Product Strategy Interview Questions

Harish K. - "Swiggy could implement to increase the average order value (AOV) on its platform: 1. Smart Recommendations and Upselling: Personalized suggestions: Leverage data to recommend items based on past orders, popular choices, and trending items in the user's area. Upselling prompts: When a user adds an item to their cart, suggest related or higher-value items (e.g., "Would you like to add a side of fries with that?" or "Upgrade to a large for just ₹X more"). Bundle deals: Offer c"See full answer

Darpan D. - "Clarifying and assumption When we say financial security, are we talking about authentication, fraud detection or money laundering? Assumption: Fraud detection. Focusing specifically on transaction-level fraud. Is this an internal AI implementation or an external third-party service we provide to multiple financial businesses? Assumption: External Third-party AI financial security product. Requirements Need to detect when fraudulent transactions happen. **Detection stra"See full answer

Aruna D. - "Assumption #1: the deal is signed and the customer now will being the process of moving to GCP Assumption #2 : the deal includes Iaas as well as Paas (App Engine) - moving apps from on prem to cloud Objective : Design a product that will help the customer onboard and successfully plan the move to GCP. Customer is using on premise and is new to cloud. Lets assume the tool should include the roadmap planning too ie decisions such as moving all vs some applications etc . As in any onboarding to"See full answer

Jaswanth P. - "Proposed Solution: Awareness and Control Features Algorithm Awareness Campaign Educational Content: Create short videos explaining how the algorithm works to enhance user experience. Transparency Reports: Regular updates on algorithm changes to keep users informed. User-Controlled Engagement Settings Customizable Feed Options: Allow users to adjust content preferences and limit certain types of videos. Time Management Tools: Introduce reminders for screen time limits an"See full answer

Talles S. - "Me: First, let's design our product and then we will calculate the estimated amount of units sold. Before we begin, is there anything specific about this refrigerator, is this a 'smart refrigerator'? Interviewer: Yes, you can consider this is a smart refrigerator but the overall design is up to you. Me: Thank you, one more question, do we have a specific user in mind? Younger people? Retirees? Interviewer: No, you can select the user base based on your prioritization, but theoretically it cou"See full answer

Abdurhman M. - "Even after a successful launch and long-term performance locally, app developers will need to develop a rigorous expansion strategy to succeed on a global scale. And although users are more connected than ever before, each region will present new challenges and considerations that must be solved by data-driven insights and research into the target market. This guide outlines everything you need to consider when expanding into new territories and localizing your app for new audiences."See full answer

Neelesh K. - "Grow market share of Bing by 5% Clarification: Are we focusing on a certain geography or Region where market share has to be increased? – Assume - All Regions Are we focusing on a particular device or platform? – Like Desktop/Laptops, Mobiles/Tablets, IOS/Android – Assuming all What is the Goal of increasing Market Share? – Assuming new users and driving usage among existing users. Do we have any user segment in mind or am I free to choose? – Assume you can choose Microsoft’s Mission"See full answer

Navin T. - "Clarification Question: What kind of revenue is Target trying to increase? ( Gross Revenue, Net Revenue .. etc ) Answer: Let's stick to Gross revenue. As I understand, the target has two revenue streams - In-store and online purchases. Are there any other revenue streams I should consider? Answer: No Why Now ?. Answer: we have seen our revenue being impacted due to competition from Amazon and Walmart, and our revenue is flat. Which revenue stream do you see a decline, increase, or flat?"See full answer

Ekta M. - " Describe the product -What does it do? Who uses it? How do they use it? Google maps provides an optimal route from point A to point B. It also shows different checkpoints like restaurants, petrol pumps, etc. on the way. It is used in two major ways majorly, before starting people check the traffic to decide when to leave or which route to take. When people don’t know the way so they put on Google map to guide them. It has 1Bn MAU and 152 mins of app time. Clarification questions Wha"See full answer

Sourabh M. - "\>> Amazon Mission & Strategy \>> Where does Amazon Prime fit into Amazon’s mission? \>> Analyze Amazon’s positioning thru \Porter’s 5 forces \ \>> Available Options \\Amazon Mission & Strategy\\ \>> Vision // To be everything store \>> Jeff Bezos // Your margin is my opportunity \\Amazon Prime\\ \>> Loyalty program to help increase customer loyalty // CLTV \>> Fuels Bezos philosophy of \“your margin is my opportunity”\ \>> Amazon Services\: E-Commerce, OTT, Mus"See full answer

Durga prasad K. - "Product Led Growth Strategy is where literally product drives growth Examples: Referrals Shares on social platforms Product offers basic functionalities for free and user has to upgrade for overall access Inviting friends or teams to your whiteboard In order to build an effective product led growth strategy we need to understand the users pain points, motivations, un met needs in detail that will help us to understand what resonates with the users such that they love the product, s"See full answer

Anonymous Salmon - "clarify: paid users, annual subscription user segmentation: levels; active vs dormant; age; regions use cases & pain points solution brainstorm: retention = activation + engagement + resurrection; prioritization of solutions execution"See full answer

Pm P. - "Clarification: Are we talking of Amazon as an entity in whole (or) Amazon E-commerce ? I would like to use overlap across following buckets with emphasis on current product & markets, Future adjacencies and expansions, strengths barrier to entry in the markets either way Amazon Intuit Products - Considering Amazon as a whole - Devices - AWS - E-Commerce - Music - Video - E-Books - All other services, currently there is no overlap between the use-cases and services offered"See full answer

Sumit P. - "CQs: Uber - which business? → Ride hailing Business - B2B or B2C? → B2C Geo - India Revenue/profit → revenue Revenue sources Rides - bike, car, shuttle Ads Partnerships Rides revenue = number of rides x average price Ads revenue = ad impressions x conversion rate x CPC Partnerships = number of partnerships x average income Considering I am a PM, do you want me to focus on tech focused enablement only? No, assume you are a VP of product *"See full answer

Madhuri J. - "I think first we need to understand the questions better. Who these users are? (Any specific demographic, age users) What kind of stories are they sharing? How much is considered fewer? Once we get the answer or if we do not get answer we will have to make assumptions about all three questions. Based on the assumption we will have to define a vision. The vision should state what we want to achieve. Goal: Users between age 20 to 30 should get at least 100 shares, likes and comments com"See full answer

Product V. - "\\\Start by saying thanks for the questions\\\ Apple maps is a utility product that allows users to navigate from point A to point B and find transit. It is exclusive to Apple devices Ask Clarifying QQ - What is the definition of the business owner - <500,000 USD in revenue per year Why you are targeting this segment - Apple maps can be a platform of choice for the business owners Why the current consumer version is not suitable - Not suitable to the needs of the SMB How do you define"See full answer

Aditya O. - "Why is it answered like a Product Design Question? Shouldn't this be a strategy type answer analyzing the pros/cons of the service etc.?"See full answer