l"See full answer

Charmi S. - "Clarification: Why South Korea and why Google has expanded their yet. I know there are some government security concerns which have bene in place but how is this integration going to expand Is this something like Google Maps itself or is it tailored to particular needs or region Google Mission & Why we want to expand? Google mission is to organize world's information and make it universally available. The Google Map in South Korea aligns with this as it will help people navigate through t"See full answer

Aruna D. - "Assumption #1: the deal is signed and the customer now will being the process of moving to GCP Assumption #2 : the deal includes Iaas as well as Paas (App Engine) - moving apps from on prem to cloud Objective : Design a product that will help the customer onboard and successfully plan the move to GCP. Customer is using on premise and is new to cloud. Lets assume the tool should include the roadmap planning too ie decisions such as moving all vs some applications etc . As in any onboarding to"See full answer

Rahul J. - "Clarifying questions / assumptions we are talking about a typical retail bank and not investments banks or other NBFCs The banking app covers the primary functions of a bank like money transfers, account management, savings etc. A typical bank has the following business functions: Giving loans (primary function to make money) Savings and other accounts Investments (like Fixed deposits of the bank and other government schemes) Pain points A bank had to deploy manpower to perform all"See full answer

Talles S. - "Me: First, let's design our product and then we will calculate the estimated amount of units sold. Before we begin, is there anything specific about this refrigerator, is this a 'smart refrigerator'? Interviewer: Yes, you can consider this is a smart refrigerator but the overall design is up to you. Me: Thank you, one more question, do we have a specific user in mind? Younger people? Retirees? Interviewer: No, you can select the user base based on your prioritization, but theoretically it cou"See full answer

Anonymous Sparrow - "Clarifying question: how does Uber know that this is happening and has there already been research as to why drivers are doing this? Approach: Understand the problem and how big of a problem is it? Is it a big enough problem to address given other competing priorities? Given the why's both for drivers and riders, ideate solutions to both drivers and riders Prioritize solutions Measure of success Summary Propose the approach above and solicit feedback from interviewer, incorporat"See full answer

Neelesh K. - "Grow market share of Bing by 5% Clarification: Are we focusing on a certain geography or Region where market share has to be increased? – Assume - All Regions Are we focusing on a particular device or platform? – Like Desktop/Laptops, Mobiles/Tablets, IOS/Android – Assuming all What is the Goal of increasing Market Share? – Assuming new users and driving usage among existing users. Do we have any user segment in mind or am I free to choose? – Assume you can choose Microsoft’s Mission"See full answer

Megha S. - "tried my best"See full answer

Jaswanth P. - "Proposed Solution: Awareness and Control Features Algorithm Awareness Campaign Educational Content: Create short videos explaining how the algorithm works to enhance user experience. Transparency Reports: Regular updates on algorithm changes to keep users informed. User-Controlled Engagement Settings Customizable Feed Options: Allow users to adjust content preferences and limit certain types of videos. Time Management Tools: Introduce reminders for screen time limits an"See full answer

Abdurhman M. - "Even after a successful launch and long-term performance locally, app developers will need to develop a rigorous expansion strategy to succeed on a global scale. And although users are more connected than ever before, each region will present new challenges and considerations that must be solved by data-driven insights and research into the target market. This guide outlines everything you need to consider when expanding into new territories and localizing your app for new audiences."See full answer

KittyKat - "I’d discuss definition of keywords: UPI ( service ) and what does revenue mean in UPI Assume goals - Increase 50% by the next one year Geo - India User Users to Users ( P2P ) Users to Merchant ( P2M ) Merchants to Merchant (small-scale UPI ) Picked User Segment - Users to Merchant ( P2M ) Pain points Subscriptions Tap on pay Frauds / Trust issues Upper cap 1L No Cost EMI / EMI on UPIs Credit on UPIs Spending Insights Integrations with devices - smartwatches, smart TVs, sm"See full answer

Ekta M. - " Why do we want to increase the price? How much do we need to increase? Is it tied to some kind of revenue target? What is the region in which price needs to be increased? - Say India Who are the major players in that region who offer similar services and how are they priced? Will the users switch to those competitors? What is our unique proposition for retention? Do we have any leverage against them which will stop the users from churning? Any change in pricing or anything major like terms an"See full answer

Sumit P. - "CQs: Uber - which business? → Ride hailing Business - B2B or B2C? → B2C Geo - India Revenue/profit → revenue Revenue sources Rides - bike, car, shuttle Ads Partnerships Rides revenue = number of rides x average price Ads revenue = ad impressions x conversion rate x CPC Partnerships = number of partnerships x average income Considering I am a PM, do you want me to focus on tech focused enablement only? No, assume you are a VP of product *"See full answer

Pm P. - "Clarification: Are we talking of Amazon as an entity in whole (or) Amazon E-commerce ? I would like to use overlap across following buckets with emphasis on current product & markets, Future adjacencies and expansions, strengths barrier to entry in the markets either way Amazon Intuit Products - Considering Amazon as a whole - Devices - AWS - E-Commerce - Music - Video - E-Books - All other services, currently there is no overlap between the use-cases and services offered"See full answer

Sourabh M. - "\>> Amazon Mission & Strategy \>> Where does Amazon Prime fit into Amazon’s mission? \>> Analyze Amazon’s positioning thru \Porter’s 5 forces \ \>> Available Options \\Amazon Mission & Strategy\\ \>> Vision // To be everything store \>> Jeff Bezos // Your margin is my opportunity \\Amazon Prime\\ \>> Loyalty program to help increase customer loyalty // CLTV \>> Fuels Bezos philosophy of \“your margin is my opportunity”\ \>> Amazon Services\: E-Commerce, OTT, Mus"See full answer

Darpan D. - "Clarifying and assumption When we say financial security, are we talking about authentication, fraud detection or money laundering? Assumption: Fraud detection. Focusing specifically on transaction-level fraud. Is this an internal AI implementation or an external third-party service we provide to multiple financial businesses? Assumption: External Third-party AI financial security product. Requirements Need to detect when fraudulent transactions happen. **Detection stra"See full answer