"First, let me clarify a few points to ensure I understand the scope of the case study correctly:
• Scope of Resources and Timeline: Are there any constraints on resources or timeline we should consider, or can we assume unlimited resources for this project?
• Target Market: Is this tool aimed at a global market or specific regions?
• Integration: Should the tool integrate with existing TikTok Shop features, or are we developing a standalone solution?
• Technological Capabilities: Are there s"
Vihari K. - "First, let me clarify a few points to ensure I understand the scope of the case study correctly:
• Scope of Resources and Timeline: Are there any constraints on resources or timeline we should consider, or can we assume unlimited resources for this project?
• Target Market: Is this tool aimed at a global market or specific regions?
• Integration: Should the tool integrate with existing TikTok Shop features, or are we developing a standalone solution?
• Technological Capabilities: Are there s"See full answer
"Clarifying questions: what exactly do we mean by travel product?
Travel recommendation.
Travel bookings( airlines/hotels)
Itinerary planning etc.
Is it going to be a completely new digital product or an extension of instagram?
Assuming travel product here means recommendations/bookings, and it going to be an extension within instagram, lets dwell further:
Meta's vision: To make the world a closer place by offering connections; build communities.
Instagram's mission: To capture , c"
Anonymous Boa - "Clarifying questions: what exactly do we mean by travel product?
Travel recommendation.
Travel bookings( airlines/hotels)
Itinerary planning etc.
Is it going to be a completely new digital product or an extension of instagram?
Assuming travel product here means recommendations/bookings, and it going to be an extension within instagram, lets dwell further:
Meta's vision: To make the world a closer place by offering connections; build communities.
Instagram's mission: To capture , c"See full answer
"Questions:
Is "Facebook Search" referring to the overall search bar at the top where users can search across multiple facebook products (people, events, groups, marketplace, etc.)
Interview (I): Assume it is for the overall search experience
What's the current goal for Facebook as a company? How does Facebook search fit into the current company goal?
I: Your call
**What's the goal for this improvement for Facebook Search? Are we aiming to drive engagement overall?"
Mark - "Questions:
Is "Facebook Search" referring to the overall search bar at the top where users can search across multiple facebook products (people, events, groups, marketplace, etc.)
Interview (I): Assume it is for the overall search experience
What's the current goal for Facebook as a company? How does Facebook search fit into the current company goal?
I: Your call
**What's the goal for this improvement for Facebook Search? Are we aiming to drive engagement overall?"See full answer
"I am not sure if I agree with the approach taken in the mock video. Should FB build a tablet? is not the same as "Design FB tablet." This is an analytical decision question, not a design question. I would have done strategic analysis using Porter's five forces or maybe SWOT and value chain analysis to decide rather than designing a product.
My answer will be to examine critical factors to decide to build tablet vs. to build apps for existing non-FB tablets (ipads and android tablets)
Users"
Ammro H. - "I am not sure if I agree with the approach taken in the mock video. Should FB build a tablet? is not the same as "Design FB tablet." This is an analytical decision question, not a design question. I would have done strategic analysis using Porter's five forces or maybe SWOT and value chain analysis to decide rather than designing a product.
My answer will be to examine critical factors to decide to build tablet vs. to build apps for existing non-FB tablets (ipads and android tablets)
Users"See full answer
Product Design
Product Strategy
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"Mock interview 2/3/2025
Google Wallet
User Needs (pain points):
At physical store:
understand the price tag
proceed the transaction
Audio cue to pick one credit card
read the payment machine
transaction confirmation
(optional) balance
hear transaction summary
At home:
check balance
make payment
send money
receive money
understand statement
Prioritization
Understand the price tag"
Chloe T. - "Mock interview 2/3/2025
Google Wallet
User Needs (pain points):
At physical store:
understand the price tag
proceed the transaction
Audio cue to pick one credit card
read the payment machine
transaction confirmation
(optional) balance
hear transaction summary
At home:
check balance
make payment
send money
receive money
understand statement
Prioritization
Understand the price tag"See full answer
"Assumptions:
Part of the core FB product and not standalone app/
Education for children in 13-18 range
Goal: To improve the education of children while building stronger social networks with their family/friends and thus further the mission of the company of bringing the world together and offering tools to form communities.
Key user segments:
Students (middle and high school)
Teachers
Parents
For the purpose of this exercise, I would like to focus on the student user gr"
P K. - "Assumptions:
Part of the core FB product and not standalone app/
Education for children in 13-18 range
Goal: To improve the education of children while building stronger social networks with their family/friends and thus further the mission of the company of bringing the world together and offering tools to form communities.
Key user segments:
Students (middle and high school)
Teachers
Parents
For the purpose of this exercise, I would like to focus on the student user gr"See full answer
"Shopping funnel and engagement: Global search brings up food items from multiple restaurants but results don't directly lead users to the item in the restaurant.
Retention and repeat: Users are not able to earn and burn store-specific rewards. Similarly stores/restaurants can't build direct relationship w/ the customers and provide custom offers
Multi-store cart and checkout. Currently DD supports cart and checkout from a single restaurant at a time. Many times customers want to order f"
Kinjal S. - "Shopping funnel and engagement: Global search brings up food items from multiple restaurants but results don't directly lead users to the item in the restaurant.
Retention and repeat: Users are not able to earn and burn store-specific rewards. Similarly stores/restaurants can't build direct relationship w/ the customers and provide custom offers
Multi-store cart and checkout. Currently DD supports cart and checkout from a single restaurant at a time. Many times customers want to order f"See full answer
"My Favourite music application - YT Music
YT music is a music streaming service for individuals. YT Music is exclusive for YT Premium members.
Users :
Listeners
Creator Ops (internal to Youtube)
Business Goal : Improve Listener engagement by 20% in the next 6 months.
Listener Engagement - DAU (Activity is defined as listened to music for at-least 10 mins)
Listener User Segments :
Music Enthusiasts
Music for relaxation
Which segment has the opportunity?
List Pain"
Shivam G. - "My Favourite music application - YT Music
YT music is a music streaming service for individuals. YT Music is exclusive for YT Premium members.
Users :
Listeners
Creator Ops (internal to Youtube)
Business Goal : Improve Listener engagement by 20% in the next 6 months.
Listener Engagement - DAU (Activity is defined as listened to music for at-least 10 mins)
Listener User Segments :
Music Enthusiasts
Music for relaxation
Which segment has the opportunity?
List Pain"See full answer
"Approach:
1) clarify and communicate baseline assumptions.
2) communicate how solving for this will align to FB's mission.
3) define the user groups we are solving for
4) Define the user journey pre/during/after natural disasters
4.a) pick a user group we want to go with
5) identify the painpoints for this user groups user journey
6) think about solutions
7) prioritize and elaborate
1) clarify and communicate baseline assumptions.
Q: Can you tell me why FB is interesting in building"
dan - "Approach:
1) clarify and communicate baseline assumptions.
2) communicate how solving for this will align to FB's mission.
3) define the user groups we are solving for
4) Define the user journey pre/during/after natural disasters
4.a) pick a user group we want to go with
5) identify the painpoints for this user groups user journey
6) think about solutions
7) prioritize and elaborate
1) clarify and communicate baseline assumptions.
Q: Can you tell me why FB is interesting in building"See full answer
"Clarifying Questions :
Am I the PM at google ? Yes,
For which country Airport are we designing this? Lets assume its a new product so we will design it for the US airports and later expand to other countries.
GTM : When do we need to launch this product? Do we have any time constraints ? Lets assume one year
I am assuming why google wants to enter in this space is because it is an untapped market and google can revolutionize the market with some of the most emerging tehnologies by e"
Tanu M. - "Clarifying Questions :
Am I the PM at google ? Yes,
For which country Airport are we designing this? Lets assume its a new product so we will design it for the US airports and later expand to other countries.
GTM : When do we need to launch this product? Do we have any time constraints ? Lets assume one year
I am assuming why google wants to enter in this space is because it is an untapped market and google can revolutionize the market with some of the most emerging tehnologies by e"See full answer
"I'm going to assume I'm the PM for Events.
Clarifying Questions:
Is there any reason why we're improving Events, perhaps any bugs or feature requests? I'll assume improvement is open-ended
Are we scoped to Facebook mobile or web? I'll assume no
I'd like to break this problem down into three areas: goals, users, and solutions. Let's talk about goals first.
Higher-level goal for Facebook & Events
The higher-level goal for Facebook is to bring people closer together and empower"
Aryan B. - "I'm going to assume I'm the PM for Events.
Clarifying Questions:
Is there any reason why we're improving Events, perhaps any bugs or feature requests? I'll assume improvement is open-ended
Are we scoped to Facebook mobile or web? I'll assume no
I'd like to break this problem down into three areas: goals, users, and solutions. Let's talk about goals first.
Higher-level goal for Facebook & Events
The higher-level goal for Facebook is to bring people closer together and empower"See full answer
"I would like to ask a few clarifying questions
Lyft for kids: Does this mean we want to design a ride sharing app for kids? (Assuming yes)
Do we have any existing features catered to kids? (Assuming no)
Lyft has a lot of features. I am going to assume basic table stake features which Lyft already has as:
Ability to call for a ride
Ride tracking
Are there any goals that we would like to achieve with this feature?
If we look at current market conditions, Lyft has biggest threat f"
Unicorn 2. - "I would like to ask a few clarifying questions
Lyft for kids: Does this mean we want to design a ride sharing app for kids? (Assuming yes)
Do we have any existing features catered to kids? (Assuming no)
Lyft has a lot of features. I am going to assume basic table stake features which Lyft already has as:
Ability to call for a ride
Ride tracking
Are there any goals that we would like to achieve with this feature?
If we look at current market conditions, Lyft has biggest threat f"See full answer
"During a trip to Japan, I encountered a significant language barrier that influenced how I communicated with others. As I didn't speak Japanese fluently, I had to rely on basic phrases and non-verbal communication to interact with locals. This experience made me realize the importance of understanding cultural diversity.
Despite the language barrier, I found that people were patient and understanding. They appreciated my efforts to communicate in their language, even if it was limited. This expe"
Vikas K. - "During a trip to Japan, I encountered a significant language barrier that influenced how I communicated with others. As I didn't speak Japanese fluently, I had to rely on basic phrases and non-verbal communication to interact with locals. This experience made me realize the importance of understanding cultural diversity.
Despite the language barrier, I found that people were patient and understanding. They appreciated my efforts to communicate in their language, even if it was limited. This expe"See full answer
"Before I start, can I ask some clarifying questions?
Is Facebook Reels the same as Facebook Watch where a user can go to Watch and consume short clips, react, comment and share them?
In terms of measuring success, are you looking at a segment of users like the reel creators or viewers, or is that up to me? (Assume interviewer will say it's totally up to me)
Can I also assume that I am looking at the product across platforms as well? Android, iOS, desktop (Assume answer is yes)
Thanks fo"
Riku H. - "Before I start, can I ask some clarifying questions?
Is Facebook Reels the same as Facebook Watch where a user can go to Watch and consume short clips, react, comment and share them?
In terms of measuring success, are you looking at a segment of users like the reel creators or viewers, or is that up to me? (Assume interviewer will say it's totally up to me)
Can I also assume that I am looking at the product across platforms as well? Android, iOS, desktop (Assume answer is yes)
Thanks fo"See full answer
"I would start with the User feedback- both explicit (from surveys) and implicit(from Product insights on app usage/drop offs). Then understand the business direction/priorities that Paypal wants to take with Venmo and come up with a Iteration plan that starts with "low hanging fruit" first and then builds to more ambitious products. The goal is to find features that are at the intersection of "valuable(to users), feasible(for dev) and usable(to users) . Once we prioritize these features, I would"
Abhijit B. - "I would start with the User feedback- both explicit (from surveys) and implicit(from Product insights on app usage/drop offs). Then understand the business direction/priorities that Paypal wants to take with Venmo and come up with a Iteration plan that starts with "low hanging fruit" first and then builds to more ambitious products. The goal is to find features that are at the intersection of "valuable(to users), feasible(for dev) and usable(to users) . Once we prioritize these features, I would"See full answer