"My Favourite music application - YT Music
YT music is a music streaming service for individuals. YT Music is exclusive for YT Premium members.
Users :
Listeners
Creator Ops (internal to Youtube)
Business Goal : Improve Listener engagement by 20% in the next 6 months.
Listener Engagement - DAU (Activity is defined as listened to music for at-least 10 mins)
Listener User Segments :
Music Enthusiasts
Music for relaxation
Which segment has the opportunity?
List Pain"
Shivam G. - "My Favourite music application - YT Music
YT music is a music streaming service for individuals. YT Music is exclusive for YT Premium members.
Users :
Listeners
Creator Ops (internal to Youtube)
Business Goal : Improve Listener engagement by 20% in the next 6 months.
Listener Engagement - DAU (Activity is defined as listened to music for at-least 10 mins)
Listener User Segments :
Music Enthusiasts
Music for relaxation
Which segment has the opportunity?
List Pain"See full answer
"That is a great product opportunity. I see the vision to drive engagement by building a reward based experience to encourage kids to login to the app and track their books and trigger a visual pleasing experience when the child completes a book. The more complex the book, the bigger the reward."
Christina Z. - "That is a great product opportunity. I see the vision to drive engagement by building a reward based experience to encourage kids to login to the app and track their books and trigger a visual pleasing experience when the child completes a book. The more complex the book, the bigger the reward."See full answer
"Approach:
1) clarify and communicate baseline assumptions.
2) communicate how solving for this will align to FB's mission.
3) define the user groups we are solving for
4) Define the user journey pre/during/after natural disasters
4.a) pick a user group we want to go with
5) identify the painpoints for this user groups user journey
6) think about solutions
7) prioritize and elaborate
1) clarify and communicate baseline assumptions.
Q: Can you tell me why FB is interesting in building"
dan - "Approach:
1) clarify and communicate baseline assumptions.
2) communicate how solving for this will align to FB's mission.
3) define the user groups we are solving for
4) Define the user journey pre/during/after natural disasters
4.a) pick a user group we want to go with
5) identify the painpoints for this user groups user journey
6) think about solutions
7) prioritize and elaborate
1) clarify and communicate baseline assumptions.
Q: Can you tell me why FB is interesting in building"See full answer
"Shopping funnel and engagement: Global search brings up food items from multiple restaurants but results don't directly lead users to the item in the restaurant.
Retention and repeat: Users are not able to earn and burn store-specific rewards. Similarly stores/restaurants can't build direct relationship w/ the customers and provide custom offers
Multi-store cart and checkout. Currently DD supports cart and checkout from a single restaurant at a time. Many times customers want to order f"
Kinjal S. - "Shopping funnel and engagement: Global search brings up food items from multiple restaurants but results don't directly lead users to the item in the restaurant.
Retention and repeat: Users are not able to earn and burn store-specific rewards. Similarly stores/restaurants can't build direct relationship w/ the customers and provide custom offers
Multi-store cart and checkout. Currently DD supports cart and checkout from a single restaurant at a time. Many times customers want to order f"See full answer
"To improve the passenger experience at a major metropolitan airport, I would focus on streamlining the pre-arrival, arrival, and post-flight stages of their journey. Pre-arrival, we could integrate flight details into the Uber app and provide predictive ETAs to help passengers plan better. At the airport, we could partner with authorities to create dedicated drop-off and pickup zones, along with clear in-app navigation to reduce confusion. Post-flight, we could implement dynamic pickup zones, vi"
Prashant S. - "To improve the passenger experience at a major metropolitan airport, I would focus on streamlining the pre-arrival, arrival, and post-flight stages of their journey. Pre-arrival, we could integrate flight details into the Uber app and provide predictive ETAs to help passengers plan better. At the airport, we could partner with authorities to create dedicated drop-off and pickup zones, along with clear in-app navigation to reduce confusion. Post-flight, we could implement dynamic pickup zones, vi"See full answer
"Before I start, can I ask some clarifying questions?
Is Facebook Reels the same as Facebook Watch where a user can go to Watch and consume short clips, react, comment and share them?
In terms of measuring success, are you looking at a segment of users like the reel creators or viewers, or is that up to me? (Assume interviewer will say it's totally up to me)
Can I also assume that I am looking at the product across platforms as well? Android, iOS, desktop (Assume answer is yes)
Thanks fo"
Riku H. - "Before I start, can I ask some clarifying questions?
Is Facebook Reels the same as Facebook Watch where a user can go to Watch and consume short clips, react, comment and share them?
In terms of measuring success, are you looking at a segment of users like the reel creators or viewers, or is that up to me? (Assume interviewer will say it's totally up to me)
Can I also assume that I am looking at the product across platforms as well? Android, iOS, desktop (Assume answer is yes)
Thanks fo"See full answer
"Step - 1 Ask any clarifying questions you'd have
Is there any particular reality show that we are talking about? (Assuming "The Great Indian Kapil Sharma Show" for this answer that there is no particular reality show that we are going with rather a general answer)
Are we talking about any particular demographics? (Assuming we are going to launch this game globally and for any specific country or city).
Step - 2 Apply a Product Design Framework (let's go with CIRCLES)
C(Com"
Pankhuri T. - "Step - 1 Ask any clarifying questions you'd have
Is there any particular reality show that we are talking about? (Assuming "The Great Indian Kapil Sharma Show" for this answer that there is no particular reality show that we are going with rather a general answer)
Are we talking about any particular demographics? (Assuming we are going to launch this game globally and for any specific country or city).
Step - 2 Apply a Product Design Framework (let's go with CIRCLES)
C(Com"See full answer
"Assumptions:
Part of the core FB product and not standalone app/
Education for children in 13-18 range
Goal: To improve the education of children while building stronger social networks with their family/friends and thus further the mission of the company of bringing the world together and offering tools to form communities.
Key user segments:
Students (middle and high school)
Teachers
Parents
For the purpose of this exercise, I would like to focus on the student user gr"
P K. - "Assumptions:
Part of the core FB product and not standalone app/
Education for children in 13-18 range
Goal: To improve the education of children while building stronger social networks with their family/friends and thus further the mission of the company of bringing the world together and offering tools to form communities.
Key user segments:
Students (middle and high school)
Teachers
Parents
For the purpose of this exercise, I would like to focus on the student user gr"See full answer
"I would start with the User feedback- both explicit (from surveys) and implicit(from Product insights on app usage/drop offs). Then understand the business direction/priorities that Paypal wants to take with Venmo and come up with a Iteration plan that starts with "low hanging fruit" first and then builds to more ambitious products. The goal is to find features that are at the intersection of "valuable(to users), feasible(for dev) and usable(to users) . Once we prioritize these features, I would"
Abhijit B. - "I would start with the User feedback- both explicit (from surveys) and implicit(from Product insights on app usage/drop offs). Then understand the business direction/priorities that Paypal wants to take with Venmo and come up with a Iteration plan that starts with "low hanging fruit" first and then builds to more ambitious products. The goal is to find features that are at the intersection of "valuable(to users), feasible(for dev) and usable(to users) . Once we prioritize these features, I would"See full answer
"I'm going to assume I'm the PM for Events.
Clarifying Questions:
Is there any reason why we're improving Events, perhaps any bugs or feature requests? I'll assume improvement is open-ended
Are we scoped to Facebook mobile or web? I'll assume no
I'd like to break this problem down into three areas: goals, users, and solutions. Let's talk about goals first.
Higher-level goal for Facebook & Events
The higher-level goal for Facebook is to bring people closer together and empower"
Aryan B. - "I'm going to assume I'm the PM for Events.
Clarifying Questions:
Is there any reason why we're improving Events, perhaps any bugs or feature requests? I'll assume improvement is open-ended
Are we scoped to Facebook mobile or web? I'll assume no
I'd like to break this problem down into three areas: goals, users, and solutions. Let's talk about goals first.
Higher-level goal for Facebook & Events
The higher-level goal for Facebook is to bring people closer together and empower"See full answer
"I would like to ask a few clarifying questions
Lyft for kids: Does this mean we want to design a ride sharing app for kids? (Assuming yes)
Do we have any existing features catered to kids? (Assuming no)
Lyft has a lot of features. I am going to assume basic table stake features which Lyft already has as:
Ability to call for a ride
Ride tracking
Are there any goals that we would like to achieve with this feature?
If we look at current market conditions, Lyft has biggest threat f"
Unicorn 2. - "I would like to ask a few clarifying questions
Lyft for kids: Does this mean we want to design a ride sharing app for kids? (Assuming yes)
Do we have any existing features catered to kids? (Assuming no)
Lyft has a lot of features. I am going to assume basic table stake features which Lyft already has as:
Ability to call for a ride
Ride tracking
Are there any goals that we would like to achieve with this feature?
If we look at current market conditions, Lyft has biggest threat f"See full answer
"Clarifying Questions:
Discover events, purchase/resell via app
Post booking: After ticket purchase to event completion
Motivation for Ticketmaster:
Strengths: 70-80% of ticketing business, tie ups with venues
Competition: meetup
Low frequency product - so every experience matters
Positive wom:
Reduced marketing
Retention of users, organizers
Users:
Ecosystem
Attendees: Discover, buy and attend events - {chose this}
Event Organizers: marketing/demand, s"
Sandhya N. - "Clarifying Questions:
Discover events, purchase/resell via app
Post booking: After ticket purchase to event completion
Motivation for Ticketmaster:
Strengths: 70-80% of ticketing business, tie ups with venues
Competition: meetup
Low frequency product - so every experience matters
Positive wom:
Reduced marketing
Retention of users, organizers
Users:
Ecosystem
Attendees: Discover, buy and attend events - {chose this}
Event Organizers: marketing/demand, s"See full answer
"UberPool
Product built for Uber
Uber is a network of drivers & riders that allow to transport riders from A to B
UberPool
UberPool product solves for 2-3 riders to take a trip to a destination that works for everyone. It helps with
reduced cost for riders,
reduced emissions,
make it faster to reach destination during high traffic hours
makes it harder to find a ride --> until you find users willing to go to same destination
"
Suraj - "UberPool
Product built for Uber
Uber is a network of drivers & riders that allow to transport riders from A to B
UberPool
UberPool product solves for 2-3 riders to take a trip to a destination that works for everyone. It helps with
reduced cost for riders,
reduced emissions,
make it faster to reach destination during high traffic hours
makes it harder to find a ride --> until you find users willing to go to same destination
"See full answer
"Step 1 - clarifying question:
Are we just focusing on the customer who rented a car or both who has given a car? (Assumed only a customer who rented a car)
Are we just focusing on the mobile or web apps? (Assumed only the mobile app)
Step 2 -Define users:
customer who rented a car.
Step 3 - pain points:
unclear communication between both parties.
lack of support if needed.
hassle-full car drop experience.
No survey or complaint channel about how the experienc"
Jatan P. - "Step 1 - clarifying question:
Are we just focusing on the customer who rented a car or both who has given a car? (Assumed only a customer who rented a car)
Are we just focusing on the mobile or web apps? (Assumed only the mobile app)
Step 2 -Define users:
customer who rented a car.
Step 3 - pain points:
unclear communication between both parties.
lack of support if needed.
hassle-full car drop experience.
No survey or complaint channel about how the experienc"See full answer
"Clarify:
Product: physical/ digital? - digital
chefs as a profession? what kind of restaurant setting do they work in?
speed up cooking why/ objective? - serve customers quickly? reduce their fatigue? help them spend time on other important activities?
what is cooking process - getting order - knowing recipe - executing - placing in dish - should I consider serving or that will be including in the waitor's job?
By how much do we want to speed up?
who are we?
any constraints?"
Rev - "Clarify:
Product: physical/ digital? - digital
chefs as a profession? what kind of restaurant setting do they work in?
speed up cooking why/ objective? - serve customers quickly? reduce their fatigue? help them spend time on other important activities?
what is cooking process - getting order - knowing recipe - executing - placing in dish - should I consider serving or that will be including in the waitor's job?
By how much do we want to speed up?
who are we?
any constraints?"See full answer